AppsFlyer
About AppsFlyer
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.
The application comes with a module which enables teams to attribute app installs to particular marketing campaigns and media sources. Marketers can use the granular dashboards to attribute source network or channel, ad type, ad group and creatives for users. AppsFlyer provides dynamic cohort and retention reports and allows marketing teams to filter data and compare user behavior and performance. A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country.
AppsFlyer includes a centralized dashboard which allows managers to search, build and manage audiences. It lets staff split audiences to run A/B tests and analyze different partners, bidding types, creatives, message types and more.
Images
Not sure about AppsFlyer?
Compare with a popular alternative
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
Alternatives
Firebase
CleverTap
Kochava
MoEngage
Reviews
Already have AppsFlyer?
Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Marketing & Advertising
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A must have platform for marketer who wants to track and optimize campaign on multiple...
Reviewed on 2024/07/26
Pros
UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.
Cons
Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.
Response from AppsFlyer
So glad to hear that you love the platform! Thanks for sharing such a positive review!
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Market leader and great customer support
Reviewed on 2021/11/04
Pros
The product itself is very user-friendly and has an extensive documentation that covers every use case we came across. Data loading times are very fast and that makes a big difference in operating directly through their interface via browser. Besides that, customer support was top tier (they cover most languages and time zones) and very effective in solving issues, including getting in touch with other companies to reduce our internal overhead.
Cons
Support for specific customization is limited, despite the product by default being complete for 95%+ of the companies.
Reasons for Choosing AppsFlyer
Pricing and integrations beyond the scope of MMPs.Switched From
Singular- Industry: Computer Software
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Pricing Model extremely opaque
Reviewed on 2020/02/01
Very opaque and cannot do anything by yourself easily.
Very opaque and cannot do anything by yourself easily.
Pros
You cannot get the pricing model for this software
Cons
This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.
- Industry: Entertainment
- Company size: 1,001–5,000 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Dashboard Customization & Market Analysis Features
Reviewed on 2024/07/25
Pros
One of the features I appreciate is the ability to customize the dashboard.
Cons
Yet, I feel there's room for improvement here. Currently, the customization options are somewhat limited. I’d love to see more flexibility in how data is displayed, such as more widget types and the ability to create custom reports. For instance, being able to tailor my dashboard to highlight key performance indicators specific to my campaigns would save me a lot of time and make monitoring progress much more efficient.
Another area where Appsflyer could level up is by incorporating market analysis features. As a marketer, having access to market trends, competitor performance, and industry benchmarks within the same platform would be incredibly valuable. It would provide a more holistic view of our campaigns’ performance in the context of the broader market, helping to inform better strategic decisions. Right now, I have to use multiple tools to get this kind of insight, which is less efficient and can lead to data discrepancies.
Response from AppsFlyer
Thank you for the honesty and suggestions, Jialin!
We're always happy to hear from our customers and appreciate you sharing your thoughts.
Our goal is to always improve and provide more value to our users, so to hear about your actual needs is invaluable.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Appsflyer review - HH
Reviewed on 2024/06/10
Pros
Highly developed overall and horizontal features to help mobile advertisers track the deeper level of conversions and measure the result from different angles
Cons
Creative Optimisation Tool could be further developed. It is not the best in the market. For example, Luna (previous analytic tool) was better in certain aspects. They had much more insights and ideas to combine data to realize diverse performance result.
AppsFlyer FAQs
Below are some frequently asked questions for AppsFlyer.Q. What type of pricing plans does AppsFlyer offer?
AppsFlyer offers the following pricing plans:
- Pricing model: Free Version, Subscription
- Free Trial: Available
Contact AppsFlyer for pricing details.
Q. Who are the typical users of AppsFlyer?
AppsFlyer has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does AppsFlyer support?
AppsFlyer supports the following languages:
English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese
Q. Does AppsFlyer support mobile devices?
AppsFlyer supports the following devices:
Q. What other apps does AppsFlyer integrate with?
AppsFlyer integrates with the following applications:
Adobe Campaign, Criteo, Google Ads, Meta for Business, Mixpanel, Snapchat, TikTok, Twitter/X, ironSource
Q. What level of support does AppsFlyer offer?
AppsFlyer offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
Related categories
See all software categories found for AppsFlyer.