About Apollo

Apollo.io is a customer engagement platform that helps businesses find prospects, verify emails, manage lead scoring, and establish communication via email or phone. The task management module allows employees to conduct research and extract prospect-relevant case studies, department size information, and news articles, increasing brand credibility and overall conversion rates.

Apollo.io's rules engine lets supervisors configure event-triggered rules to automatically take specific actions based on changes in activities, files, contacts, leads, or accounts. The prospect searcher functionality enables sales professionals to find and prioritize companies and personnel based on location, technology, funding triggers, and job titles, among other categories. It also provides an auto-dialer, which allows staff members to set up local presence, create call recordings, and use pre-designed call transcriptions.

Apollo.in comes with an API, which lets businesses integrate the system with several third-party solutions, such as LinkedIn, Salesforce, Gmail, HubSpot, and more. Managers and leaders can use customizable dashboards to gain insights into the entire sales funnel, from conversion to opportunity win rates.

Key benefits of Apollo

• Use Apollo.io to find leads using search and filter tools. Filter by name, title, seniority, company, industry, number of employees, location, technologies, and much more to find the perfect leads.

• Connect Apollo.io with LinkedIn to gather verified email addresses, phone numbers, and other contact details for prospecting.

• Benefit from artificial intelligence (AI) technology to receive automated suggestions for prospects and leads. The AI-powered scoring engine helps reps prioritize outreach efforts based on behavioral and demographic analysis.

• Build and automate workflows within Apollo.io, with tools for defining automated sequences, rules engines, event-trigged emails, an auto-dialer, and more.

• Integrate the platform with a range of third party platforms including LinkedIn, Outlook, Salesforce, HubSpot, Marketo, and more to streamline workflows and data synchronization. Use the Apollo.io API to integrate the system with other apps.


Business size



Apollo.io customer profiles
Apollo.io analytics
Apollo.io GDPR compliance
Apollo.io statistics overview
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Apollo screenshot: Apollo.io customer profiles Apollo screenshot: Apollo.io analytics Apollo screenshot: Apollo.io GDPR compliance Apollo screenshot: Apollo.io statistics overview


Total features of Apollo: 51

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Auto-Dialer
  • Business Process Control
  • CRM
  • Call List Management
  • Call Recording
  • Campaign Management
  • Collaboration Tools
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Correlation Analysis
  • Customizable Fields
  • Dashboard
  • Data Management
  • Data Synchronization
  • Data Verification
  • Dynamic Modeling
  • For Sales Teams/Organizations
  • Goal Management
  • Graphical Data Presentation
  • Lead Distribution
  • Lead Management
  • Lead Qualification
  • Meeting Management
  • Modeling & Simulation
  • On-Demand Recording
  • Performance Management
  • Performance Metrics
  • Prioritization
  • Prospecting Tools
  • Purchasing & Receiving
  • Real Time Data
  • Reporting & Statistics
  • Reporting/Analytics
  • Rules-Based Workflow
  • Sales Trend Analysis
  • Scheduling
  • Search/Filter
  • Statistical Analysis
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Territory Management
  • Third Party Integrations
  • Training Management
  • Workflow Management


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Overall rating

4,3 /5
Value for Money
Ease of Use
Customer Support

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Showing 5 reviews of 25
Joe F.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Strategy for Outbound

Reviewed on 2020/09/19


It's the best strategy for outbound sales and inbound lead fielding for 2020 and beyond. We used to see companies using 3 data service providers, pushing that data into CRM and then pushing that data out to an email automation tool, a dialer and LinkedIn was sitting on an Island.

With Apollo, you get everything in a single pane of glass. In turn, companies can drastically reduce their ongoing technology costs, systems & integration costs, and time to value.


There isn't much, the team is great so when you need a new feature - they release it.

Jessica R.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Fast way to find highly qualified leads

Reviewed on 2020/08/21

Overall, Apollo is absolutely necessary to achieve our business goals, as we are able to find leads...

Overall, Apollo is absolutely necessary to achieve our business goals, as we are able to find leads quickly for our sales team prospects.


What we like most about Apollo.io is the ability to find qualified, cold leads at scale. You are able to filter contact on nearly any type of qualifier, such as title, location, etc. And the company filters are almost endless: revenue, number of employees, software they use, and many more. That is highly useful in finding very qualified leads, with just a few clicks.


There really aren't any cons that come to mind, other than the price is a bit high if you want the unlimited lead option. But the return on investment for these leads is worth it, in my opinion.

Kristen M.
Overall rating
  • Industry: Wholesale
  • Company size: 11-50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 4.0 /10

They Oversold it for my purposes

Reviewed on 2019/12/03

Poor, and we will not be renewing. They were either dishonest or unintentionally left out important...

Poor, and we will not be renewing. They were either dishonest or unintentionally left out important information and were not clear in their findings on the test sample I sent them.


it is easy to use and they do have good data, the interface is nice and they are constantly making updates


I sent them a sample to test and they told me that they found a HUGE percentage of the companies I needed to find, far more than any other tool that competes with them. However, after we purchased, I realized that even though they had that "company" when I needed it, a LOT of those companies didn't have any contacts at them so they were worthless to me.

I needed emails and addresses and they didn't have them for the companies I needed. I think if I needed info for larger companies they would have plenty of resources but for my purposes they didn't have the actual emails of the small/medium companies that I needed.

Kamal H.
Overall rating
  • Industry: Internet
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Lead Generation Tool for Less

Reviewed on 2020/11/12


I really like using this tool. It has helped me a lot with the generation of valid B2B and B2C leads which has helped a lot in prospecting contacts. The accuracy rate is about 95% and it allows you to Export leads, Create lists, and Advanced search.


I can't dislike this app. I'm enjoying every of its feature.

Jacco D.
Overall rating
  • Industry: Photography
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Apollo is the dark horse in the race for sales engagement

Reviewed on 2018/12/03

Apollo allows sales teams to find the ideal clients, reach out to them and engage them to connect...

Apollo allows sales teams to find the ideal clients, reach out to them and engage them to connect and sign up. What else does a sales team need?


Apollo provides the full solution of features that SDRs can benefit from, ranging from leads to emailing to analytics. For the advanced users there are many ways to automate and customize processes, and the team is available to help as needed, including taking feedback and improve the product itself.


Because of the many functionalities Apollo offers, there are a lot of screens and options which can be overwhelming for an admin, but it's something the team is working on and already partly addressed.

Showing 5 reviews of 25 Read all reviews

Apollo FAQs

Below are some frequently asked questions for Apollo.

Apollo offers the following pricing plans:

  • Starting from:
  • Pricing model: Free, Subscription
  • Free Trial: Available

Apollo.io is available across three pricing tiers, outlined below. It also offers a free trial. Starter: Free Basic: $32/user/month Elite: $125/user/month

We do not have any information about Apollo features

Apollo has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

We do not have any information about what languages Apollo supports

Apollo supports the following devices:

Apollo integrates with the following applications:

Gmail, HubSpot CRM, LinkedIn for Business, Marketo Engage, Microsoft Outlook, Salesforce Sales Cloud, SendGrid

Apollo offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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