About Wooly

Wooly is a cloud-based marketing management solution designed to help businesses engage with customers across various social media channels such as Facebook, Instagram and Twitter in order to help increase brand awareness. The platform enables organizations to create custom marketing campaigns, import customer lists, and send invites for hiring brand ambassadors.

Wooly comes with a sales attribution functionality, which allows customers, advocates, employees, and partners to share and sell products via personalized recommendations. The solution offers a host of features including ambassador recruitment, social listening, multiple campaigns, sales tracking, data import/export, access authentication, and more. The social mentions feature allows marketers to monitor brand references, comments, and discussions across social media platforms. Users can also create custom content, promote brands, and write product reviews.

Wooly enables users to capture and analyze customer profile photos, professional details and demographic data such as age, gender, and location. Plus, it includes a centralized dashboard, which allows managers to gain real-time insight into brand performance, social post engagement, content reach, and ambassadors via graphs and analytics.

Pricing starting from:

N/A

  • Free Trial
  • Subscription

Devices

Business size

S M L

Markets

United States, Canada, Mexico

Supported Languages

English

Pricing starting from:

N/A

  • Free Trial
  • Subscription

Images

Wooly brand dashboard
Wooly campaign analytics
Wooly contact profile
Wooly contacts database
View 5 more
Wooly video
Wooly screenshot: Wooly brand dashboard Wooly screenshot: Wooly campaign analytics Wooly screenshot: Wooly contact profile Wooly screenshot: Wooly contacts database

Features

Total features of Wooly: 24

  • API
  • Access Control
  • Activity Dashboard
  • Analytics
  • Authentication
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Data Capture and Transfer
  • Data Import
  • Data Import/Export
  • Engagement Analytics
  • Multi-Campaign
  • Multi-Channel Marketing
  • ROI Analytics
  • Ratings & Reviews
  • Real Time Analytics
  • Sales Analytics
  • Social Network Marketing
  • Third Party Integration
  • Trend Analysis
  • Visual Analytics
  • Web Analytics

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Reviews

Overall rating

4,7 /5
(20)
Value for Money
4,4/5
Features
4,3/5
Ease of Use
4,4/5
Customer Support
5/5

Already have Wooly?

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Showing 5 reviews of 20
Lexis F.
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Wooly for influencers!

Reviewed on 2020/12/04

Pros

We use wooly the most to manage our exclusive communities and influencers. Revenue they generate, managing their personal and shareable codes, campaign completion, etc. Its a great resource for both influencers and our management team alike.

Cons

We do wish that Wooly had a way to track revenue faster. There are some discrepancies at times between wooly and Shopify.

Katie G.
Overall rating
  • Industry: Consumer Goods
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Simple Tool + Great Customer Service

Reviewed on 2020/11/20

Pros

Truthfully, the customer service is what I love most about Wooly. Our account manager is ALWAYS available to answer questions, hop right in our account and make tweaks/fixes and provides amazing ideas and feedback. In addition, using Wooly helps us better invite, track and report on ambassador campaigns.

Cons

I would love to see more campaign automations put into place. For example, when a new ambassador is accepted, it would be nice if they were automatically invited to a welcome campaign, versus having to create that and manually invite them, or if an ambassador hasn't uploaded content for a few months, send them an email to entice them into posting again.

Denise P.
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

So far so good

Reviewed on 2020/11/18

So far, it's been good. I'm still learning, and I know they are still improving the software, so I...

So far, it's been good. I'm still learning, and I know they are still improving the software, so I think we're heading in the right direction.

Pros

The best parts of this software for me has been: 1. Customer Service is wonderful. 2. Application process is simple. 3. The ability to duplicate campaigns so that we don't have to build from ground zero each time is KEY.

Cons

So far, the frustrating part for me has been that it doesn't always pull updated information for all contacts. Sometimes it is remedied by us refreshing the contact page, but not always. It's just not always consistent...

Angela A.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Easy to use!!!

Reviewed on 2021/02/03

As brand ambassador it’s very clear to
Use. Don’t feel confuse with the info.

As brand ambassador it’s very clear to
Use. Don’t feel confuse with the info.

Pros

Is too easy to use! Also is a friendly software that works great for me

Cons

Nothing. This really works for me as brand ambassador to my campaigns drive their infos and requirements

Jacob O.
Overall rating
  • Industry: Sporting Goods
  • Company size: 501-1 000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Thoroughly enjoy working with the Wooly Team

Reviewed on 2020/12/01

Overall has been a gift! Easy Ambassador/Influencer management tool, where you can host, report,...

Overall has been a gift! Easy Ambassador/Influencer management tool, where you can host, report, and engage with your team from One tool. ++ Ease of reporting, metric tracking, UGC content collection, sales attribution, campaign creation, incentives.

Pros

The integration with the whole team is very streamlined and seamless. As a global brand, we had to invite multiple stakeholders, developers, directors into the conversation. The Wooly team has been extremely professional and supportive from Onboarding to Implementation. They've handled our questions/concerns with understanding and never felt the pressure to move forward contractually with them, but instead felt the support to grow our program with them.

Cons

The softwares reporting could be improved/more detailed, which I know the team is working on!

Showing 5 reviews of 20 Read all reviews

Wooly FAQs

Below are some frequently asked questions for Wooly.

Wooly offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Wooly for pricing details.

Wooly offers the following features:

  • Campaign Management

Wooly has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Wooly supports the following languages:

English

We do not have any information about what devices Wooly supports

Wooly integrates with the following applications:

Facebook, Instagram, LinkedIn, Mailchimp, SendGrid, Shopify, Twitter

Wooly offers the following support options:

Phone Support, Online Support, Knowledge Base

Related categories

See all software categories found for Wooly.