About Appcues

Appcues is a cloud platform, which helps product teams to apply UX design processes on applications through analysis of user interactions. Key features include user onboarding, feedback collection, employee engagement tracking, goal management, A/B testing, and reporting.

The product-led growth platform enables managers to enroll new users, monitor their behavior and attributes, and create interactive workflows. Appcues helps businesses provide self-service assistance to customers by adding walkthroughs, hotspots, and widgets within an application. Marketers can use the solution to create in-app announcements, manage product promotions, place call-to-actions (CTAs), and run referral marketing campaigns. Using NPS surveys, team members can capture buyer opinions, reviews, and behavior, enabling the modification of product design and functionalities with these inputs.

Appcues integrates with third-party platforms such as Amplitude, Google Analytics, Customer.io, Woopra, Segment, Heap, MailChimp, Slack, Intercom, Localytics, Mixpanel, and more. Plus, administrators can apply role-based permissions to users, monitor account activity, and maintain logs for security.

Pricing starting from:

US$249,00/month

  • Free Trial
  • Subscription

Devices

Business size

S M L

Markets

United States, Canada, Australia, India, Germany, Brazil

Supported Languages

English

Pricing starting from:

US$249,00/month

  • Free Trial
  • Subscription

Images

Appcues project flows screenshot
Appcues project modal screenshot
Appcues targeted audience screenshot
Appcues walkthroughs screenshot
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Appcues video
Appcues screenshot: Appcues project flows screenshot Appcues screenshot: Appcues project modal screenshot Appcues screenshot: Appcues targeted audience screenshot Appcues screenshot: Appcues walkthroughs screenshot

Features

Total features of Appcues: 23

  • A/B Testing
  • API
  • Action Management
  • Activity Tracking
  • Campaign Management
  • Campaign Segmentation
  • Customer Accounts
  • Customer Segmentation
  • Design Management
  • Drag & Drop Interface
  • Engagement Analytics
  • Feedback Collection
  • Goal Setting / Tracking
  • Monitoring
  • Promotions Management
  • Sentiment Analysis
  • Survey Management
  • Surveys & Feedback
  • User Defined Attributes
  • User Management
  • Visitor Management
  • Visual Analytics
  • Workflow Management

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Reviews

Overall rating

4,8 /5
(98)
Value for Money
4,7/5
Features
4,6/5
Ease of Use
4,7/5
Customer Support
4,8/5

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Showing 5 reviews of 98
Jared D.
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Help Your Customers Adopt Your Platform Quicker!

Reviewed on 2019/12/11

Appcues has been great for efficiently communicating to current customers about new features,...

Appcues has been great for efficiently communicating to current customers about new features, updates or issues with our platform being down. We've enjoyed using it so far, but need to take better advantage of all the ways it can be implemented by different departments. We have found that our users' interaction with Appcues has been fairly lower than we'd like, but look to improve the adoption.

Pros

Appcues easily allows us to add in-app messaging to our customers for onboarding, new feature announcements, outage reporting and surveys/feedback. Their interface lays over our app, so we can add various flows and cues without having to bug (pun intended) our engineering team. There's some great reporting features and a good amount of customization through their API and their new integration with Salesforce.

Cons

The tool can be a bit buggy at times. If I'm working on a flow, sometimes it won't save my work or may get stuck, so I'll have to refresh the flow builder and pickup where I left off. Also, I can understand how it's challenging to build a UI to do what they do, but I do think there could be some improvements without their builder that would make it a bit more intuitive. I was also very surprised that Appcues didn't use their own product for walking a new user through using their flow builder.

Anthony P.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

So glad I convinced the boss to pay for this

Reviewed on 2019/12/05

We're using it to provide a far better onboarding experience for new users. It's been great so far...

We're using it to provide a far better onboarding experience for new users. It's been great so far and we're excited as we're two months in and haven't really scratched the surface of what's possible with Appcues.

Pros

It's incredibly easy to use, the interface is nice and simple - they've prioritised this over just making it look impressive. It doesn't take much time to build impressive and effective experiences for customers. Best of all it allows me to provide the right assistance to my customers at the right time.

Cons

The installation is difficult/impossible without the intervention of a developer. It seems to be a very 'American' business in that there's an assumption that creating experiences in English is enough for most people, support for multilingual flows/checklists/NPS is an enterprise feature - which I find bizarre.

Annie M.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Good product, awful management

Reviewed on 2018/08/05

Pros

The product is easy to use and you can create several tutorials in few hours.

Cons

They increased the price of the lower plan by 256% last winter.

That is not sustainable for start-ups and we invested time and money to use that product and build good tutorials. Less than 6 months after the start, prices are going out crazy and it makes no sense to use that provider.

I can't have any thrust for the long-term use since they do this type of action for existing customers.
Yes, when they announced that, they offered to get 3 month at previous price before getting hijacked prices... What a deal.
We have quitted like many others.

Alan S.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great tool for building in-app tutorials

Reviewed on 2020/11/11

It was a good tool, with great support all around. We needed more analytics into our users built in...

It was a good tool, with great support all around. We needed more analytics into our users built in natively. I would recommend anyone who simply needs a few guides created in their app to check them out!

Pros

I liked that they made it very easy for a non-developer to build and release guides in our app. This saved us time and energy in the dev department, which is invaluable.

Cons

They used a chrome extension as the builder to create the guides, which could be a bit finicky. At the same time, it gave them the ability to update and make fixes very quickly. I also didn't like that we had to integrate with a third party to get deeper analytics about our users.

Amanda B.
Overall rating
  • Industry: E-Learning
  • Company size: 51-200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Appcues = Game Changer

Reviewed on 2019/05/24

We initially used Appcues to support a freemium period we offered to all of our customers, as well...

We initially used Appcues to support a freemium period we offered to all of our customers, as well as, a beta period that was targeted to a small subset of customers. From those two use cases, we saw immediate increase in engagement as well as a reduction in support tickets. We also include Appcues in our customer support process in which we analyze the common requests and design a self-service component to help deflect related tickets. We've seen between 20 - 40% reduction in support tickets in the related areas!

Pros

Appcues' simple and intuitive design makes it easy to implement and use! We were able to get up and running quickly, with little support and immediate saw results. The Appcues team is super helpful, outgoing and committed to each customer's success.

Cons

I don't dislike anything about Appcues. The product could use some enhancements to expand its functionality, such as: adding a scheduling tool, more criteria for establishing / tracking goals, and easier integration with APIs.

Showing 5 reviews of 98 Read all reviews

Appcues FAQs

Below are some frequently asked questions for Appcues.

Appcues offers the following pricing plans:

  • Starting from: US$249,00/month
  • Pricing model: Subscription
  • Free Trial: Available

Pricing is based on monthly active users starting at $249/month for 1,000 monthly active users. Contact Appcues for more details

Appcues offers the following features:

  • A/B Testing
  • Action Management
  • Campaign Segmentation
  • Customer Segmentation
  • Dashboard
  • Monitoring
  • Survey Management

Appcues has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Appcues supports the following languages:

English

We do not have any information about what devices Appcues supports

Appcues integrates with the following applications:

Customer.io, Google Analytics, Intercom, Localytics, Mailchimp, Mixpanel, Mixpanel, Segment, Slack, Woopra

Appcues offers the following support options:

Phone Support, Knowledge Base, Online Support, Video Tutorials

Related categories

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