Appcues

Appcues easily allows us to add in-app messaging to our customers for onboarding, new feature announcements, outage reporting and surveys/feedback. Their interface lays over our app, so we can add various flows and cues without having to bug (pun intended) our engineering team. There's some great reporting features and a good amount of customization through their API and their new integration with Salesforce.

The tool can be a bit buggy at times. If I'm working on a flow, sometimes it won't save my work or may get stuck, so I'll have to refresh the flow builder and pickup where I left off. Also, I can understand how it's challenging to build a UI to do what they do, but I do think there could be some improvements without their builder that would make it a bit more intuitive. I was also very surprised that Appcues didn't use their own product for walking a new user through using their flow builder.

It's incredibly easy to use, the interface is nice and simple - they've prioritised this over just making it look impressive. It doesn't take much time to build impressive and effective experiences for customers. Best of all it allows me to provide the right assistance to my customers at the right time.

The installation is difficult/impossible without the intervention of a developer. It seems to be a very 'American' business in that there's an assumption that creating experiences in English is enough for most people, support for multilingual flows/checklists/NPS is an enterprise feature - which I find bizarre.

I liked that they made it very easy for a non-developer to build and release guides in our app. This saved us time and energy in the dev department, which is invaluable.

They used a chrome extension as the builder to create the guides, which could be a bit finicky. At the same time, it gave them the ability to update and make fixes very quickly. I also didn't like that we had to integrate with a third party to get deeper analytics about our users.

Appcues' simple and intuitive design makes it easy to implement and use! We were able to get up and running quickly, with little support and immediate saw results. The Appcues team is super helpful, outgoing and committed to each customer's success.

I don't dislike anything about Appcues. The product could use some enhancements to expand its functionality, such as: adding a scheduling tool, more criteria for establishing / tracking goals, and easier integration with APIs.