Bitly

Link management software for managing marketing campaigns

4,8 /5 (606 reviews) Write a Review!

Bitly Overview

What is Bitly?

Bitly is a link management software, which helps organizations create and manage custom URLs to support marketing campaigns, provide information, and establish brand identity with clients. The platform assists businesses with generating and sharing branded links for blogs, landing pages, webpages, social media, and more to capture geographic and referral information, facilitating data-driven decision making across teams.

Bitly lets enterprises create short URLs for SMS communications, providing updates on customer support, service delays or changes, order statuses, fundraising, appointment reminders, and location-based promotions. Features include custom SSL certificates, domain finder, link filtering, webhooks, custom data streams, single sign-on (SSO), downloadable QR codes, and more. Administrators can also design, launch, and manage personalized marketing campaigns, group links, and import/export data in CSV format.

Bitly includes a data dashboard, which allows managers to gain insights into link history, click rate, campaign performance, geographical monitoring, app installations, and more via analytics and metrics. It supports integration with various SMS communication platforms and third-party applications such as Salesforce, Twilio, Khoros, Sprinklr, Adobe, and more via an API.

Bitly Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Free
Subscription
Value for money

Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below:
Free - $0
Basic - $35/month or $29/month (billed annually)
Premium - $300/month or $199/month (billed annually)
Customized - details on request


Bitly Features

Devices
Business size
S M L
Markets
United States
Supported Languages
English

Media

Bitly click metrics
Bitly dashboard
Bitly link performance analytics
Bitly campaign management
Bitly downloadable QR code
Bitly video Bitly screenshot: Bitly click metrics Bitly screenshot: Bitly dashboard Bitly screenshot: Bitly link performance analytics Bitly screenshot: Bitly campaign management Bitly screenshot: Bitly downloadable QR code

Bitly Reviews

Bitly Reviews

Overall rating
4,8
/
5
Excellent
479

Very good
108

Average
16

Poor
2

Terrible
1

Value for Money
4,7
Features
4,6
Ease of Use
4,8
Customer Support
4,5
97% recommended this app
Shivani S.

One click url shortner

Overall experience is good and I use bit.ly daily for productivity.


Nathan W.

Shorter the better

Excellent software tool. Simple, helpful, and a key tool for any savvy marketer.


Janet S.

Best and most consistent URL shortener

I have used other URL shorteners, but Bitly is the most reliable and consistent. I can click on a link years after it's been created and it's still active. Students are also so familiar with Bitly and like its ease. You don't have to type in http://--just bit.ly and then the personalized ending. Great for teachers!


Gaurav G.

Intuitive URL Shortening Tool with Analytics

I use Bitly software to solve the business problem of shortening the product or category landing page links, tracking their clicks and eventually, use those insights to optimize customer experience and drive higher sales by reducing user experience or content issues. For example: if a customer engages with our voice assistant tool to shop and is not able to find a product on our website, we want to help that customer using an auto generated link to that product and track if clicking that link made that customer more satisfied. So, benefit of Bitly is it improves customer engagement through shortened landing page links and allows us to track their experience on our site. Hence, helping us improve ROI of our online business.


Melissa C.

Amazing Way To Shorten Links For Social Media Shares and more!

My overall experience with Bitly is that they are super easy to use and the platform is user friendly. Sometimes my post titles are super long and the Bitly service helps to minimize and ensure my social shares and posts look cleaner in terms of linking.


Shivani S.
Industry: Warehousing
Company size: 201-500 Employees

One click url shortner

Used Daily for 2+ years
Reviewed on 2019/07/18
Review Source: Capterra

Overall experience is good and I use bit.ly daily for productivity.

Pros

Not only URL shortner, it performs and gives analytics for each shortnened URL. Not only that, it gives the location of the click performed on the URL. Thus it is a complete suite for URL tracking. For example: you have a resume hosted on google drive, you can shorten the URL of the long google drive address for resume and share the shortened URL to employers. Thus you can track the click too.

Cons

BITly helps in achieving all the requirements you expect from a URL shortner. I don't have any dislikes for the same. Still they can update their android application opening time. It takes some time to load the application on smartphones.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Nathan W.
Industry: Hospital & Health Care
Company size: 11-50 Employees

Shorter the better

Used Monthly for 1+ year
Reviewed on 2019/12/13
Review Source: Capterra

Excellent software tool. Simple, helpful, and a key tool for any savvy marketer.

Pros

We use bitly in all kinds of contexts. Putting long links in Youtube descriptions, for example, takes up way too much space, so using bitly is perfect--and a better experience for the user. We've also used it in the classroom when teaching and training. We give the students a bitly link on the white-board to go to for key online information or to review the training. Makes things easier for our clients and us!

Cons

The links seem to be case sensitive, which isn't made clear when you set the links up. Be aware of this when you create links people may need to type into their phone/laptop (like links you put on physical marketing materials). People will probably not type in the various capital letters you put in your link and your link may not work. All that said, it's very simple and works. And it's free!--for most of the basic stuff, anyway. Using "bitly" may not always be a great branding option for your link needs--but that's where the paid version will help you create branded links to your heart's content.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 10.0/10

Janet S.
Industry: Libraries
Company size: 51-200 Employees

Best and most consistent URL shortener

Used Weekly for 2+ years
Reviewed on 2020/09/29
Review Source: Capterra

I have used other URL shorteners, but Bitly is the most reliable and consistent. I can click on a link years after it's been created and it's still active. Students are also so familiar with Bitly and like its ease. You don't have to type in http://--just bit.ly and then the personalized ending. Great for teachers!

Pros

As a teacher, I use Bitly all the time to create links for student assignments. Instead of the long complex URL addresses most documents create, Bitly allows me to shorten and personalize the link. This works well for classes with different periods--same Bitly address with just a change of the period number. I also love that it's free!

Cons

My only complaint is when my personalized URL is already taken! There are a lot of schools that have the same name as mine.

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

Gaurav G.
Industry: Food & Beverages
Company size: 1 001-5 000 Employees

Intuitive URL Shortening Tool with Analytics

Used Monthly for 1+ year
Reviewed on 2020/06/20
Review Source: Capterra

I use Bitly software to solve the business problem of shortening the product or category landing page links, tracking their clicks and eventually, use those insights to optimize customer experience and drive higher sales by reducing user experience or content issues. For example: if a customer engages with our voice assistant tool to shop and is not able to find a product on our website, we want to help that customer using an auto generated link to that product and track if clicking that link made that customer more satisfied. So, benefit of Bitly is it improves customer engagement through shortened landing page links and allows us to track their experience on our site. Hence, helping us improve ROI of our online business.

Pros

I use Bitly software to shorten product and category links which have Google Analytics tracking tags appended to them. So, when the marketing team includes those links in chatbot, customers see a shortened version of the links with the tags hidden. This strategy ensures links are user friendly. And at the same time, enabled for tracking so I can report on which link drove the most clicks as well as who those engaged customers were. Ultimately, using Bitly allows my marketing team to improve customer engagement and retarget those customers to drive higher conversions - a simple recipe for success. I also use Bitly analytics if for some reason Google Analytics UTM tags don't work. So, a nice backup plan.

Cons

Couple of Bitly features are needing improvement. First, the ability to customize the landing page website link I am trying to shorten and include in chatbot. So, instead of showing a random string of characters in the shortened link, I would like to show a name of the page title clarifying what product or category that page is about. I feel this feature would drive higher click-through rate from customers who see that custom link. Secondly, the ability to integrate Bitly click analytics with UTM session activity and customer id. So, I can see an end-to-end experience of customers from link click to landing to buying a product or researching it. These holistic insights would help my marketing team to improve design and content.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Melissa C.
Industry: Publishing
Company size: Self Employed

Amazing Way To Shorten Links For Social Media Shares and more!

Used Daily for 2+ years
Reviewed on 2020/08/20
Review Source: Capterra

My overall experience with Bitly is that they are super easy to use and the platform is user friendly. Sometimes my post titles are super long and the Bitly service helps to minimize and ensure my social shares and posts look cleaner in terms of linking.

Pros

I love billy to use to shorten my ever growing URL's on my website. It helps to disguise some of the links I use for affiliates as well which is more user friendly for my audience.

Cons

There is nothing that I dislike about Bitlyl as their service is free and my links always looks fabulous because of them. I use them every day honestly....especially for my social shares.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 10.0/10

User recommendation
9,2/10
Based on 606 user ratings
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Bitly Pricing

Bitly Pricing

Starting from
N/A
Free Trial
Free
Subscription
Value for money

Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below:
Free - $0
Basic - $35/month or $29/month (billed annually)
Premium - $300/month or $199/month (billed annually)
Customized - details on request

Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below:
Free - $0
Basic - $35/month or $29/month (billed annually)
Premium - $300/month or $199/month (billed annually)
Customized - details on request

Value for Money
4,7/5
Based on 606 user ratings
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Bitly Features

Bitly Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,6/5
Based on 606 user ratings
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Categories

Additional information for Bitly

Additional information for Bitly

Key features of Bitly

  • Campaign Management

Bitly FAQs

Bitly FAQs

Below are some frequently asked questions for Bitly.

Q. What type of pricing plans does Bitly offer?

Bitly offers the following pricing plans:

Pricing model: Free, Subscription

Free Trial: Available

Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below: Free - $0 Basic - $35/month or $29/month (billed annually) Premium - $300/month or $199/month (billed annually) Customized - details on request

Q. What are the main features of Bitly?

Bitly offers the following features:

  • Campaign Management

Q. Who are the typical users of Bitly?

Bitly has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Q. What languages does Bitly support?

Bitly supports the following languages:

English

Q. What type of pricing plans does Bitly offer?

Bitly has the following pricing plans:

Free, Subscription

Q. Does Bitly support mobile devices?

Bitly supports the following devices:

Android, iPhone, iPad

Q. What other apps does Bitly integrate with?

Bitly integrates with the following applications:

Bold BI, Clearstream, Khoros Marketing, Missinglettr, NUVI, Sprinklr, Twilio

Q. What level of support does Bitly offer?

Bitly offers the following support options:

FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials