About MRMcentral

MRMcentral is a cloud-based marketing resource management (MRM) solution designed to assist marketing teams of all sizes with project management and team collaboration. Key features include capacity planning, budgeting, resource allocation, digital asset storage, and reporting.

MRMcentral offers resource planning tools that enable supervisors to monitor employee workloads and identify delays in jobs based on multiple factors, including role and location. Users can also create personalized plans to identify capacity constraints, reallocate resources, and manage assignments across teams. Plus, marketers can use the solution to analyze budgets and create customizable categories for multiple social, advertising, and event campaigns.

MRMcentral comes with a digital asset management (DAM) module, which enables users to share multimedia files with end users on multiple systems, as well as provide access rights to control usage. MRMcentral’s calendar lets coordinators set project timelines, schedule campaigns, and track pending approvals and ongoing tasks.

Pricing starting from:

US$50,00/month

  • Free Trial
  • Free
  • Subscription

Devices

Business size

S M L

Markets

United States, Canada, Germany, Brazil, Mexico

Supported Languages

English, German, Polish

Pricing starting from:

US$50,00/month

  • Free Trial
  • Free
  • Subscription

Images

MRMcentral dashboard
MRMcentral Gantt Chart calendar
MRMcentral budget planning
MRMcentral reports
MRMcentral job queue
MRMcentral approvals
View 7 more
MRMcentral video
MRMcentral screenshot: MRMcentral dashboard MRMcentral screenshot: MRMcentral Gantt Chart calendar MRMcentral screenshot: MRMcentral budget planning MRMcentral screenshot: MRMcentral reports MRMcentral screenshot: MRMcentral job queue MRMcentral screenshot: MRMcentral approvals

Features

Total features of MRMcentral: 50

  • Access Control
  • Activity Dashboard
  • Alerts / Escalation
  • Approval Process Control
  • Asset Management
  • Assignment Management
  • Automatic Notifications
  • Budgeting
  • Calendar Management
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Capacity Management
  • Collaboration Tools
  • Commenting
  • Content Management
  • Cost-to-Completion Tracking
  • Customizable Reporting
  • Document Review
  • Drag & Drop Interface
  • Estimating
  • Event Scheduling
  • Feedback Management
  • Filtered Views
  • Gantt Charts
  • Issue Tracking
  • Milestone Tracking
  • Planning Tools
  • Prioritizing
  • Project Budgeting
  • Project Management
  • Project Tracking
  • Projections
  • ROI Analytics
  • Real Time Data
  • Request Assignment
  • Request Routing
  • Resource Allocation
  • Resource Management
  • Route Management
  • Secure Data Storage
  • Status Tracking
  • Strategic Planning
  • Tagging
  • Task Management
  • Task Scheduling
  • Time & Expense Tracking
  • Timeline Management
  • Version Control
  • Workflow Management

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Reviews

Overall rating

4,7 /5
(17)
Value for Money
4,8/5
Features
4,5/5
Ease of Use
4,5/5
Customer Support
4,8/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 17
Adam J.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Essential to our Marketing Operations

Reviewed on 2020/10/20

Perfect value for money. Super good customer support.

Perfect value for money. Super good customer support.

Pros

Our backbone tool for collaboration with our international distribution partners. This helps us to allocate resources, make assets available, localize assets, and have a streamlined collaboration.

Cons

Could have a bit more visualization features.

Response from BHTU

Thank you, Adam!

Athanasios R.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Perfect Approval and Task Management Platform

Reviewed on 2020/04/29

It really helped to have one platform to house all the jobs and route them to all the different...

It really helped to have one platform to house all the jobs and route them to all the different departments and that improved things across our customer base.

Pros

Gathering feedback and approval for marketing/advertising projects can be time consuming, especially in the agency business. We needed a single platform that everyone would adopt, and that’s why we gave MRMcentral a try.

In the end, MRMcentral proved to be a powerful, user-friendly tool that increased efficiency and reduced headaches.

Cons

Nothing specific. While we have started, the UI was a bit outdated, but the latest UI overhaul fixed this.

Hassan K.
Overall rating
  • Industry: Graphic Design
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Software Evaluation

Reviewed on 2019/07/28

Workflow is well organized, yet we face complications in reviewing and previewing within uploaded...

Workflow is well organized, yet we face complications in reviewing and previewing within uploaded projects

Pros

Notifications, Project Discussions, Actions, Project Schedules, New Discussion Area

Cons

Preview of the uploaded files, logging out after a short time, creating a report is inaccurate, searching for archived projects

Verified Reviewer
Overall rating
  • Industry: Insurance
  • Company size: 501-1 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Great collaboration software

Reviewed on 2019/09/12

Before MRMcentral, our department did not have a centralized collaboration system and some projects...

Before MRMcentral, our department did not have a centralized collaboration system and some projects entailed illegible handwritten and scanned markups. MRMcentral helped eradicate our previous inefficient collaboration process with its seamless and easy-to-use software.

Pros

Ability to collaborate between multiple departments and have documented due dates, timestamps, timelines.

Cons

Unable to mark up word documents, web pages, videos

Deborah C.
Overall rating
  • Industry: Financial Services
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Glad to be back!

Reviewed on 2019/12/23

Pros

There are many workflow/productivity software platforms out there at all price points. What virtually all of them lack is complex task schedule management and collaborative markup/approval processes. MRM Central has both. It takes a bit of time to get this platform setup for your team's workflow, but once it's setup, it works great! I used this software several years ago before IBM bought it. IBM did nothing to advance it so I'm glad it's back with its original company and back on the market.

Cons

There is a bit of a learning curve for the team to learn this software, but nothing out of the ordinary. Getting the Help tool back up and running in the platform would be a big help.

Showing 5 reviews of 17 Read all reviews

MRMcentral FAQs

Below are some frequently asked questions for MRMcentral.

MRMcentral offers the following pricing plans:

  • Starting from: US$50,00/month
  • Pricing model: Free, Subscription
  • Free Trial: Available

Contact MRMcentral for pricing details.

MRMcentral offers the following features:

  • Campaign Management
  • Collaboration Tools
  • Content Management
  • Cost-to-Completion Tracking
  • Gantt Charts
  • Milestone Tracking
  • Resource Management
  • Strategic Planning
  • Task Management
  • Time & Expense Tracking

MRMcentral has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

MRMcentral supports the following languages:

English, German, Polish

We do not have any information about what devices MRMcentral supports

We do not have any information about what integrations MRMcentral has

MRMcentral offers the following support options:

Phone Support, Online Support, Knowledge Base, Video Tutorials

Related categories

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