Mobile attribution and marketing analytics for app marketers

About AppsFlyer

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

The application comes with a module which enables teams to attribute app installs to particular marketing campaigns and media sources. Marketers can use the granular dashboards to attribute source network or channel, ad type, ad group and creatives for users. AppsFlyer provides dynamic cohort and retention reports and allows marketing teams to filter data and compare user behavior and performance. A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country.

AppsFlyer includes a centralized dashboard which allows managers to search, build and manage audiences. It lets staff split audiences to run A/B tests and analyze different partners, bidding types, creatives, message types and more.

  • Free Trial
  • Free Version
  • Subscription


Business size



Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

Supported Languages

English, French, Japanese, Korean, Portuguese and 3 others, Russian, Spanish, Traditional Chinese
  • Free Trial
  • Free Version
  • Subscription


AppsFlyer: Cohort Reporting
AppsFlyer : Dashboard
AppsFlyer : Fraud prevention
View 4 more
AppsFlyer video
AppsFlyer screenshot: AppsFlyer: Cohort Reporting AppsFlyer screenshot: AppsFlyer : Dashboard AppsFlyer screenshot: AppsFlyer : Fraud prevention


Total features of AppsFlyer: 46

  • A/B Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Audience Targeting
  • Campaign Analytics
  • Campaign Tracking
  • Change Management
  • Channel Attribution
  • Channel Management
  • Cohort Analysis
  • Compliance Management
  • Contextual Targeting
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Experience Management
  • Customer Journey Mapping
  • Dashboard
  • Data Import/Export
  • Email Marketing
  • Fraud Detection
  • IP Address Monitoring
  • IP Blocking
  • In-App Events Tracking
  • Location-Based Marketing
  • Multi-Campaign
  • Multi-Touch Attribution
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Management
  • Revenue Tracking
  • Risk Assessment
  • SMS Messaging
  • Search/Filter
  • Secure Data Storage
  • Social Media Integration
  • Social Media Monitoring
  • Time on Site Tracking
  • Uninstall Tracking
  • Website Analytics



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Overall rating

4,1 /5
Value for Money
Ease of Use
Customer Support

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Showing 5 reviews of 18
Jacob E.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

AppsFlyer is like Google Analytics on Steroids

Reviewed on 2021/02/25

I've been using AppsFlyer for about 5 months and have been really happy with it. It's provided me a...

I've been using AppsFlyer for about 5 months and have been really happy with it. It's provided me a level of depth and insight that I was not familiar with nor did I know existed. It's great!


- I'm able to build incredible reports using filtering and segmentation
- I can use segments and audiences I build for better advertising
- I can get real ROI data all through AppsFlyer


- They have a lot of documentation, but integrated with other solutions can still be a bit difficult at times
- Their customer support took awhile to respond to me initially during onboarding, but then became VERY responsive. It was strange.

Eduardo O.
Overall rating
  • Industry: Telecommunications
  • Company size: 10 000+ Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great overall quality.

Reviewed on 2020/06/01


Data visualization is certainly a plus in AppsFlyer. Once you're able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues


It is very difficult to explain the difference between reports, I am aware that each one has a different purpose and data processing rules, but using LTV as a main data visualization has been a challenge since a lot of people tend to missunderstand the information shown in the graphics.

There is a time when the business is mature enough to start re-engagement campaigns, but, with AppsFlyer this next comes with a "double attribution" problem, since the re-targeting events are attributed both to the user accquisition campaign and retargeting campaing, this (quite often) leads the company been obligated to paid for the same event to more than one partner.

Response from AppsFlyer

Hi Eduardo,

Thanks for being a valued AppsFlyer customer and providing your feedback. I reached out to our Product Team to get some clarification for you:

LTV is our primary (but not only metric) since understanding the LTV is the key to understanding the ROI on marketing initiatives and this the biggest challenge that our customers asked us to help with. So this is the default.

As for "double attribution" we have configurable postbacks and engagement windows which can be used to control attribution and postbacks for Acquisition and re-engagement campaigns.

These Help Center articles may be helpful on the second point:

I hope this helps!

- AppsFlyer

Verified Reviewer
Overall rating
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Started measure and track my app campaigns quickly

Reviewed on 2018/03/01


Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.


If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).

Adir R.
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A great mobile attribution platform

Reviewed on 2018/07/23


First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.


A few issues -
1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics)
2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...)

Verified Reviewer
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A great attribution analytics with minor flaws

Reviewed on 2018/07/10

Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources...

Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.


Very easy to implement.
Acurate data collection from advertising sources.
Great one link options that actually let you adjust and change everything you need.


Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues.
Can't download organic traffic reports at all which is a big flaw.

Showing 5 reviews of 18 Read all reviews

AppsFlyer FAQs

Below are some frequently asked questions for AppsFlyer.

AppsFlyer offers the following pricing plans:

  • Pricing model: Free, Subscription
  • Free Trial: Available

Contact AppsFlyer for pricing details.

We do not have any information about AppsFlyer features

AppsFlyer has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

AppsFlyer supports the following languages:

English, French, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese

AppsFlyer supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

AppsFlyer integrates with the following applications:

Adobe Campaign, Criteo Dynamic Retargeting, Facebook, Google Ads, Localytics, Mixpanel, Twitter

AppsFlyer offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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