Upfluence
About Upfluence
Upfluence is a cloud-based influencer management solution designed to help businesses of all sizes manage their social media marketing campaigns. The platform includes an artificial intelligence (AI) system, which helps marketers determine prices for hiring influencers. Its data-driven search engine allows users to send automated bulk emails, streamline workflows and measure return on investment (ROI). You can also leverage our outreach templates and personalize messages with our AI to boost reponse rates.
Upfluence analyzes data from different social media platforms to suggest popular keywords, influencers, and expected monetary value (EMV) calculations. Features include profile comparisons, historical engagements, real-time statistics, task scheduling, personalized emails, and more. The solution allows businesses to connect with global audiences via automated invoicing, influencer data collection, payments, procurement and tax calculations. Campaign management functionality lets marketers manage multiple concurrent campaigns, budgets, approvals, agreements and payments.
Upfluence comes with an analytics module, which assists organizations with performance monitoring, click-through tracking and traffic analysis. Real-time statistics provide insights into earned media value, impressions, media engagement, and audience reach of posts. The platform supports various social platforms including Instagram, Youtube, TikTok, Twitter, Twitch, andPinterest.
Upfluence now integrates with Shopify, WooCommerce, Magento, BigCommerce, Klaviyo and Hootsuite.
Key benefits of Upfluence
Find the Right Creators for Your Brand: Discover thousands of vetted influencers in seconds, that are fit for your brand based on their content, audience, and performance.
Easily vet creators using our data-rich profiles, considering engagement rates, audience size, demographics, and more. Plus, seamlessly connect your Shopify store to identify influencers who already love your brand.
Powerful Search Criteria to find the right creators in half the time: 20+ filters, including keywords, geolocation, engagement rates, and audience demographics, ensuring precision in influencer selection.
By utilizing our robust criteria, you can tailor your outreach to influencers who align perfectly with your brand, ensuring maximum impact and relevance for your campaign.
Increase Response Rates with Personalized Emails:
Conduct influencer outreach at scale through our bulk email feature, leveraging our best performing templates and AI that will allow you to personalise the emails to beat industry response rates.
Save time sending payments: Calculate custom commission payouts automatically and send multiple payments both nationally and internationally.
Robust Analytics to Measure your Campaign's success: Gain valuable insights through our analytics dashboard and monitor mentions and sales to assess the impact of your influencer marketing efforts and understand which creator yielded the highest ROI.
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Reviews
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- Industry: Retail
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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Review Source
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- Value for Money
- Ease of Use
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- Likelihood to recommend 10.0 /10
Great for discovering and working with influencers
Reviewed on 2023/07/26
Pros
Upfluence lets you slice and dice their database of influencers to find the perfect fit. I love all the advanced targeting features.
Cons
There's a bit of a learning curve, but easy-peasy once you use it af ew times.
Response from Upfluence
Hello David. We're delighted to have had the opportunity to serve you. Thank you for your positive feedback!
- Industry: Apparel & Fashion
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Efficient Solution for Streamlining Influencer Marketing
Reviewed on 2024/09/23
Upfluence has been a game-changer for managing our influencer marketing strategies over the past 7...
Upfluence has been a game-changer for managing our influencer marketing strategies over the past 7 months. The platform offers a wide selection of influencers, making it simple to find the perfect match for our brand. We love the detailed filters that allow us to narrow down by audience, niche, and engagement level.
One of the standout features is the integration with Shopify and Social media platforms, which works flawlessly, making collaboration and tracking performance a breeze. The data and analytics are clear and provide valuable insights that help us optimise campaigns in real time. The reporting capabilities are easy to navigate and provide the metrics we need to gauge the success of each campaign.
Their support team has also been fantastic—quick to respond and always helpful with any inquiries or issues.
Pros
Extensive influencer database
Real-time performance tracking
Easy-to-use reporting tools
Excellent customer support
Cons
The learning curve can be steep initially
Pricing might be on the higher side for smaller businesses
Response from Upfluence
Hello Madalina, thank you for the great review! Always happy to work alongside you and your team!
- Industry: Health, Wellness & Fitness
- Company size: 11–50 Employees
- Used Daily for 1+ year
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- Value for Money
- Ease of Use
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- Likelihood to recommend 0.0 /10
works well until it does not!!!. then your left in the dark
Reviewed on 2024/02/06
I think the idea and functionality of the platform are great however dealing with the customer...
I think the idea and functionality of the platform are great however dealing with the customer support or technical issues is beyond painful. We have disconnected from the platform for almost 9 months and tried numerous times until we gave up trying. Billing refuses to stop billing even tho they are not able to repair the integration. Billing and CX just ignores all emails
Pros
It has a nice dashboard and easy to use
Cons
The customer support is horrendous. Dealing with their IT when things are completely broken takes days to respond and then its always the same response that doesnt fix anything.
texting thru the cx chat all you get is one first contact response then crickets
Response from Upfluence
Hello Petra. We apologize for the negative experience you had with our company. We appreciate your feedback and have been trying to get in touch to discuss further. Please reach out to [email protected]. Thank you.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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- Likelihood to recommend 8.0 /10
Satisfied with Service
Reviewed on 2023/07/24
Overall experience was great! The platform is very intuitive and has helped me to grow the...
Overall experience was great! The platform is very intuitive and has helped me to grow the influencer service line at my agency.
Pros
I love that Upfluence integrates seamlessly into other platforms like Shopify and woocommerce. There's a wonderful integration that allows you to pull up an influencer's metrics when you're just scrolling on Instagram or TikTok which is extremely helpful as well. They have great customer service and are always willing to hop on a call and explain something. Additionally, they are always improving and updating the platform to benefit the users.
Cons
I personally always struggled with the feature that gives clients access to viewing influencer content for a campaign. I found that my clients were confused by it and couldn't figure it out easily.
Response from Upfluence
Hey Emily. It's fantastic to hear that you had such a positive experience with our company. Thank you for taking the time to share your feedback!
- Industry: Real Estate
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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- Value for Money
- Ease of Use
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- Likelihood to recommend 10.0 /10
This influencer marketing and affiliate software combo is the real deal
Reviewed on 2023/06/30
Upfluence has been a game-changer for our real estate comapny. From influencer discovery to...
Upfluence has been a game-changer for our real estate comapny. From influencer discovery to campaign management, their platform offers a seamless experience that has significantly improved our ROI and brand visibility.
Pros
One thing that stood out to me about Upfluence was their robust analytics and reporting. I could track the performance of my influencer campaigns in real-time, monitor key metrics, and measure the ROI effectively. It helped me optimize my strategies and make data-driven decisions.
Cons
There are instances where I encountered occasional glitches or slow loading times within the Upfluence platform, but these are infrequent issues.
Alternatives Considered
GrinReasons for Switching to Upfluence
Did more than others. More suited to our needs.Response from Upfluence
Hi Frederick. Your satisfaction is our top priority, and we're thrilled that we were able to meet your expectations. Thank you for your positive feedback!
Upfluence FAQs
Below are some frequently asked questions for Upfluence.Q. What type of pricing plans does Upfluence offer?
Upfluence offers the following pricing plans:
- Pricing model: Subscription
- Free Trial: Available
Contact Upfluence for pricing details.
Q. Who are the typical users of Upfluence?
Upfluence has the following typical customers:
11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Upfluence support?
Upfluence supports the following languages:
English
Q. Does Upfluence support mobile devices?
Upfluence supports the following devices:
Q. What other apps does Upfluence integrate with?
Upfluence integrates with the following applications:
Amazon Seller Tool, BigCommerce, Gmail, Hootsuite, Klaviyo, Magento Marketplace, Microsoft Outlook, PayPal, Refersion, Shopify, WooCommerce, Zapier
Q. What level of support does Upfluence offer?
Upfluence offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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