About Muster

Muster is a cloud-based advocacy platform designed to help trade associations, nonprofits and government firms track and manage their networks of supporters, and run grassroots campaigns. Key features include advocate engagement analytics, message drafting, alerts, and audience segmentation.

The application includes a CRM module, which lets employees manage and organize contact lists through custom field tags and record activity logs. Muster allows legislators to streamline communication and connect with elected officials through various modes such as email, phone or Twitter. It lets users drive advocacy campaigns by building segmented lists of supporters and broadcasting emails accordingly. Agencies can also use the solution to measure campaign success through open-rates & ROI statistics, as well as track advocacy actions through Facebook pixel integration.

Muster helps team members segregate contacts based on political and geographic boundaries, enabling them to inform targeted audience groups about policies or initiatives. Plus, organizations can embed the widget on their website and invite visitors to participate in advocacy campaigns.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Muster

Devices

Business size

S M L

Markets

United States

Supported Languages

English

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Muster

Images

Muster Software - Muster action alerts
Muster Software - Muster action details
Muster Software - Muster email broadcasting
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Muster video
Muster Software - Muster action alerts
Muster Software - Muster action details
Muster Software - Muster email broadcasting

Features

Total features of Muster: 33

  • Activity Tracking
  • Advocate Management
  • Alerts/Notifications
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Communication Management
  • Contact Database
  • Contact Management
  • Customer Advocacy
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Email Alerts
  • Email Distribution
  • Email Marketing
  • Email Templates
  • Employee Advocacy
  • Engagement Tracking
  • Filtering
  • Forms Management
  • Multi-Campaign
  • Nonprofit Advocacy
  • Real Time Analytics
  • Real-time Updates
  • Reporting/Analytics
  • Social Advertising
  • Social Media Integration
  • Social Promotion
  • Widgets

Alternatives

VoterVoice

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#1 Alternative to Muster
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Influitive

4,7
#2 Alternative to Muster
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eWay-CRM

4,6
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Bloomerang

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#4 Alternative to Muster
Bloomerang’s fundraising software and donor database helps nonprofits acquire, engage, and retain donors.

Reviews

Overall rating

4,8 /5
(25)
Value for Money
5,0/5
Features
4,2/5
Ease of Use
4,8/5
Customer Support
5/5

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Showing 5 reviews of 25
Elaine a. E.
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 11-50 Employees
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Happy we made the switch to Muster

Reviewed on 2018/07/31

We have been very satisfied with Muster and are glad we made the switch from our previous vendor...

We have been very satisfied with Muster and are glad we made the switch from our previous vendor where everything was a la carte and the customer service was non-existent. Muster has been very attentive to our needs and the software itself is great. We've recommended Muster to several other non-profit organizations in our area because of our good experience with it.

Pros

We like how easy it is to use and that the price includes everything -- each feature is not a la carte.

Cons

When we first subscribed there were some kinks to be worked out particularly around loading lists, but those have been addressed.

Margie O.
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2-10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Easy Way to Mobilize Your Grassroots to Tell their Reps Their Opinion

Reviewed on 2021/03/25

We were able to give grass roots an easy way to reach their reps - it was so easy that our action...

We were able to give grass roots an easy way to reach their reps - it was so easy that our action center was shared by several allied organizations to their followers.

Pros

Easy to use. Meets our needs for advocacy and geocoding people to their correct rep.

Cons

Doesn't measure twitter activity. Can set up action center for Twitter, but software doesn't currently have ability to measure tweets generated.

Kadi P.
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2-10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Effective Advocacy Tool

Reviewed on 2019/11/21

Using Muster has increased our reach on issues that matter most to our members. Our members find it...

Using Muster has increased our reach on issues that matter most to our members. Our members find it easy to click through the prompts and customize their message to legislators, and they are able to easily share the Action Alerts among their networks as well.

Pros

Muster is an effective tool for engaging our association membership to participate in advocacy activities and engage their elected officials. With a few simple clicks, it makes it easy for people in our network to reach out and advocate.

Cons

There is not a way to modify the text in the messages we send to legislators—ie, bolding certain phrases, italicizing legislation, or bulletin key takeaways. This is disappointing that the letter the legislator receives is not eye-catching in that way, where they can easily pull out the key features of the message.

Response from Muster

Kadi,

Thank you for your wonderful review and we appreciate the feedback! We always want to ensure the deliverability of constituent messages which is why we made the choice to limit the styling for them.

We look forward to continuing to serve the Michigan Federation for Children and Families and making it easier for your supporters to connect with their legislators.

Best,
Corey @ Muster

Charles M.
Overall rating
  • Industry: Public Policy
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Muster is a Must-have

Reviewed on 2017/04/04

We began using Muster in its early days as a tool for us to build a grassroots advocacy organization...

We began using Muster in its early days as a tool for us to build a grassroots advocacy organization. Before Muster, we used MailChimp, which is great for sending email, but it doesn't provide the key functionality of calling your list to specific, political action and then tracking the outcomes.

Muster was absolutely critical to our success when, last year, our city council passed the final vote to begin building rapid transit infrastructure for our city.

Now, as our organization grows and matures, Muster's features allow us to keep our supporters engaged and keep our officials on the right track.

Pros

Muster is great for the following reasons:
Excellent underlying data that makes segmentation and targeting your list simple.
The team is fantastic at supporting their product.
Sending quick updates is easy.

Cons

Muster could be better if:
More integrations
Greater ability to customize emails
Organization-facing mobile apps for managing lists, signups, calls to action.

Atul B.
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 51-200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Powerful and economical

Reviewed on 2020/05/29

Pros

User-friendly with an easy to use interface. Economical - well suited for a growing organization. Very responsive team, actively seeking feedback and making changes to suit our campaign.

Cons

Data organization can be tricky. Large numbers of contacts can slow down the interface.

Alternatives Considered

VoterVoice

Response from Muster

Hi Atul,

The whole Muster team wants to thank you for your continued feedback! We want to ensure you and every other customer gets the most out of our product. We've loved seeing the incredible growth you've had in the short time you've used Muster and we'll always work on ways to make the experience smoother.

Best,
Corey @ Muster

Showing 5 reviews of 25 Read all reviews

Muster FAQs

Below are some frequently asked questions for Muster.

Muster offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Muster for pricing details.

Muster has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000

Muster supports the following languages:

English

Muster supports the following devices:

Muster integrates with the following applications:

Facebook for Business, Google Analytics 360

Muster offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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