The Only All-in-One Call Tracking & Contact Center Solution

About CallTrackingMetrics

CallTrackingMetrics is a call tracking and marketing attribution solution for contact centers and agencies. The cloud-based platform offers features to help businesses capture the customer journey, manage calls, track conversions, and deep dive into important metrics with real-time analytics. It combines call tracking and contact center functionality to provide an all-in-one customer experience management solution, and helps businesses across a range of industries to provide a more personalized customer experience.

Features of CallTrackingMetrics include call tracking, call automation, analytics, communications management, phone number tracking, custom forms, chat, text messaging, and more. With the call tracking tools, businesses can track all inbound communications from across multiple channels and identify which marketing campaign the lead came from. Conversions can be tracked from calls, texts, chat conversations, and online forms. CallTrackingMetrics’ call automation functionality facilitates automatic routing of calls using artificial intelligence (AI). Calls and other leads can be routed to specific agents based on data such as client history, demographic, online activity, and more, and high value customers can be automatically identified based on words of intent, purchase history, and more.

Pricing starting from:


  • Free Trial
  • Subscription

Key benefits of CallTrackingMetrics

Truly unified communications with tracking for calls, texts, chats, and forms.

Live phone, chat, and email support available on all plans.

Detailed marketing attribution down to the keyword through reliable dynamic number insertion.

Go beyond tracking and manage calls with our cloud-based solution, featuring highly customizable, intelligent automation.

Analyze conversations as they happen and measure against campaign performance to inform your business decisions


Business size



Antigua & Barbuda, Albania, Angola, Argentina, Austria and 145 others, Australia, Azerbaijan, Bosnia & Herzegovina, Barbados, Bangladesh, Belgium, Burkina Faso, Bulgaria, Burundi, Benin, Bolivia, Brazil, Bahamas, Bhutan, Botswana, Belarus, Belize, Canada, Congo - Kinshasa, Central African Republic, Congo - Brazzaville, Switzerland, Côte d’Ivoire, Chile, Cameroon, China, Colombia, Costa Rica, Cuba, Cyprus, Czechia, Germany, Djibouti, Denmark, Dominica, Dominican Republic, Algeria, Ecuador, Estonia, Egypt, Western Sahara, Eritrea, Spain, Ethiopia, Finland, France, Gabon, United Kingdom, Grenada, Georgia, Ghana, Guinea, Equatorial Guinea, Greece, Guatemala, Guinea-Bissau, Guyana, Hong Kong SAR China, Honduras, Croatia, Haiti, Hungary, Indonesia, Ireland, India, Iceland, Italy, Jamaica, Japan, Kenya, Cambodia, Comoros, St. Kitts & Nevis, North Korea, South Korea, Kazakhstan, Laos, St. Lucia, Sri Lanka, Liberia, Lesotho, Lithuania, Latvia, Libya, Morocco, Moldova, Montenegro, Madagascar, North Macedonia, Mali, Myanmar (Burma), Mongolia, Mauritania, Malta, Malawi, Mexico, Malaysia, Mozambique, Namibia, Niger, Nigeria, Nicaragua, Netherlands, Norway, Nepal, New Zealand, Panama, Peru, Philippines, Poland, Portugal, Paraguay, Romania, Serbia, Russia, Rwanda, Seychelles, Sudan, Sweden, Slovenia, Slovakia, Sierra Leone, Senegal, Somalia, Suriname, South Sudan, El Salvador, Eswatini, Chad, Togo, Thailand, Tunisia, Turkey, Trinidad & Tobago, Taiwan, Tanzania, Ukraine, Uganda, United States, St. Vincent & Grenadines, Venezuela, Vietnam, South Africa, Zambia, Zimbabwe

Supported Languages


Pricing starting from:


  • Free Trial
  • Subscription


CallTrackingMetrics ad performance reports
CallTrackingMetrics activity logging
CallTrackingMetrics visual reports
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CallTrackingMetrics video
CallTrackingMetrics screenshot: CallTrackingMetrics ad performance reports CallTrackingMetrics screenshot: CallTrackingMetrics activity logging CallTrackingMetrics screenshot: CallTrackingMetrics visual reports


Total features of CallTrackingMetrics: 96

  • API
  • Access Controls/Permissions
  • Agent Interface
  • Alerts / Escalation
  • Analytics/ROI Tracking
  • Answering Machine Detection
  • Archiving & Retention
  • Audio Capture
  • Auto-Dialer
  • Automated Routing
  • Automatic Call Distribution
  • Automatic Transcription
  • Blended Call Center
  • CRM
  • Call Center Management
  • Call Disposition
  • Call List Management
  • Call Logging
  • Call Monitoring
  • Call Recording
  • Call Routing
  • Call Scheduling
  • Call Scripting
  • Call Tagging
  • Call Tracking
  • Call Tracking Metrics
  • Call Transcription
  • Call Transfer
  • Caller ID
  • Caller Profiles
  • Campaign Analytics
  • Campaign Management
  • Campaign Specific Caller ID
  • Chat/Messaging
  • Chatbot
  • Collaboration Tools
  • Communication Management
  • Computer Telephony Integration
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Experience Management
  • Customer Journey Mapping
  • Customizable Fields
  • Customizable Forms
  • Data Import/Export
  • Data Security
  • Event Triggered Actions
  • FCC Compliance
  • FTC Compliance
  • Fax Management
  • File Transfer
  • HIPAA Compliant
  • IVR / Voice Recognition
  • Inbound Call Center
  • Integrations Management
  • Keyword Tracking
  • Lead Management
  • Lead Qualification
  • List Management
  • Live Chat
  • Local Caller ID
  • Manual Dialer
  • Mobile Access
  • Multi-Channel Communication
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Scripts
  • Natural Language Processing
  • Outbound Call Center
  • Performance Metrics
  • Phone Key Input
  • Power Dialer
  • Predictive Analytics
  • Predictive Dialer
  • Preview Dialer
  • Process/Workflow Automation
  • Progressive Dialer
  • Quality Management
  • Queue Management
  • Real Time Analytics
  • Real-Time Chat
  • Recording
  • Reporting/Analytics
  • Request Assignment
  • Role-Based Permissions
  • SMS Messaging
  • Self-Service Search
  • Spam Blocker
  • Speech-to-Text Analysis
  • Text to Speech
  • Third Party Integrations
  • Two-Factor Authentication
  • Voice Customization
  • Voice Mail
  • Web Forms
  • Workforce Management



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Overall rating

4,7 /5
Value for Money
Ease of Use
Customer Support

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 60
Jennifer B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Exceptional Value and the Support is Top Notch!

Reviewed on 2020/09/22

We are a marketing company and use it when placing ads via print, online, craigslist and so much...

We are a marketing company and use it when placing ads via print, online, craigslist and so much more. It has helped us save numerous accounts that say they are not getting response from their advertising with us. We are able to print out detailed reports and physically show them how many calls they are receiving.


We have been with CTM forever it seems like! I have used many different call tracking applications, but, they are hands down the best! If you need something specific from reports, to call handling, forwarding, whispers, they can do it all. The support team is the most helpful with a quick response. From small to big issues they can do it all! The value you get with this CTM far exceeds any other software.


Honestly, there really isn't anything that I don't like. I haven't found anything that they can't do. If they can't do it, they find a way to make it happen for you.

Dominic V.
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 201-500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Great marketing tool, subpar contact center application

Reviewed on 2020/08/24

I would say that it feels like a slight improvement over my last vendor, NICE inContact, because of...

I would say that it feels like a slight improvement over my last vendor, NICE inContact, because of the extra marketing tools at my disposal, but the contact center piece feels like a step backwards. The Support experience has been the worst part. It took months, many duplicate cases, and threatening to find another vendor for me to actually get some helpful tech support.


The suite of marketing features that come baked into the product far exceed the competition (others may offer similar products, but they're almost always a peripheral add-on that needs to be purchased in addition to the standard license).


The contact center software has not fully matured yet; it feels like an afterthought. Its integration with the biggest CRM in the world, Salesforce, is clunky and riddled with issues that are difficult to troubleshoot and reduce my agents' work efficiency.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy Alternative to Call Rail

Reviewed on 2021/03/17

It has been good.

It has been good.


Easier to deploy than call rail. Give them a call or chat with them for a program to fit your budget or agency. Simple for a small business or a smaller agency.


Not as technical as CallRail. There are fewer selections on placement and connection.

Response from CallTrackingMetrics

Thank you so much for the review! It is always helpful to hear how we measure up to our competitors.

Rachel C.
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

It is not ideal but does integrate with other programs and software

Reviewed on 2018/02/06

It is better than not having a program to track calls and it helps us to identify the sources for...

It is better than not having a program to track calls and it helps us to identify the sources for ROI purposes, but does not produce regular reports and you really never know if the person came from where it says if they call the main number which is not recorded and they can't make that happen, but to be fair neither can any other company I have talked to outside the actual phone company.


It helps us to know when someone is calling into one of our tracking lines. It integrates with Infusionsoft via zapier (one way connection so that infusionsoft doesn't cause issues for them) and then it also allows us to listen to those calls.


It does not record all calls. It does not do a great job of creating contacts into Infusionsoft as it makes duplicates because of how the system connects, NOT sure if this is their fault, Zapier's fault or Infusionsoft's fault.

Response from CallTrackingMetrics

Hi Rachel, Thank you for your feedback. I know you are passing data between several platforms, but CTM does offer call recordings and transcriptions. Please contact our support team if you have any issues or questions about how to use this feature.

Tiffany G.
Overall rating
  • Industry: Consumer Services
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

We couldn't grow without CTM!!!!!

Reviewed on 2021/03/12

Overall, we are very happy with CTM because of Coalmarch. They were instrumental in the setup, and...

Overall, we are very happy with CTM because of Coalmarch. They were instrumental in the setup, and the continuous troubleshooting we do with CTM. They are extremely knowledgeable of CTM, and guide us through any additions or hurdles we come across! At the end of the day, we could not GROW the company as we have without CTM and Coalmarch!


That it is incredibly streamlined. There isn't a "phone" obstacle that CTM can't solve for your business. The tracking information alone that it is able to tell you is invaluable and being able to transition from a 9 am-5 pm business to 24-7 and streamline those calls to specific numbers and departments making it possible for our customers to talk to a real person every time and not a voicemail was the growth push we needed and call companies should be striving for! The ablity to make ALL numbers a textable number, is the most innovative thing CTM quite frankly does. Not to miss a call because they texted instead... what more could you want being in the service industry!


The only two complaints I have about CTM is that the reporting is not very user-friendly. It goes really far in-depth and isn't easily understood how to do a simple task rather than such broad ones when using "reports". The second would be the CTM App. It's ineffective for inbound calls, but perfect for outbound calls, which I know they are working on updating the app.

Response from CallTrackingMetrics

Thank you so much for the great review and valuable feedback, Tiffany! We love to hear how we have helped our customers grow. Your success is our success.

Showing 5 reviews of 60 Read all reviews

CallTrackingMetrics FAQs

Below are some frequently asked questions for CallTrackingMetrics.

CallTrackingMetrics offers the following pricing plans:

  • Starting from: US$39,00/month
  • Pricing model: Subscription
  • Free Trial: Available

CallTrackingMetrics is available in three monthly plan options. The Business Plan costs $39 per month for call and text tracking, call recording, basic call routing, and more. The Marketing Plan costs $99 per month and includes everything in the Business Plan plus unlimited web form tracking, conversion analytics, enhanced security, and more. The Contact Center plan costs $299 per month and includes everything in the Marketing Plan plus additional integrations, advanced call routing, predictive dialer, a soft phone system, and more.

We do not have any information about CallTrackingMetrics features

CallTrackingMetrics has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

CallTrackingMetrics supports the following languages:


CallTrackingMetrics supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

CallTrackingMetrics integrates with the following applications:

AWeber, Accelo, Acquisio, Act!, Act-On, Actionstep, ActiveCampaign, ActiveTrail, Acuity Scheduling, AdRoll, AgencyAnalytics, Agile CRM, Aha!, Airbrake, Airtable, Asana, Autopilot, Avochato, Basecamp, BenchmarkONE, Bizible, Box, CA Flowdock, CAKE, Calendly, Call Loop, CallFire, Capsule, Caspio, Channels, ClickFunnels, ClinchPad, Clio, Cloudbeds, CompanyHub, ConnectWise Manage, Constant Contact, Contacts+, Copper, Crisp, Cyfe, Dasheroo, DialMyCalls, Drip, Dropbox Business, Evernote Business, Facebook, Feedly, Fomo, Formstack Forms, FreshBooks, Freshworks CRM, Front, Geckoboard, GetResponse, Glip, Gmail, Google Ads, Google Analytics, Google Calendar, Google Contacts, Google Data Studio, Google Docs, Google Drive, GreenRope, Grow, Help Scout, Highrise, HipChat, Hiveage, HubSpot CRM, Insightly, Instapage, Intercom, JobNimbus, JotForm, Kajabi, Keap, Kenshoo Infinity Suite, Kissmetrics, Klipfolio, Leftronic, LinkedIn for Business, LionDesk, LiveChat, Livespace, Magento Commerce, Mailchimp, Mailchimp Transactional Email, Mailgun, Marin Software, Marketo Engage, Mautic, MeisterTask, Microsoft Excel, Mixpanel, NetHunt CRM, Nimble, Nutshell, Olark, Optimizely, Pardot, Paymo, Pipedrive, PipelineDeals, Plecto, Podio, PracticePanther Legal Software, Quickbase, Quickbooks Online, Really Simple Systems CRM, RescueTime, Salesforce Sales Cloud, SalesforceIQ, SendGrid, SetMore, SharpSpring, Shopify, Slack, Smartsheet, Squarespace, Streak, Stripe, SugarCRM, SugarSync, Textlocal, TimeCamp, Toggl Track, Trello, Twilio Voice, Twitter, Unbounce, VWO Testing, Vtiger CRM, WHMCS, Wave Accounting, WebMerge, Wix, WordPress, Workbooks, Wufoo, Xero, Yalla, Zapier, Zendesk, Zendesk Sell, Zoho Analytics, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom Meetings & Chat, amoCRM, appointlet,, vcita

CallTrackingMetrics offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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