About AdButler

AdButler is an advertising management solution that helps businesses design, launch & manage advertisement campaigns. The platform allows users to personalize the interface with custom branding & use a custom domain for hosting advertisements as well as providing admin access.

AdButler offers an audience targeting functionality, which enables marketers to generate advertisements based on dayparting, content categories, geographic location, or trending keywords. The application offers numerous features such as video ads, image content, third-party tags, auction management, API access, customizable dashboards, and more. The self-service marketplace lets organizations build an automated ordering system to allows users to create orders, manage sales, run ads, view real-time inventory statuses, and process online payments.

AdButler enables managers to gain insight into marketing campaigns and ad performance via statistics and daily, weekly, or monthly reports. It also supports integration with various third-party applications such as Consumable, LoopMe, Stripe, Smaato, AerServ, PubMatic, and more.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Devices

Business size

S M L

Markets

Canada, United Kingdom, United States

Supported Languages

English

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Images

AdButler Software - AdButler dashboard
AdButler Software - AdButler leaderboard
AdButler Software - AdButler statistics overview
AdButler Software - AdButler edit campaign
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AdButler video
AdButler Software - AdButler dashboard AdButler Software - AdButler leaderboard AdButler Software - AdButler statistics overview AdButler Software - AdButler edit campaign

Features

Total features of AdButler: 35

  • AB Testing
  • API
  • Activity Dashboard
  • Ad Inventory Management
  • Ad Optimization
  • Advertising Management
  • Analytics/ROI Tracking
  • Audience Targeting
  • Banner Management
  • Bidding Strategies
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Conversion Tracking
  • Customizable Branding
  • Email Marketing
  • Mobile Ad Serving
  • Multi-Campaign
  • Multi-Channel Marketing
  • Native Ad Serving
  • Newsletter / Email Ad Serving
  • Performance Metrics
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Reporting/Analytics
  • Rich Media Ad Serving
  • Sales Trend Analysis
  • Social Advertising
  • Third Party Integrations
  • Video Ad Serving
  • Website Analytics

Alternatives

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Kevel

4,6
#3 Alternative to AdButler
Kevel (previously Adzerk) gives engineers and product managers the APIs needed to quickly build your own fully-customize...

Google Analytics 360

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Reviews

Overall rating

4,5 /5
(48)
Value for Money
4,6/5
Features
4,3/5
Ease of Use
4,1/5
Customer Support
4,7/5

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Showing 5 reviews of 48
Jeff P.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best Ad Server Solution On The Market Plus Excellent Customer Service

Reviewed on 2020/12/18

I have tried several Ad serving plugins and programs over the years but when I began using...

I have tried several Ad serving plugins and programs over the years but when I began using AdButler about 3 years ago I quit looking. This was the perfect solution for several clients of mine.

Pros

AdButler has so many features that make this software special such as: organizing ads based on the publishers and advertisers, account statistics, variety of ad types including video, impressions and click metrics, special publisher login to manage various accounts and pricing, and brand customization for the dashboard. I highly recommend AdButler.

Cons

If you are not a regular user of AdButler from an admin standpoint you will likely need to revisit their tutorials. It's not difficult as much as it is powerful and you need to remember the process for adding and managing ads.

Response from SparkLIT Networks

Thanks for your review and nice words Jeff. We are glad we are able to help you and your customers

Anthony P.
Overall rating
  • Industry: Publishing
  • Company size: 11-50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

The support makes all the difference

Reviewed on 2020/12/20

First and foremost, the AdButler staff are incredibly helpful. Even during evaluation they were...

First and foremost, the AdButler staff are incredibly helpful. Even during evaluation they were always willing to take our enquiries and offer guidance wherever possible. And then during implementation, and ongoing, they go above and beyond to help with the issues that crop up for new users. Amazing!

Pros

Great user interface and controls. Easy for all skill levels to use. Good platform features to suit most use cases. Support delivery on both web and email.

Cons

There are a few bug bears like having to add a click macro to third-party & HTML5 code (our ads are supplied by clients and we haven't had those coding skills in-house.)

Also, some add ons could be argued should be part of a standard plan in this era (e.g. geo-targeting, enhanced analytics like viewability.)

Alternatives Considered

Kevel and Epom

Reasons for Choosing AdButler

They were decommissioning product.

Reasons for Switching to AdButler

Ultimately it was the ease of use plus the amazing support from the AdButler team during the whole process which gave us confidence to apply and adapt to the new platform.

Response from SparkLIT Networks

Hi Anthony. Thanks for your review and feedback. We are glad we can be of assistance.

Dami A.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Programmatic executive

Reviewed on 2020/12/21

Pros

The platform is user friendly and easy to navigate

Cons

Overall layout/ format could be improved slightly

Nick O.
Overall rating
  • Industry: Publishing
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Easy to use, packed with functionality

Reviewed on 2020/02/27

We deliver over a million as impressions per month with this service, a mix of Paid and in house...

We deliver over a million as impressions per month with this service, a mix of Paid and in house ads. It's certainly up to the task, reliable and easy to use.

Pros

Professional level as delivery system that is easy to use, but gives you everything you need; serves all types of adA from static to third party tags to VAST.

The features we use most are scheduling, controlled delivery rare and geotargetting.

A solid service that we have used for many years.

Cons

Can be a bit clunky but improves every year.

Orla H.
Overall rating
  • Industry: Entertainment
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The right product for us

Reviewed on 2021/01/22

Overall I am really impressed with how the team at Ad Butler have supported us, over and beyond the...

Overall I am really impressed with how the team at Ad Butler have supported us, over and beyond the initial setup. They listen to ideas and feedback and when they are the right fit, they implement. I like working with companies like Ad Butler that understand that software is always evolving and that having conversations with clients really helps.

Pros

We tried a few different ad systems before we found Ad Butler. Being able to self manage advertisers and keep content relevant to our site is really important to us. Ad Butler has worked with us every step of the way, always willing to have a call, go over feedback and make updates at a consistent pace.

Cons

Sometimes the workflow isn't obvious or easy to navigate but that is part of the feedback loop that we have with Ad Butler and the dedicated support really makes a difference.

Showing 5 reviews of 48 Read all reviews

AdButler FAQs

Below are some frequently asked questions for AdButler.

AdButler offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Available

AdButler offers customizable pricing based on number of ad requests and add-ons: • 1 million ad requests - $99 per month (Additional requests: $0.105/CPM) • 2.5 million ad requests - $159 per month (Additional requests: $0.105/CPM) • 5 million ad requests - $230 per month (Additional requests: $0.09/CPM) • 10 million ad requests - $341 per month (Additional requests: $0.05/CPM) • 20 million ad requests - $631 per month (Additional requests: $0.02/CPM) • 50 million ad requests - $996 per month (Additional requests: $0.015/CPM) • 100 million+ ad requests – On request

AdButler has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

AdButler supports the following languages:

English

AdButler supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

AdButler integrates with the following applications:

Stripe

AdButler offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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