Customer Happiness Index

What is Customer Happiness Index?

Customer Happiness Index is a cloud-based predictive analytics platform that helps businesses in telecommunications, banking, and retail sectors predict the satisfaction levels of customers by analyzing the net promoter score (NPS). Analysts can utilize the data normalization functionality to standardize data across multiple sources and encrypt sensitive data elements.

The artificial intelligence (AI)-enabled platform allows professionals to identify customer segments based on churn risk, revenue uplift modeling, and net promoter scores and automatically assign satisfaction scores to the entire customer base. Features of Customer Happiness Index are data masking, analytics, data ingestion, customer retention campaign management, risk management, data processing, and more. It also helps businesses in the digital banking sector collect and analyze raw data from cheque transfers, credit card payments, and other transactional systems to generate a list of customers based on their demographic, behavioral, and social network analysis (SNA)-derived variables.

Customer Happiness Index offers an API, which lets businesses integrate data from multiple sources such as IoT and customer relationship management (CRM) platforms to gain an overall view of customers. It enables organizations to optimize marketing campaigns, create promotional strategies, predict customer churn rate, and increase customer lifetime value (CLV) on a unified platform.