Bitly

4.8 (1,293)
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Link management software for managing marketing campaigns

About Bitly

Bitly is a link management software, which helps organizations create and manage custom URLs to support marketing campaigns, provide information, and establish brand identity with clients. The platform assists businesses with generating and sharing branded links for blogs, landing pages, webpages, social media, and more to capture geographic and referral information, facilitating data-driven decision making across teams.

Bitly lets enterprises create short URLs for SMS communications, providing updates on customer support, service delays or changes, order statuses, fundraising, appointment reminders, and location-based promotions. Features include custom SSL certificates, domain finder, link filtering, webhooks, custom data streams, single sign-on (SSO), downloadable QR codes, and more. Administrators can also design, launch, and manage personalized marketing campaigns, group links, and import/export data in CSV format.

Bitly includes a data dashboard, which allows managers to gain insights into link history, click rate, campaign performance, geographical monitoring, app installations, and more via analytics and metrics. It supports integration with various SMS communication platforms and third-party applications such as Salesforce, Twilio, Khoros, Sprinklr, Adobe, and more via an API.


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Bitly Software - Bitly click metrics
Bitly Software - Bitly dashboard
Bitly Software - Bitly link performance analytics
Bitly Software - Bitly campaign management
Bitly Software - Bitly downloadable QR code
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Bitly video
Bitly Software - Bitly click metrics
Bitly Software - Bitly dashboard
Bitly Software - Bitly link performance analytics
Bitly Software - Bitly campaign management
Bitly Software - Bitly downloadable QR code

Not sure about Bitly? Compare with a popular alternative

Bitly

4.8 (1,293)
VS.
Highly reviewed

Starting Price

US$35.00
month
US$15.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

17
105

Integrations

3
218

Ease of Use

4.8 (1,293)
4.3 (6,166)

Value for Money

4.6 (1,293)
4.2 (6,166)

Customer Service

4.4 (1,293)
4.4 (6,166)
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Reviews

Overall rating

4.8 /5
(1,293)
Value for Money
4.6/5
Features
4.6/5
Ease of Use
4.8/5
Customer Support
4.4/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 1,293
Dylan
Dylan
Overall rating
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Simple and powerful link shortener and analytics, if you can afford it.

Reviewed on 2023/12/22

Pros

The simplicity of Bitly. The browser extension made it quick and easy to generate links with a simple click straight to your clipboard , ready for posting. This made it slot seamlessly into my workflow.

Cons

The free and budget friendly options of Bitly are few and far between, everything of worth is locked behind a paywall and the price is steep. For $400/mo you can generate ten QR codes.... ten! $40 per QR code, for a link you can just copy paste into a free web tool.

Naouel
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Bitly review

Reviewed on 2024/07/02

My overall experience with Bitly has been positive due to its effective URL shortening capabilities...

My overall experience with Bitly has been positive due to its effective URL shortening capabilities and robust analytics tools. It's convenient for managing and tracking links, although pricing for advanced features can be a consideration.

Pros

Bitly stands out for its simplicity in shortening URLs and providing powerful analytics. It offers customization options for branded domains and integrates seamlessly with various platforms, making it a preferred choice for efficiently managing and tracking link performance.

Cons

Bitly's main drawbacks typically revolve around its pricing structure for advanced analytics and branded domains, which can be costly for some users. Additionally, there are occasional concerns about link reliability and dependency on third-party services for link redirection.

MIKE
Overall rating
  • Industry: Construction
  • Company size: 201–500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

ZERO Customer Service / No Refund after 2-Days of Use

Reviewed on 2024/03/13

ZERO Customer Support - No Phone Support - Could not request a refund but i could not Test the full...

ZERO Customer Support - No Phone Support - Could not request a refund but i could not Test the full product capability without paying for it. VERY FRUSTRATED. NO Grace Time to evaluate/use.

Pros

Practically very useful, everyone I know uses it.

Cons

Tried to create custom urls - the only way to test it was to upgrade

Madhura
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Efficient tool that allows you to track link activities in depth

Reviewed on 2024/07/10

Pros

Bitly has been a boon for our small business. We can now track customer movement on links and conversion rates which would have been impossible to do with plain landing page links. The in-depth analytics is a game changer when it comes to optimizing links for conversion. We also appreciate the highly customizable link format that not only allows us to get creative but strategize conversions.

Cons

Nothing unlikeable about Bitly. We clearly love it

Julia
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Good for making links more aesthetic

Reviewed on 2024/05/16

Pros

I loved that I can shorten up my links because people care about what is aesthetically pleasing now a days.

Cons

I dislike it because after a few times using it I had to pay for it. But that is to be expected.

Showing 5 reviews of 1,293 Read all reviews

Bitly FAQs

Below are some frequently asked questions for Bitly.

Bitly offers the following pricing plans:

  • Starting from: US$35.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Not Available

Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below: Free - $0 Basic - $35/month or $29/month (billed annually) Premium - $300/month or $199/month (billed annually) Enterprise - details upon request

Bitly has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Bitly supports the following languages:

English

Bitly supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Bitly integrates with the following applications:

Khoros Marketing, Sprinklr, Twilio

Bitly offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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