About TrafficGuard

TrafficGuard is a cloud-based digital ad fraud protection solution, which assists digital advertisers, agencies, and advertisement networks with fraud prevention and mitigation. Key features include campaign analysis, traffic filtering, monitoring, trend analysis, and reporting.

The TrafficGuard platform monitors traffic and collects data, helping administrators detect fraud at the impression level. It blocks invalid clicks in real-time and analyzes post-click conversions including installs, sales, and leads. Managers can use the centralized dashboard to evaluate transactional-level details, handle clients and campaigns, and onboard new partners. The system's machine learning algorithms identify and validate new fraud tactics by creating cumulative data loops.

TrafficGuard integrates with mobile measurement platforms, such as Adjust, Affise, AppMetrica, AppsFlyer, Google Ads, Kochava, Metrix, Partnerize, Segment, Shopify, WooCommerce, Wordpress, and more. It helps users block general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT), providing visibility across campaigns and optimizing conversions. Teams can also generate and export reports to clients and partners, ensuring stakeholders have access to metrics in real-time.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 4 others, India, Japan, Mexico, United States

Supported Languages

English

Images

TrafficGuard reporting dashboard
TrafficGuard campaign analytics
TrafficGuard settings dashboard
View 4 more
TrafficGuard video
TrafficGuard screenshot: TrafficGuard reporting dashboard TrafficGuard screenshot: TrafficGuard campaign analytics TrafficGuard screenshot: TrafficGuard settings dashboard

Features

Total features of TrafficGuard: 46

  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Monitoring
  • Advertising Management
  • Analytics/ROI Tracking
  • Behavior Tracking
  • Budget Control
  • Campaign Analytics
  • Campaign Management
  • Click Tracking
  • Client Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customizable Reports
  • Data Import/Export
  • Data Visualization
  • Email Alerts
  • Engagement Analytics
  • Fraud Detection
  • Geolocation
  • IP Address Monitoring
  • IP Blocking
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Performance Metrics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Real-time Updates
  • Refund Management
  • Reporting & Statistics
  • Risk Assessment
  • Rules-Based Workflow
  • Secure Data Storage
  • Third Party Integrations
  • Time on Site Tracking
  • Transaction Monitoring
  • Trend Analysis
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • eCommerce Management

Alternatives

ClickCease

4,8
#1 Alternative to TrafficGuard
ClickCease is a click fraud detection tool designed to help users detect & block click fraud on Google AdWords & Bing...

Clixtell

4,9
#2 Alternative to TrafficGuard
Clixtell provides advanced call tracking & click monitor, live reporting, web analytics, PPC click fraud protection...

ClickGUARD

5
#3 Alternative to TrafficGuard
ClickGUARD is an advanced click fraud protection solution for organizations of all sizes to run secure PPC campaigns....

Branch Metrics

4,3
#4 Alternative to TrafficGuard
Branch is a cross-platform attribution & linking solution designed to improve mobile measurement and user experiences...

Reviews

Overall rating

4,6 /5
(14)
Value for Money
4,6/5
Features
4,6/5
Ease of Use
4,6/5
Customer Support
4,9/5

Already have TrafficGuard?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 14
Mike V.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Click Fraud Prevention Solution We've Tried

Reviewed on 2020/06/26

I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better...

I run TrafficGuard to protect the ad spend of multiple clients. Campaigns are performing better than ever because spend previously wasted on ad fraud is now invested in showing ads to real people. I have tried some other anti-fraud tools and they have been very aggressive and blocked lots of real traffic. TrafficGuard shows me exactly what is invalid and why so that I can see it is only stopping fraud. It's super easy to set up and pays for itself just by saving me from wasting my money on bots and ad fraud. I am very pleased with the results and would highly recommend TrafficGuard to anyone advertising on Google Ads. Support team is very helpful and quick.

Pros

We really like the fact it's easy to set up for our clients and the fact that TrafficGuard has a much broader network of analysis points compared to Google Ad Only click fraud detection platforms.

Cons

I don't think there's anything that we didn't like about the software, other than the fact that we did not find out about it sooner.

Ionut M.
Overall rating
  • Industry: Automotive
  • Company size: 11-50 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Best PPC protection software

Reviewed on 2020/07/01

Best experience.

Best experience.

Pros

Duplicated IP automatically denied, many other interesting features.

Cons

I haven't found cons.

Francisco V.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 5.0 /10

Todavía probando

Reviewed on 2021/01/11

De momento he podido ver que es efectivo detectando clics fraudulentos.

De momento he podido ver que es efectivo detectando clics fraudulentos.

Pros

Facil integración y configuración con mi Ads Account

Cons

Hecho de menos algunos consejos para poder mejorar mis Ads con esta herramienta.

Response from TrafficGuard

Gracias Francisco. Si tiene dudas o preguntas acerca del uso de nuestros informes o de nuestra metodologia de deteccion, comuniquese con el widget de chat en el portal TrafficGuard y nuestro util equipo de soporte se asegurara de ayudarlo.

Paul D.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Help a lot to have an "eye" to watch out your back

Reviewed on 2021/02/24

Pros

Very easy to deploy
Very easy to use
The price is ok

Cons

Customer support could be improved for the free version.
Some video tutorials could be a very useful tool to better understand all the functionalities.

Sarah L.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An absolute must for Google Ads campaigns

Reviewed on 2020/12/02

Pros

[SENSITIVE CONTENT HIDDEN] and team are extremely knowledgeable about how fraudulent clicks can infect a digital ads campaign. We've now integrated this software for 2 of our high profile clients who's ads are triggered by VPN users and the like. We learned that the software not only identifies and eliminates unwanted users from spending our ad money, but we were also able to appeal to Google Ads received over $1,000 back in credits.

Thanks to you and your team for what you do! The Nuclear Networking squad is extremely happy to implement TrafficGuard with our campaigns.”

Cons

Some UX feedback, but other than that, nothing!

Showing 5 reviews of 14 Read all reviews

TrafficGuard FAQs

Below are some frequently asked questions for TrafficGuard.

TrafficGuard offers the following pricing plans:

  • Starting from: US$50,00/month
  • Pricing model: Usage Based
  • Free Trial: Available

We do not have any information about TrafficGuard features

TrafficGuard has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

TrafficGuard supports the following languages:

English

TrafficGuard supports the following devices:

TrafficGuard integrates with the following applications:

Adjust, Affise, AppsFlyer, Branch Metrics, Google Ads, Kochava, Segment, Shopify, Singular, TUNE, WooCommerce, WordPress

TrafficGuard offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for TrafficGuard.