Talkwalker

About Talkwalker
Talkwalker is a cloud-based social media and analytics platform, which assists businesses with social listening and influencer marketing. Key features include team communications, channel management, content analysis, automated alerts, and data intelligence.
The Talkwalker platform comes with an AI-based sentiment analysis tool, which can interpret human emotions in brand mentions across online, print, social, radio, and TV content. Brand managers can track discussions across online forums, receive alerts for unusual activities, access trend prediction charts, and respond to comments in real-time.
With Talkwalker, teams can analyze the reach, engagement, and trending scores of posts in addition to comparing the performance of earned and owned media. Besides, the unified dashboard displays brand mentions, reach, and engagement metrics alongside story widgets, which enables administrators to track competitors and monitor campaign performance.
Talkwalker helps businesses organize, track, and optimize influencer workflows and campaigns. Users can identify relevant influencers from a centralized database and compare the ROI of each influencer with detailed metrics. Talkwalker’s video recognition feature helps agencies assess brand exposure by detecting brand logos, scenes, and objects from an industry database.
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Reviews
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- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Excellent product for the analysis and monitoring of social networks
Reviewed on 2021/03/03
This software provides us with all the data and indicators we need, it allows us to have a better...
This software provides us with all the data and indicators we need, it allows us to have a better perspective, it also offers me a very complete review on multiple topics, it has been very useful for our team when receiving information about our brand, now we have the possibility to access to different results and queries, it offers us faster reaction times, helps us in many useful ideas.
Pros
It is an excellent tool for segmenting the audience, it offers an excellent system, the dashboard and reports are good too, it is very useful when it comes to campaign analysis, I can also use it for a variety of different auditory use cases, it also provides a large number of innovative functions, its reports can be customized and sent by email, it allows you to follow your communication campaigns and analyze the results, it also allows complex queries and sophisticated analyzes, the device is very intuitive and well designed.
Cons
It is a very good and useful tool for strategies in social networks, I have nothing bad to mention about Talkwalker, its performance is very correct and it fulfills its functions correctly.
- Industry: Marketing & Advertising
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Talkwalker - a fast & easy to use social media monitoring tool
Reviewed on 2022/02/05
It is easy to use. Its a great step for me upgrading myself from social studio to talkwalker and i...
It is easy to use. Its a great step for me upgrading myself from social studio to talkwalker and i dont regret it
Pros
Fast, easy to use, super helpful managing the sentiment, super cool in widgets and reporting, cool features like sending emails to users and crisis monitoring...all of these things are super cool
Cons
its limitation that it can only be used as a social media listening tool & that its not a unified solution which can have not just sentiment but advertising spends & content management included as well
- Industry: Market Research
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Transforming Social Listening Tool
Reviewed on 2025/02/03
Pros
Talkwalker is an amazing Social Listening tool, the conversations analytic that the tool provides is outstanding. The quick search feature is good, it helps us do an audit for any brand or topic quickly. and gives us the overall mentions, sentiment analysis and topic bifurcation.
Cons
The pricing module, seems expensive. there are competitive tools in the market who provide less amount pacakge
- Industry: Information Technology & Services
- Company size: 501–1,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Talkwalker- Though presentation is good but poor data minning capacity
Reviewed on 2019/08/18
Not so much satisfied but it helped me in better visualization of data and help me understanding...
Not so much satisfied but it helped me in better visualization of data and help me understanding more metrics of analytics. But the overall experience is not so good
Pros
It has lots of filters which give us many choices to make our data more specific and precise. Apart from this it visualization is awesome and that makes it very cool to use as we have everything on screen whatever we need. It is quite easy to use and query formation is also good. But the most important thing is that it has a separate dashboard thing in it which helps to segregate multiple clients.
Cons
Data mining is very poor and sentiment tagging is also very poor. No when can trust in its data as it could be wrong. Second thing is that it shows different data on the dashboard and when we download it then data count become different
Alternatives Considered
MeltwaterReasons for Choosing Talkwalker
It was an organizational decision but Sysomos in its last part of subscriptions was making too many mistakes like data inefficiency and server problems
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Web listening made simple (but with limits)
Reviewed on 2020/12/05
We use it in our agency to track the brand names of some clients and to discover trends and topics...
We use it in our agency to track the brand names of some clients and to discover trends and topics around certain brands or products.
Pros
I like the very user friendly interface: it's simple to browse through its functions and features. Help pages are comprehensive and useful. Support is great: whenever you have doubts or problems, they are available to help you find the best solution to your needs (mail, phone, virtual meeting). It can scan many web properties (websites, blogs, forums, most social media) for keywords or hashtags. Keyword creation is quite easy, also for very complex "constructions" (with many operators letting you build any kind of expression). It is a bit pricy, but when compared to similar platforms it turns out that it's one of the cheapest.
Cons
Listening is very limited on Facebook and Instagram (because Facebook limits what's passed through its APIs, after privacy concerns of the past years). Automatic analysis of the sentiment of the mentions is not totally satisfying, requiring a lot of manual work to correct the platform suggestions. There is no analysis of the profiles who mention your keywords. In the end, it's very useful to track possible "crisis events", but it's not very useful if you want to analyze how certain topics or brands are treated on the web, to understand what people talk about and where this occurs.
Talkwalker FAQs
Below are some frequently asked questions for Talkwalker.Q. What type of pricing plans does Talkwalker offer?
Talkwalker offers the following pricing plans:
- Starting from: US$9,600.00/year
- Pricing model: Free Version, Subscription
- Free Trial: Available
Basic Plan: $9,600/year. Contact Talkwalker for Corporate and Enterprise pricing details.
Q. Who are the typical users of Talkwalker?
Talkwalker has the following typical customers:
201–500, 501–1,000, 1,001–5,000
Q. What languages does Talkwalker support?
Talkwalker supports the following languages:
English, French, German, Italian, Japanese, Portuguese, Spanish
Q. Does Talkwalker support mobile devices?
Talkwalker supports the following devices:
Q. What other apps does Talkwalker integrate with?
Talkwalker integrates with the following applications:
Google Analytics 360, Hootsuite, Meta for Business, Tableau, Twitter/X
Q. What level of support does Talkwalker offer?
Talkwalker offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, Chat
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