SparkPost

3.7 (35)
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Predictive email intelligence solution with analytics

About SparkPost

SparkPost is a cloud-based email analytics solution designed to help businesses of all sizes optimize email performance, deliverability, engagement, and more. The platform includes predictive intelligence technology, which allows marketers to gain insights into campaign health, engagement rate and spam links to diagnose performance issues.

SparkPost includes real-time analytics, which let managers view and manage email delivery performance based on metrics such as bounce rate, blocks, and read/open status. It offers a host of features including A/B testing, instant alerts, spam trap indicator, recipient validation, optimization recommendations, and more. The PowerMTA module, an on-premise message transfer system, assists organizations with sending bulk emails. Customizable templates help teams create personalized emails for marketing.

SparkPost’s customer engagement insights let users analyze data related to unsubscribe ratio and spam complaint rate to improve ROI. The platform also integrates with various websites and third-party systems such as Boomtrain, Kickbox, Ongage, Zapier, Magento, Cordial, Blueshift, OpenText, and mGage using an API.


Images

SparkPost Software - SparkPost email health score page
SparkPost Software - SparkPost spam traps report
SparkPost Software - SparkPost engagement rate screenshot
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SparkPost video
SparkPost Software - SparkPost email health score page
SparkPost Software - SparkPost spam traps report
SparkPost Software - SparkPost engagement rate screenshot

Not sure about SparkPost? Compare with a popular alternative

SparkPost

3.7 (35)
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Starting Price

US$20.00
month
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month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

37
25

Integrations

7
No integrations found

Ease of Use

3.9 (35)
4.2 (167)

Value for Money

3.7 (35)
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Customer Service

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Reviews

Overall rating

3.7 /5
(35)
Value for Money
3.7/5
Features
3.8/5
Ease of Use
3.9/5
Customer Support
3/5

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Showing 5 reviews of 35
Lucas
Lucas
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Bulletproof API mail delivery with OK freemium tier

Reviewed on 2020/04/26

I use the SMTP integration to send administrative alerts from my web servers. I appreciate the...

I use the SMTP integration to send administrative alerts from my web servers. I appreciate the reliability of deliverability for these critical messages. I prefer to offload the responsibility of sending email from my web servers so they can do the job of hosting. The other benefit I get is that my SPF and DKIM settings can be static for all domains I host instead of tying my sending IPs to my hosting IPs, which have the possibility of changing. I can also easily whitelist delivery of my admin alerts to make sure I receive critical information instead of it accidentally being sent to spam.

Pros

API delivery is super simple and offers SMTP server-based injection
Easy to set up DKIM and SPF
Freemium tier meets my needs for basic services
Admin panel offers great reporting
Lots of technical guidance on effective bulk sending

Cons

There are other services that offer higher send limits with their free tier, but SparkPost purports to have better deliverability. This seems a fine tradeoff for the lower limit at the free level since I don't come close to hitting my cap.

Alternatives Considered

Mailgun and Mailjet

Reasons for Switching to SparkPost

The deliverability that SparkPost claims is what swayed me to choose this product over the competitors when selecting a service for my critical administrative message delivery. The free tier was also much more on par with the other services when I signed up. Though the monthly limit has since dropped, I still stick with SparkPost because it's not failed me so far.
Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 11–50 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

SparkPost Review: Delivering Emails with Precision.

Reviewed on 2025/01/20

My experience with SparkPost was very good. It is a highly reliable email delivery service.

My experience with SparkPost was very good. It is a highly reliable email delivery service.

Pros

High Deliverability: SparkPost has a strong reputation for ensuring emails land in inboxes.

Cons

Pricing: While SparkPost offers a free plan, it may become costly at higher volumes.

Carlos
Carlos
Overall rating
  • Industry: Financial Services
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Sparkpost & MessageBird are irresponsibles

Reviewed on 2023/09/20

Sparkpost & MessageBird are irresponsibles with their account suspension, they don't care about the...

Sparkpost & MessageBird are irresponsibles with their account suspension, they don't care about the impact they can produce to the customers, and they don't care about the service. They cut our service because they didn't answer to more than 25 emails and 15 tickets we opened to inform that we need the payment information which they changed when moved from Sparkpost to MessageBird. They responded 6 months latter with wrong information delaying more and more the payment, but then they cut the service. It is the worse service I have ever received.

Pros

Nothing, Sparkpost and MessageBird don't know how to manage service

Cons

Nothing, Sparkpost and MessageBird don't know how to manage service

Wilco
Wilco
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Good service to make sure your emails will arrive where they should

Reviewed on 2019/04/14

Pros

I never had the problem of an email not arriving or getting into the spam folder after installing Sparkpost. It has an easy to install WordPress plugin that makes sure all emails that are sent by the website get sent via Sparkpost. Before installing Sparkpost we had several clients complaining that filled in contact forms would land in their spam folder but we haven't had the problem after installing Sparkpost.
It is also very cheap to use. For our use-case we haven't even gotten above the free threshold.

Cons

It can be a hassle sometimes to activate a domain for sending, requiring altering the DNS of the website. You can also activate it via an email address associated with the domain but this doesn't always work great either.
After a domain has been added to another account it can't be added or transfered to a different account afterwards without the old account deleting the domain. We had this problem with one client for which we couldn't activate Sparkpost because it had been installed by another party before and we didn't know who this was so we couldn't ask them to remove the domain from Sparkpost.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use

Great, generous offerings for users grandfathered into their 100k free plan

Reviewed on 2018/05/26

Pros

I switched to SparkPost from Sendgrid because of their more generous free plan back in 2016, and found it easy to drop in replacement code/API snippets to transition to SparkPost

Cons

All good things must come to an end and the 100k/month tier is no longer offered! Good while it lasts, though one wonders if the now grandfathered plan will one day end.

Response from SparkPost

Glad you're enjoying the service! We do not plan on un-grandfathering anyone who took advantage of the 100K free plan back in 2016. But we do want you to be successful, so hopefully your business will grow and you'll be sending a lot more than 100K emails/month eventually. Best of luck and Happy Sending!

Showing 5 reviews of 35 Read all reviews

SparkPost FAQs

Below are some frequently asked questions for SparkPost.

SparkPost offers the following pricing plans:

  • Starting from: US$20.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

SparkPost pricing is based on the number of emails sent per month. It offers a free Test plan for users to try out SparkPost's analytics and alerting functionalities. Paid plans start from $20/month for up to 50k emails, and $30/month for up to 100k emails on the Starter plan, with real-time alerts, spam trap monitoring, email health alerts, and predictive analytics. The Premier plan starts from $75/month for up to 100k emails, $170/month for up to 250k emails, $290/month for up to 500k emails, and $525/month for up to 1 million emails, for A/B testing scheduled sending, subaccounts, and more. Enterprise plans are also available on request for customers sending more than 1 million emails per month.

SparkPost has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

SparkPost supports the following languages:

English

SparkPost supports the following devices:

SparkPost integrates with the following applications:

Adobe Commerce, Blueshift, Heroku, Iterable, Movable Ink, Moxo, Zapier

SparkPost offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for SparkPost.