Lotame

4.5 (30)
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Data management platform for marketers and publishers

About Lotame

Lotame is a data management platform that helps marketers, publishers, and agencies collect customers’ data to optimize audience segments and campaign targeting processes. The solution allows managers to analyze users’ behavior using machine learning algorithms and create strategies to reach performance goals.

The software lets businesses utilize the information collected from consumer interactions such as video views and clicks to personalize and target advertisements on specific user groups. Using the actionable data, administrators can manage customer relationships, organize relevant campaigns, and increase engagement across websites. Lotame also enables professionals to analyze the performance of audiences and campaigns and improve high performing segments.

Teams can use the platform to conduct people-based marketing operations and share customers’ data across multiple platforms to facilitate data-driven decision making. Lotame also lets employees use pre-built custom audience segments to personalize advertisements.


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Starting Price

US$1.00
month
No pricing found

Pricing Options

Free version
Free trial
Free version
Free trial

Features

24
5

Integrations

No integrations found
No integrations found

Ease of Use

4.4 (30)
3.7 (4)

Value for Money

4.4 (30)
3.0 (4)

Customer Service

4.8 (30)
3.0 (4)
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Reviews

Overall rating

4.5 /5
(30)
Value for Money
4.4/5
Features
4.4/5
Ease of Use
4.4/5
Customer Support
4.8/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 30
Robert
Robert
Overall rating
  • Industry: Government Relations
  • Company size: 11–50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent Tool for Our Campaigns

Reviewed on 2021/11/19

We utilize Lotame to develop audiences related to public affairs issues. They are critical to...

We utilize Lotame to develop audiences related to public affairs issues. They are critical to building successful, targeted campaigns, as well as powering tracking and analytics.

Pros

The audience modeling and data management tools are fantastic.

Cons

None for us........everything works very well

Feliks
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best of the best

Reviewed on 2019/06/20

Has helped us gain a real understanding into who our client's customers are, what their demographic...

Has helped us gain a real understanding into who our client's customers are, what their demographic and psychographic compositions are and how we should be reaching them and communicating with them differently based on their personas and shopping stages

Pros

- Ease of implementation
- Ease of use post implementation
- Depth of insights we're able to achieve around our customers
- Robust 3rd party data options
- Product innovation and enhancements
- Great customer service

Cons

Really can't think of any. They really listen to our feedback and always accommodate to their best ability.

Alternatives Considered

Oracle Data Management Platform

Reasons for Switching to Lotame

Flexibility, robust platform, checked off all of the must-haves that we had going into our search
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Good platform to utilize

Reviewed on 2018/09/24

Pros

forward thinking, and also stable platform to operate

Cons

Maybe needs a bit UI and UX upgrade to make it more user friendly and modern-look?

Hernan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

The Power of Data

Reviewed on 2019/11/28

Pros

Lotame has helped through the years to succeed in data collection for our partners, the technology they provide is top of the line, and the customer service their team provides is the base of the solid relationship we built through the years

Cons

None so far, we are super engaged with the product, the team and service they provide.

Alternatives Considered

Oracle Data Management Platform

Reasons for Switching to Lotame

Back then, the cross targeting capabilities they were developing seemed to be a huge differentiation agains competition.
neil
Overall rating
  • Industry: Automotive
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Lotame Review

Reviewed on 2019/12/04

Pros

The UI is easy to use and it is very sufficient.

Cons

The UI can be a bit slow sometimes, especially when trying to find the behavior in the Audience section.

Showing 5 reviews of 30 Read all reviews

Lotame FAQs

Below are some frequently asked questions for Lotame.

Lotame offers the following pricing plans:

  • Starting from: US$1.00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Lotame Solutions for pricing details.

Lotame has the following typical customers:

2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Lotame supports the following languages:

English

Lotame supports the following devices:

We do not have any information about what integrations Lotame has

Lotame offers the following support options:

Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep)

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