About Dreamdata

The biggest challenge facing B2B marketers is connecting their activities to revenue. There are just too many touch points and people involved in buying decisions - which span months - to accurately make that connection.

We know this because we’ve been there! In their previous jobs, our founders needed a revenue attribution solution designed specifically for B2B.

They couldn’t find one. So they built the solution themselves.

Enter Dreamdata, the B2B revenue attribution platform for small to midsize B2B companies seeking to stop the guesswork and build, repeat, and scale success.

We pull together all relevant data by introducing a smart on-site behavioural tracking script and integrating all relevant commercial data from CRM, Ads, Automations, and Customer Success tools.

The algorithms in our out-of-the-box, no-code platform join, clean and sort all this data before transforming it into easy-to-digest, actionable insights. This enables B2B growth leaders to:

- Build complete B2B customer journeys and gain unprecedented insight into every touch of every customer journey; from anonymous visitor to paying customer.

- Find value through revenue attribution; revealing the revenue-generating performance of activities across the pipeline, channels and campaigns.

- Benchmark growth and predict revenue through accurate and interactive reporting on all marketing, sales, and customer success activities.

- Aggressively build and scale what works by deep diving into every aspect of every channel, campaign and experiment to rapidly drive up ROI.

With Dreamdata’s insights, B2B marketing and sales align like never before. Every touch of every deal is disclosed. Meaning you will finally take control of all your revenue activities in one place.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 4 others, India, Japan, Mexico, United States

Supported Languages

English

Images

Dreamdata.io ads performance: Google ads
Dreamdata.io revenue attribution: channels
Dreamdata.io organic search
Dreamdata.io time to revenue reports
Dreamdata.io ads performance overview
Dreamdata.io dashboard view
View 7 more
Dreamdata video
Dreamdata screenshot: Dreamdata.io ads performance: Google ads Dreamdata screenshot: Dreamdata.io revenue attribution: channels Dreamdata screenshot: Dreamdata.io organic search Dreamdata screenshot: Dreamdata.io time to revenue reports Dreamdata screenshot: Dreamdata.io ads performance overview Dreamdata screenshot: Dreamdata.io dashboard view

Features

Total features of Dreamdata: 35

  • AI/Machine Learning
  • API
  • Analytics/ROI Tracking
  • Attribution Modeling
  • Behavior Tracking
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Analytics
  • Campaign Management
  • Campaign Tracking
  • Channel Attribution
  • Channel Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Demand Forecasting
  • Goal Setting / Tracking
  • Lead Capture
  • Lead Qualification
  • Modeling & Simulation
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Touch Attribution
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Profitability Analysis
  • Reporting/Analytics
  • Revenue Recognition
  • Spend Management
  • Strategic Planning
  • Website Analytics

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Reviews

Overall rating

4,8 /5
(13)
Value for Money
4,8/5
Features
4,7/5
Ease of Use
4,8/5
Customer Support
4,9/5

Already have Dreamdata?

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Showing 5 reviews of 13
Noémie H.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best tool to transition to multi-touch attribution!

Reviewed on 2021/02/12

Dreamdata allows us to track any given touchpoint in the customer journey of our clients &...

Dreamdata allows us to track any given touchpoint in the customer journey of our clients & prospects. It's perfectly tailored for both data teams and business teams! On one hand, the tool integrates very well with Hubspot and Segment, so it gives us technical liberty and flexibility in terms of tracking. Marketing and bizdev teams can also easily see the performance of their channels and their cross-team collaborations with a nice interface.

Pros

It's been a pleasure working with Dreamdata for the past few months! We're transitioning to multi-touch attribution and Dreamdata's team has been consistently helping us with our setup, technical questions and requirements. The engineering team is fast in shipping new features and the product is constantly improving! It's definitely one of the best tools to consider for revenue attribution. Indeed, one main strength of Dreamdata is that it doesn't only provide a performance per acquisition channels approach, but also a breakdown per deal: any touchpoint, channel can be tracked at the deal level with attributed revenue.

Cons

Setting up Dreamdata costs in time as it may involve data cleaning and updating tracking processes, but it's definitely worth it! It results in a solid tracking system, transparency and clean data that enable us to deliver actionable insights.

Rune B.
Overall rating
  • Industry: Computer Software
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Holistic attribution, showing all angles

Reviewed on 2020/04/04

Dreamdata has helped our organization come together around our b2b customer journeys and has...

Dreamdata has helped our organization come together around our b2b customer journeys and has highlighted what marketing is doing, both good and bad. Before, it was a mess to agree on what to look for, but now that we have all our data in one place, we can all finally agree and begin to solve problems and take advantage of opportunities instead of discussing who is right. We understand better that each aspect of the journey plays its role and we can see where we need to improve.

Pros

Having all activities and data sources plugged into one tool made life much easier. Before dreamdata, we’ve never been able to run reports on paid ads, events, webinars together, in one place. It was always patching things together. With several different models and ways to look at the information, it made us confident we weren’t missing any pieces to the puzzle. Great to centralize reporting across the company and departments.

Cons

You don’t have to be a data scientist, but there is still a lot to learn about tracking, data and attribution, which is an education really

Kenneth N.
Overall rating
  • Industry: Translation & Localization
  • Company size: 51-200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great tool to understand the complete customer journey

Reviewed on 2020/10/28

A great database that uncovers the missing details of your customers journey while also giving you...

A great database that uncovers the missing details of your customers journey while also giving you an overall view of how you are performing, leading to more educated decisions and benchmarking.

Pros

Having the ability to investigate each company's journey and see exactly how they converted is super insightful. Aggregating all this data and seeing overall trends helps validate our activities and shows whether they are working or not. Owning all the data ourselves, I don’t need to rely on 3rd parties to tell me how we are doing.

Cons

We definitely need to maintain good data practices and tracking in order to make it work, and sometimes it takes some effort to validate that all is setup correctly.

Marc B.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Amazing B2B attribution and service!

Reviewed on 2020/03/08

Before Dreamdata, it was a challenge to explain how our paid activities were driving revenue, and...

Before Dreamdata, it was a challenge to explain how our paid activities were driving revenue, and getting all the data from our different systems to do attribution manually took so much time. Now with Dreamdata, I can quickly see how we are performing and provide the data and attribution to show we are helping the bottom line. The nice reports make it great to share and explain what we do. I really recommend Dreamdata for others wanting to improve their data and how they communicate about attribution!

Pros

Having all our marketing and sales data in one place, being able to clearly attribute revenue across all channels and on an account level, seeing the complete customer journey with every touchpoint for each deal, tracking how long it takes from first touch to deal and life time value, easy to read dashboards and interface

Cons

By looking at our data and data collection we found some areas we needed to improve so it took a little time to clean that up

David M.
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 51-200 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Discover and understand the whole customer journey to ameliorate the online marketing...

Reviewed on 2020/11/27

Dreamdata has helped us to optimize our online marketing performance by focusing on the right...

Dreamdata has helped us to optimize our online marketing performance by focusing on the right metrics: It gives us the possibility to understand the customer journey by showing the various touchpoints a potential customer has before turning into a lead, enabling us to contribute deals to the right channels. Furthermore, it provides smart reports to marketers in order to better evaluate the performance of marketing activities across all stages of the sales-cycle, facilitating better conversion rates.
The onboarding may require some time and extra work, but the customer success team is really helpful, responsive and professional, which turns the process an enjoyable experience.

Pros

Dreamdata is a really useful tool for B2B marketers to get invaluable insights into the customer journey in order to understand the bigger picture. As a consequence, it is possible to attribute revenue to different marketing activities and focus on the ones that generate the best results.

Cons

Integrating the tool was quite a tedious process and it took some time to get the first insights.

Showing 5 reviews of 13 Read all reviews

Dreamdata FAQs

Below are some frequently asked questions for Dreamdata.

Dreamdata offers the following pricing plans:

  • Starting from:
  • Pricing model: Free, Subscription
  • Free Trial: Available

Dreamdata is available across three pricing tiers: Free, Team and Business. The Free plan includes: - Multi-touch attribution of leads - Details of every customer journey in your funnel - Reveal anonymous visitors - Channel, source and campaign attribution - ‘Free plan’ integrations - Limited to 5.000 monthly active users in your funnel The Team plan - $499 per month (billed annually) - includes: - The business value of your marketing and sales initiatives - Optimisation of all your inbound channels based on business value - Multi-touch attribution of opportunity created and closed as won - Granular ROAS for paid campaigns - Access to your attribution data in BigQuery - ‘Team plan’ integrations - Limited to 10.000 monthly active users in your funnel The Business plan - customised pricing - includes: - Data driven attribution models - Custom unit of attribution - Custom attribution models - Dedicated support and onboarding - ‘Business plan’ integrations - Unlimited active users in your funnel You can find our full pricing details here: https://dreamdata.io/pricing

We do not have any information about Dreamdata features

Dreamdata has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Dreamdata supports the following languages:

English

Dreamdata supports the following devices:

Dreamdata integrates with the following applications:

AdRoll, Agile CRM, Aircall, Calendly, Customer.io, Facebook, Google Cloud Platform, HubSpot CRM, Intercom, LinkedIn for Business, Mailchimp, Pardot, Pipedrive, Salesforce Sales Cloud, Segment, SendGrid, Sleeknote, Stripe, Twitter, Zendesk

Dreamdata offers the following support options:

Email/Help Desk, Phone Support

Related categories

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