About BrandMaster

The relationship between a brand and its customers is one that relies on consistency. When this breaks down so does the trust that’s been built up. Our brand management and marketing system is designed to make sure this doesn’t happen. It establishes a structure that eliminates the risk and makes it easier for marketers to share information and assets and control the way their brand is communicated. The platform is modular and flexible, allowing clients to build a system around their precise needs. It’s also packed with time-saving applications, tools and features that combine to accelerate workflows and reduce time-to-market.

Key benefits of BrandMaster

Secure brand consistency
Keep your brand valid 24/7
Protect your brand assets
Reduce time-to-market delivery
Increase productivity
Know your marketing ROI
Collect your brand and marketing in one place

Devices

Business size

S M L

Markets

Canada, Germany, United Kingdom, United States

Supported Languages

English, German, Norwegian, Portuguese, Spanish, Swedish

Images

Brand HUB - There is no simpler way to manage your brand. It’s so much easier to find what you’re looking for and stay in control when everything’s together in one place. This is where your brand finds its voice, comes to life and makes a great impression
Digital Asset Management - It’s not worth taking any risks with digital assets. You need a system that stores, shares and organizes all your media files centrally in one source. Here’s how you go about it.
Display Ads - Display advertising is a great way to put your brand in front of a receptive audience. With this intuitive tool, you’ve got everything you need to streamline the process and publish great ads.
Marketing Planner - Sorry, but it’s true. We’ve worked in marketing and know how important it is to plan, particularly when there are global, national and local activities to organize and coordinate.
Marketing Shop - Life would be a lot simpler if supply, distribution and quality control could be managed from a single, central outlet. We’re pleased to say it can and, what’s more, everything for sale is exclusively on-brand.
Template Studio - We can promise you greater control without adding to your workload. Pre-designed templates show everyone how it should be done and set a standard that’s applied across the company.
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BrandMaster video
BrandMaster video
BrandMaster video
BrandMaster video
BrandMaster video
BrandMaster screenshot: Brand HUB - There is no simpler way to manage your brand. It’s so much easier to find what you’re looking for and stay in control when everything’s together in one place. This is where your brand finds its voice, comes to life and makes a great impression BrandMaster screenshot: Digital Asset Management - It’s not worth taking any risks with digital assets. You need a system that stores, shares and organizes all your media files centrally in one source. Here’s how you go about it. BrandMaster screenshot: Display Ads - Display advertising is a great way to put your brand in front of a receptive audience. With this intuitive tool, you’ve got everything you need to streamline the process and publish great ads. BrandMaster screenshot: Marketing Planner - Sorry, but it’s true. We’ve worked in marketing and know how important it is to plan, particularly when there are global, national and local activities to organize and coordinate. BrandMaster screenshot: Marketing Shop - Life would be a lot simpler if supply, distribution and quality control could be managed from a single, central outlet. We’re pleased to say it can and, what’s more, everything for sale is exclusively on-brand. BrandMaster screenshot: Template Studio - We can promise you greater control without adding to your workload. Pre-designed templates show everyone how it should be done and set a standard that’s applied across the company.

Features

Total features of BrandMaster: 72

  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Planning
  • Ad Inventory Management
  • Ad Optimization
  • Analytics/ROI Tracking
  • Approval Process Control
  • Approval Workflow
  • Artwork Management
  • Asset Categorization
  • Asset Library
  • Asset Management
  • Asset Sharing
  • Audience Targeting
  • Banner Management
  • Brand Guidelines
  • Brand Management
  • Budgeting/Forecasting
  • CMS Integration
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Change Management
  • Content Management
  • Conversion Tracking
  • Cross Channel Attribution
  • Customizable Branding
  • Customizable Templates
  • Customization
  • Digital Asset Management
  • Display Ad Management
  • Document Templates
  • Drag & Drop
  • Dynamic Content
  • Email Marketing
  • Email Templates
  • Event Management
  • Expense Management
  • File Conversion
  • Filtering
  • Fulfillment Distribution
  • Landing Pages/Web Forms
  • Marketing Calendar
  • Metadata Management
  • Mobile Ad Serving
  • Multi-Campaign
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Native Ad Serving
  • Newsletter / Email Ad Serving
  • Personalization
  • Real Time Analytics
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rich Media Ad Serving
  • Role-Based Permissions
  • Search/Filter
  • Social Promotion
  • Status Tracking
  • Strategic Planning
  • Survey/Poll Management
  • Template Management
  • Third Party Integrations
  • Version Control
  • Video Ad Serving
  • WYSIWYG Editor
  • Watermarking
  • Workflow Management

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Reviews

Overall rating

4,8 /5
(13)
Value for Money
4,9/5
Features
4,8/5
Ease of Use
4,9/5
Customer Support
4,8/5

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Showing 5 reviews of 13
Martyn C.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Manage multiple brands with ease

Reviewed on 2021/02/12

Pros

The CMS functionality makes it incredibly easy to build a home for your brand, using the library of widgets our superusers can easily customise and update the Brand Portal.

The ability to house multiple brands has been key for us - Enabling individual brands and local markets to have access to a personalised brand hub, but still enabling our centralised marketing function to have access and search across all sub-brands is incredibly powerful.

Cons

Nothing so far, we are looking forward to expanding our use case across the other available modules.

Gabriel B.
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Perfect Fit

Reviewed on 2020/08/17

We have been able to hugely decrease the creative team’s time spent scaling visual assets to...

We have been able to hugely decrease the creative team’s time spent scaling visual assets to different markets. It also has allowed the social media team to be more responsive to current trending topics, yet staying on-brand. We have directed a big part of our production to BrandMaster templates, which makes it possible for each one of our 10 markets to localise and download their desired version without any back and forth with the design team.
We have maximised the potential use of our assets by including BrandMaster’s varied possibilities into the design process. Previously, we would work until having a final design for an asset, whilst now we can offer different background variations, text placement options, adding or removing elements from the design and even different colour schemes - all from the same template.
Also, the Covid-19 pandemic had a great impact on the travel industry and HolidayPirates had to adopt the reduced time work scheme very rapidly and extensively in the first months of the crisis. Having a wide range of visual templates for social media in BrandMaster made it possible for us to keep delivering beautiful, visually unified and fresh content to our followers, even with a reduced team. That would have been a much bigger issue if we hadn’t had BrandMaster fully implemented.

Pros

Brandmaster has multiple functionalities that appealed to our needs. Being a cloud-based template tool, it allowed us to centralise our templates offers and make sure there isn't any outdated version being used. We can also adapt the already existing templates whenever we have a new visual style update. The templates can be configured with very specific restrictions and liberties to the users, meaning we can be sure that every asset exported with Brandmaster will follow perfectly our brand's visual identity and accessibility standards, whilst still giving our end-users creative freedom. This provided autonomy to the teams who use the tool reduced immensely the time spent with process such as approval, localisation and delivery.

Cons

It takes some time to learn all the tricks of building more advanced templates, but all the investment in learning each tool's functionalities has payed off.

Daren J.
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Brandmaster Review

Reviewed on 2021/03/09

Professional, from beginning to end, from sales through to support. A great product and look...

Professional, from beginning to end, from sales through to support. A great product and look forward to see where they go from here.

Pros

Its ease of use for both the end user but also the administrator, with very little required training you can get up and running in a short period of time.
Its highly configurable and can look and feel like its your own.
With its modular price model you can add to your products and grow as you go without having expensive upfront costs for features you may not require straight away.

Cons

There was nothing really that i didn't like, the backend configuration is a little dated but i understand they are in the process of releasing a new updated version very soon.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 51-200 Employees
  • Used Other for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Easy brand management even for beginners

Reviewed on 2021/03/26

Pros

I like that all media files, templates, assets and ad creatives are collected and managed from a single platform. Very smooth integration.

Cons

Some advanced functionality usage requires additional learning.

Adam R.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201-500 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A must have for Brand management

Reviewed on 2021/03/09

Having had 'low cost' DAMs, and high end production DAMs, I was amazed by the simplicity of being...

Having had 'low cost' DAMs, and high end production DAMs, I was amazed by the simplicity of being able to achieve a great looking dynamic experience, with additional features for minimal investment - definitely a perfect example of being able to get 'Champagne experience without needing Champagne budget'.

Pros

A really feature rich, dynamic platform, with high end experience, at low / midlevel pricing.
So easy to administer and gives enterprise size marketing team outcomes from smaller marketing teams.
Modular, so you can build up your platform depending upon budget and requirements.

Cons

Not really a con, but can't wait to see the review and approval functionality.

Showing 5 reviews of 13 Read all reviews

BrandMaster FAQs

Below are some frequently asked questions for BrandMaster.

BrandMaster offers the following pricing plans:

  • Starting from:
  • Free Trial: Not Available

Contact BrandMaster for pricing.

We do not have any information about BrandMaster features

BrandMaster has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

BrandMaster supports the following languages:

English, German, Norwegian, Portuguese, Spanish, Swedish

BrandMaster supports the following devices:

BrandMaster integrates with the following applications:

Adobe Creative Cloud, Drupal, Dynamics 365 Business Central, Episerver, Gelato Globe, Microsoft PowerPoint, Microsoft Word, Wistia, WordPress, inRiver PIM

BrandMaster offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, Chat

Related categories

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