Singular

4.6 (27)
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Next-gen marketing analytics and attribution platform

About Singular

The key to success for today's marketers is understanding exactly where and how to invest their next ad dollar. Singular powers marketers to do just that by providing a complete view of marketing ROI with next-gen attribution, full-funnel marketing data, and best-in-class fraud prevention.

With Singular you are able to:

* Measure and report on all the channels you work with: Measure cross-platform performance across apps, web, SMS, referrals, email, and TV with Singular’s open integration framework.

* Analyze ROI by combining attribution with leading cost aggregation: Powerful data connectors meet attribution to unlock marketing performance for every campaign, publisher, creative, and keyword.

* Track and analyze across the entire user lifecycle: Capture your entire user journey to report on acquisition and re-engagement across platforms with deep links, web-to-app, and cross-device attribution.

* Block more fraud with best-in-class fraud prevention: Keep your ad budgets focused on real users and avoid misreporting with more detection methods and pre-attribution fraud rejection.

* Monitor a single managed pipeline for analysis-ready marketing data: Load attribution, ad spend, creatives, bids, and ad monetization data directly to Redshift, Snowflake, BigQuery, and more.

Singular works with some of the leading marketing teams in the world, including Lyft, Twitter, Rovio, King and LinkedIn.


Key benefits of Singular

A number of advantages have enabled us to leapfrog the market:

* Superior Analytics: Automatically combine campaign data from any media source with attribution data to unlock the most accurate, timely, and actionable performance insights.

* Fraud Detection & Prevention: Block more fraud with the most detection methods available plus full custom rule capabilities, reporting transparency, and pre-attribution fraud rejection.

* Cross-Platform & Cross-Device: The only MMP with a native web attribution solution, which combines with our mobile attribution for reliable cross-device measurement, as well as web-to-app support.

* SKAdNetwork Attribution & Analytics- Singular SKAN: Singular is the vendor with the safest, most well-thought out solution providing support for more conversion models than any other provider.


Images

Singular Software - Creative Analytics: Improve your storytelling and engage audiences more effectively with creative analytics that let you visualize ad assets and their performance in a side-by-side view.
Singular Software - Fraud Custom Rules: Personalize your fraud prevention strategy and dictate how aggressively you want to combat fraud by creating custom rules to automatically reject or flag fraudulent installs.
Singular Software - SKAdNetwork Report: - Unlock ROAS and cohorts for better decision making - Establish a single source of truth for marketing data - Identify the ideal conversion model for your app - Stay compliant with App Store policies and avoid risky solutions.
Singular Software - Ad Monetization Attribution & Analytics: Reveal insights and opportunities to optimize your monetization efforts by automating the collection, normalization, and aggregation of ad revenue data across monetization partners.
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Singular Software - Creative Analytics: Improve your storytelling and engage audiences more effectively with creative analytics that let you visualize ad assets and their performance in a side-by-side view.
Singular Software - Fraud Custom Rules: Personalize your fraud prevention strategy and dictate how aggressively you want to combat fraud by creating custom rules to automatically reject or flag fraudulent installs.
Singular Software - SKAdNetwork Report: - Unlock ROAS and cohorts for better decision making - Establish a single source of truth for marketing data - Identify the ideal conversion model for your app - Stay compliant with App Store policies and avoid risky solutions.
Singular Software - Ad Monetization Attribution & Analytics: Reveal insights and opportunities to optimize your monetization efforts by automating the collection, normalization, and aggregation of ad revenue data across monetization partners.

Not sure about Singular? Compare with a popular alternative

Singular

4.6 (27)
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Starting Price

US$795.00
month
€129.00
year

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Value for Money

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Reviews

Overall rating

4.6 /5
(27)
Value for Money
4.8/5
Features
4.6/5
Ease of Use
4.4/5
Customer Support
4.9/5

Already have Singular?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 27
Warren
Warren
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A Versatile Suite of Tools for Mobile Marketers

Reviewed on 2021/10/29

Singular has been a key part of my mobile data stack for many years. When it comes to a robust...

Singular has been a key part of my mobile data stack for many years. When it comes to a robust analytics aggregation platform with great out-of-the-box reporting they continue to stand in a league of their own.

Pros

*Great data aggregator product to join MMP data and ad networks
*Easy and versatile "out of the box" reporting
*Great Customer Success team

Cons

*Limitations on historical data and cohorts (Analytics)
*MMP onboarding challenging for less experienced developers

Response from Singular

So appreciative of our continued relationship with you, Warren, and grateful for the time you took to send in this review. We commit to continuing to support you through the challenges and to always celebrate your successes (and to boost your optimization so that the successes are always in abundance)

Volkan
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Bang for the buck for smaller marketing teams

Reviewed on 2021/08/31

Pros

We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

Cons

Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

Alternatives Considered

AppsFlyer , Adjust and Kochava

Reasons for Choosing Singular

Price + bundled other services such as cost aggregation and fraud detection

Switched From

Adjust

Response from Singular

We are so happy that we can support your efforts with such a comprehensive solution and look forward to continuing to do so as you scale!

Daan
Overall rating
  • Industry: Accounting
  • Company size: 11–50 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Great support, great for smaller teams

Reviewed on 2022/06/02

Great app, even better customer service. One reason to pick Singular over e.g. Google Analytics.

Great app, even better customer service. One reason to pick Singular over e.g. Google Analytics.

Pros

The analytics feature is solid. While the data can be a bit slow to load, all the data is there and ready to use. The visualizations are easy to read and last but not least: customer service is AMAZING!

Cons

Data can be bit slow to load, UI could be a bit better but overall very pleased with the software!

Ishita
Overall rating
  • Industry: Consumer Goods
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Making App Tracking Easy

Reviewed on 2023/04/29

Pros

The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics.

Cons

- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team

Jerome
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A powerful MMP with an excellent support

Reviewed on 2021/08/17

Despite some lingering growing pains, my experience with Singular was positive, in part due to...

Despite some lingering growing pains, my experience with Singular was positive, in part due to their excellent support and powerful ETL features.

Pros

• Very good Analytics features (despite some initial data inaccuracies)
• Excellent ETL — all the data is pushed directly to our database
• Excellent support
• A willingness to include us in their product roadmap — our feedback and needs matter

Cons

• Some initial hiccups (from both sides) lead to sometimes inaccurate data
• Some ETL table schemas could be improved

Alternatives Considered

Adjust

Reasons for Switching to Singular

• Excellent support • A willingness to include us in their product roadmap • Some missing features we needed were part of their roadmap

Response from Singular

Jerome, thank you very much for taking the time to write and submit this review. We look forward to working with you to continue improving on the capabilities you need to keep growing and optimizing

Showing 5 reviews of 27 Read all reviews

Singular FAQs

Below are some frequently asked questions for Singular.

Singular offers the following pricing plans:

  • Starting from: US$795.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Contact Singular for pricing details.

Singular has the following typical customers:

2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Singular supports the following languages:

Chinese, English, Japanese, Korean, Traditional Chinese

Singular supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Singular integrates with the following applications:

Aiven for PostgreSQL, Amazon Redshift, Amazon S3, BigQuery Connector for Jira, Criteo, Criteo Customer Acquisition, Digital Turbine Mobile Advertising, Dropbox Business, GCS, Google Drive, Liftoff, Meta for Business, MySQL, Pinterest, PostgreSQL, SFTP To Go, SFTPPlus, Snapchat, Snowflake, StoreMaven, Tapjoy, TikTok, Twitter/X, UnityIS, Vungle, ironSource

Singular offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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