About Palo Pro

PaloPro is a social listening solution, which assists marketing, brand, and communication teams with monitoring news, posts, discussions, and videos across the internet and social media channels in real-time. It is primarily designed to help businesses gather and analyze brand-specific references to create and execute corporate communication strategies.

The PaloPro platform enables administrators to evaluate the impact on marketing campaigns on audiences, conduct sentiment and trend analysis for the brand/product across different demographics, and analyze conversations around the brand across digital channels. It allows managers to monitor consumer behavior by aggregating product reviews and feedback, helping to gauge market sentiment. Plus, users can define criteria to segment consumers into multiple groups, optimizing campaign creation.

PaloPro comes with a REST API, which facilitates the organization and delivery of articles from various sources in real-time. Managers can create reports with custom dashboard screens to share information about the impact of companies/products in the media with stakeholders.

Devices

Business size

S M L

Markets

United States

Supported Languages

English

Images

PaloPro admin dashboard
PaloPro trend analysis dashboard
PaloPro graphical reports
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Palo Pro video Palo Pro screenshot: PaloPro admin dashboard Palo Pro screenshot: PaloPro trend analysis dashboard Palo Pro screenshot: PaloPro graphical reports

Features

Total features of Palo Pro: 50

  • API
  • Activity Dashboard
  • Alerts/Notifications
  • Asset Management
  • Audience Targeting
  • Benchmarking
  • Boolean Search
  • Brand Tracking
  • Campaign Analytics
  • Campaign Segmentation
  • Communication Management
  • Competitive Analysis
  • Competitor Monitoring
  • Configurable Alerts
  • Customer Engagement
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Import/Export
  • Feedback Management
  • Graphical Data Presentation
  • Impact Measurement
  • Influencer Tracking
  • Issue Management
  • Keyword Filtering
  • Keyword Tracking
  • Language Detection
  • Monitoring
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Performance Metrics
  • Ratings / Reviews
  • Real Time Monitoring
  • Real Time Notifications
  • Reporting/Analytics
  • Reputation Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Social Listening
  • Social Media Integration
  • Social Media Monitoring
  • Summarization
  • Tagging
  • Taxonomy Classification
  • Text Analysis
  • Topic Clustering
  • Trend Analysis
  • Website Monitoring
  • Workflow Management

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Reviews

Overall rating

5 /5
(5)
Value for Money
4,8/5
Features
4,6/5
Ease of Use
5/5
Customer Support
5/5

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Showing 5 reviews of 5
Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 51-200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Effective real-time monitoring tool

Reviewed on 2021/03/24

Pros

We use it mostly for social media and forums monitoring to quickly react to our brand mentions, and we are fully satisfied.

Cons

I've noted that some low percent of mentions can be missed.

George M.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Palo Pro

Reviewed on 2020/03/31

Successful monitoring of brands reputation and real time evaluation of several communication...

Successful monitoring of brands reputation and real time evaluation of several communication campaigns.

Pros

Easy to learn, easy to use, quick and accurate results, good material for presentations.

Cons

Too much information, demanding a lot of energy to become functional (internally & clients).

Alexandra Z.
Overall rating
  • Industry: Research
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Very easy to use for research purposes

Reviewed on 2020/03/31

Pros

Easy and smooth software. Very user friendly experience, and affordable prices.

Cons

Not many downsides to this software. Could only get a bit better with a few more options for charts.

Chryssa P.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

PaloPro

Reviewed on 2020/01/10

Pros

it has a great variety of analytics and is user friendly

Cons

I have not experienced any dislike so far

Sofia S.
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 11-50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

PALO automates the processes & gives the insights we need to get valuable information for our ...

Reviewed on 2020/04/03

Pros

User friendly experience, easy to learn, accurate results, abundance of information collected for utilization, real time monitoring, affordable prices.

Cons

The sentiment analysis could be enhanced.

Showing 5 reviews of 5 Read all reviews

Palo Pro FAQs

Below are some frequently asked questions for Palo Pro.

Palo Pro offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Available

Contact Paloservices for pricing details

We do not have any information about Palo Pro features

Palo Pro has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Palo Pro supports the following languages:

English

Palo Pro supports the following devices:

We do not have any information about what integrations Palo Pro has

Palo Pro offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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