TrafficGuard

4.7 (18)
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Click fraud prevention & mitigation solution for advertisers

About TrafficGuard

TrafficGuard is a cloud-based digital ad fraud protection solution, which assists digital advertisers, agencies, and advertisement networks with fraud prevention and mitigation. Key features include campaign analysis, traffic filtering, monitoring, trend analysis, and reporting.

The TrafficGuard platform monitors traffic and collects data, helping administrators detect fraud at the impression level. It blocks invalid clicks in real-time and analyzes post-click conversions including installs, sales, and leads. Managers can use the centralized dashboard to evaluate transactional-level details, handle clients and campaigns, and onboard new partners. The system's machine learning algorithms identify and validate new fraud tactics by creating cumulative data loops.

TrafficGuard integrates with mobile measurement platforms, such as Adjust, Affise, AppMetrica, AppsFlyer, Google Ads, Kochava, Metrix, Partnerize, Segment, Shopify, WooCommerce, Wordpress, and more. It helps users block general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT), providing visibility across campaigns and optimizing conversions. Teams can also generate and export reports to clients and partners, ensuring stakeholders have access to metrics in real-time.


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TrafficGuard Software - TrafficGuard reporting dashboard
TrafficGuard Software - TrafficGuard campaign analytics
TrafficGuard Software - TrafficGuard settings dashboard
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TrafficGuard video
TrafficGuard Software - TrafficGuard reporting dashboard
TrafficGuard Software - TrafficGuard campaign analytics
TrafficGuard Software - TrafficGuard settings dashboard

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Reviews

Overall rating

4.7 /5
(18)
Value for Money
4.6/5
Features
4.6/5
Ease of Use
4.7/5
Customer Support
4.9/5

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Showing 5 reviews of 18
Mike
Mike
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Click Fraud Prevention Solution We've Tried

Reviewed on 2020/06/26

I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better...

I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better than ever because spend previously wasted on ad fraud is now invested in showing ads to real people. I have tried some other anti-fraud tools and they have been very aggressive and blocked lots of real traffic. TrafficGuard shows me exactly what is invalid and why so that I can see it is only stopping fraud. It's super easy to set up and pays for itself just by saving me from wasting my money on bots and ad fraud. I am very pleased with the results and would highly recommend TrafficGuard to anyone advertising on Google Ads. Support team is very helpful and quick.

Pros

We really like the fact it's easy to set up for our clients and the fact that TrafficGuard has a much broader network of analysis points compared to Google Ad Only click fraud detection platforms.

Cons

I don't think there's anything that we didn't like about the software, other than the fact that we did not find out about it sooner.

Sebastian
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Saving money on useless clicks

Reviewed on 2023/02/20

Pros

Being able to automatically block those unwanted clicks on my Ads is very valuable. Nobody wants to spend their valuable marketing budget on clicks that are not real users.

Cons

There is nothing I dislike about it. It is easy to use and integrating it into our website was done in minutes.

Jorge
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

The idea of this project is amazing.

Reviewed on 2021/05/06

Pros

Easy integration with google ads.
Easy to use.

Cons

Global filter date, we need to change date always when we change the page;
When we use the free trial we cant see the potenciality of the software, in my opinion, you can put some resume features for we understand what the software can provide. Example (The software always alert about know data center, but where is the list?), if you dont wanna show the list you can create a simple resume with 20 most impact IPS and if we wanna see more we need to upgrade the plan.

Verified Reviewer
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Perfect tool to detect click fraud and decrease wasted ad spend.

Reviewed on 2023/02/16

Very good, because it just does the job correct and decreased our wasted ad spend.

Very good, because it just does the job correct and decreased our wasted ad spend.

Pros

The easy set-up and direct impact on our ad budget.

Cons

At this moment none. But would like to dive deeper into the tool in the future.

Ben
Overall rating
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An essential tool

Reviewed on 2023/02/16

Pros

TrafficGuard has helped us identify fraudulent clicks and improve our overall conversion rate with our PPC

Cons

No complaints with the software, helps us automate the processes

Showing 5 reviews of 18 Read all reviews

TrafficGuard FAQs

Below are some frequently asked questions for TrafficGuard.

TrafficGuard offers the following pricing plans:

  • Starting from: US$50.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

🛡️ TrafficGuard Detect - Our FREE detection tool which allows you to identify threats with 24/7 monitoring and real time analytics. 🛡️ TrafficGuard Protect - The PAYG detection tool which identifies and BLOCKS invalid traffic in real-time, priced at just 2% of your Google Ads Spend.

TrafficGuard has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

TrafficGuard supports the following languages:

English

TrafficGuard supports the following devices:

TrafficGuard integrates with the following applications:

Adjust, Affise, AppsFlyer, Branch Metrics, Google Ads, Kochava, Segment, Shopify, Singular, TUNE, WooCommerce, WordPress

TrafficGuard offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for TrafficGuard.