Contentsquare

#1 Digital Experience Analytics Leader for Enterprise Brands

About Contentsquare

Contentsquare empowers brands to build better digital experiences. Our cloud-based digital experience analytics platform tracks billions of digital interactions, and turns these digital behaviors into intelligent recommendations everyone can use to improve the customer experience, grow revenue and fuel innovation.

From optimizing content to enhancing their experimentation performance, we equip teams with all the insight they need to make better, smarter, faster decisions for their website, mobile web or mobile native or hybrid app.
Features include
- Session Replay
- Customer Journey Analysis
- Zone-based Heatmaps
- Merchandising Analysis
- Mobile App Analysis
- Impact Quantification
- AI Insights
- Struggle and Error Analysis
- Web Performance Monitoring
& more.

Contentsquare is trusted by more than 800+ clients across industries such as Retail, Financial Services, B2B, Travel, Leisure and Telecom for understanding which site elements are driving conversions, whether that is a transaction, sign up, site download & more.

Automatically prioritize all experiences on your site with an opportunity report driven by advanced artificial intelligence. Through Contentsquare's Automatic insights you can surface your biggest opportunities and issues in seconds. Whether that’s rage clicking, repeated field interactions, looping behavior or any of the other hundreds of interactions we collect. Contentsquare's AI algorithms learn how your business metrics normally fluctuate. Get smart alerts that only notify of deviations from the normal range to avoid alert fatigue.

Through our lightweight tag or SDK, Contentsquare automatically identifies the areas of each page, and anonymously collects all user interactions. Even if changes are made to the site or app, Contentsquare never requires manual tagging or configuration.

Zone-based Heatmaps let business users evaluate how their content strategy is performing for engagement, persuasion, and conversion by visualizing how visitors interact with each element on their site and apps. Combine unique metrics to tell a story about how your content, navigation and merchandising helps or hinders your customers from achieving their site goals.

Customer Journey Analysis lets businesses understand and optimize behaviors throughout the customer interaction lifecycle, from the top to the bottom of the funnel. See how visitors progress through your site and app, page by page, from entry to exit. Discover your biggest navigation opportunities and frustrations within minutes.

For finding and fixing the causes of friction and frustration, Contentsquare provides Struggle and Error Analysis to prioritize, and resolve UX, technical, and performance problems. See which issues are occurring the most frequently on the site, whether they are UX issues or a Javascript, API or a text-based error. Prioritize resolution based on lost conversions.

Use Contentsquare's Session Replay to further your understanding of a problem through an anonymized reconstruction of a visitor session on your site. Use this in combination with macro-level insights to quickly troubleshoot why a certain observed metric is happening, and how much business is impacted so you can prioritize what to invest in.

Our Impact Quantification capabilities enable business users to prioritize which enhancements and fixes they will invest in by quickly finding how many look-alike sessions experienced the same problems and how business was impacted.

Maximize the ROI of Contentsquare within your martech ecosystem. Our trusted network of over 100 technology and service providers across Voice of Customer, APM, Web Analytics, A/B Testing & more enables you to tap the full power of our platform by extending its activation and operational efficiency. Rely on pre-built integrations and packaged service offerings from an ecosystem that knows Contentsquare, reducing your need to expend time and resources.


Key benefits of Contentsquare

- Contentsquare is leveraged by the entire digital team, transforming organizations through brand new customer insights that traditional analytics aren’t able to identify. Marketing, Ecommerce, Product, Analytics, and Operations teams can access the right insights, right when they need.

- Turn your site into a dashboard with our Chrome extension that lets your entire team instantly visualize interactions through Zone-based Heatmaps.

-- Gain Unique Behavioral Insights. Understand how to improve the performance for every step in the customer journey, from site entrance to exit.

- Troubleshoot Fast & Innovate More. Zero in on and quantify the site and app improvements that matter most to your business and to your customers’ happiness. Fix issues fast and go beyond the alarms to uncover ways to improve every aspect of your experience. Use attribution to quantify and prioritize potential improvements.

- Identify, prioritize, and resolve technical and web performance issues happening throughout the digital experience.- Automatically prioritize the most problematic errors in the customer journey to identify what matters most and where you are losing revenue.

- Make the most of your martech stack with our trusted network of over 100 technology & service providers.

Rely on Enterprise Scalability. Reliably deliver insights against any size web site or app and gracefully handle unpredictable workload spikes. As the world’s largest dedicated platform for experience analytics, we analyze billions of micro-behaviors daily

Be Free of Tagging. Automatically capture content elements and interactions - even when the site changes - without the need for additional tags, so you can later decide what to measure


Images

Contentsquare Software - 1
Contentsquare Software - Bring the data to life through Contentsquare Live - a Chrome extension designed with business users in mind. You can immediately transform the site into our dashboard using our Zone based heatmaps to take immediate decisions based on performance.
Contentsquare Software - Save time while immediately surfacing key areas of opportunity. Discover Automatic Insights driven by advanced AI to automatically prioritize all experiences on the site with an opportunity report. Quantify how many users were impacted by an issue.
Contentsquare Software - See how visitors progress through your site, page by page, from entry to exit. Discover your biggest opportunities and frustrations within minutes with Contentsquare's Customer Journey Analysis. Use segments to narrow your focus.
Contentsquare Software - With reverse journey analysis, see the pages visitors viewed before they arrived at particular pages and events. Understand and quantify your desirable or undesirable outcomes better – then work backwards to improve them.
Contentsquare Software - Use Contentsquare's Session Replay to further your understanding of a problem through an anonymized reconstruction of a visitor session on your site. quickly troubleshoot why a certain observed metric is happening or to confirm a specific hypothesis.
Contentsquare Software - Prioritize which issues to focus on by quantifying the business impact, from conversion rates to revenue impact, of customer struggle, site performance, and experience on any page — all without the need for constant tagging.
Contentsquare Software - Our trusted network of over 100 technology and service providers across VoC, APM, Web Analytics, A/B Testing & more enables you to tap the full power of our platform by extending its activation and operational efficiency.
Contentsquare Software - Tour Contentsquare on demand. Visit contentsquare.com/product-tour to watch a 6-minute demo of the #1 Leader in Enterprise Experience Analytics.
View 11 more
Contentsquare video
Contentsquare video
Contentsquare Software - 1
Contentsquare Software - Bring the data to life through Contentsquare Live - a Chrome extension designed with business users in mind. You can immediately transform the site into our dashboard using our Zone based heatmaps to take immediate decisions based on performance.
Contentsquare Software - Save time while immediately surfacing key areas of opportunity. Discover Automatic Insights driven by advanced AI to automatically prioritize all experiences on the site with an opportunity report. Quantify how many users were impacted by an issue.
Contentsquare Software - See how visitors progress through your site, page by page, from entry to exit. Discover your biggest opportunities and frustrations within minutes with Contentsquare's Customer Journey Analysis. Use segments to narrow your focus.
Contentsquare Software - With reverse journey analysis, see the pages visitors viewed before they arrived at particular pages and events. Understand and quantify your desirable or undesirable outcomes better – then work backwards to improve them.
Contentsquare Software - Use Contentsquare's Session Replay to further your understanding of a problem through an anonymized reconstruction of a visitor session on your site. quickly troubleshoot why a certain observed metric is happening or to confirm a specific hypothesis.
Contentsquare Software - Prioritize which issues to focus on by quantifying the business impact, from conversion rates to revenue impact, of customer struggle, site performance, and experience on any page — all without the need for constant tagging.
Contentsquare Software - Our trusted network of over 100 technology and service providers across VoC, APM, Web Analytics, A/B Testing & more enables you to tap the full power of our platform by extending its activation and operational efficiency.
Contentsquare Software - Tour Contentsquare on demand. Visit contentsquare.com/product-tour to watch a 6-minute demo of the #1 Leader in Enterprise Experience Analytics.

Not sure about Contentsquare? Compare with a popular alternative

Contentsquare

4,8 (116)
VS.

Starting Price

US$10 000,00
month
US$995,00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

67
32

Integrations

70
3

Ease of Use

4,4 (116)
4,1 (63)

Value for Money

4,4 (116)
4,4 (63)

Customer Service

4,9 (116)
4,4 (63)
Green rating bars show the winning product based on the average rating and number of reviews.

Alternatives

Amplitude

4,6
#1 Alternative to Contentsquare
Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

FullStory

4,6
#2 Alternative to Contentsquare
FullStory tells you everything you need to know about your digital experience. Deliver exceptional experiences by...

AB Tasty

4,6
#3 Alternative to Contentsquare
AB Tasty is the fastest-growing provider of AI-powered experimentation & personalization, helping businesses drive more...

Mixpanel

4,5
#4 Alternative to Contentsquare
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution,...

Reviews

Overall rating

4,8 /5
(116)
Value for Money
4,4/5
Features
4,7/5
Ease of Use
4,4/5
Customer Support
4,9/5

Already have Contentsquare?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 116
Stephanie
Overall rating
  • Industry: Consumer Goods
  • Company size: 1 001–5 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Put your intuitions into perspective, gain neutrality, improve your UX & therefore your...

Reviewed on 2021/12/21

Daily analyses and continuous optimizations but also targeted projects (redesigns for example).
Data...

Daily analyses and continuous optimizations but also targeted projects (redesigns for example).
Data speaks better than intuitions.

Pros

Contentsquare allows us to act at different levels of our e-merchant business: activity management, alerting, user behaviors’ analysis, UX optimizations’ monitoring...
Thanks to the modules’ complementarity, the platform offers the possibility of conducting daily analyses and continuous optimizations but also targeted projects (redesigns for example).
In addition, the existing bridges with other solutions we use allow us to enrich our analyses/results.
Relying on the data collected by Contentsquare is a great added value. The tool makes it possible to put any intuition in perspective, gain neutrality and understand through data our website visitors’ user experience.
By using this data, we improve our customers' experience on the website and, therefore, our results.
The flexibility of the tool is excellent and the customer support is also excellent (responsiveness, analysis and optimization exchanges).

Cons

Getting started with the platform can seem complex if the user does not devote sufficient time to it, regularly. But the support team are reactive in the accompaniment and helps clients grow their skills.

Michael
Overall rating
  • Industry: Consumer Electronics
  • Company size: 201–500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Crucial software to understand how your users are using your site

Reviewed on 2020/07/23

ContentSquare has provided so many insights and helped understand so many situations that would...

ContentSquare has provided so many insights and helped understand so many situations that would have been a lot more difficult to analyse without it. Eg.
Overall UX insights - Assisting major strategic CRO tests and redesigns across the entire site.
Opportunities - Reviewing page performance and customer journeys has allowed us to make even the smallest tweak in UX to assist customers make the right choice, whether it's moving a button or changing a piece of text, the insights would have been invisible without ContentSquare
Site issues - the tool has also helped us understand areas of frustration or elements that have perhaps broken or links that don't work.
Overall, I wouldn't want to be without it

The aftercare as mentioned above has been fantastic, ContentSquare are always happy to assist, they offer continued training for new and existing team members and they even offer to do analysis for you if you are struggling - fantastic service

Pros

The support from Content Square in implementing the software was fantastic, not only was the technical integration seamless, but the training and aftercare has been second to none.
The tool is incredibly easy to use and the insights regarding customer interaction have been invaluable to date. Being able to see directly how every element of any page affects the customer journey is just amazing useful in making key strategic UX decisions

Cons

The only downside from my perspective is that the workspace module is a little tricky to use, there are certain quirks to learn in order to make these workspaces and I have to admitted I threw a couple of tantrums until I learnt these tricks. Workspaces are only a fraction of what Content Square can do, so it doesn't put me off using the tool in the slightest

Perrine
Overall rating
  • Industry: Textiles
  • Company size: 501–1 000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

nice work

Reviewed on 2021/09/16

Pros

the team is very available and attentive

Cons

the handling is complicated, a lot of metrics and things to put in place before being able to analyze.

Amanda
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 10 000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great product, great account support! Helping improve our CX.

Reviewed on 2020/07/14

Pros

This product has been a great resource for our team so far. The onboarding was simple and the help center and training sessions have been a great resource in learning all the platform has to offer. This tool has been a great resource for locating customer friction points across our site and continues to help with brainstorming new ideas for A/B tests and overall site optimizations. The tools which I use most often and find extremely helpful in deciphering user behavior for test planning and analysis include: CS Live Chrome Extension (used daily), Zoning Analysis and Session Replay. Overall, Contentsquare gives our team the ability to understand customer activity in a more detailed way than other analytics platforms, such as Google Analytics.

Cons

It would be easier for me to share the revenue data with senior leadership if the formatting for the Zoning Analysis tool was in USD format.

Alternatives Considered

FullStory
Sofia
Overall rating
  • Industry: Retail
  • Company size: 5 001–10 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An extremely useful system that we've implemented in our daily routines

Reviewed on 2022/08/13

As online traders, we would mainly use CS for zoning analysis as to how our online journeys are...

As online traders, we would mainly use CS for zoning analysis as to how our online journeys are performing in order for us to prioritise and re-jig the page. Also helps us plan out our landing pages to ensure our decisions are truly customer data led.

We incorporate screenshots of analyses for presentations to various stakeholders which is far more engaging to present than a numerical table.

It's very easy & quick to see where customers are coming to/from and where the pain points are onsite so we can explore solutions.

Pros

Bi-weekly sessions with Contentsquare experts ensured that the team was provided with lots of useful training and insight. We all felt more comfortable to start integrating CS with our daily routines.

Our landing page analyses have been quicker to obtain, especially using the Chrome live extension tool.

The KPI variety is very much welcomed by our trading team when we analyse how a campaign has been performing onsite.

Cons

Not very simple to start with but it does get easier the more you utilise the site. Contentsquare experts are always happy to help as well.

Setting up Customer Journey mappings can be a very manual process that takes time but still worth it in the end.

Showing 5 reviews of 116 Read all reviews

Contentsquare FAQs

Below are some frequently asked questions for Contentsquare.

Contentsquare offers the following pricing plans:

  • Starting from: US$10 000,00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Please contact Contentsquare directly for pricing details.

Contentsquare has the following typical customers:

11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Contentsquare supports the following languages:

English, French, German, Portuguese, Spanish

Contentsquare supports the following devices:

Contentsquare integrates with the following applications:

6sense, AB Tasty, Adobe Analytics, Adobe Experience Manager, AppDynamics, Bazaarvoice, BigCommerce, Blue Triangle, BlueConic, Botify, BrandLock, Brightcove, Comscore, Conductrics V3, Confirmit, Customer Frontlines, Datadog, Delighted, Demandbase One, Domo, Drift, Dynamic Yield, Dynatrace, GetFeedback, Google Analytics 360, Google Marketing Platform, Heap, InMoment, Informizely, Interaction Studio, JW Player, Kaizen, Kameleoon, Kibo Personalization - archived, Kibo Personalization, Powered by Monetate, LiveChat, MPulse, MaritzCX, Medallia Experience Cloud, Mopinion, MyFeelBack, Namogoo Digital Journey Continuity, New Relic, Olapic, Optimizely, PowerReviews, Pulse Insights, Qualaroo, Qubit, Salesforce Sales Cloud, Segment, SiteSpect, Sitecore CDP, Smartzer, Stackla, Symplify, Tableau, Tealium Customer Data Hub, Teester, Usabilla, UserTesting, VWO Insights, Verint Digital Feedback, Vimeo, Vivocha, Webtrends Optimize, Wunderkind, Yieldify, iPerceptions, zenloop

Contentsquare offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for Contentsquare.