Adjust
About Adjust
Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.
Analyze all your data in one place for smarter, faster decisions. Adjust's Datascape empowers mobile marketers with advanced data reporting and visualization. Drive your app ROI with user acquisition insights and custom metrics, SKAdNetwork, and Cohort Dashboards.
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- Industry: Telecommunications
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Good enough, but could be better.
Reviewed on 2020/06/01
Pros
Most of the features are very intuitive, you can easily set up a new customer tracking link or add new events with just few clicks away. The testing console it's been a life savier for us, most of the time we do not have access to the source code so we use it for debugging new implementantions and fingerprinting.
Cons
Despite of the all easyness found in Adjust we do miss a more user friendly analytics enviroment. Yes, we have access to the statistics but it is hard for the high level manager (and some of the day-to-day users) to have upfront, easy and direct insights from the platform. Some graphics showing CTIT to detect bad traffic, daily installs monitoring, assisted conversion and so on.
- Industry: Financial Services
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Mobile attributions with Adjust
Reviewed on 2020/06/01
We were able to solve a measurement problem in business results with the entry of Adjust.
We were able to solve a measurement problem in business results with the entry of Adjust.
Pros
Recognize paid media attributions in my mobile marketing actions.
Cons
Need for hiring in local currency, in my case Brazil BRL.
Alternatives Considered
AppsFlyerReasons for Switching to Adjust
My previous experiences in the financial industry with Adjust.- Industry: Internet
- Company size: 11–50 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Useless tool
Reviewed on 2023/12/30
In addition to the tool being useless, the customer experience with Adjust is plain horrible....
In addition to the tool being useless, the customer experience with Adjust is plain horrible. Setting it up is extremely difficult, and their set-up documentation is both poorly written, inaccurate and often outdated. As a result, if you follow all of the steps in their materials, your set-up will be wrong! I had two people on my tech team work on it for a month, I even hired a consultant who claimed they knew all of its details, and I contacted Adjust several times. Adjust will barely respond. In the end, after days of labor investment, you might get set-up, only to find out that the main issue with the tool is that it doesn't work, even if you set it up right.
If you reach out to Adjust to cancel, know they will continue to charge you for a full year, even though the product never worked for you.
Pros
There is nothing positive to be said about Adjust. The best I can say is there is a possibility to create custom reports, which can me marginally less useless than their horrible default reports
Cons
Adjust is the most useless tool I have ever used. Basically, the reason you would use an MMP is so that you can compare the performance of different media you use for marketing, so you can optimize your spend. Adjust does not allow you to do that. Their attribution technology works differently depending on the platform, and as a result, you need to do math on a separate worksheet if you want to compare different channels, and even then the data is not comparable, so you would be just as well not using them at all.
Reasons for Switching to Adjust
We had been told Adjust had a better technology for attribution on iOS. This turned out not to be true.- Industry: Telecommunications
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 4.0 /10
Challenging for tracking app installs
Reviewed on 2024/10/21
Ultimately, we decided to part ways with Adjust and move to a new MMP instead.
Ultimately, we decided to part ways with Adjust and move to a new MMP instead.
Pros
I liked using Adjust to generate tracking links.
Cons
I found Adjust's tracking was difficult to process.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Adjust: 100% recommended for app developers.
Reviewed on 2024/08/13
Mobile measurement partner very complete and easy to use for an experienced marketer.
Mobile measurement partner very complete and easy to use for an experienced marketer.
Pros
Their new feature of custom dashboard.
Simple and intuitive interface.
Ease of connecting advertising platforms.
Cons
I would like the retroactive data to be displayed in the week of user acquisition, not the week in-app events occur.
Adjust FAQs
Below are some frequently asked questions for Adjust.Q. What type of pricing plans does Adjust offer?
Adjust offers the following pricing plans:
- Starting from: €129.00/year
- Pricing model: Free Version, Subscription
- Free Trial: Available
Q. Who are the typical users of Adjust?
Adjust has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Adjust support?
Adjust supports the following languages:
Chinese, English, French, Japanese, Korean, Portuguese, Russian, Spanish, Turkish, Vietnamese
Q. Does Adjust support mobile devices?
Adjust supports the following devices:
Q. What other apps does Adjust integrate with?
Adjust integrates with the following applications:
Google Analytics 360, Instagram, Meta for Business, Snapchat, Taboola, TikTok, Twitter/X, Vungle
Q. What level of support does Adjust offer?
Adjust offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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