AppsFlyer

4.5 (137)
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Mobile attribution and marketing analytics for app marketers

About AppsFlyer

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

The application comes with a module which enables teams to attribute app installs to particular marketing campaigns and media sources. Marketers can use the granular dashboards to attribute source network or channel, ad type, ad group and creatives for users. AppsFlyer provides dynamic cohort and retention reports and allows marketing teams to filter data and compare user behavior and performance. A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country.

AppsFlyer includes a centralized dashboard which allows managers to search, build and manage audiences. It lets staff split audiences to run A/B tests and analyze different partners, bidding types, creatives, message types and more.


Images

AppsFlyer Software - Measure your campaign performance data from all channels, media sourced, and devices with unmatched data accuracy
AppsFlyer Software - Regain iOS visibility and recover ad spend with a single source of truth for all your SKAN campaigns
AppsFlyer Software - Fight ad fatigue and get unprecedented insight into creative performance to maximize ad spend
AppsFlyer Software - Deliver anywhere-to-app experiences across your owned media that convert  customers and increase revenue, powered by deep links
AppsFlyer Software - Connect with 11K+ partners
AppsFlyer Software - Join more than 100K brands growing with us
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AppsFlyer video
AppsFlyer Software - Measure your campaign performance data from all channels, media sourced, and devices with unmatched data accuracy
AppsFlyer Software - Regain iOS visibility and recover ad spend with a single source of truth for all your SKAN campaigns
AppsFlyer Software - Fight ad fatigue and get unprecedented insight into creative performance to maximize ad spend
AppsFlyer Software - Deliver anywhere-to-app experiences across your owned media that convert  customers and increase revenue, powered by deep links
AppsFlyer Software - Connect with 11K+ partners
AppsFlyer Software - Join more than 100K brands growing with us

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Reviews

Overall rating

4.5 /5
(137)
Value for Money
4.3/5
Features
4.4/5
Ease of Use
4.5/5
Customer Support
4.3/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 137
Suandi Pratama
Suandi Pratama
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A must have platform for marketer who wants to track and optimize campaign on multiple...

Reviewed on 2024/07/26

Pros

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

Cons

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

Response from AppsFlyer

So glad to hear that you love the platform! Thanks for sharing such a positive review!

Felipe
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Market leader and great customer support

Reviewed on 2021/11/04

Pros

The product itself is very user-friendly and has an extensive documentation that covers every use case we came across. Data loading times are very fast and that makes a big difference in operating directly through their interface via browser. Besides that, customer support was top tier (they cover most languages and time zones) and very effective in solving issues, including getting in touch with other companies to reduce our internal overhead.

Cons

Support for specific customization is limited, despite the product by default being complete for 95%+ of the companies.

Alternatives Considered

Adjust, Branch and Kochava

Reasons for Choosing AppsFlyer

Pricing and integrations beyond the scope of MMPs.

Switched From

Singular
Alfonso
Alfonso
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Pricing Model extremely opaque

Reviewed on 2020/02/01

Very opaque and cannot do anything by yourself easily.

Very opaque and cannot do anything by yourself easily.

Pros

You cannot get the pricing model for this software

Cons

This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.

jialin
Overall rating
  • Industry: Entertainment
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Dashboard Customization & Market Analysis Features

Reviewed on 2024/07/25

Pros

One of the features I appreciate is the ability to customize the dashboard.

Cons

Yet, I feel there's room for improvement here. Currently, the customization options are somewhat limited. I’d love to see more flexibility in how data is displayed, such as more widget types and the ability to create custom reports. For instance, being able to tailor my dashboard to highlight key performance indicators specific to my campaigns would save me a lot of time and make monitoring progress much more efficient.

Another area where Appsflyer could level up is by incorporating market analysis features. As a marketer, having access to market trends, competitor performance, and industry benchmarks within the same platform would be incredibly valuable. It would provide a more holistic view of our campaigns’ performance in the context of the broader market, helping to inform better strategic decisions. Right now, I have to use multiple tools to get this kind of insight, which is less efficient and can lead to data discrepancies.

Response from AppsFlyer

Thank you for the honesty and suggestions, Jialin!

We're always happy to hear from our customers and appreciate you sharing your thoughts.
Our goal is to always improve and provide more value to our users, so to hear about your actual needs is invaluable.

Hikaru
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Appsflyer review - HH

Reviewed on 2024/06/10

Pros

Highly developed overall and horizontal features to help mobile advertisers track the deeper level of conversions and measure the result from different angles

Cons

Creative Optimisation Tool could be further developed. It is not the best in the market. For example, Luna (previous analytic tool) was better in certain aspects. They had much more insights and ideas to combine data to realize diverse performance result.

Showing 5 reviews of 137 Read all reviews

AppsFlyer FAQs

Below are some frequently asked questions for AppsFlyer.

AppsFlyer offers the following pricing plans:

  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Contact AppsFlyer for pricing details.

AppsFlyer has the following typical customers:

2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

AppsFlyer supports the following languages:

English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese

AppsFlyer supports the following devices:

AppsFlyer integrates with the following applications:

Adobe Campaign, Criteo, Google Ads, Meta for Business, Mixpanel, Snapchat, TikTok, Twitter/X, ironSource

AppsFlyer offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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