SOOMLA is a cloud-based in-app advertising platform designed to help businesses estimate marketing budgets and track ad performance through the measurement of an ad’s lifetime value (LTV). Key features include data pipelining, ad attribution, KPI tracking, audience segmentation, A/B testing, and reporting.

The solution comes with an advertiser breakdown tool, which enables publishers to visualize eCPM decay and distinguish between high and low paying ad networks. SOOMLA lets team members evaluate multiple ad LTV models for every network, which enables them to analyze the ROI generated from different traffic sources and campaigns. Using the bid distribution analysis feature, managers can track bid levels and the volume of ad impressions for an individual network, platform, location, or ad type.

SOOMLA provides integration with various third-party ad networks and product analytics platforms, such as AdColony, Aerserv, Amazon Advertising, Applovin, Chartboost, PubNative, Unity Ads, Upsight, Facebook Insights, AppsFlyer, Amplitude, and more. The solution also offers an ad control tool, which lets publishers monitor the ads that impact revenue churn and reduction in sales volume.


Business size



Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

Supported Languages



SOOMLA advertiser breakdown screen
SOOMLA stacked waterfalls
SOOOMLA ad revenue tracking
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SOOMLA video SOOMLA screenshot: SOOMLA advertiser breakdown screen SOOMLA screenshot: SOOMLA stacked waterfalls SOOMLA screenshot: SOOOMLA ad revenue tracking


Total features of SOOMLA: 33

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts / Escalation
  • Analytics/ROI Tracking
  • Bid Management
  • Campaign Analytics
  • Campaign Management
  • Channel Attribution
  • Cohort Analysis
  • Compliance Management
  • Cost Analysis
  • Cost Tracking
  • Diagnostic Tools
  • Engagement Analytics
  • Estimating
  • Full Transaction Diagnostics
  • Funnel Analysis
  • In-App Events Tracking
  • Issue Tracking
  • Lead Management
  • Performance Management
  • Reporting & Statistics
  • Revenue Management
  • Revenue Recognition
  • Revenue Tracking
  • Sales Reports
  • Third Party Integrations
  • Trace individual transactions
  • Uninstall Tracking
  • Version Control



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Below are some frequently asked questions for SOOMLA.

SOOMLA offers the following pricing plans:

  • Starting from: US$999,00/month
  • Pricing model: Subscription
  • Free Trial: Available

Basic Tier Plan: • $999/month • Up to 100 million ad impressions Contact Soomla for pricing details for higher volume plans.

We do not have any information about SOOMLA features

SOOMLA has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

SOOMLA supports the following languages:


SOOMLA supports the following devices:

SOOMLA integrates with the following applications:

Adjust, Amplitude, AppsFlyer, Flurry, Kochava, Singular, TUNE, UPSIGHT

SOOMLA offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base

Related categories

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