Mediatool
About Mediatool
Mediatool is a cloud-based media planning solution designed to help advertisers and marketing organizations plan, analyze and manage marketing activities as well as budgets across multiple campaigns. The platform includes a unified portal, which enables marketers to receive feedback from clients and approve or reject media plans with comments.
Mediatool's campaign overviews assist organizations with monitoring expenses and enable filtering of data by market, brand, product, promotional channels or media type. The application offers a range of features including a centralized database, comparison reports, deadline notifications, to-do lists, customizable workflows, and more. The built-in collaboration tools allow marketers to communicate and share ideas, updates, and documents with external or internal stakeholders. Managers can define role-based permissions, letting team members view or modify specific sections of campaigns.
Mediatool includes customizable dashboards, which allow administrators to gain insight into planned spending, media reach, campaign performance, and more via graphs, charts and analytics. The system also supports integration with various third-party applications including Instagram, Facebook, Google Analytics, AdWords and DCM.
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- Industry: Translation & Localization
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
It is all about perspective. Increase your profitability with Mediatool.
Reviewed on 2020/09/24
A desperate search for an efficient solution to manage media buy activities across a plethora of...
A desperate search for an efficient solution to manage media buy activities across a plethora of media outlets was a bit daunting yet mandatory task. It is challenging especially if media buying is not the only work to be done and managed accurately while your team is not corporate sized one.
Then I've came across mediatool and reached out to ask for further details.
Mediatool is now a member of my marketing team who works when I sleep or do something else.
The price for a service, compared to time saved, increased planning capability, optimized budget spending due to improved data overview, is a no-brainer argument to choose Mediatool as your media management software.
Worth every penny invested. Mediatool buys my time back, helps to improve planning & reporting.
At the end of the day, Mediatool increases profitability of every manhour minute and ad spend ROI.
It would be great to see in the future some other features:
- link shortener or at least integration for one of these
- open API with quick access for developers (Mediatool does have an API, but you have to ask for it)
- more integrations of course
- Deeper integrations, such as live overview if ad is actually running and option to pause it, i.e.
- Improved solution for media content delivery (creative per unit)
Pros
- Saving tremendous amounts of time
- Saving attention span to focus on strategy
- Single source of truth (still work to be done but already wonderful)
- Omnichannel data under your fingers
- Support, willingness of the whole Mediatool team to help growing companies
Cons
- Only thing I would appreciate are more self-service best-practice hints and further documentation
- Industry: Gambling & Casinos
- Company size: 1,001–5,000 Employees
- Used Daily for 6-12 months
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- Value for Money
- Ease of Use
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- Likelihood to recommend 10.0 /10
Great media planning tool
Reviewed on 2020/10/05
So far my experience with Mediatool has been great! It has been easy to push an adoption within...
So far my experience with Mediatool has been great! It has been easy to push an adoption within Kindred once the new users aknowledge all the benefits they have by using it and how intuitive it is.
The support we receive from the whole Mediatool team is amazing. They are very agile on fixing any bugs that the users may have, are open to improvement suggestions and special functionalities development to meet the needs of the client.
Pros
Mediatool is very intuitive and user friendly, which makes easy to adopt the use. As an admin user, I can tell that is very easy to define a plan structure by using the tags, it gives us flexibility enough to supply the individual needs that each media type demands.
The multiple offered functionalities inside of the tool makes it interesting not only for a media planner, but for every user levels. By bringing a calendar view that can be customizable by each user according to information they want to see, customizable dashboards that makes the plans information visual, the detailed plan at sheet view and the delivery plan that may help on the controlling of creative delivery.
Cons
One point of attenction is for the sheet view, once the entries are included, the data is saved, the user leaves the page and return at some point at the same sheet view, the entries may not be at the same order it was included or appears on different orders for each user. It makes a bit of confusion at a planner/approver side and mainly makes harder to identify what was newly included at the plan, the users can't identify by a row number because it will probably appear at a different position to the other user.
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Weekly for 6-12 months
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Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Mediatool Review For Advertising Agency
Reviewed on 2019/08/27
Pros
Love how this is a one-stop database for all our media campaigns, where you can access each individual campaign and slice the information however you like, as well as easily export to Excel or Powerpoint.
Cons
The onboarding process is somewhat lengthy as there are a lot of nuances into building your campaigns within the tool.
- Industry: Marketing & Advertising
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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- Value for Money
- Ease of Use
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- Likelihood to recommend 10.0 /10
A new level of marketing investment control
Reviewed on 2020/07/01
My overall experience with Mediatool is that it is easy to use and bring great transparency...
My overall experience with Mediatool is that it is easy to use and bring great transparency between departments and agencies so everyone knows status and what is going on when. And they have great customer support!!
Pros
I finally have got a great overview of all our media investments and saves a lot of time with automated reports for different people at different departments within our company. Today I can compare planned versus actual costs to easier allocate budgets better. The real-time campaign performance reports are very good to follow up on campaign targets to in time understand how the campaigns are doing.
Cons
Nothing really, but we want to connect to our internal finance system that we aim todo soon.
- Industry: Leisure, Travel & Tourism
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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- Value for Money
- Ease of Use
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- Likelihood to recommend 8.0 /10
Looking to manage your strategic media planning anytime anywhere? Look no further, I’d say!
Reviewed on 2018/08/06
Although Mediatool works great in terms of planning loads big chunks of advertising campaign media...
Although Mediatool works great in terms of planning loads big chunks of advertising campaign media planning, it is even more powerful if you like to manage complex integrated marketing and communication campaigns that need a thoughtful and sophisticated interplay of form, time, and content of your activities. In that way it helps us a lot with our strategic change from a destination marketing organization to a content provider.
Pros
SaaS web-based easy to use intuitiv highly customizable central hub as powerful as to manage big corporations complex media planning. As if this wouldn’t be enough service, support and business development work with you on your solutions that fit your needs.
Cons
None. Really. Why? Because if a con pops up service, support and business development are eager to find a solution because this true innovation and business development.
Mediatool FAQs
Below are some frequently asked questions for Mediatool.Q. What type of pricing plans does Mediatool offer?
Mediatool offers the following pricing plans:
- Starting from: €149.00/year
- Pricing model: Subscription
- Free Trial: Not Available
Contact Mediatool for pricing details.
Q. Who are the typical users of Mediatool?
Mediatool has the following typical customers:
11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Mediatool support?
Mediatool supports the following languages:
English
Q. Does Mediatool support mobile devices?
Mediatool supports the following devices:
Q. What other apps does Mediatool integrate with?
Mediatool integrates with the following applications:
Adform Ad Server, Google Ads, Google Analytics 360, Google Campaign Manager 360, Google Display & Video 360, Google Search Ads 360, Google Search Console, Google Sheets, Instagram, LinkedIn for Business, Meta for Business, Outbrain, Pinterest, Snapchat, TikTok, Twitter/X
Q. What level of support does Mediatool offer?
Mediatool offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
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