About Dreamdata

The biggest challenge facing B2B marketers is connecting their activities to revenue. There are just too many touch points and people involved in buying decisions - which span months - to accurately make that connection.

We know this because we’ve been there! In their previous jobs, our founders needed a revenue attribution solution designed specifically for B2B.

They couldn’t find one. So they built the solution themselves.

Enter Dreamdata, the B2B revenue attribution platform for small to midsize B2B companies seeking to stop the guesswork and build, repeat, and scale success.

We pull together all relevant data by introducing a smart on-site behavioural tracking script and integrating all relevant commercial data from CRM, Ads, Automations, and Customer Success tools.

The algorithms in our out-of-the-box, no-code platform join, clean and sort all this data before transforming it into easy-to-digest, actionable insights. This enables B2B growth leaders to:

- Build complete B2B customer journeys and gain unprecedented insight into every touch of every customer journey; from anonymous visitor to paying customer.

- Find value through revenue attribution; revealing the revenue-generating performance of activities across the pipeline, channels and campaigns.

- Benchmark growth and predict revenue through accurate and interactive reporting on all marketing, sales, and customer success activities.

- Aggressively build and scale what works by deep diving into every aspect of every channel, campaign and experiment to rapidly drive up ROI.

With Dreamdata’s insights, B2B marketing and sales align like never before. Every touch of every deal is disclosed. Meaning you will finally take control of all your revenue activities in one place.

Pricing starting from:

US$599,00/month

  • Free Version
  • Free Trial
  • Subscription

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Supported Languages

English

Pricing starting from:

US$599,00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Dreamdata Software - Revenue Segmentation - breakdown your revenue data, and learn what's driving your revenue.
Dreamdata Software - Paid Channels Attribution & Analytics - optimise the ROI on your lead channels by drilling down to on the revenue-generating performance of every campaign.
Dreamdata Software - Customer Journey Map - visualise the customer journey to see what accounts are doing and when.
Dreamdata Software - Content Analytics - see what your content is generating pipeline and revenue.
View 5 more
Dreamdata video
Dreamdata Software - Revenue Segmentation - breakdown your revenue data, and learn what's driving your revenue.
Dreamdata Software - Paid Channels Attribution & Analytics - optimise the ROI on your lead channels by drilling down to on the revenue-generating performance of every campaign.
Dreamdata Software - Customer Journey Map - visualise the customer journey to see what accounts are doing and when.
Dreamdata Software - Content Analytics - see what your content is generating pipeline and revenue.

Features

Total features of Dreamdata: 111

  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Planning
  • Activity Tracking
  • Ad hoc Query
  • Ad hoc Reporting
  • Advertising Management
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Personalization
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Click Tracking
  • Cohort Analysis
  • Contact Database
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Customer Touchpoints
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Classification
  • Data Clustering
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Mapping
  • Data Source Connectors
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Demand Forecasting
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Forecasting
  • Funnel Analysis
  • GDPR Compliance
  • Goal Setting/Tracking
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Lead Capture
  • Lead Generation
  • Lead Qualification
  • Marketing Automation
  • Media Planning
  • Modeling & Simulation
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multiple Data Sources
  • Pageview Tracking
  • Performance Metrics
  • Personalization
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Profitability Analysis
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Search/Filter
  • Segmentation
  • Self Service Data Preparation
  • Single Sign On
  • Site Search Tracking
  • Social Media Integration
  • Spend Management
  • Strategic Planning
  • Target Account Identification
  • Third Party Integrations
  • Time Series Analysis
  • Time on Site Tracking
  • Trend Analysis
  • User Interaction Tracking
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Traffic Reporting
  • Website Analytics

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Reviews

Overall rating

4,8 /5
(48)
Value for Money
4,9/5
Features
4,7/5
Ease of Use
4,7/5
Customer Support
4,9/5

Already have Dreamdata?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 48
Francesco
Francesco
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The ultimate tool to report on the revenue generation of marketing campaigns and channels

Reviewed on 2022/02/18

With Dreamdata, I can now demonstrate the effectiveness of marketing channels and campaigns to my...

With Dreamdata, I can now demonstrate the effectiveness of marketing channels and campaigns to my company's leadership.

I can also allocate budget to online channels in a data-driven and result-oriented way, not limited to the usual CPL metrics, but focusing on real full-funnel CAC.

Pros

Dreamdata is a powerful multi-touch attribution tool that tracks both paid and unpaid channels via UTMs and native connectors to CRMs, ads platforms and other tools.

Data is then processed to provide information on how much revenue is attributable to each marketing channel and campaign, how long is the sales cycle, which were the marketing and sales touchpoints of a certain account, how much did they contribute to the resulting revenue, and many more.

It provides very interesting data views and full-funnel revenue attribution models that would be extremely resource-intensive to capture and analyze via a custom in-house solution.

The Customer Success team is the best I've ever seen in any of my vendors and really assists customers end-to-end, not only with technical help with setting up the software, but also in terms of attribution modeling; they partner with clients to fine-tune and customize attribution to suit each business' unique reporting needs.

It's a feature-rich product with clear and detailed native dashboards, but it can also push data to external dashboards built in i.e. Tableau or Google Data Studio, giving even more reporting flexibility.

Last but not least, it is extremely good value for what it does, how well it does it and for the amazing customer support that the company provides.

Cons

Dreamdata is a very solid product with only a few minor weaknesses that do not hinder its usability in any way. It would be nice if it could push data to SFDC, rather than just pulling it, and if there were mouse hover tooltips that would help understand some technical terminology here and there.

What's great is that they consistently seek feedback and follow up by putting new developments all on their product roadmap, resulting in new features being developed and launched regularly.

Alternatives Considered

Bizible

Reasons for Switching to Dreamdata

Better customer support, better value-for-money
Adam
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Perfect for online marketeers in B2B companies with offline revenue conversion

Reviewed on 2021/06/17

Great experience with the software and the supporting team. It's really something to get an...

Great experience with the software and the supporting team. It's really something to get an onboarding such as the one we got.

Pros

The possibility and feature that enables us to undertand which campaigns and channels that is driving revenue is absolutely extraordinary.

Cons

The software would be even more awesome if it had an integration with Sleeknote.

Chhaya
Chhaya
Overall rating
  • Industry: Food & Beverages
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

With Dreamdata- Customer Journey and attribution made easy

Reviewed on 2022/09/18

Pros

Since Dreamdata is easy to use the non technical marketers can easily find out which channel are driving most pipeline with Dreamdata reports. Additionally the tool is able to combine all the sources at one place.

Cons

Despite the fact that the tool has the ability to be customised, the customisation and integration takes often time.

Nurul Iman
Nurul Iman
Overall rating
  • Industry: Banking
  • Company size: 10 000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Data governance and attribution using Dreamdata

Reviewed on 2022/09/08

Pros

We keep tabs on the profile to see if and when they convert into a subscriber or a client. We've developed our algorithm to identify high-and low-value exchanges and assign a revenue ratio to the platform responsible for driving conversions.

Cons

It takes too much time and effort to properly arrange the task or process that need to be evaluated for data governance. I wasn't too hard, but take time to do it.

Azizah
Azizah
Overall rating
  • Industry: Telecommunications
  • Company size: 5 001–10 000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Help us in making marketing decision

Reviewed on 2022/09/13

Pros

As we switch to multi-touch attribution, Dreamdata has operated as an invaluable help for us with implementation, technical inquiries, and specifications. The specialised staff are efficient at releasing updates, and the product evolves often. It's a top contender for use in profit attribution.

Cons

It requires effort and time to get everything in line, from the systems and data to getting everyone on board with the new standards. I want to be capable of creating customised notification.

Showing 5 reviews of 48 Read all reviews

Dreamdata FAQs

Below are some frequently asked questions for Dreamdata.

Dreamdata offers the following pricing plans:

  • Starting from: US$599,00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Dreamdata is available across three pricing tiers: Free, Team and Business. The Free plan includes: - Multi-touch attribution models - Details of every customer journey in your funnel - Reveal anonymous visitors - Channel, source and campaign attribution - Limited to 5.000 monthly active users in your funnel The Team plan - $999 per month (billed annually) - includes: - Optimisation of all your inbound channels based on business value - Multi-touch attribution of opportunity created and closed as won - Granular ROAS for paid campaigns - Access to your attribution data in BigQuery - Limited to 10.000 monthly active users in your funnel The Business plan - customised pricing - includes: - Custom attribution models - Custom unit of attribution - Custom attribution models - Dedicated support and onboarding - Unlimited active users in your funnel You can find our full pricing details here: https://dreamdata.io/pricing

Dreamdata has the following typical customers:

51–200, 201–500, 501–1 000, 1 001–5 000

Dreamdata supports the following languages:

English

Dreamdata supports the following devices:

Dreamdata integrates with the following applications:

6sense, Amazon Redshift, Census, Clearbit, Drift, Facebook Live, Google Ads, Google Cloud BigQuery, Google Cloud Storage, Google Data Studio, Google Search Console, Google Sheets, Hightouch, HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub, Intercom, Looker, Marketo Engage, Metabase, Microsoft Power BI, Oracle Eloqua Marketing Automation, Pipedrive, Salesforce Marketing Cloud Account Engagement, Salesforce Platform, Segment, Sisense, Sleeknote, Snowflake, Tableau, Triblio, Twitter/X, Zapier

Dreamdata offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Dreamdata.