SelfCommunity

The Social Networking technology gives an extra boost in terms of retention thanks to its push notification technology. Furthermore the product pages can be enriched by the direct storytelling of the producers and made dynamic and "alive" by the participation of the customers, who feel more engaged.

It would be very advantageous to have, among the marketing tools, an even more extensive version of email marketing analytics (eg. open-ratio, CTR, etc.) allowing us to save on the external marketing automation service costs.

Ease of use and implementation, possibility to take advantage of a free trial, uniqueness and customization of the platform, direct and exclusive access to the marketing data collected.

I have no cons to report. The usage and implementation was pretty quick and easy and the assistance was a great help when I needed it.

- Powerful social analytics capabilities- Ease of building and managing an online community- Marketing tools that help us enhance our marketing strategies- Interesting member management features complete with the ability to assign a variety of user roles

So far, nothing at all in particular. I will if necessary update the review in the future.

Customization and ready to use Social Network based features. The platform let us to personalize every aspect of our Brand Community: from look&feel to content and user management rules, from community features to communication and promotion tools. It has also powerful audience clustering tool that helped us in shaping the structure of the Brand Community at best.

It would be useful to enable, per every single user with the Admin and Editor role, push notifications for their Posts. I know they will implement it soon.