Lotame

About Lotame
Lotame is a data management platform that helps marketers, publishers, and agencies collect customers’ data to optimize audience segments and campaign targeting processes. The solution allows managers to analyze users’ behavior using machine learning algorithms and create strategies to reach performance goals.
The software lets businesses utilize the information collected from consumer interactions such as video views and clicks to personalize and target advertisements on specific user groups. Using the actionable data, administrators can manage customer relationships, organize relevant campaigns, and increase engagement across websites. Lotame also enables professionals to analyze the performance of audiences and campaigns and improve high performing segments.
Teams can use the platform to conduct people-based marketing operations and share customers’ data across multiple platforms to facilitate data-driven decision making. Lotame also lets employees use pre-built custom audience segments to personalize advertisements.
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Reviews
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- Industry: Government Relations
- Company size: 11–50 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Excellent Tool for Our Campaigns
Reviewed on 2021/11/19
We utilize Lotame to develop audiences related to public affairs issues. They are critical to...
We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics.
Pros
The audience modeling and data management tools are fantastic.
Cons
None for us........everything works very well
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Best of the best
Reviewed on 2019/06/20
Has helped us gain a real understanding into who our client's customers are, what their demographic...
Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages
Pros
- Ease of implementation
- Ease of use post implementation
- Depth of insights we're able to achieve around our customers
- Robust 3rd party data options
- Product innovation and enhancements
- Great customer service
Cons
Really can't think of any. They really listen to our feedback and always accommodate to their best ability.
Alternatives Considered
Oracle Data Management PlatformReasons for Switching to Lotame
Flexibility, robust platform, checked off all of the must-haves that we had going into our search- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Good platform to utilize
Reviewed on 2018/09/24
Pros
forward thinking, and also stable platform to operate
Cons
Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
The Power of Data
Reviewed on 2019/11/28
Pros
Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years
Cons
None so far, we are super engaged with the product, the team and service they provide.
Alternatives Considered
Oracle Data Management PlatformReasons for Switching to Lotame
Back then, the cross targeting capabilities they were developing seemed to be a huge differentiation agains competition.- Industry: Automotive
- Company size: 201–500 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Lotame Review
Reviewed on 2019/12/04
Pros
The UI is easy to use and it is very sufficient.
Cons
The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section.
Lotame FAQs
Below are some frequently asked questions for Lotame.Q. What type of pricing plans does Lotame offer?
Lotame offers the following pricing plans:
- Starting from: US$1.00/month
- Pricing model: Subscription
- Free Trial: Not Available
Contact Lotame Solutions for pricing details.
Q. Who are the typical users of Lotame?
Lotame has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Lotame support?
Lotame supports the following languages:
English
Q. Does Lotame support mobile devices?
Lotame supports the following devices:
Q. What other apps does Lotame integrate with?
We do not have any information about what integrations Lotame has
Q. What level of support does Lotame offer?
Lotame offers the following support options:
Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep)
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