SparkPost

About SparkPost
SparkPost is a cloud-based email analytics solution designed to help businesses of all sizes optimize email performance, deliverability, engagement, and more. The platform includes predictive intelligence technology, which allows marketers to gain insights into campaign health, engagement rate and spam links to diagnose performance issues.
SparkPost includes real-time analytics, which let managers view and manage email delivery performance based on metrics such as bounce rate, blocks, and read/open status. It offers a host of features including A/B testing, instant alerts, spam trap indicator, recipient validation, optimization recommendations, and more. The PowerMTA module, an on-premise message transfer system, assists organizations with sending bulk emails. Customizable templates help teams create personalized emails for marketing.
SparkPost’s customer engagement insights let users analyze data related to unsubscribe ratio and spam complaint rate to improve ROI. The platform also integrates with various websites and third-party systems such as Boomtrain, Kickbox, Ongage, Zapier, Magento, Cordial, Blueshift, OpenText, and mGage using an API.
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Reviews
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- Industry: Information Technology & Services
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Bulletproof API mail delivery with OK freemium tier
Reviewed on 2020/04/26
I use the SMTP integration to send administrative alerts from my web servers. I appreciate the...
I use the SMTP integration to send administrative alerts from my web servers. I appreciate the reliability of deliverability for these critical messages. I prefer to offload the responsibility of sending email from my web servers so they can do the job of hosting. The other benefit I get is that my SPF and DKIM settings can be static for all domains I host instead of tying my sending IPs to my hosting IPs, which have the possibility of changing. I can also easily whitelist delivery of my admin alerts to make sure I receive critical information instead of it accidentally being sent to spam.
Pros
API delivery is super simple and offers SMTP server-based injection
Easy to set up DKIM and SPF
Freemium tier meets my needs for basic services
Admin panel offers great reporting
Lots of technical guidance on effective bulk sending
Cons
There are other services that offer higher send limits with their free tier, but SparkPost purports to have better deliverability. This seems a fine tradeoff for the lower limit at the free level since I don't come close to hitting my cap.
Reasons for Switching to SparkPost
The deliverability that SparkPost claims is what swayed me to choose this product over the competitors when selecting a service for my critical administrative message delivery. The free tier was also much more on par with the other services when I signed up. Though the monthly limit has since dropped, I still stick with SparkPost because it's not failed me so far.- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
SparkPost Review: Delivering Emails with Precision.
Reviewed on 2025/01/20
My experience with SparkPost was very good. It is a highly reliable email delivery service.
My experience with SparkPost was very good. It is a highly reliable email delivery service.
Pros
High Deliverability: SparkPost has a strong reputation for ensuring emails land in inboxes.
Cons
Pricing: While SparkPost offers a free plan, it may become costly at higher volumes.
- Industry: Financial Services
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Sparkpost & MessageBird are irresponsibles
Reviewed on 2023/09/20
Sparkpost & MessageBird are irresponsibles with their account suspension, they don't care about the...
Sparkpost & MessageBird are irresponsibles with their account suspension, they don't care about the impact they can produce to the customers, and they don't care about the service. They cut our service because they didn't answer to more than 25 emails and 15 tickets we opened to inform that we need the payment information which they changed when moved from Sparkpost to MessageBird. They responded 6 months latter with wrong information delaying more and more the payment, but then they cut the service. It is the worse service I have ever received.
Pros
Nothing, Sparkpost and MessageBird don't know how to manage service
Cons
Nothing, Sparkpost and MessageBird don't know how to manage service

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Good service to make sure your emails will arrive where they should
Reviewed on 2019/04/14
Pros
I never had the problem of an email not arriving or getting into the spam folder after installing Sparkpost. It has an easy to install WordPress plugin that makes sure all emails that are sent by the website get sent via Sparkpost. Before installing Sparkpost we had several clients complaining that filled in contact forms would land in their spam folder but we haven't had the problem after installing Sparkpost.
It is also very cheap to use. For our use-case we haven't even gotten above the free threshold.
Cons
It can be a hassle sometimes to activate a domain for sending, requiring altering the DNS of the website. You can also activate it via an email address associated with the domain but this doesn't always work great either.
After a domain has been added to another account it can't be added or transfered to a different account afterwards without the old account deleting the domain. We had this problem with one client for which we couldn't activate Sparkpost because it had been installed by another party before and we didn't know who this was so we couldn't ask them to remove the domain from Sparkpost.
- Industry: Internet
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
Great, generous offerings for users grandfathered into their 100k free plan
Reviewed on 2018/05/26
Pros
I switched to SparkPost from Sendgrid because of their more generous free plan back in 2016, and found it easy to drop in replacement code/API snippets to transition to SparkPost
Cons
All good things must come to an end and the 100k/month tier is no longer offered! Good while it lasts, though one wonders if the now grandfathered plan will one day end.
Response from SparkPost
Glad you're enjoying the service! We do not plan on un-grandfathering anyone who took advantage of the 100K free plan back in 2016. But we do want you to be successful, so hopefully your business will grow and you'll be sending a lot more than 100K emails/month eventually. Best of luck and Happy Sending!
SparkPost FAQs
Below are some frequently asked questions for SparkPost.Q. What type of pricing plans does SparkPost offer?
SparkPost offers the following pricing plans:
- Starting from: US$20.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
SparkPost pricing is based on the number of emails sent per month. It offers a free Test plan for users to try out SparkPost's analytics and alerting functionalities. Paid plans start from $20/month for up to 50k emails, and $30/month for up to 100k emails on the Starter plan, with real-time alerts, spam trap monitoring, email health alerts, and predictive analytics. The Premier plan starts from $75/month for up to 100k emails, $170/month for up to 250k emails, $290/month for up to 500k emails, and $525/month for up to 1 million emails, for A/B testing scheduled sending, subaccounts, and more. Enterprise plans are also available on request for customers sending more than 1 million emails per month.
Q. Who are the typical users of SparkPost?
SparkPost has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does SparkPost support?
SparkPost supports the following languages:
English
Q. Does SparkPost support mobile devices?
SparkPost supports the following devices:
Q. What other apps does SparkPost integrate with?
SparkPost integrates with the following applications:
Adobe Commerce, Blueshift, Heroku, Iterable, Movable Ink, Moxo, Zapier
Q. What level of support does SparkPost offer?
SparkPost offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat
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