About Trend

Trend helps organizations build and manage a team of influencers for generating and posting content across various social networks. It includes a centralized dashboard, which allows businesses to view influencers interested in collaborating, as well as view, approve or reject application requests.

Trend is perfect for food, beverage, beauty, fashion, and retail brands.

Trend includes a campaign management functionality, which assists marketers with creating advertisements for product launches, events, and brand awareness, improving sales and customer engagement. The solution offers numerous features such as customizable campaigns, content approval, shipment tracking, a content management portal, and more. The built-in chat functionality allows managers to collaborate with influencers and share ideas or comments. Users can repurpose and post content across websites, advertisement campaigns, newsletters, and social accounts.

Trend enables organizations to gain insight into campaign performance, trending posts, comments, and impressions via analytics. Plus, the system allows users to share reports with marketing teams across the organization using mobile devices.

Pricing starting from:

US$100,00/month

  • Free Trial
  • Subscription

Key benefits of Trend

- Curated and vetted influencer network
- Full licensing and distribution rights for content and media
- Fixed-price influencers (No negotiations and no paying influencers. Trend pays influencers directly for campaigns.)
- Product shipment tracking
- High-quality influencers
- Campaign analytics
- iOS and web app
- In-app influencer messaging

Devices

Business size

S M L

Markets

United States

Supported Languages

English

Pricing starting from:

US$100,00/month

  • Free Trial
  • Subscription

Images

Trend HD photos download
Trend campaign summary
Trend influencer approval
Trend shipment management
View 5 more
Trend screenshot: Trend HD photos download Trend screenshot: Trend campaign summary Trend screenshot: Trend influencer approval Trend screenshot: Trend shipment management

Features

Total features of Trend: 21

  • Activity Dashboard
  • Advertising Management
  • Analytics
  • Applicant Tracking
  • Approval Process Control
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Channel Management
  • Content Management
  • Engagement Analytics
  • Event Triggered Actions
  • Interactive Content
  • Multi-Campaign
  • Multi-Channel Marketing
  • Production Tracking
  • Social Advertising
  • Social Network Marketing
  • Web Analytics
  • Workflow Management

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Upfluence

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BuzzSumo

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Reviews

Overall rating

4,7 /5
(73)
Value for Money
4,6/5
Features
4,7/5
Ease of Use
4,9/5
Customer Support
4,9/5

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Showing 5 reviews of 73
Tim W.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to Use and Incredible Value

Reviewed on 2020/07/08

I've really enjoyed Trend and appreciate how easy it is to use. It is going to be a staple in our...

I've really enjoyed Trend and appreciate how easy it is to use. It is going to be a staple in our digital marketing programs for all of our CPG clients.

Pros

Being able to bypass the negotiation process with influencers and knowing exactly what you're getting is pretty amazing. The analytics also help showcase any campaign as an effective branding exercise for my clients.

Cons

The only detraction is that it is currently only usable for Instagram.

Response from Trend

Glad you find the product so easy to use! Our goal is exactly what you mentioned, save you time, and get quality content in your hands to re-purpose.

We appreciate the feedback on "only being usable for Instagram." That's at the top of our minds and our product team has an exciting roadmap to deliver you more value through the Trend software in the coming months on that topic. Stay tuned!

Mitchell Y.
Overall rating
  • Industry: Cosmetics
  • Company size: 2-10 Employees
  • Used Monthly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great for creating content easily

Reviewed on 2020/07/16

Thus far, Trend has been worth it for simply creating content.

Thus far, Trend has been worth it for simply creating content.

Pros

The software is very easy to use and it makes it quite easy to review creators with simple clicks.

Cons

Guidelines have changed and Trend has made it more difficult for non-luxury priced brands to maximize content. They have changed the minimum amount (in dollars) worth of product that creators need to receive to receive 2 photos. The new retail value is $150, this amount is not achievable for us based on the retail cost of our products.

I also would like to see read receipts in the messages after confirming a creator. Sometimes communicating with creators can be tedious if they are not actively checking their messages.

Chrissy B.
Overall rating
  • Industry: Consumer Goods
  • Company size: 2-10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Been helpful!

Reviewed on 2020/08/04

Overall been pretty good, I'd say the price is affordable and has helped us reach more influencers...

Overall been pretty good, I'd say the price is affordable and has helped us reach more influencers in an easy way.

Pros

Easy to use and match with influencers, easy to describe your goals and details. It's been a nice way to seed influencers.

Cons

The influencers are mostly very young and don't always produce the highest quality images - some look very staged and unnatural and some even with bad lighting. I wish I could connect with influencers with more engagement/followers for a similar price. Also, it's very hard to travel conversion from the partnerships. Seems to be more of a way to influence other people/brand recognition more than a revenue driver.

Sara A.
Overall rating
  • Industry: Cosmetics
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Beyond happy - Trend.io is the solution for your influencer marketing needs

Reviewed on 2020/10/23

Trend is helping us to connect authentically with customers.

Trend is helping us to connect authentically with customers.

Pros

Trend is extremely easy to use. The interface is minimal, streamlined, and setting up your first campaign takes very little time. I love that this software connects our brand with influencers that are aligned with our brand promise. Within 24 hours, we had numerous influencers ready to promote our brand. We plan to use Trend far into the future. I've had the opportunity to work with many UGC software applications and this is a very economical (yet high quality) solution to competitive products. Looking forward to a long working relationship with this company.

Cons

The only difficult aspect of Trend has been trying to narrow down such a wide selection of influencers. Not sure that this is a con as reach is one of the greatest challenges brands face today. We decided to roll with influencers that align closest with our brand and that already live our promise.

Jeffrey Q.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Easy access

Reviewed on 2020/07/27

I had a technical snafu and customer service was there to help me fix my mistake in minutes. They...

I had a technical snafu and customer service was there to help me fix my mistake in minutes. They even followed up afterwards to make sure I got the help I needed. Simple site to use, but the content will pay for itself 10 times over I'm sure.

Pros

I like that it was super easy to setup. It gives me access to great influencers who, generally, go above and beyond to make my brand look good give us bang for the buck. Very easy to communicate back and forth with them. Love that I have access to all the content afterwards for repurposing. This might be the best part of all.

Cons

I wish that brands had an app to manage our campaign. I think the creators are using an app and it would make things easier to have push notifications for communicating and when content goes up/ needs approval, etc. I have to open the site everyday during a launch instead of just having an app tell me when there is something actionable.

Showing 5 reviews of 73 Read all reviews

Trend FAQs

Below are some frequently asked questions for Trend.

Trend offers the following pricing plans:

  • Starting from: US$100,00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Campaigns start at $100 per month. Contact Trend for more information on pricing.

Trend offers the following features:

  • Campaign Management
  • Channel Management
  • Event Triggered Actions
  • Multi-Campaign

Trend has the following typical customers:

Small Business, Large Enterprises, Freelancers, Mid Size Business

Trend supports the following languages:

English

Trend supports the following devices:

iPhone

We do not have any information about what integrations Trend has

Trend offers the following support options:

Phone Support, Online Support, FAQs

Related categories

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