HYPR

Influencer marketing platform – influencer analysis and CRM

About HYPR

HYPR is a cloud-based influencer marketing platform, which assists companies and digital agencies with audience analytics and campaign management. Key features include content filtering, contact management, communication, data management and compliance.

The application’s discovery tool helps identify influencers on the basis of hashtags, content topics, brand mentions, and demographic data. Marketers can sort influencers by search relevance, follower count, and average likes, as well as analyze audience data such as age, gender, geographic location, income levels, and race. Managers can use the AI-based outreach bot to access contact information of influencers and send automated messages. Plus, the payments feature lets users create invoices and process payments for influencers across different currencies and countries.

HYPR includes a campaign tracking functionality, which lets team members track performance of posts and monitor engagement metrics across multiple channels. Its audience health tool uses machine learning to flag fraudulent influencers and bots, on the basis of follower count imbalances, comments, and spam. Administrators can provide role-based access to staff and share campaign results with authorized users.

Pricing starting from:

N/A

  • Free Trial
  • Subscription

Devices

Business size

S M L

Markets

United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico

Supported Languages

English

Pricing starting from:

N/A

  • Free Trial
  • Subscription

Images

HYPR influencer discovery tool screenshot
HYPR influencer analytics dashboard screenshot
HYPR audience overview screenshot
View 4 more
HYPR screenshot: HYPR influencer discovery tool screenshot HYPR screenshot: HYPR influencer analytics dashboard screenshot HYPR screenshot: HYPR audience overview screenshot

Features

Total features of HYPR: 33

  • API
  • Activity Dashboard
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Commenting
  • Communication Management
  • Compliance Management
  • Contact Database
  • Contact Management
  • Cost Tracking
  • Custom Fields
  • Data Import
  • Data Import/Export
  • Email Marketing Management
  • Engagement Analytics
  • File Management
  • Filtered Views
  • Fraud Detection
  • Instant Messaging
  • Invoice Management
  • Invoice Processing
  • Lead Management
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Currency
  • Records Management
  • Role Management
  • Role-Based Permissions
  • Search Functionality
  • Spam Analysis
  • Status Tracking

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Reviews

Overall rating

4,6 /5
(21)
Value for Money
4,5/5
Features
4,3/5
Ease of Use
4,7/5
Customer Support
4,8/5

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Showing 5 reviews of 21
Allie D.
Overall rating
  • Industry: Entertainment
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Amazing Service

Reviewed on 2019/06/21

HYPR offers the tools and measurements my team and I need daily in order to produce the best work...

HYPR offers the tools and measurements my team and I need daily in order to produce the best work for our clients - all in one very user-friendly interface, where previously we had to pull data from several different services. The pdf report feature is also key when we are backing up our influencer decision-making process because clients can easily digest all of the stats - which has really streamlined our programming. Our dedicated team at HYPR has been incredible - they are timely to respond to any questions we send them, and it was great having them in the office for a lunch and learn. We're really excited about all the new features that are going to be rolling out. Overall - HYPR has become an essential part of our operations and has helped us to amplify our programs significantly.

Pros

Very user-friendly interface, hyper-specific search parameters, campaign monitoring, easy to export influencer lists, pdf's of specific influencer data, very responsive and helpful account managers on the HYPR side.

Cons

The only con I would note is that the software doesn't measure data from Instagram Stories, but I know that's something in the pipeline for the year :)

Response from HYPR

Thank you for your thorough review! We're grateful to be partnered with your team and excited to hear you're seeing the value of your HYPR account and relationship with our team.

Valerie V.
Overall rating
  • Industry: Public Relations & Communications
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Incredible Tool for Influencer Marketing initiatives

Reviewed on 2019/06/27

It's now easier to justify the investment of influencer marketing to clients, leveraging HYPR data...

It's now easier to justify the investment of influencer marketing to clients, leveraging HYPR data to identify the best influencers to reach a client's desired target market.

Pros

The sheer amount of influencers on the platform, the ease of having influencers added thanks to the incredible team, audience insights to prove ROI and ensure influencers will be able to reach a client's target audience.

Cons

It can be sometimes difficult to find an influencer using only the search bar feature as influencers will sometimes change their handles or location and the platform isn't updated to reflect their new channels, data is (very) infrequently out of date (i.e. audience size, engagement rate, etc.)

Response from HYPR

Thank you for your feedback! We at HYPR are happy you're seeing the value and grateful for your ongoing partnership.

Verified Reviewer
Overall rating
  • Industry: Luxury Goods & Jewelry
  • Company size: 51-200 Employees
  • Used Other for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

HYPR Review

Reviewed on 2019/08/27

Pros

It gave me amazingly detailed information and easy to read and understand which influencer to use

Cons

I think there werent any cons about the software, it gave me everything I needed

Response from HYPR

Thank you for your review! As you haven't listed any cons of our platform, we're having trouble understanding your rating. If you have any questions or issues about HYPR, please reach out to our customer support team and we'll be happy to help make sure you're getting the full value from our tool!

Rachel L.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Love HYPR!

Reviewed on 2019/06/21

Pros

- provides tons of data
- very easy search and filtering capabilities
- very easy to request custom information
- very easy to export a lot of information at incentive

Cons

- have to sort through lots of options (since there is so much information available) to find exactly what you’re looking for
- can’t easily isolate different social channels’ data (ie, if our campaign is on Instagram those are the only data points we care about)

Response from HYPR

Thanks for your review! We are ecstatic you're seeing value in HYPR and we're happy to be working with your team.

Evan C.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Creative Agency Thoughts

Reviewed on 2019/06/28

The relationship side of things has been great - as an organization, we just do less and less...

The relationship side of things has been great - as an organization, we just do less and less influencer identification. It's good to know it's here for us, but it's less utilized than originally expected.

Pros

The platform makes it easy to pop in and get insights and people QUICKLY. Often requests come in and you have to snap into action and get some names together for a meeting happening at the drop of a hat. Hypr has got my back on that front.

Cons

Despite the rigor put into the analytics portion of the tool, it still feels intangible and shaky. Clients are often skeptical of platform-provided data (especially on audience demographics and analytics).

I feel like the tool is defined by traditional metrics of influence - foullowers, engagement, etc. What about the intangible, magical "up-and-coming" people that drive REAL conversations. It feels like the tool is is missing the human touch - some kind of editorial side of things, that shares stories about real people discoverable through the tool. Think about how WeTransfer has created WePresent as their editorial arm for inspiration.

Response from HYPR

Thanks for your honest and helpful feedback. We'd like to chat more with you about your ideas for the platform sometime soon.

Showing 5 reviews of 21 Read all reviews

HYPR FAQs

Below are some frequently asked questions for HYPR.

HYPR offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Available

Contact HYPR for pricing details

HYPR offers the following features:

  • Campaign Management
  • Channel Management
  • Email Marketing
  • Lead Management
  • Multi-Campaign

HYPR has the following typical customers:

Large Enterprises, Mid Size Business

HYPR supports the following languages:

English

We do not have any information about what devices HYPR supports

HYPR integrates with the following applications:

Bitium

HYPR offers the following support options:

Phone Support, FAQs, Knowledge Base, Video Tutorials

Related categories

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