About Upfluence

Upfluence is a cloud-based influencer management solution designed to help businesses of all sizes manage their social media marketing campaigns. The platform includes an artificial intelligence (AI) system, which helps marketers determine prices for hiring influencers. Its data-driven search engine allows users to send automated bulk emails, streamline workflows and measure return on investment (ROI).

Upfluence analyzes data from different social media platforms to suggest popular keywords, influencers, and expected monetary value (EMV) calculations. Features include profile comparisons, historical engagements, real-time statistics, task scheduling, personalized emails, and more. The solution allows businesses to connect with global audiences via automated invoicing, influencer data collection, payments, procurement and tax calculations. Campaign management functionality lets marketers manage multiple concurrent campaigns, budgets, approvals, agreements and payments.

Upfluence comes with an analytics module, which assists organizations with performance monitoring, click-through tracking and traffic analysis. Real-time statistics provide insights into earned media value, impressions, media engagement, and audience reach of posts. The platform supports various social platforms including Facebook, Twitter, Instagram, Twitch, Pinterest, and YouTube.

Pricing starting from:

N/A

  • Free Trial
  • Subscription

Devices

Business size

S M L

Markets

United States, Canada, Australia, China, Japan, Germany

Supported Languages

English

Pricing starting from:

N/A

  • Free Trial
  • Subscription

Images

Upfluence influencer search screenshot
Upfluence influencer profile screenshot
Upfluence influencer list screenshot
Upfluence campaign workflow screenshot
Upfluence analytics stream screenshot
View 6 more
Upfluence video
Upfluence screenshot: Upfluence influencer search screenshot Upfluence screenshot: Upfluence influencer profile screenshot Upfluence screenshot: Upfluence influencer list screenshot Upfluence screenshot: Upfluence campaign workflow screenshot Upfluence screenshot: Upfluence analytics stream screenshot

Features

Total features of Upfluence: 40

  • Approval Process Control
  • Automated Scheduling
  • Budgeting
  • Built-In Database
  • Bulk Send
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Cost Analysis
  • Data Import
  • Demographic Data Collection
  • Email Marketing Management
  • Email Templates
  • Engagement Analytics
  • Goal Setting / Tracking
  • Historical Analysis
  • Keyword Tracking
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Personalized Profiles
  • Price Management
  • Real Time Analytics
  • Real Time Comparisons
  • Reminders
  • Reporting & Statistics
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Social Performance Management
  • Task Management
  • Trend Analysis
  • User Management

Alternatives

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influence

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#3 Alternative to Upfluence
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Julius

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Reviews

Overall rating

4,5 /5
(10)
Value for Money
4,2/5
Features
4,4/5
Ease of Use
4,6/5
Customer Support
4,9/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 10
Calvin S.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10 000+ Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Upfluence: 10/10 - would sign up again.

Reviewed on 2019/09/12

Switching to Upfluence has been a game changer for my team. Advanced options that allow you to...

Switching to Upfluence has been a game changer for my team. Advanced options that allow you to fine-tune your searches, detailed breakdowns of all of the most relevant creator metrics, an intuitive project management system, and easy to use campaign monitoring tools all combine to create a one-stop solution for all of our project needs. Oh, and customer support leaves you feeling like a person rather than just another number on their to-do list.

Pros

- Strong search functions that let you see how effective your search terms are at filtering the results in real time. Can filter by almost any metric.
- Detailed metric reports of the data I actually need, not fluff. Activity heat maps are a welcome addition.
- Intuitive project and communication management systems. If you have to manage campaigns that involve numerous content creators, the systems is a blessing.
- Friendly and knowledgeable customer support that makes you feel like a real person. Extra points for this.

Cons

- We work through a VPN that occasionally has high latency, so I don't like that the system needs to re-download information if I accidentally click away from a content creator's data overview.
- Database mismatches/errors can only be corrected by customer service. Completely understandable situation, but it can be annoying if you're under a time-crunch.

Cheryl L.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Find High Quality Influencers Fast

Reviewed on 2018/07/31

Easy to use tool that helps you find quality influencers fast.

Easy to use tool that helps you find quality influencers fast.

Pros

This tool is very easy to use. It is similar to Google, where you put in keywords and can find influencers who post about those topics. It's easy to build lists and reach out to multiple influencers at once. I also like how the reporting is, you can pull graphs and see how well the influencers posts did.

Cons

Although they add thousands more each month, there are not as many influencers as I would have hoped. I often have to do the old school manual search, then manually add them into the platform so they are in my lists. Also, customer service is sometimes not very helpful. There is a chat option in the platform but I often have to wait awhile before the problem really gets solved.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

A game of two halves

Reviewed on 2019/04/14

Pros

- Support was very responsive and helpful.
- The search and filtering part of the software was great at unearthing relevant influencers

Cons

- The CRM portion of the software was buggy and unintuivite - we resorted to using Gmail instead. We're since tested other dedicated (and *much* cheaper) CRM platforms that worked a charm.
- It's incredibly expensive. There are free tools (e.g. Channelcrawler for YouTube) that can replicate some of the searching functionality, and you can supplement this through manual searches. You'd probably need a team of influencer marketing buyers to justify the cost,

Bettina S.
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 10 000+ Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Software

Reviewed on 2019/08/05

Great experience using Upfluence. It's a very useful tool. It has helped us a lot with our...

Great experience using Upfluence. It's a very useful tool. It has helped us a lot with our influencers research.

Pros

It's easy to look and get in touch with influencers and have everything in the same place.

Cons

The suggested prices are not accurate at all. The differ very very much from what influencers actually ask for.

Cynthia M.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Upfluence Review

Reviewed on 2019/06/04

Pros

I liked how easy it is to use the platform and the accuracy

Cons

Not enough Influencers on the platform & needs to expand filters

Showing 5 reviews of 10 Read all reviews

Upfluence FAQs

Below are some frequently asked questions for Upfluence.

Upfluence offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Upfluence for pricing details.

Upfluence offers the following features:

  • Campaign Management
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Task Management

Upfluence has the following typical customers:

Small Business, Large Enterprises, Freelancers, Mid Size Business

Upfluence supports the following languages:

English

We do not have any information about what devices Upfluence supports

Upfluence integrates with the following applications:

Facebook, Instagram, Twitter

Upfluence offers the following support options:

Phone Support, Online Support, Knowledge Base

Related categories

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