About Story

Story is a cloud-based solution designed to help businesses manage workflows relating to marketing content across multiple digital platforms to drive customer engagement and ROI. It lets users deliver data-driven content to a targeted audience across leading social media channels.

Key features of Story include content syndication, campaign management, conversion tracking, multi-channel publishing, and analytics. The content distribution platform evaluates data based on key performance indicators (KPIs), allowing teams to optimize digital campaigns in real-time. Plus, it enables teams to facilitate campaign adjustments by eliminating under-performing content across multiple channels.

Story uses machine learning to help businesses update algorithms for creating and delivering relevant content to ensure increased click-through rates (CTR). Users can generate reports on ad and page-level metrics to gain insight into audience engagement with content across various platforms.

Devices

Business size

S M L

Markets

United States

Supported Languages

English

Images

Story dashboard screenshot
Story campaign overview screenshot
Story KPI screenshot
Story content engagement score screenshot
Story scheduled reports screenshot
View 6 more
Story video
Story screenshot: Story dashboard screenshot Story screenshot: Story campaign overview screenshot Story screenshot: Story KPI screenshot Story screenshot: Story content engagement score screenshot Story screenshot: Story scheduled reports screenshot

Features

Total features of Story: 32

  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Audience Targeting
  • Campaign Management
  • Content Creation
  • Content Library
  • Content Management
  • Conversion Tracking
  • Cost Analysis
  • Customizable Reports
  • Distribution Management
  • Filtering
  • Financial Analysis
  • Interactive Content
  • Monitoring
  • Multi-Channel Campaigns
  • Multi-Channel Marketing
  • Patient Education
  • Predictive Analytics
  • Real Time Analytics
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Social Media Monitoring
  • Social Promotion
  • Summary Reports
  • Trend Analysis
  • Video Management
  • Video Support
  • Website Analytics

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Outbrain

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Reviews

Overall rating

4,1 /5
(19)
Value for Money
4,2/5
Features
3,6/5
Ease of Use
3,9/5
Customer Support
4,6/5

Already have Story?

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Showing 5 reviews of 19
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201-500 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great test!

Reviewed on 2018/12/05

Great, hands-on help and team reporting. Overall, a really great test for native. Looking forward...

Great, hands-on help and team reporting. Overall, a really great test for native. Looking forward to hopefully testing again next year!

Pros

Simple interface, easy to customize dates and drill down to creative level.

Cons

Not a ton really wrong with it, at least for what we used it for.

Heather B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent customer support

Reviewed on 2019/05/28

CSR [SENSITIVE CONTENT HIDDEN] has made Story very user-friendly. They are both very knowledgeable,...

CSR [SENSITIVE CONTENT HIDDEN] has made Story very user-friendly. They are both very knowledgeable, helpful, and nice to deal with.

Pros

CSR are very nice to deal with. Always friendly and answer countless questions.

Cons

That you cannot bulk upload zip codes for targeting

Response from PulsePoint

Hi Heather,

Thank you for your feedback! Bulk zip code upload is a great idea and we'll definitely pass along this feature request to our product engineers.

And we're very happy to hear you are enjoying your experience working with your account reps!

-Story Team

Savannah D.
Overall rating
  • Industry: Online Media
  • Company size: 11-50 Employees
  • Used Other for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

A marketing success story

Reviewed on 2018/12/05

Pros

Through this software, my company has been successful in reaching a new audience and also gaining new users. The ads typically perform well across all of our eight brands.

Cons

I wish the reporting was a little better. I wish you can export the whole campaign broken out by day instead of the current limit of ten days.

Response from PulsePoint

Hi Savannah,

Thank you for your feedback, we appreciate it! We are looking into building out additional reporting capabilities when it comes to daily exports.

Stay tuned for more updates from your Account Manager!

-Story Team

Jonathan S.
Overall rating
  • Industry: Online Media
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Review

Reviewed on 2018/12/07

Their support team has been great to work with. We are generating travel inspiration through our...

Their support team has been great to work with. We are generating travel inspiration through our campaigns run by Story.

Pros

The ability to optimize across multiple native vendors.

Cons

There needs to be an easier integration with a Nielsen or other third party research arm in order to measure the true effectiveness of your advertising campaigns. Native advertising is often higher in the funnel, and there for you need other means to measure the effectiveness in order to avoid any potential cancellations from the client

Response from PulsePoint

Hi Jonathan,

Thank you for your feedback! We're happy to hear you enjoy working with our support team.

Our newest feature, On-page Actions, helps marketers track users further down the funnel. Please reach out to your Account Manager for more information on how you can set this up.

-Story Team

Verified Reviewer
Overall rating
  • Industry: Airlines/Aviation
  • Company size: 51-200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

YoY Improvements

Reviewed on 2018/12/06

We utilize Story for native distribution. When compared to other partners on the program, we...

We utilize Story for native distribution. When compared to other partners on the program, we noticed that Story "blasts" impressions reaching a potentially 'unqualified' audience. To avoid this, we count 'clicks' as a measure of impression to ensure they are qualified. Other than systemic differences, Story is a unique platform and account managers/customer service has recently been reliable and trustworthy (though in the past this was not the case).

Pros

Dashboard provides easy access to data and overall performance

Cons

Dashboard is not user-friendly/hard to navigate

Response from PulsePoint

Thank you for your feedback! Story is a content marketing platform focused on user engagement. Given this, we only track and optimize to actions taken, such as clicks and page views. We measure engagement once a user has landed on the page to guarantee a qualified audience.

-Story Team

Showing 5 reviews of 19 Read all reviews

Story FAQs

Below are some frequently asked questions for Story.

Story offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Not Available

Contact PulsePoint for pricing details.

We do not have any information about Story features

Story has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Story supports the following languages:

English

Story supports the following devices:

We do not have any information about what integrations Story has

Story offers the following support options:

Email/Help Desk, Phone Support, 24/7 (Live rep)

Related categories

See all software categories found for Story.