Measured
About Measured
Measured is a cloud-based platform, which assists brands, retailers and eCommerce vendors with cross-channel marketing and media incrementality measurement. Key features include conversion tracking, data management, channel attribution, quality analysis, and reporting.
The platform enables users to measure traffic, media investment, and conversion rates, providing visibility into campaign performance via visual reports. Teams can create independent Design of Experiments (DoEs) for channels/tactics such as Facebook prospecting, retargeting, catalog housefile, catalog rental, and more. Measured displays consolidated reporting data on a centralized dashboard, enabling managers to compare incremental contribution of media across online/offline channels. Plus, marketers can integrate results from DoEs with vendor’s performance reports to generate actionable insights.
Measured helps digital marketing teams monitor incrementality at the ad set, audience, campaign and program level, across channels including Facebook, Adwords, direct mail, and more. Marketing managers can access media, transactions, customer data and incrementality measurement results, streamlining budget allocation and resource optimization for campaigns.
Key benefits of Measured
Marketing attribution done right, powered by Incrementality testing and measurement
Identify media waste and improve marketing efficiency up to 30%+
Run 100+ audience level experiments
Double your online profits
Deploy in 24 hours
Gain cross-channel, unbiased view of your media plan & project spend levels
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Reviews
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- Industry: Online Media
- Company size: 501–1,000 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Finance and marketing are finally speaking the same language: incremental contribution!
Reviewed on 2020/09/14
Measured has solved the cross channel attribution problem through a creative approach anchored on...
Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions.
Pros
Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels.
Metrics that align not only channels, but the finance and marketing team’s goals.
Methodology based on incrementality experimentation, so the challenges with MTA do not apply.
Services/Team who have been in marketing measurement for a long time.
Cons
Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup.
Excited for more to be done.
- Industry: Apparel & Fashion
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Actionable cross channel attribution through incrementality measurement
Reviewed on 2020/10/28
Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in...
Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions.
Pros
With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board.
Cons
Nothing notable. We have been very happy with the product and our results today.
- Industry: Retail
- Company size: 1,001–5,000 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Powerful tool for getting the most out of your marketing data
Reviewed on 2019/07/25
We hated that we couldn't see how channels and marketing initiatives were performing other than...
We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.
Pros
Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.
Cons
Some of this may be difficult to explain to less analytically-inclined people in the organization
Alternatives Considered
SingularReasons for Switching to Measured
We wanted a company with a very strong background in data. The Measured team knew their stuff better than anyone we talked to and made me feel very comfortable with how they planned to onboard, test, and evaluate our data. They also had experience with retailers similar to us, which was helpful.
- Industry: Consumer Goods
- Company size: 10,000+ Employees
- Used Monthly for 2+ years
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best attribution solution for DTC
Reviewed on 2020/09/14
We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross...
We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured.
Pros
The team at Measured understands the direct to consumer space and the system can be configured for metrics that are important to our business. Measured platform allows for insights across segments that are important for the business. International geographies and brands are supported.
Cons
No issues, renewed our contract recently
- Industry: Apparel & Fashion
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Hands-On Attribution Partner
Reviewed on 2019/08/01
Pros
The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.
Cons
While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.
Measured FAQs
Below are some frequently asked questions for Measured.Q. What type of pricing plans does Measured offer?
Measured offers the following pricing plans:
- Starting from: US$0.01
- Free Trial: Not Available
Contact Measured for pricing details
Q. Who are the typical users of Measured?
Measured has the following typical customers:
51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Measured support?
Measured supports the following languages:
English
Q. Does Measured support mobile devices?
Measured supports the following devices:
Q. What other apps does Measured integrate with?
Measured integrates with the following applications:
AdRoll, Criteo, Google Ads, Meta for Business, Snapchat
Q. What level of support does Measured offer?
Measured offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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