About Catfish

Infigo Software creates easy-to-use & integrate web-to-print e-commerce software solutions for business in a vast array of industries, from printing and packaging to retail, property, public services and creative agencies. Our client list includes start-ups and established global brands, so we can design a solution that is right for virtually any businesses and designed to scale as they grow.

Our aim is to strengthen our clients’ businesses by delivering beautiful, tailored storefronts, improving web-to-print workflow efficiently, enabling new revenue opportunities, and delivery competitive advantage. Our solutions enable new levels of brand engagement through personalization and mass customization that our flagship web-to-print Catfish and MegaEdit Pro software packages offer.

The Catfish platform offers a range of pre-built templates for document creation, and businesses can also build their own custom templates for commonly created documents. It offers an advanced JavaScript engine to allow clients to compose documents with ease, and facilitates the formatting of text, images, layout, and more. Catfish allows businesses to design a custom storefront web page for clients to use, and the integrated CMS (content management system) functionality means users can manage clients and configure products on an individual or bulk basis.

Key benefits of Catfish

Win new business and retain clients
Quick to market, easy to use online e-commerce and personalisation services that keep customers coming back for more.

Your website, your way
Customise storefronts and offer design flexibility to your customers 24/7 with access to a host of creative tools.

Easy to manage and control
Easy to create brand locked templates and a single page checkout make ordering simple.

Automation and efficiency
An open API architecture makes integration with other links in the workflow chain easy, creating automation efficiencies

Easy to use cloud based design module
No timely downloads needed. Drag and drop functionality and finger touch control for tablet and phone usage. Image plug-ins for easy picture upload.

Print ready PDF generation, 24/7
Providing users templated designs that they can personalise and order, or the creative tools to design their own. Vector PDF upload support.

A great user interface
The editor can be tailored to your brand to deliver a seamless brand experience. MegaEditPRO delivers complex scripting capabilities while MegaEditPHOTO is ideal for the photo-gifting market.

Add inbuilt artwork management and pre-flighting
Our OEM partnership with Enfocus PitStop Pro means you can have full online artwork management, correction and pre-flighting built in


Business size



United Kingdom, United States

Supported Languages



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Catfish screenshot: Catfish screenshot: Catfish screenshot: Catfish screenshot:


Total features of Catfish: 45

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Approval Process Control
  • Approval Workflow
  • Barcode Recognition
  • Cataloging/Categorization
  • Client Management
  • Configurable Workflow
  • Content Management
  • Cost Estimating
  • Customer Database
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Data Import/Export
  • Design Management
  • Document Templates
  • Drag & Drop
  • Electronic Payments
  • Estimating
  • HTML5 Technology
  • Invoice Management
  • Multi-Store Printing
  • Order Management
  • Print Management
  • Printing Services Integration
  • Product Catalog
  • Product Configurator
  • Quotes/Estimates
  • Reporting & Statistics
  • Rules-Based Workflow
  • SEO Management
  • Search/Filter
  • Social Media Integration
  • Template Management
  • Templates
  • Text Editing
  • Third Party Integrations
  • WYSIWYG Editor
  • Website Management
  • Workflow Management
  • eCommerce Management


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Overall rating

4,6 /5
Value for Money
Ease of Use
Customer Support

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Showing 5 reviews of 13
Ian H.
Overall rating
  • Industry: Printing
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great product, use it daily for creating items such as business cards to cinema listings.

Reviewed on 2018/07/04


Love how versatile this product is, also its constantly evolving with new features coming out on a regular basis. Find the new layout really intuitive and pleasant to use. Support guys are really helpful and respond in good time to any issues. We have used it to lock in some main clients using megaedit through to basic static items for stock management with great success.


Find the javascript wizard a bit tricky to use, some updated information on the support portal would be useful for basic functionality.

Chris H.
Overall rating
  • Industry: Education Management
  • Company size: 10 000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Web to Print system you've been looking for

Reviewed on 2019/11/11

• Overall, our experience with Catfish and Infigo Software has been the best business decision...

• Overall, our experience with Catfish and Infigo Software has been the best business decision we’ve made in regards to software. Catfish has allowed us to grow our business and what we’ve been able to offer our customers. The software continues to evolve day after day and stay ahead of the trend. The support team behind the software is best-in-class and makes sure you as a customer are satisfied and helped in a timely manner. Being able to grow with a software company and their software has been amazing and we can’t wait to see what the future holds and we both like to push the boundaries of the software.


• Extremely customizable and dynamic templates. I had heard this statement over 100 times from other web to print providers, but they really mean it with Catfish. Believe me, you’ve never seen anything like it. Yes, making them very dynamic does require JavaScript knowledge, BUT having the ability to do that is the part that we like.
• Frequent software updates with new features and integrations.
• Fast and reliable system.
• Site is very customizable. One thing that stood out the moment I found Catfish was that every site built with the platform looked different. As funny as that sounds, the majority of web to print solutions on the market do not allow much flexibility with frontend customization, so you can immediately tell what software is behind the site.
• Powered by AWS
• API integrations
• Amazing order management system (known as the Shared Print Operations in Catfish)
• The team behind Catfish. I will say this a million times if I have to, but the team behind the software is probably just as important as the software. The reason being is because a lot of companies want guidance when implementing a new system and most likely will have many questions. The Infigo team has setup a great customer support site for submitting questions and the turnaround time is typically within 12 hours if not less. The team is also looking out for you. Not many companies can say they are there for their customers as much as they are their software. That being said, Infigo has the best


• Advanced templates do require quite a bit of JavaScript knowledge and programming, but if you have someone in-house that knows JavaScript then it’s a piece of cake.
• Could have more documentation around advanced scripting and API’s.
• Too many settings in admin can become overwhelming on some screens.

Response from INFIGO Software

Hi Chris,

Thanks for reviewing our platform; we really appreciate your feedback. We understand how important regular updates are to our clients with new features and fixes available weekly, so it is great to hear how well received this is!

The Infigo team strive to deliver not only the best product but the best support too and working with users such as yourselves allows us to better these services.

We are excited to see your continued development of your Catfish deployment with all of the incredibly intelligent dynamic templates your team create!

Keep up the amazing work!

Infigo Software

Simon S.
Overall rating
  • Industry: Printing
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great User Experience and 1st Class Support

Reviewed on 2018/07/05

The ability to offer multiple Web to Print Portals tailored to each of our clients needs.

The ability to offer multiple Web to Print Portals tailored to each of our clients needs.


The end product is simple, intuitive and easy to use. The flexible platform offers multiple ways to customise and personalise portals depending on your project requirements. The ongoing support from the development team on the helpdesk is both responsive and extremely helpful.


Frustrating when some elements don't work as they should (these are resolved quickly though via the support team). Some elements and functions present in similar platforms could be added to enhance the user experience.

Sean F.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Flexibility is what won us over

Reviewed on 2020/02/25


We have been offering web-to-print and ecommerce solutions to our clients for almost 20 years so we have seen the evolution of not only the technology available, but also the customer demand. What started as clients just needing a way to order static inventory items or business cards has evolved over the years to now needing a single-source to access all of their brand assets.

Over the years, we had used multiple software platforms and also inherited other platforms from company acquisitions. This has led to many disparate systems serving a huge range of client requirements. When searching for a single platform that could accommodate all of our clients and their existing requirements, Catfish was the only one with the flexibility to do so.

There are so many ways to customize the storefronts to make them completely different functionality-wise from each other. The ability to white label all of them is also a huge benefit. In the past, our web-to-print portals only involved our print templates developers, but now with Catfish's ability to create custom storefront themes and integrate into countless systems via the API, it's now a platform that involves everyone on the team to create bespoke solutions.

The support team is also responsive and great to work with.


Due to all of the flexibility and options in Catfish, there are also a lot of questions on how some features work. There are many areas in the backend that aren't documented or have cryptic descriptions, so you're not sure what they do unless you try it and see, or reach out to support.

Some of the features also either don't work as expected or are no longer supported.

The Infigo Designer template creator plugin for Acrobat is 32-bit, so not supported on the latest versions of Acrobat or macOS. We're simply not able to update macOS because Infigo Designer wouldn't work.

Response from INFIGO Software

Hi Sean,

Thanks for the comprehensive feedback on our platform - we really do appreciate the detail you have provided - especially as Bitstorm Connect / Think Patented are somewhat web to print veterans!

We do pride ourselves on how flexible our platform is, as it allows us to work in so many different market segments.

With regards to the Infigo Designer plugin; this will be replaced with the existing launch of our InDesign plugin later on this year which will provide even more power & functionality to your template building needs!

We are looking forward to your continued success utilising our platform!


Infigo Software

Jason L.
Overall rating
  • Industry: Printing
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Web to Print

Reviewed on 2019/09/24

Catfish has given us the ability to customize more products and features for B2B clients​ while...

Catfish has given us the ability to customize more products and features for B2B clients​ while opening us up further to allow B2C products.


The simplicity​ of features, most being drag and drop. Cookie cut websites and themes make it easy to push out new sites is a short period of time after the ​initial setup.


Multiple settings are not available to admins and must be managed by support. Multiple settings that are available to users are no longer supported or made for individual clients and do not work for other clients. Some of these settings include "band-aid" fixes for another issue, requiring multiple selections​ of various settings on different pages to work properly.

Showing 5 reviews of 13 Read all reviews

Catfish FAQs

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Catfish offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Available

Contact Infigo Software for pricing information

We do not have any information about Catfish features

Catfish has the following typical customers:

11-50, 51-200, 201-500, 501-1 000, 1 001+

Catfish supports the following languages:


Catfish supports the following devices:

Catfish integrates with the following applications:


Catfish offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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