HubSpot CMS Hub

Content management for professional marketers and developers

About HubSpot CMS Hub

HubSpot CMS is a content management platform for marketers to manage, optimize, and track content performance on websites, blogs, and landing pages. Features include content insights, customized and pre-built templates, content personalization for each visitor, performance tracking, and more.

HubSpot CMS uses call-to-action and smart insight features including device type, referral source, country, language, and lifecycle stage to enable users to personalize website content for each visitor. The platform uses data derived from HubSpot CRM and real-time insights into visitor behavior while they are browsing. This enables anonymous visitors to be captured and converted into qualified leads using live chat, conversational bots, and web-forms.

With HubSpot CMS, website owners have full site security monitoring, providing real-time alerts of potential threats and security breaches. Additionally, real-time website monitoring enables users to track site performance in order to adjust SEO and content strategies in response to incoming data.


Key benefits of HubSpot CMS Hub

- HubSpot CMS includes the tools needed to easily create and manage optimized website pages personalized for different visitors.

- The platform can be integrated with other marketing and feedback tools.

- Developers can build a website using preferred tools, with resources and support from a developer community.

- HubSpot CMS is cloud-hosted, eliminating the possibility of issues related to plugin maintenance or downtime.

- The software includes SEO and content strategy for monitoring site usage.


Images

HubSpot CMS Hub Software - Hubspot CMS content management
HubSpot CMS Hub Software - Hubspot CMS smart list creation
HubSpot CMS Hub Software - Hubspot CMS device preview
HubSpot CMS Hub Software - HubSpot CMS module manager
HubSpot CMS Hub Software - HubSpot CMS content editor
HubSpot CMS Hub Software - HubSpot CMS call-to-action
HubSpot CMS Hub Software - HubSpot CMS marketing dashboard
HubSpot CMS Hub Software - HubSpot CMS SEO management
View 9 more
HubSpot CMS Hub video
HubSpot CMS Hub Software - Hubspot CMS content management
HubSpot CMS Hub Software - Hubspot CMS smart list creation
HubSpot CMS Hub Software - Hubspot CMS device preview
HubSpot CMS Hub Software - HubSpot CMS module manager
HubSpot CMS Hub Software - HubSpot CMS content editor
HubSpot CMS Hub Software - HubSpot CMS call-to-action
HubSpot CMS Hub Software - HubSpot CMS marketing dashboard
HubSpot CMS Hub Software - HubSpot CMS SEO management

Not sure about HubSpot CMS Hub? Compare with a popular alternative

HubSpot CMS Hub

4,6 (74)
VS.
Highly reviewed

Starting Price

US$25,00
month
US$25,00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

19
199

Integrations

6
22

Ease of Use

4,5 (74)
4,1 (753)

Value for Money

4,3 (74)
4,1 (753)

Customer Service

4,5 (74)
4,2 (753)
Green rating bars show the winning product based on the average rating and number of reviews.

Alternatives

Salesforce Service Cloud

4,4
#1 Alternative to HubSpot CMS Hub
Engage with your customers when and where they are. Deliver service across every channel, over any device. Empower your...

Mailchimp

4,5
#2 Alternative to HubSpot CMS Hub
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

Marketo Engage

4,3
#3 Alternative to HubSpot CMS Hub
Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to...

Umbraco CMS

4,1
#4 Alternative to HubSpot CMS Hub
Umbraco helps businesses, marketers, and developers create, edit, publish, and manage text, images, logos, newsletters,...

Reviews

Overall rating

4,6 /5
(74)
Value for Money
4,3/5
Features
4,5/5
Ease of Use
4,5/5
Customer Support
4,5/5

Already have HubSpot CMS Hub?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 74
Matthew
Matthew
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Uncovering leads through blog posts and premium content

Reviewed on 2020/03/12

Overall the CMS is very easy to use - whether updating a web page or publishing a new blog post -...

Overall the CMS is very easy to use - whether updating a web page or publishing a new blog post - and provides valuable insights. Having a fully integrated CMS plus CRM is helpful to our sales team as we look to uncover new leads and understand which topics are most interesting to our clients and prospects.

Pros

We really appreciate the integration between our website page views, email engagement, and our sales pipeline. Understanding the trends regarding what content on our website is generating the most sessions, page views, and ultimately leads is extremely helpful.

Cons

It can be difficult to clean up the contact list from website users who subscribe to our blog, download eBooks, or register for events. Figuring out which contacts are outdated and could be deleted could be improved.

Reasons for Choosing HubSpot CMS Hub

We were looking for a CMS that would drive our content marketing strategy, including blogging, email distribution, webinars/events - all connected to a CRM for lead flow and pipeline management.

Switched From

WordPress

Reasons for Switching to HubSpot CMS Hub

We felt that HubSpot had a more modern interface and was easier to use.
Kristi
Kristi
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 51–200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great CMS for non-developers with some limitations

Reviewed on 2020/10/31

Overall, CMS Hub has helped us build a much more consistent and reliable website. It keeps us on...

Overall, CMS Hub has helped us build a much more consistent and reliable website. It keeps us on track and makes it a snap to create pages for short-term promotions or urgently-needed webpages. It's a very handy tool and I certainly recommend it.

Pros

The greatest thing about the HubSpot CMS is that it's very straightforward and allows just about anyone to create a modern, clean-looking website with modern functionality. The drag-and-drop interface that it currently uses is a massive improvement over the previous functionality, which I would probably not have recommended. The Asset Marketplace allows you to find a lot of pieces and features to put together your own custom (ish) build. It's also (needless to say) an incredible bonus that the website integrates perfectly with HubSpot's CRM.

Cons

My least favorite part about using HubSpot CMS is that some things are just not customizable when they ought to be, and some things are not possible to do when they also ought to be. It would also be nice to have the ability to organize pages and posts by folders as well to cut down on clutter when it comes to organizing and keeping track of your website pages.

Axel
Axel
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Basic CMS that works well with the Hubspot CRm

Reviewed on 2022/06/15

Pros

That it is fully integrated with the CRM out of the box.

Cons

The A/B testning is weak, allowing you only to try out one page at a time. Hinders you from getting a full view of the impact each page had on the overall goal.

Alternatives Considered

Webflow

Reasons for Choosing HubSpot CMS Hub

The integration with the crm.

Switched From

WordPress

Reasons for Switching to HubSpot CMS Hub

We could not find a local Webflow agency in our region.
Thomas
Thomas
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

HubSpot CMS is a dream that takes some client convincing

Reviewed on 2023/12/04

Pros

Excellent CMS option for organizations for all sizes, offers a nonprofit discount, too!

Cons

Not HubSpot's fault but can be a tough sell. Zero incentive for me to sell this to small nonprofits as I don't qualify for agency status, without having to pay for it.

Verified Reviewer
Overall rating
  • Industry: Furniture
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An User-Friendly and Constantly Evolving CMS

Reviewed on 2020/03/12

Since the customer lifecycle for our business can take years, we struggled with finding a way to...

Since the customer lifecycle for our business can take years, we struggled with finding a way to keep engaging with those who weren't quite ready to purchase from us. HubSpot has great features called Workflows and Personas that resolved this. When customers sign up on our website, they actually select their own persona right there in our form. This is more efficient than us trying to figure out internally which persona they belong to. Based on the persona they identify as, we use various workflows to send persona-specific emails that help keep our company top of mind when they're finally ready to purchase.

Pros

The great thing about HubSpot is that they're constantly updating their system to give users more options to create a truly custom experience for their clientele. Most recently they have added drag and drop features to make it easier customize the look and feel of their content even if you're not too tech savvy. Previously you used to have to purchase templates from 3rd parties, but now much of the customization can be done with HubSpot's own tools. Also, HubSpot is always adding new apps to their marketplace so you can connect your account with other business tools you already use like Google Ads or Instagram. Another great feature are the Customer Success Managers. Our Customer Success Manager is well informed and does a great job with informing us about new features that can help improve how we use the platform.

Cons

If you're not a coder, you must make sure you have someone on staff or hire a freelancer to assist you. Sometimes to fully customize the look and feel of our website and content, we need to go into the source code and remove or rewrite lines of code. You definitely need a skilled web specialist on hand if you're not well versed in this.

Showing 5 reviews of 74 Read all reviews

HubSpot CMS Hub FAQs

Below are some frequently asked questions for HubSpot CMS Hub.

HubSpot CMS Hub offers the following pricing plans:

  • Starting from: US$25,00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

HubSpot CMS Hub is free to get started and will grow with you. CMS Hub Starter starts at $23 per month. CMS Hub Professional starts at $360 per month. CMS Hub Enterprise starts at $1,200 per month. See more information here: https://www.hubspot.com/pricing/cms?products=cms-hub-starter_1&term=annual

HubSpot CMS Hub has the following typical customers:

2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

HubSpot CMS Hub supports the following languages:

English, French, German, Japanese, Portuguese, Spanish

HubSpot CMS Hub supports the following devices:

HubSpot CMS Hub integrates with the following applications:

Canva, GoTo Webinar, Hotjar, Lucky Orange, SurveyMonkey, Typeform

HubSpot CMS Hub offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for HubSpot CMS Hub.