WordPress

Customizability: The platform offers a wide range of customization options, including flexible themes and plugins that allow you to create a unique, professional-looking website without needing to know how to code.Ease of Use: WordPress is known for its ease of use, making it accessible for users with varying levels of technical expertise. This means that even non-technical users can create and manage their website with ease.Search Engine Optimization: WordPress is optimized for search engines, making it easier for your website to rank well in search results and drive traffic to your site.Cost-Effective: WordPress is open-source software, which means it is free to use. This can be a cost-effective option compared to other website building platforms, especially for small businesses.Large Community: WordPress has a large community of users and developers who are eager to help and share their knowledge. This makes it easy to find support and resources when you need them.Overall, WordPress offers a user-friendly, customizable, and cost-effective platform for businesses looking to build and manage a website, and easily integrates with existing sytems

Security: If not properly maintained, WordPress can have security vulnerabilities. Business users need to be proactive in keeping their site up-to-date and secure to prevent hacking or other security issuesMaintenance: WordPress requires regular updates and maintenance to keep it running smoothly. Business users need to allocate time and resources to maintain their site and keep it running efficiently.These cons are generally minor and can be addressed with proper planning and management. Overall, WordPress is still a strong choice for businesses looking to build and manage a website.

Wordpress is the industry standard anything from blogging to running complex websites and eCommerce setups. And that's not without a reason. It's easily expanded, has a gigantic ecosystem of free and paid plugins and extensions around it and expanding it yourself is easy as well.
Also, with WordPress being written in framework-less PHP, it's easy to find skilled developers to extend and customize it to fit your needs.

With greate extendability comes the potentia for great maintenance issues.
Relying too much on the WordPress plugin ecosystem or external developers can lead you down a rabbit hole of problems with scaling, maintaining and updating your WordPress instance.
It's really easy to build a site that superficially works but when you take a closer look see that it's riddled with performance and security issues and can't be updated to the next version because a plugin would break that would take your whole site down.
Even worse when you only realise these issues when it's already too late, which happens a lot in the WordPress market.

1. Open-Source: WordPress is an open-source platform, which means it's free to use and customize, and there's a large community of users and developers who contribute to its development and improvement.2. User-friendly: WordPress is known for its ease of use and user-friendly interface, making it a popular choice for individuals and businesses looking to create a website.3. Customizable: WordPress provides a wide range of customization options, including hundreds of themes and thousands of plugins, allowing users to create a unique website that fits their specific needs and requirements.4. SEO-friendly: WordPress is optimized for search engine optimization (SEO), which can help to improve the visibility of a website in search engine results.5. Responsive design: WordPress themes and templates are designed to be responsive, meaning that they automatically adjust to fit different screen sizes and devices, providing a consistent user experience across all devices.6. Robust community: WordPress has a large and active community of users and developers who can provide support, answer questions, and offer suggestions for improvements.

Here are some of the limitations or drawbacks that customers generally experience with WordPress:1. Vulnerability to hacking: As a widely-used platform, WordPress can be a target for hackers, and it's important to keep software and plugins updated to reduce the risk of security breaches.2. Plugin compatibility issues: While the availability of thousands of plugins can be a strength of WordPress, compatibility issues between plugins and themes can arise, causing unexpected behavior or errors.3. Customization limitations: While WordPress provides many customization options, some users may find that certain features they need are not available or require additional development.4. Resource-intensive: WordPress can be resource-intensive, particularly if a website has a large number of plugins or receives high traffic. This can lead to slow loading times and a poor user experience.5. Lack of technical expertise: For those without technical expertise, using WordPress effectively can require learning and developing new skills, such as coding or design.