About Julius

Julius is a cloud-based influencer marketing solution, which assists businesses with searching influencer profiles across Facebook, Twitter, Instagram, Pinterest, YouTube, and Twitch. The platform enables organizations to view popular social media posts, and target audiences based on location, interests, demographics, and other custom criteria.

Julius comes with a workflow management functionality, which enables businesses to create custom influencer rosters and streamline campaigns using scheduling tools. The solution offers a host of features such as influence discovery, audience segmentation, custom tags, user activity monitoring, reach analytics, and more. The built-in campaign management module allows managers to create, activate, and manage marketing campaigns across various social platforms.

Julius includes an automatic post detection system, which lets teams review campaign performance and comply with Federal Trade Commission (FTC) regulations. The metric dashboard enables enterprises to analyze campaign strategies and monitor conversations about brands or influencers across various markets. Plus, users can monitor campaigns using performance benchmarks and export reports in different file formats.

Devices

Business size

S M L

Markets

United States

Supported Languages

English

Images

Julius profile export
Julius influencer profile view
Julius campaigns overview
Julius reach analytics
Julius reporting dashboard
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Julius screenshot: Julius profile export Julius screenshot: Julius influencer profile view Julius screenshot: Julius campaigns overview Julius screenshot: Julius reach analytics Julius screenshot: Julius reporting dashboard

Features

Total features of Julius: 20

  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Compliance Management
  • Configurable Workflow
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Management
  • Performance Metrics
  • Performance Reports
  • Reporting & Statistics
  • Social Advertising
  • Social Media Integration
  • Social Media Metrics
  • Social Network Marketing
  • Strategic Planning
  • Workflow Management

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BuzzSumo

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Reviews

Overall rating

4,3 /5
(34)
Value for Money
4/5
Features
4/5
Ease of Use
4,4/5
Customer Support
4,7/5

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Showing 5 reviews of 34
Spencer D.
Overall rating
  • Industry: Sports
  • Company size: 201-500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Julius - Great Influencer Data

Reviewed on 2020/07/28

As a marketing agency, we have a variety of clients with different needs in the influencer space....

As a marketing agency, we have a variety of clients with different needs in the influencer space. Julius is able to help us across all of our clients to provide tailored insights and recommendations with the information we're able to find in the platform.

Pros

Julius has a plethora of information about the accounts in the system, this is a huge help for our team when researching influencers. We spend a lot of time reviewing the audience data to make sure that the influencers we're choosing have an audience aligned with our brand.

Cons

I wish there was a way to look at branded accounts' data. I also wish the searching by interest functionality worked a little better, maybe being able to search by influencers' audiences instead of their specific interests would help.

Response from JuliusWorks

Thanks for the feedback, Spencer! You can see branded account data via our Brand Profiles add-on. Feel free to contact our team through the Help Center if you are interested in learning more! Additionally, you can also search by influencers' audiences using the Audience search filters available on the home screen. This includes audience interests.

Sarah O.
Overall rating
  • Industry: Cosmetics
  • Company size: 2-10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Review

Reviewed on 2020/07/29

I love seeing the analytics and just being able to organize and share what I want the team to see.

I love seeing the analytics and just being able to organize and share what I want the team to see.

Pros

The search function is really useful, and the way you can organize your lists, tags, and campaigns. Also the customer service and on-boarding was excellent.

Cons

The sign-in process is not great, I keep have to put in a code before signing in by getting a phone call. I don't know if that is mandatory always.

Also sifting through old/dead accounts is annoying, I wish there was a update for all accounts on the platform.

Response from JuliusWorks

Sarah, appreciate your feedback here! Please note that we use an MFA security process for sign in so that your data is further protected by two-factor authentication. If you stay signed into your account, you do not need to enter that each time.

Annie H.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201-500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Great Tool but Many Discrepancies

Reviewed on 2020/07/28

It is great from a strategic standpoint, it just isn't as helpful when it comes to actually...

It is great from a strategic standpoint, it just isn't as helpful when it comes to actually gathering contacts to reach out.

Pros

The information about social media reach is very helpful when determining if an influencer is right for your project.

Cons

I have found that there are many discrepancies with the contact information. I often have to go check IMBDPro which always has the correct contacts for Agents/Managers.

Response from JuliusWorks

Thank you for your feedback, Annie! We have shared your input with our research team regarding contact information.

Tucker M.
Overall rating
  • Industry: Sports
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Helps us daily

Reviewed on 2020/07/23

Julius helps me identify the best matches for athlete endorsed campaigns. Decisions are made based...

Julius helps me identify the best matches for athlete endorsed campaigns. Decisions are made based on target market, reach, pricing, and athlete interests. Julius helps me greatly in all of these categories. The customer service team has been awesome as well. There have been a few instances where we had a really quick turnaround on getting an athlete added to Julius, and they worked with me to get those added before their usual turnaround time which is going above and beyond.

Pros

I love the ability to apply filters to reach a very specific target market. Julius is so helpful in this process. Specific parts of the software that I really enjoy include the agent contact information, follower demographics, and the ability to see a bio on the athlete as well as ailments and interests.

Cons

I would love a feature that allowed for easier calculations with age for target market. Julius breaks down the target markets >16, 17-19, 20-24, 25-29, 30-34, 35-39, 40-49, and 50+. This is great, except if I want to know how many followers the athlete has under the age of 35, I grab a calculator and add up the first 5 groups. If there was a way to filter this so I don't have to add them up each time, this would save a lot of time.

Response from JuliusWorks

Thank you for your input here, Tucker! Glad to hear you are gaining so much value from Julius vetted data approach. We appreciate your feedback on the age brackets and have shared it with our product team for review.

Chelsea D.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great Tool for Quality over Quantity

Reviewed on 2020/07/28

Julius saves our PR agency tons of time when researching influencers for new business and client...

Julius saves our PR agency tons of time when researching influencers for new business and client campaigns. The ability to pull a list of relevant influencers and share that list externally within minutes makes pitching and scoping influencer campaigns much more efficient. It is a great full service tool to keep influencer campaigns organized and measurable.

Pros

The level of detail provided about the influencers and their audiences is extremely helpful when planning influencer campaigns. It gives our PR agency’s clients confidence that they will get a good value for their money. The tool is very easy to use. I can pull a list of qualified influencers in 60 seconds.

Cons

The quantity and diversity of influencers should be a focus for the platform to keep it competitive. I often do a search for a local influencer or a niche interest topic and have very few options. It is not the best for B2B due to limitations with LinkedIn.

Response from JuliusWorks

Thank you for your input, Chelsea! Julius prides itself on its quality approach to influencer profiles. We are excited to share that, with our recent acquisition of HYPR, we will be growing the platform substantially with more influencer options in the months to come. Unfortunately, LinkedIn does not provide a social API, but we have shared your feedback with our product team should that change down the line.

Showing 5 reviews of 34 Read all reviews

Julius FAQs

Below are some frequently asked questions for Julius.

Julius offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

Contact JuliusWorks for pricing details.

Julius offers the following features:

  • Campaign Management

Julius has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Julius supports the following languages:

English

We do not have any information about what devices Julius supports

Julius integrates with the following applications:

Facebook, Instagram, Twitter

Julius offers the following support options:

Phone Support, Online Support, FAQs, Knowledge Base

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