Measured

Attribution Powered by Incrementality - Voted #1 Measurement

About Measured

Measured is a cloud-based platform, which assists brands, retailers and eCommerce vendors with cross-channel marketing and media incrementality measurement. Key features include conversion tracking, data management, channel attribution, quality analysis, and reporting.

The platform enables users to measure traffic, media investment, and conversion rates, providing visibility into campaign performance via visual reports. Teams can create independent Design of Experiments (DoEs) for channels/tactics such as Facebook prospecting, retargeting, catalog housefile, catalog rental, and more. Measured displays consolidated reporting data on a centralized dashboard, enabling managers to compare incremental contribution of media across online/offline channels. Plus, marketers can integrate results from DoEs with vendor’s performance reports to generate actionable insights.

Measured helps digital marketing teams monitor incrementality at the ad set, audience, campaign and program level, across channels including Facebook, Adwords, direct mail, and more. Marketing managers can access media, transactions, customer data and incrementality measurement results, streamlining budget allocation and resource optimization for campaigns.


Key benefits of Measured

Marketing attribution done right, powered by Incrementality testing and measurement
Identify media waste and improve marketing efficiency up to 30%+
Run 100+ audience level experiments
Double your online profits
Deploy in 24 hours
Gain cross-channel, unbiased view of your media plan & project spend levels


Images

Measured Software - Measured Facebook incrementality screenshot
Measured Software - Measured cross-channel attribution screenshot
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Measured Software - Measured Facebook incrementality screenshot
Measured Software - Measured cross-channel attribution screenshot

Not sure about Measured? Compare with a popular alternative

Measured

5 (10)
VS.
Highly reviewed

Starting Price

US$0,01
US$599,00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

53
111

Integrations

5
33

Ease of Use

4,8 (10)
4,7 (49)

Value for Money

5,0 (10)
4,9 (49)

Customer Service

4,9 (10)
4,9 (49)
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Reviews

Overall rating

5 /5
(10)
Value for Money
5/5
Features
4,8/5
Ease of Use
4,8/5
Customer Support
4,9/5

Already have Measured?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 10
Mark
Mark
Overall rating
  • Industry: Online Media
  • Company size: 501–1 000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Finance and marketing are finally speaking the same language: incremental contribution!

Reviewed on 2020/09/14

Measured has solved the cross channel attribution problem through a creative approach anchored on...

Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions.

Pros

Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels.

Metrics that align not only channels, but the finance and marketing team’s goals.

Methodology based on incrementality experimentation, so the challenges with MTA do not apply.

Services/Team who have been in marketing measurement for a long time.

Cons

Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup.

Excited for more to be done.

Noelle
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 501–1 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Actionable cross channel attribution through incrementality measurement

Reviewed on 2020/10/28

Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in...

Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions.

Pros

With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board.

Cons

Nothing notable. We have been very happy with the product and our results today.

Gail
Overall rating
  • Industry: Retail
  • Company size: 1 001–5 000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Powerful tool for getting the most out of your marketing data

Reviewed on 2019/07/25

We hated that we couldn't see how channels and marketing initiatives were performing other than...

We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.

Pros

Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.

Cons

Some of this may be difficult to explain to less analytically-inclined people in the organization

Alternatives Considered

Singular

Reasons for Switching to Measured

We wanted a company with a very strong background in data. The Measured team knew their stuff better than anyone we talked to and made me feel very comfortable with how they planned to onboard, test, and evaluate our data. They also had experience with retailers similar to us, which was helpful.
Serena
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Hands-On Attribution Partner

Reviewed on 2019/08/01

Pros

The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.

Cons

While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.

Anne
Overall rating
  • Industry: Retail
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Partner

Reviewed on 2019/08/08

Pros

The strategic partnership - the team is very knowledgeable and they listen.

Cons

No cons. The team continues to make updates based on user recommendations.

Showing 5 reviews of 10 Read all reviews

Measured FAQs

Below are some frequently asked questions for Measured.

Measured offers the following pricing plans:

  • Starting from: US$0,01
  • Free Trial: Not Available

Contact Measured for pricing details

Measured has the following typical customers:

51–200, 201–500, 501–1 000, 1 001–5 000

Measured supports the following languages:

English

Measured supports the following devices:

Measured integrates with the following applications:

AdRoll, Criteo, Google Ads, Meta for Business, Snapchat

Measured offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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