Magnolia

A headless CMS to create first-class digital experiences.

About Magnolia

Magnolia is a headless enterprise CMS for the modern and modular digital experience platform. Magnolia supports high scalability and integration thanks to its API-first architecture, and great ease of use and flexibility for experience management. Connect data from any source. Manage content in any form. Publish to any device.
With Magnolia, marketers work faster thanks to a powerful and intuitive editing interface, while developers enjoy a lightweight and flexible solution.

Devices

Business size

S M L

Markets

United Arab Emirates, Austria, Australia, Belgium, Canada and 20 others, Switzerland, China, Germany, Denmark, Spain, Finland, United Kingdom, Hong Kong SAR China, Ireland, Iceland, Italy, Malaysia, Norway, Portugal, Romania, Sweden, Singapore, Thailand, United States, Vietnam

Supported Languages

Chinese, Czech, Danish, Dutch, English and 9 others, French, German, Indonesian, Italian, Norwegian, Portuguese, Russian, Spanish, Swedish

Images

Magnolia managing site pages
Magnolia content customization
Magnolia editing pages
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Magnolia video
Magnolia video
Magnolia screenshot: Magnolia managing site pages Magnolia screenshot: Magnolia content customization Magnolia screenshot: Magnolia editing pages

Features

Total features of Magnolia: 79

  • A/B Testing
  • API
  • Access Controls/Permissions
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Approval Process Control
  • Archiving & Retention
  • Asset Management
  • Audio File Management
  • Audit Trail
  • Campaign Management
  • Categorisation/Grouping
  • Collaboration Tools
  • Configurable Workflow
  • Configuration Management
  • Content Library
  • Content Management
  • Content Publishing Options
  • Customer Segmentation
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Data Import/Export
  • De-Coupled Front & Back Ends
  • Digital Asset Management
  • Document Classification
  • Document Management
  • Document Review
  • Document Storage
  • Document Templates
  • Drag & Drop
  • Electronic Forms
  • Email Management
  • Engagement Analytics
  • File Management
  • Filtering
  • For Developers
  • For Marketers
  • Forms Management
  • Full Text Search
  • Image Editing
  • Indexing
  • Information Governance
  • Interactive Content
  • Landing Pages/Web Forms
  • Metadata Management
  • Mobile Access
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Password Management
  • Predictive Analytics
  • Preview Functionality
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Rich Text Editor
  • Role-Based Permissions
  • Rule Based Publishing
  • Rules-Based Workflow
  • SEO Management
  • Scheduling
  • Search/Filter
  • Secure Data Storage
  • Single Sign On
  • Tagging
  • Task Management
  • Template Management
  • Text Editing
  • Third Party Integrations
  • Version Control
  • Video Support
  • WYSIWYG Editor
  • Web Forms
  • Website Analytics
  • Website Management
  • Workflow Management

Alternatives

Sitecore Experience Platform with Pancentric

4
#1 Alternative to Magnolia
Sitecore is a customer experience system designed to help businesses manage customer data, marketing campaigns, and...

Widen Collective

4,4
#2 Alternative to Magnolia
The Widen Collective brings your digital assets into one scalable solution. Gain visibility, access and control into...

dotCMS

4,3
#3 Alternative to Magnolia
dotCMS is an enterprise content management system for managing websites, intranets, and apps.

Agility CMS

4,3
#4 Alternative to Magnolia
Agility CMS is the original Headless CMS. The first true decoupled, API-based CMS. Agility makes it fast and easy to...

Reviews

Overall rating

4,8 /5
(21)
Value for Money
4,7/5
Features
4,8/5
Ease of Use
4,8/5
Customer Support
4,7/5

Already have Magnolia?

Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 21
Andrew E.
Overall rating
  • Industry: Computer Software
  • Company size: 11-50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Our go-to CMS platform

Reviewed on 2020/04/17

Our primary goal is unifying data and making it easy for clients to manage their various pieces of...

Our primary goal is unifying data and making it easy for clients to manage their various pieces of data and assets which are often scattered across various systems. Having a centralised interface with one set of logins and where applicable one set of design templates makes it easier to extend applications and keep things tidy. We also don't have to put a lot of effort in to infrastructure as the system performs pretty well without having lots of additional reverse proxies and caches in place. It just works. That's all we and indeed our clients want.

Pros

We implement a number of different CMS platforms and the team have been doing this for over twenty years. Magnolia is a system we keep coming back to because it's reliable, easy to work with and contains the right balance of features to help us give clients the functionality they want without adding extraneous features. For an enterprise grade system, it's also pretty good from a budget point of view. Our clients respond positively to the intuitive interface and that means a lower support overhead for us.

Cons

Up until the last year or two, the company were not particularly customer or indeed integrator friendly. Thankfully this has since changed.

Joaquin A.
Overall rating
  • Industry: Information Technology & Services
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Clean and high performance open source CMS

Reviewed on 2020/06/14

I met Magnolia because I was required for a company to evaluate it. I started from the commercial...

I met Magnolia because I was required for a company to evaluate it. I started from the commercial website of Magnolia and it was enough to create the POC and deploy the product in a few time.

Pros

From the point of view of a software engineer what I like more is the architecture and design of the product - it is simple and brilliant - and also the cleanliness of the code and the usage of design principles and recommendations for Java developing.
The above pros allows Magnolia to be robust, reliable and at the same time dynamic and flexible because it is really easy to customize and adapt the product to the requirements of the installation.
As standard java product it is really easy to deploy it in any IT infrastructure: cloud, cluster of dockers, on premise etc.
Another feature I like is headless that allows you to integrate Magnolia with other services to consume and expose contents from/to other services or systems.
As a user, Magnolia is simple to use and easy to learn - it remembers me the "Kiss" principle - and full of features that helps content editors.

Cons

The community of Magnolia is active but It is small, there is a lot of help and docs from official community but non-official or partners are not so involved.

Julien M.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Fluide, facile et efficace - parfait pour un Website Content Manager

Reviewed on 2021/04/01

Pros

Le logiciel offre de nombreuses fonctionnalités et est très intuitif.
Pour créer de nouvelles pages, de nouveaux components et les éditer ensuite, tout est très facile (aussi facile qu'avec des programmes de type Elementor) et user-friendly, tout en apportant plus de possibilités qu'avec les programmes plus "basiques".
Il est possible d'intégrer des programmes externes très facilement pour faire communiquer le CMS avec les autres softwares que l'on utilise déjà (CRM, eShop, etc.)
J'ai été sur Magnolia 2 ans, quasi quotidiennement en tant qu'utilisateur.

Cons

Seule la version Enterprise offre l'ensemble des features, donc pas fait pour les plus petites PMEs avec un budget Digital limité, cependant une version Community est disponible.

Antonio josé M.
Overall rating
  • Industry: Internet
  • Company size: 10 000+ Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Buen producto para los proyectos adecuados

Reviewed on 2020/06/01

Mi experiencia en general es buena, es un producto muy valido para realizar proyectos web que...

Mi experiencia en general es buena, es un producto muy valido para realizar proyectos web que tengan una serie de caracteristicas bastante claras.

Es un jugador de nicho que intenta expandir el terreno de juego.

Pros

Su interfaz es intuitiva y sencilla.
Su arquitectura admite una profunda personalización ajustandose a las necesidades de cada cliente.
Su API para gestionar contenidos es de las mejores en productos de este tipo.
El renderizado de las páginas es bastante sencillo y ajustado; no tener que lidiar con trozos de HTML inyectados por el CMS es una ventaja a la hora de integrar todas las partes.
Su rendimiento es bastante bueno para ser un CMS basado en Java.
Su apuesta por el desarrollo Front como alternativa viable para casi todo es un acierto mayusculo que permite ahorrar tiempo de implementación.

Cons

SI bien en las opciones en las que es bueno es mejor que la mayoria de competidores tecnológicamente equivalente, no es buena opción para proyectos que no estén dentro de su rango natural de actuación.
La curva de dificultad a la hora de realizar implementaciones crece exponencialmente en cuanto te sales de lo que ofrece el producto.
No tiene una comunidad amplia que te ayude o de soporte.
No tiene un marketplace amplio que te permita reutilizar desarrollos.
No tienen demasiados conectores para integrarse con otros softwares.

Ricardo B.
Overall rating
  • Industry: Internet
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Magnolia CMS provides a great digital experience

Reviewed on 2021/01/15

Magnolia CRM was a great complement on our current content management infrstructure. Thanks to its...

Magnolia CRM was a great complement on our current content management infrstructure. Thanks to its highly modular structure we could implement it with ease.

Pros

Magnolia has an extremely modular structure that enabled it to be integrated to our current business management infrastructure. Magnolia helps us to deliver our central content any end user distribution channel.

Cons

Magnolia is really an extemely huge CRM that requires a considerable amount of time and efford to have an expertise on all features of the platform.

Showing 5 reviews of 21 Read all reviews

Magnolia FAQs

Below are some frequently asked questions for Magnolia.

Magnolia offers the following pricing plans:

  • Starting from:
  • Pricing model: Free, Subscription
  • Free Trial: Available

Contact Magnolia for pricing details: [email protected]

We do not have any information about Magnolia features

Magnolia has the following typical customers:

51-200, 201-500, 501-1 000, 1 001+

Magnolia supports the following languages:

Chinese, Czech, Danish, Dutch, English, French, German, Indonesian, Italian, Norwegian, Portuguese, Russian, Spanish, Swedish

Magnolia supports the following devices:

Magnolia integrates with the following applications:

Adobe Analytics, Adyen, Amazon S3, Amazon SimpleDB, BigCommerce, Bynder, Cloudinary, Google Analytics, Google Analytics Hit Level Data Extractor, Magento 2, Magento BI, Magento Commerce, Magento Development, Marketo Engage, Marketo Sales Connect, Matomo, Netlify, Pardot, Periscope, SAP Commerce Cloud, Salesforce Commerce Cloud, Salesforce Sales Cloud, Siteimprove, SugarCRM, WarpMobile Magento, commercetools

Magnolia offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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