Contentsquare

Digital intelligence experience tool for behavioral insights

About Contentsquare

Contentsquare is a cloud-based analytics platform designed to help businesses in industries such as automotive, apparel, energy, travel, finance and others visualize and evaluate the customer journey and behavior on their business website. Features include session replays, prioritization, mobile app analysis, A/B testing, and historical data tracking.

The application allows marketers to capture data from multiple sources and view the number and order of pages visited by customers. Team members can examine previously viewed pages by customers and detect events such as 404 errors, site abandonment, voice of the customer (VoC), and more during their visit. The AI-enabled platform helps managers identify problematic pages and conversion opportunities via automated alerts and use the digital happiness index tool to categorize the customer’s browsing experience.

Contentsquare lets marketers determine various anomalies such as looping behaviors, unresponsive call-to-actions (CTAs), and slow loading pages and discover the impact of page or site errors on business KPIs through a scoring technique. Users can also evaluate visitors’ interactions with content, navigation, merchandising, and other site elements and monitor clicks and scrolls via heatmaps.

Devices

Business size

S M L

Images

ContentSquare heatmap
ContentSquare customer journey analysis
ContentSquare impact scoring
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Contentsquare video
Contentsquare screenshot: ContentSquare heatmap Contentsquare screenshot: ContentSquare customer journey analysis Contentsquare screenshot: ContentSquare impact scoring

Features

Total features of Contentsquare: 36

  • A/B Testing
  • API
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts / Escalation
  • Alerts/Notifications
  • Behavior Tracking
  • Click Tracking
  • Content Management
  • Customer Experience Management
  • Customer Segmentation
  • Data Capture and Transfer
  • Data Mapping
  • Data Visualization
  • Engagement Analytics
  • Event Tracking
  • Event Triggered Actions
  • Heatmaps
  • Historical Reporting
  • Historical Trend Analysis
  • Issue Tracking
  • Monitoring
  • Opportunity Management
  • Performance Management
  • Performance Metrics
  • Predictive Analytics
  • Prioritization
  • Progress Tracking
  • Project Management
  • Real Time Analytics
  • Reporting/Analytics
  • Sentiment Analysis
  • Third Party Integrations
  • Visitor Tracking
  • Visual Analytics

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Reviews

Overall rating

4,8 /5
(36)
Value for Money
4,4/5
Features
4,7/5
Ease of Use
4,4/5
Customer Support
4,8/5

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Showing 5 reviews of 36
Simone N.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 10 000+ Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Valuable user insights

Reviewed on 2020/08/28

ContentSquare helps me to dive further into the user behavior on a page. I mostly use it to...

ContentSquare helps me to dive further into the user behavior on a page. I mostly use it to pre-validate AB-test ideas, analyse AB-tests, discover bugs on our site and determine general improvements of the user flow.

Pros

ContentSquare has extensive features to analyse user behaviour on a page or on a set of pages. The different type of reports form a great set of tools to uncover more general and very specific insights. I mostly use the zoning analysis and session replay. The CS Live Chrome Extension is very handy and is a great solution for stakeholders and team members to find quick answers to their questions. ContentSquare has integration with our customer feedback tools, Google Analytics and AB-testing software. ContentSquare is relatively fast as well, especially compared to our previous tool ClickTale.

Cons

We sometimes run into bugs. Luckily the Support Team is often quick to reply.

Simon B.
Overall rating
  • Industry: Retail
  • Company size: 1 001-5 000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Contentsquare - highly recommended!

Reviewed on 2020/04/03

Typically web data is hidden away in reports and accessed by few. Such website data can be factual...

Typically web data is hidden away in reports and accessed by few. Such website data can be factual but doesn’t help to break behaviour down. Contentsquare does both - make data visually accessible and easy to understand - whilst adding different level of metrics to understand behaviour. So overall this has meant greater visibility of website performance and richer understanding of behaviour.

Pros

Very powerful visual representations of data - making it clear, easy to interpret and impactful. Responsive and engaged customer support team.

Cons

Some of the features can be a bit buggy and unintuitive.

Samana B.
Overall rating
  • Industry: Consumer Electronics
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

CS is key to shaping and optimising UX, CX and ultimately business performance

Reviewed on 2021/03/24

Overall very happy with the product and support given to us.
Improving business performance across...

Overall very happy with the product and support given to us.
Improving business performance across all Samsung product categories and provide optimisation strategies.
Support European markets in insights delivery & usage for their local activities.
We have successfully provided proactive business insights to shape performance and make changes in a timely manner.

Pros

Efficient use of experience analytics features, real time data allowing the team to extract insights from the get go.
Understand page engagement in real time.
CS Live extension is a fantastic addition, especially for clients who are time poor and shows immediate value of the tool.
Allows us to see issues when they arise and we can feed back to respective teams in a timely fashion - this is particularly helpful during product launches.
Understanding the conversion funnel and contextualising Adobe data to truly understand the consumer.
We've used CS on countless use cases and it has made our insights more effective. The best part is also being able to quantify the impact which has really upped our level of reporting & insights.
CSM Support, and all tech support from the whole CS team has been invaluable.
Thank you!

Cons

Download functionality currently works only for zoning and not for heatmap. Is it possible to extract all of them easily as images so we can use them in our own decks/templates?

Cj K.
Overall rating
  • Industry: Retail
  • Company size: 5 001-10 000 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Excellent features, with some issues

Reviewed on 2020/07/14

Pros

Great range of features that touch almost every aspect of visitor behavior, from the journey map to individual page interactions. Gives a whole new dimension on the "why" behind the winners and losers of A/B tests. Really caring and responsive customer support team as well!

Cons

Issues with performance, especially when taking in data from a large variety of external campaigns, do create somewhat significant barriers to using the platform to its fullest extent.

Sheri K.
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 501-1 000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Finding insights quickly with Contentsquare

Reviewed on 2021/03/12

One of our biggest frustrations with website analytics (GA) has been that they only tell us so...

One of our biggest frustrations with website analytics (GA) has been that they only tell us so much, and it requires us to really know what we're trying to find and then spend hours or days digging for it. This was causing us to spend considerable time just putting together reports before we could even get to the insights. Contentsquare changes that as now everything is tagged automatically on site (no more data layer setup!) and it's easy to spot strange or inconsistent patterns & behaviours. The different modules go well together to start to narrow down where we need to spend our time so we can take action quickly to solve pain points for our customers.

Pros

There are so many pros to using Contentsquare: the ease of tag setup, highly visual modules, simple for non-data analysts to use & understand, great team throughout the process, surfacing insights...the list goes on. Most importantly though, it finally gives us the ability to really understand how our users engage with us & our website so we can provide an even better experience for them.

Cons

There are still some bugs to be worked out in some of the modules but the support team is excellent and they always respond quickly and update us on when things are fixed.

Showing 5 reviews of 36 Read all reviews

Contentsquare FAQs

Below are some frequently asked questions for Contentsquare.

Contentsquare offers the following pricing plans:

  • Starting from:
  • Pricing model: Subscription
  • Free Trial: Not Available

Please contact Contentsquare directly for pricing details

We do not have any information about Contentsquare features

Contentsquare has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

We do not have any information about what languages Contentsquare supports

Contentsquare supports the following devices:

Contentsquare integrates with the following applications:

Adobe Analytics, Adobe Experience Manager, Dynamic Yield, Dynatrace, Google Analytics, Impact360 Workforce Management, Kameleoon, Medallia Experience Cloud, Monetate, New Relic One, Optimizely, Salesforce Sales Cloud, Segment, Tealium Universal Data Hub, Usabilla, iPerceptions

Contentsquare offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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