Pimalion

What is Pimalion?

Pimalion is a cloud-based customer relationship management (CRM) platform designed to help enterprises manage content and streamline marketing operations. Users can utilize the marketing planner to create campaigns as per the commercial action plan, identify stakeholders across processes, and analyze operational performance through dashboards.

Organizations can use Pimalion’s online proofing module to validate the production of printed publications and share posts with colleagues, facilitating collaboration across teams. It allows managers to perform extract, transform, load (ETL) operations on uploaded data and organize digital assets using indexing capabilities. Users can store product information in a centralized repository and sort content based on various communication channels such as web, print, in-store, mobile, and digital media.

Key features of Pimalion include alerts/notifications, workflow management, reporting, data import/export, and version control. It enables enterprises to configure data fields across product datasheets and filter information based on name, product group, supplier, brand, and more. Professionals can configure system settings to grant access permissions to users, in order to minimize unauthorized data exploitation.