About GivingDNA

GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences. GivingDNA enriches your data with third-party insights so that you can see a 360 view of your constituents. It is easy to use and doesn't require any coding or advanced spreadsheet skills.

The AI-enabled solution allows staff members to monitor and record information about donor behavior, net worth, qualifications, religion, political leanings, and channel preferences. Using the dashboard, supervisors can track donor counts, calculate monthly and yearly revenue generation, and estimate client retention rates. The platform also helps members filter data based on factors such as timeframe, donation count, status, and sales opportunities, which enables users to categorize and export data for targeted campaigns.

Causemo offers integration with various third-party fundraising platforms and CRMs, including Salesforce, HubSpot, Classy, Little Green Light, Donately, and Microsoft Excel. Marketing teams can use the analytics module to discover and classify prospects into different segments such as upgrade, downgrade, high-value, active, and sustainer as well as plan communication strategies for their acquisition.

Pricing starting from:

US$500.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of GivingDNA

- Precise Donor Segmentation: GivingDNA empowers nonprofits by offering advanced data analytics and wealth screening capabilities, allowing fundraisers and nonprofit marketers to create highly precise donor segments. This targeted approach ensures that your outreach efforts are tailored to each donor's specific interests and preferences, increasing the chances of successful engagement and donations.

- Enhanced Donor Experience: With GivingDNA, you gain invaluable insights that enable you to efficiently profile and segment your donors. By understanding their behaviors, preferences, and giving patterns, you can create personalized donor experiences that resonate on a deeper level. This personalized approach fosters stronger donor relationships and encourages ongoing support for your cause.

- Comprehensive Constituent View: GivingDNA goes beyond basic data analysis by enriching your data with third-party insights. This comprehensive 360-degree view of your constituents provides a deeper understanding of their backgrounds, interests, and wealth indicators. Armed with this information, you can make more informed decisions, tailor your messaging, and effectively target your outreach efforts.

- User-Friendly and Accessible: GivingDNA is designed to be user-friendly and accessible to fundraisers and nonprofit marketers without requiring any coding or advanced spreadsheet skills. Its intuitive interface and straightforward functionality ensure that you can easily navigate and utilize the tool, saving time and effort in the process.

- Efficient Data Enrichment: GivingDNA streamlines the data enrichment process by leveraging third-party insights. Rather than manually sourcing and analyzing various data points, GivingDNA automates the process, providing you with comprehensive insights and saving valuable time. This efficiency allows you to focus more on strategic planning and donor engagement, maximizing your fundraising potential.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Supported Languages

English

Pricing starting from:

US$500.00/month

  • Free Version
  • Free Trial
  • Subscription

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Features

Total features of GivingDNA: 34

  • AI/Machine Learning
  • Activity Dashboard
  • Alerts/Notifications
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Contact Database
  • Customer Segmentation
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Analysis Tools
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Mapping
  • Data Quality Control
  • Data Visualization
  • Donor Management
  • ETL Tools
  • Engagement Tracking
  • For Nonprofits
  • Fundraising Management
  • Performance Metrics
  • Predictive Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Self Service Data Preparation
  • Third-Party Integrations
  • Trend Analysis
  • Visual Analytics

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Reviews

Overall rating

4.9 /5
(9)
Value for Money
5/5
Features
4.9/5
Ease of Use
4.7/5
Customer Support
5/5

Already have GivingDNA?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 9
Jamie
Jamie
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Love this product!

Reviewed on 2021/09/30

Population segmentation, donor profiles, prospect identification, upgrading, lapsed risk outreach,...

Population segmentation, donor profiles, prospect identification, upgrading, lapsed risk outreach, stewardship outreach.

Pros

The GivingDNA team listens to clients and develops the product according to feedback provided. Plus, many other products do not allow you the flexibility to "do it all." GivingDNA is a one-stop wealth and marketing data shop that can segment and provide donor profiles.

Cons

As a new product, there are still a few bells and whistles being developed. I have faith that this will be addressed over time.

Response from Pursuant

Thank you for the glowing review, Jamie! It makes our day to develop new features and continually improve the platform to make it the workhorse of your fundraising analytics.

Murna
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Save your time and sanity

Reviewed on 2021/08/02

My department and organization is aware of who are top donors are, which donors are about to lapse...

My department and organization is aware of who are top donors are, which donors are about to lapse and which donors need to be upgraded. Using the Giving DNA has decreased our lapsed rates and has saved us so much time. I use the data from Giving DNA to also start planning year end campaigns.

Pros

The dashboard, ability to segment your donors, detailed insights on individual and file giving, the customer service and availability of account reps.

Cons

Certain features weren't user friendly and unable to export but they have been fixed as the software has grown. There is not much that I don't like about the Giving DNA!

Response from Pursuant

Hi Murna, thanks so much for your feedback! We're glad you've experienced positive results from GivingDNA and that improvements have made that experience even better. Grateful to have you on board!

Julie
Overall rating
  • Industry: Philanthropy
  • Company size: 51–200 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Highly recommend

Reviewed on 2021/09/30

Excellent! And I feel like there is even more to learn to get the most out of this tool!

Excellent! And I feel like there is even more to learn to get the most out of this tool!

Pros

The Client Success team is amazing at helping you learn to use this took and to help it work for you! It's truly surprising that there isn't an additional cost for this with as much value as it adds!

Cons

It can be a little different to understand how to use it at first as it's not a traditional CRM tool. But the prospecting and donor insights can't be match anywhere else.

Response from Pursuant

Thanks so much for your review, Julie! We look forward to continuing to build on GivingDNA and make it even more intuitive and optimized for your success.

Elena
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Non-profit CRM

Reviewed on 2022/04/27

Pros

GivingDNA is a comprehensive CRM which includes extra features for non-profits.

Cons

GivingDNA's customer service could response to the cases faster.

Wendy
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Game Changing Outcomes

Reviewed on 2021/06/14

The GivingDNA dashboard and analytical tools have provided our team with the reporting necessary to...

The GivingDNA dashboard and analytical tools have provided our team with the reporting necessary to develop our "Wildly Important Goals." We are providing measurable data to our senior leadership team and board of trustees. [SENSITIVE CONTENT HIDDEN], our Client Success Ambassador, has become an extension of our overall Donor Engagement team. He continues to support our efforts to set exponential versus incremental goals for our donors.

Pros

GivingDNA pairs well with our donor database (Raiser's Edge), providing direction on database clean up, prospect marketing, and retention deliverables.

Cons

The YOY retention stats on the overview dashboard are confusing, and would be more helpful if it pulled the same number from the Giving Dashboard.

Response from Pursuant

Thank you so much for the positive review, Wendy! We look forward to improving the clarity of the retention statistics in future updates.

Showing 5 reviews of 9 Read all reviews

GivingDNA FAQs

Below are some frequently asked questions for GivingDNA.

GivingDNA offers the following pricing plans:

Monthly Plan: $500/month Annual Plan Starts at: $6,000/year

GivingDNA has the following typical customers:

11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

GivingDNA supports the following languages:

English

GivingDNA supports the following devices:

GivingDNA integrates with the following applications:

Blackbaud CRM, Blackbaud Raiser's Edge NXT, Bloomerang, Classy, Donately, DonorPerfect, Ellucian CRM, HubSpot CRM, Little Green Light, Microsoft Excel, Neon, Salesforce Sales Cloud, Salsa CRM, Virtuous

GivingDNA offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for GivingDNA.