About iPost

iPost is a cloud-based email marketing software designed to help marketers manage email campaigns, audience targeting, visual reporting, customer segmentation, and workflow creation. The drag-and-drop design tool lets users move email elements onto pre-existing branded templates and edit them according to requirement.

Key features of iPost include mailing list management, customizable fields, drip campaigns, A/B testing, customer surveys, CAN SPAM compliance, spam check, WYSIWYG email editor, and mobile optimized emails. The centralized asset management system allows teams to organize images and other files into custom folders, upload assets from cloud services, edit images using the built-in editor, and generate reference URLs for various content.

iPost provides a customizable relational database, which enables organizations to manage and access all data related to multiple business units and sub-accounts to facilitate targeted messaging. The reports center helps marketers measure campaign performance and implement URL hotfixes to resolve issues even after a campaign has been delivered.

The journey automation engine offered by iPost assists businesses with customer journeys and lifecycle messaging based on clients’ transactional and behavioral interactions with the brand. The segmentation tool helps users automatically build targeted lists based on real-time behavior and optimize deliverability and one-to-one messaging.

Key benefits of iPost

Powerful, but easy to use interface
Drag and drop segmentation
Drag and drop html builder
Drag and drop journeys
Relational data capabilities
Advanced BI reporting powered by Tableau
Sub-account capabilities
Automated triggers

Devices

Business size

S M L

Markets

United States

Supported Languages

English

Images

iPost drag & drop email design
iPost journey automation engine
iPost A/B testing
iPost visual reporting
View 5 more
iPost screenshot: iPost drag & drop email design iPost screenshot: iPost journey automation engine iPost screenshot: iPost A/B testing iPost screenshot: iPost visual reporting

Features

Total features of iPost: 50

  • A/B Testing
  • API
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Analytics
  • Auto-Responders
  • Business Analysis
  • Business Intelligence
  • CAN SPAM Compliance
  • Campaign Analysis
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Compliance Management
  • Contact Management
  • Cost Analysis
  • Custom Fields
  • Customer Segmentation
  • Customizable Branding
  • Customizable Reporting
  • Customizable Templates
  • Drag & Drop Interface
  • Drip Marketing
  • Email Distribution
  • Email Integration
  • Email Marketing Management
  • Email Templates
  • Email Tracking
  • Engagement Analytics
  • Image Library
  • Mailing List Management
  • Multi-Campaign
  • Multi-Channel Marketing
  • Predictive Analytics
  • Progress Reports
  • Push Notifications
  • ROI Analytics
  • Real Time Analytics
  • Real Time Reporting
  • Reporting & Statistics
  • SMS Marketing Managment
  • Spam Analysis
  • Status Reporting
  • Summary Reports
  • Template Management
  • Third Party Integration
  • Visual Analytics
  • WYSIWYG Editor
  • Web Analytics

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Reviews

Overall rating

4,5 /5
(21)
Value for Money
4,6/5
Features
4,4/5
Ease of Use
4,5/5
Customer Support
4,8/5

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Showing 5 reviews of 21
Tony B.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Full featured and great support

Reviewed on 2019/12/27

The iPost team has been tremendous in helping us to make the most of our email marketing campaigns...

The iPost team has been tremendous in helping us to make the most of our email marketing campaigns and use the tool in ways we never would have thought of. They've also been able to help us with custom solutions to meet business needs in ways no other ESP can.

Pros

We love how customizable iPost is — particularly the organization of subaccounts and conversion tracking. We're able to get immediate visibility into the performance of our eCommerce campaigns, beyond opens and clicks. The conversion tracking is also very customizable and we're able to pass in custom variables to see if we're selling more from mobile or desktop, etc.

Cons

I would like to be able to do more with historic reports across subaccounts.

April B.
Overall rating
  • Industry: Retail
  • Company size: 201-500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Foundation

Reviewed on 2020/05/18

Overall we like iPost, it has helped us accomplish our goals as we've grown the past few years,...

Overall we like iPost, it has helped us accomplish our goals as we've grown the past few years, more than our last ESP was able to. However, as we continue to grow and look toward the future, it's unsure that iPost will be able to keep up with our needs. But we've been informed there are new services/recommendations being made available to us so we are definitely looking forward to seeing what new type of partnership we can develop with iPost in the additional year we signed on for.

Pros

The frontend usability. Our last ESP was more backend, meaning everything we needed to set up had to be done through them. The go-between time and annoyance of not having control over our own data was irritating. With iPost though, we are able to do almost everything ourselves and what we can't, we can ask for assistance. iPost is much more user-friendly.

Cons

While reporting has come a long way in iPost it is still lacking in customization and ease of use. Pulling data takes a long time, especially because our brands are set up separately, we often have to set up tables or export data multiple times and then compile it together. We also would like a more robust way to view our segmentation. i.e. to be able to only code one email but report on the customer level of what segment they are part of versus just the campaign level.

Joseph T.
Overall rating
  • Industry: Online Media
  • Company size: 501-1 000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Flexible implementation and great customer support hamstrung by slow UI and limited default...

Reviewed on 2020/10/28

Pros

The implementation of iPost can be customized to meet business specific needs. We really like that we were able to figure out a way to bring over our existing sending IPs and Domains with their quality reputations and that we did not have to warm new IPs or use shared IPs.

Cons

The reporting interface needs a lot of work. The UI can be really slow to load. There should be more out of the box reporting standard. There is a heavy dependence on one-off customizations.

Please add support for seed lists.

Renee F.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Other for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

The Customer Support Was Great!

Reviewed on 2020/11/09

While it was disappointing to not be able to use the software as intended, the support staff was...

While it was disappointing to not be able to use the software as intended, the support staff was pretty responsive and did their best to help resolve the issue.

Pros

Initially, we were very excited about this product. It has a lot of functionality and possibilities. Primarily with split testing and targeting.

Cons

Unfortunately, there was a delegation/subdomain issue that prevented our links from working. We needed the software to work for multiple clients and just weren't able to resolve this.

Amy K.
Overall rating
  • Industry: Retail
  • Company size: 5 001-10 000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Easiest Implementation

Reviewed on 2020/05/14

We were thrilled with the relative ease of migration and integration across the various platforms....

We were thrilled with the relative ease of migration and integration across the various platforms. Service was strong, deliverability improved, and business results were there.

Pros

My team applauded iPost for dedicated attention to migration from another platform. The transition was easy and set us up for a strong partnership. We were able to integrate a range of partners to ensure our emails were robust and right for our customer - from ratings and reviews to feeds from our social content, iPost helped us drive click thrus. iPost also integrated with our data warehouse and paid marketing platforms to ensure we captured all customer data and new email names from paid campaigns. They ROCKED IT! iPost also did a great job with deliverability and actually improved over our prior vendor.

Cons

We had high expectations for data visualization in our reporting, which was very slow to be produced post-migration.

Showing 5 reviews of 21 Read all reviews

iPost FAQs

Below are some frequently asked questions for iPost.

iPost offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

Contact iPost directly for pricing information.

iPost offers the following features:

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Campaign Management
  • Contact Management
  • Event Triggered Email
  • Image Library
  • Mailing List Management
  • Multi-Channel Marketing
  • Push Notifications
  • Spam Check
  • Template Management

iPost has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

iPost supports the following languages:

English

We do not have any information about what devices iPost supports

iPost integrates with the following applications:

Bazaarvoice, Email on Acid, Facebook, Magento Commerce, Movable Ink, OptinMonster, Shopify, Tableau, WooCommerce, Zapier

iPost offers the following support options:

Phone Support, Online Support, Knowledge Base, FAQs

Related categories

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