AppsFlyer

Mobile attribution and marketing analytics for app marketers

About AppsFlyer

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

The application comes with a module which enables teams to attribute app installs to particular marketing campaigns and media sources. Marketers can use the granular dashboards to attribute source network or channel, ad type, ad group and creatives for users. AppsFlyer provides dynamic cohort and retention reports and allows marketing teams to filter data and compare user behavior and performance. A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country.

AppsFlyer includes a centralized dashboard which allows managers to search, build and manage audiences. It lets staff split audiences to run A/B tests and analyze different partners, bidding types, creatives, message types and more.


Images

AppsFlyer Software - Measure your campaign performance data from all channels, media sourced, and devices with unmatched data accuracy
AppsFlyer Software - Regain iOS visibility and recover ad spend with a single source of truth for all your SKAN campaigns
AppsFlyer Software - Fight ad fatigue and get unprecedented insight into creative performance to maximize ad spend
AppsFlyer Software - Deliver anywhere-to-app experiences across your owned media that convert  customers and increase revenue, powered by deep links
AppsFlyer Software - Connect with 11K+ partners
AppsFlyer Software - Join more than 100K brands growing with us
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AppsFlyer video
AppsFlyer Software - Measure your campaign performance data from all channels, media sourced, and devices with unmatched data accuracy
AppsFlyer Software - Regain iOS visibility and recover ad spend with a single source of truth for all your SKAN campaigns
AppsFlyer Software - Fight ad fatigue and get unprecedented insight into creative performance to maximize ad spend
AppsFlyer Software - Deliver anywhere-to-app experiences across your owned media that convert  customers and increase revenue, powered by deep links
AppsFlyer Software - Connect with 11K+ partners
AppsFlyer Software - Join more than 100K brands growing with us

Not sure about AppsFlyer? Compare with a popular alternative

AppsFlyer

4,2 (29)
VS.
Highly reviewed

Starting Price

US$0,00
month
US$0,01
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

41
16

Integrations

10
3

Ease of Use

4,1 (29)
4,6 (702)

Value for Money

4,2 (29)
4,5 (702)

Customer Service

4,2 (29)
4,5 (702)
Green rating bars show the winning product based on the average rating and number of reviews.

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Reviews

Overall rating

4,2 /5
(29)
Value for Money
4,2/5
Features
4,3/5
Ease of Use
4,1/5
Customer Support
4,2/5

Already have AppsFlyer?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 29
Swati
Swati
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Perfect tool for App Marketers

Reviewed on 2022/04/05

Appsflyer offers so many features through its easy to use User Interface and there is no learning...

Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic.

Pros

Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer.

Cons

Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs.

Felipe
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Market leader and great customer support

Reviewed on 2021/11/04

Pros

The product itself is very user-friendly and has an extensive documentation that covers every use case we came across. Data loading times are very fast and that makes a big difference in operating directly through their interface via browser. Besides that, customer support was top tier (they cover most languages and time zones) and very effective in solving issues, including getting in touch with other companies to reduce our internal overhead.

Cons

Support for specific customization is limited, despite the product by default being complete for 95%+ of the companies.

Alternatives Considered

Adjust, Branch and Kochava

Reasons for Choosing AppsFlyer

Pricing and integrations beyond the scope of MMPs.

Switched From

Singular
Verified Reviewer
Overall rating
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Started measure and track my app campaigns quickly

Reviewed on 2018/03/01

Pros

Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.

Cons

If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 5 001–10 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Incredible app attribution and analytics solution.

Reviewed on 2022/12/27

On an overall level, I and my team have been totally satisfied with Appsflyer and its functionalitie...

On an overall level, I and my team have been totally satisfied with Appsflyer and its functionalities. It offers separate dashboards to monitor retention, reengagement and acquisition campaigns. Affiliate management is also very easy as their P360 helps in early negation of click frauds.

Pros

Appsflyer has very easy to use functionalities and their support staff is very quick with the responses. The dashboards can easily be tweaked with business requirements and integrating ad partners, affiliates, creating one links for influencers is also very easy.

Cons

With increasing app installs, the cost of their subscription also increases substantially, apart from that I don't see any drawbacks.

Adir
Adir
Overall rating
  • Industry: Computer Software
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A must-have for mobile app marketers

Reviewed on 2021/06/27

We're using Appsflyer to attribute mobile advertising spend across different ad sources and...

We're using Appsflyer to attribute mobile advertising spend across different ad sources and channels, and to understand which channels are the best-performing ones, so we can scale them in a ROI-positive way.

Pros

Appsflyer is probably the most comprehensive mobile measurement tool for app developers and marketers.
It gives you a full overview of marketing channels, sources, and events.
You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster.

Cons

The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product.
The UI has many many elements, and it's easy to get lost in menus if you don't know what you're looking for or where to find it.

Alternatives Considered

Singular and Kochava

Reasons for Switching to AppsFlyer

Ease of implementation. Feature set. Pricing structure. Known brand. Quality of support.
Showing 5 reviews of 29 Read all reviews

AppsFlyer FAQs

Below are some frequently asked questions for AppsFlyer.

AppsFlyer offers the following pricing plans:

  • Starting from: US$0,00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Contact AppsFlyer for pricing details.

AppsFlyer has the following typical customers:

2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

AppsFlyer supports the following languages:

English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese

AppsFlyer supports the following devices:

AppsFlyer integrates with the following applications:

Adobe Campaign, Criteo, Google Ads, Localytics, Meta for Business, Mixpanel, Snapchat, TikTok, Twitter/X, ironSource

AppsFlyer offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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