GivingDNA
About GivingDNA
GivingDNA is a next-generation data analytics and wealth screening tool that helps nonprofits build super-targeted segments. Fundraisers and nonprofit marketers get insights that help you quickly profile and segment your donors and take the next steps toward custom donor experiences. GivingDNA enriches your data with third-party insights so that you can see a 360 view of your constituents. It is easy to use and doesn't require any coding or advanced spreadsheet skills.
The AI-enabled solution allows staff members to monitor and record information about donor behavior, net worth, qualifications, religion, political leanings, and channel preferences. Using the dashboard, supervisors can track donor counts, calculate monthly and yearly revenue generation, and estimate client retention rates. The platform also helps members filter data based on factors such as timeframe, donation count, status, and sales opportunities, which enables users to categorize and export data for targeted campaigns.
Causemo offers integration with various third-party fundraising platforms and CRMs, including Salesforce, HubSpot, Classy, Little Green Light, Donately, and Microsoft Excel. Marketing teams can use the analytics module to discover and classify prospects into different segments such as upgrade, downgrade, high-value, active, and sustainer as well as plan communication strategies for their acquisition.
Key benefits of GivingDNA
- Precise Donor Segmentation: GivingDNA empowers nonprofits by offering advanced data analytics and wealth screening capabilities, allowing fundraisers and nonprofit marketers to create highly precise donor segments. This targeted approach ensures that your outreach efforts are tailored to each donor's specific interests and preferences, increasing the chances of successful engagement and donations.
- Enhanced Donor Experience: With GivingDNA, you gain invaluable insights that enable you to efficiently profile and segment your donors. By understanding their behaviors, preferences, and giving patterns, you can create personalized donor experiences that resonate on a deeper level. This personalized approach fosters stronger donor relationships and encourages ongoing support for your cause.
- Comprehensive Constituent View: GivingDNA goes beyond basic data analysis by enriching your data with third-party insights. This comprehensive 360-degree view of your constituents provides a deeper understanding of their backgrounds, interests, and wealth indicators. Armed with this information, you can make more informed decisions, tailor your messaging, and effectively target your outreach efforts.
- User-Friendly and Accessible: GivingDNA is designed to be user-friendly and accessible to fundraisers and nonprofit marketers without requiring any coding or advanced spreadsheet skills. Its intuitive interface and straightforward functionality ensure that you can easily navigate and utilize the tool, saving time and effort in the process.
- Efficient Data Enrichment: GivingDNA streamlines the data enrichment process by leveraging third-party insights. Rather than manually sourcing and analyzing various data points, GivingDNA automates the process, providing you with comprehensive insights and saving valuable time. This efficiency allows you to focus more on strategic planning and donor engagement, maximizing your fundraising potential.
Images
Not sure about GivingDNA?
Compare with a popular alternative
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
Alternatives
Zoho CRM
Qomon
Bloomreach
Dreamdata
Reviews
Already have GivingDNA?
Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Nonprofit Organization Management
- Company size: 51–200 Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Love this product!
Reviewed on 2021/09/30
Population segmentation, donor profiles, prospect identification, upgrading, lapsed risk outreach,...
Population segmentation, donor profiles, prospect identification, upgrading, lapsed risk outreach, stewardship outreach.
Pros
The GivingDNA team listens to clients and develops the product according to feedback provided. Plus, many other products do not allow you the flexibility to "do it all." GivingDNA is a one-stop wealth and marketing data shop that can segment and provide donor profiles.
Cons
As a new product, there are still a few bells and whistles being developed. I have faith that this will be addressed over time.
Response from Pursuant
Thank you for the glowing review, Jamie! It makes our day to develop new features and continually improve the platform to make it the workhorse of your fundraising analytics.
- Industry: Nonprofit Organization Management
- Company size: 11–50 Employees
- Used Weekly for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Save your time and sanity
Reviewed on 2021/08/02
My department and organization is aware of who are top donors are, which donors are about to lapse...
My department and organization is aware of who are top donors are, which donors are about to lapse and which donors need to be upgraded. Using the Giving DNA has decreased our lapsed rates and has saved us so much time. I use the data from Giving DNA to also start planning year end campaigns.
Pros
The dashboard, ability to segment your donors, detailed insights on individual and file giving, the customer service and availability of account reps.
Cons
Certain features weren't user friendly and unable to export but they have been fixed as the software has grown. There is not much that I don't like about the Giving DNA!
Response from Pursuant
Hi Murna, thanks so much for your feedback! We're glad you've experienced positive results from GivingDNA and that improvements have made that experience even better. Grateful to have you on board!
- Industry: Philanthropy
- Company size: 51–200 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Highly recommend
Reviewed on 2021/09/30
Excellent! And I feel like there is even more to learn to get the most out of this tool!
Excellent! And I feel like there is even more to learn to get the most out of this tool!
Pros
The Client Success team is amazing at helping you learn to use this took and to help it work for you! It's truly surprising that there isn't an additional cost for this with as much value as it adds!
Cons
It can be a little different to understand how to use it at first as it's not a traditional CRM tool. But the prospecting and donor insights can't be match anywhere else.
Response from Pursuant
Thanks so much for your review, Julie! We look forward to continuing to build on GivingDNA and make it even more intuitive and optimized for your success.
- Industry: Nonprofit Organization Management
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Game Changing Outcomes
Reviewed on 2021/06/14
The GivingDNA dashboard and analytical tools have provided our team with the reporting necessary to...
The GivingDNA dashboard and analytical tools have provided our team with the reporting necessary to develop our "Wildly Important Goals." We are providing measurable data to our senior leadership team and board of trustees. [SENSITIVE CONTENT HIDDEN], our Client Success Ambassador, has become an extension of our overall Donor Engagement team. He continues to support our efforts to set exponential versus incremental goals for our donors.
Pros
GivingDNA pairs well with our donor database (Raiser's Edge), providing direction on database clean up, prospect marketing, and retention deliverables.
Cons
The YOY retention stats on the overview dashboard are confusing, and would be more helpful if it pulled the same number from the Giving Dashboard.
Response from Pursuant
Thank you so much for the positive review, Wendy! We look forward to improving the clarity of the retention statistics in future updates.
- Industry: Nonprofit Organization Management
- Company size: 2–10 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Non-profit CRM
Reviewed on 2022/04/27
Pros
GivingDNA is a comprehensive CRM which includes extra features for non-profits.
Cons
GivingDNA's customer service could response to the cases faster.
GivingDNA FAQs
Below are some frequently asked questions for GivingDNA.Q. What type of pricing plans does GivingDNA offer?
GivingDNA offers the following pricing plans:
- Starting from: US$500.00/month
- Pricing model: Subscription
- Free Trial: Available
Monthly Plan: $500/month Annual Plan Starts at: $6,000/year
Q. Who are the typical users of GivingDNA?
GivingDNA has the following typical customers:
11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does GivingDNA support?
GivingDNA supports the following languages:
English
Q. Does GivingDNA support mobile devices?
GivingDNA supports the following devices:
Q. What other apps does GivingDNA integrate with?
GivingDNA integrates with the following applications:
Blackbaud CRM, Blackbaud Raiser's Edge NXT, Bloomerang, Classy, Donately, DonorPerfect, HubSpot CRM, Little Green Light, Microsoft Excel, Neon, Salesforce Sales Cloud, Virtuous
Q. What level of support does GivingDNA offer?
GivingDNA offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, Chat
Related categories
See all software categories found for GivingDNA.
