About Later

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time. The visual content calendar provides an at-a-glance view of upcoming posts and automatic publishing means that no manual work is required once the schedule is set up.

The visual Instagram planner within Later allows users to visualize their feed aesthetic and see how photos will look once published. The planner utilizes a drag and drop interface so that posts can be moved around until the user is happy with the look of the scheduled posts. Instagram stories can also be scheduled using the Later planner and optimization analytics help businesses to determine the best times for posting stories.

Other features of Later include media import from mobile devices, Google Drive, Dropbox, and more, multi-account management with the easy account switch functionality, user generated content management, performance analytics, and integration with Linkin.bio to monetize posts.

Pricing starting from:

US$9,00/month

  • Free Trial
  • Free Version
  • Subscription

Devices

Business size

S M L

Pricing starting from:

US$9,00/month

  • Free Trial
  • Free Version
  • Subscription

Images

Later engagement tracking
Later comment management
Later Instagram post scheduling
Later Instagram analytics
View 5 more
Later video
Later screenshot: Later engagement tracking Later screenshot: Later comment management Later screenshot: Later Instagram post scheduling Later screenshot: Later Instagram analytics

Features

Total features of Later: 24

  • Automated Publishing
  • Calendar Management
  • Campaign Scheduling
  • Communication Management
  • Content Library
  • Content Management
  • Data Import/Export
  • Drag & Drop
  • Engagement Analytics
  • Monitoring
  • Multi-Account Management
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real Time Analytics
  • Reporting/Analytics
  • Rule Based Publishing
  • Scheduling
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Task Scheduling
  • Visual Analytics

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Reviews

Overall rating

4,4 /5
(249)
Value for Money
4,3/5
Features
4,3/5
Ease of Use
4,4/5
Customer Support
4,3/5

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Showing 5 reviews of 249
Danielle M.
Overall rating
  • Industry: Design
  • Company size: Self Employed
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 7.0 /10

I enjoy using Later, it's a great social poster with limits

Reviewed on 2021/02/10

Overall I enjoy using it better than most social media schedulers. It's reliable, it autoposts to...

Overall I enjoy using it better than most social media schedulers. It's reliable, it autoposts to IG as long as you have an IG business account. It's super easy to use and sort of has a built in content calendar.

Pros

I like that you can house your unused photos and that it lets you know how many posts you've used a certain photo in. So if I post it to say Pinterest, FB, and Twitter it will say it's been used 3 times. This helps me manage a huge bucket of content. I really enjoy being able to see the whole upcoming week's posts at a glance and move them around easily if needed.

Cons

Sometimes uploading photos glitch out. You are limited by file size so often times I have to go to the internet to edit them using Pixlr etc. Also you can't see further back than a few weeks on the calendar on the free plan. That is tough.

Darien C.
Overall rating
  • Industry: Religious Institutions
  • Company size: 2-10 Employees
  • Used Other for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Well designed Social Media Management platform with a fatal flaw

Reviewed on 2020/01/21

Overall, Later was an incredible platform that offers some incredible features at a price point...

Overall, Later was an incredible platform that offers some incredible features at a price point that cannot be beat - serving as the primary social media management platform for our team for well over a year. However, due to a lack of customer support surrounding a key feature consistently breaking, we were forced to give up on Later and move to competing products.

Pros

Later is an incredibly well-designed platform that offers the best user-interface and planning features I've encountered across social media management platforms. Setting up Later with our Instagram & Facebook accounts was a breeze, as was configuring the platform to fit my specific needs with custom post-schedules, and their visual planner (offering week views, monthly views & even a profile view) - all available at their free tiered platform. Pay a couple bucks a month, and you get access to even more features - such as suggested posting times (truly an incredible feature), video posting, instagram story posting, and team management options (such as Contributors) that are truly unbeatable at the price Later offers them.

Cons

While Later's platform was absolutely stunning & incredibly user-friendly, my issue with Later stemmed from the continued issue of Later failing to post scheduled Instagram posts. I will say, I haven't used Later since late 2018 (so this issue may have been resolved); but I was continually dealing with this issue for over 6 months - with a scheduled post failing to post, the Later platform marking the post as "failed to post", and Later refusing to notify me of the failure - despite their fallback feature of notifying the user via the app when a post fails to get posted.

With this issue I contacted support, but got given the run-around "Instagram's API" was down (seems to have happened a lot while I was with Later and never when I switched to another platform), so I begrudgingly made the decision to switch to a more expensive & less featured platform that would auto-post to instagram.

As I mentioned previously however, this issue may have been resolved in the past 1.5 years since I used the platform.

Laura P.
Overall rating
  • Industry: Media Production
  • Company size: 2-10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

More a scheduling app that anything else

Reviewed on 2019/09/19

I think it's a good tool to schedule posts os stories that you have previously designed and edited....

I think it's a good tool to schedule posts os stories that you have previously designed and edited. It'd not very helpful when it comes to tag or mention a large number of people which is quite important if you collaborate with lots of different teams and accounts in your business.
Overall, it'd be more helpful if the usability was a bit more similar to what you find on Instagram, however I guess it's just a question of getting used to it (although the predictive keyboard would be a great help).

Pros

Later is quite useful to have an idea of what your progression is in terms on followers and reactions.
What I like the most about it is the preview option that lets you have a better idea of how your posts would look like . There aren't many other apps that offer you such a useful view.
Obviously we also like the fact that lets you schedule all your posts and in general is very intuitive and easy to use. I like how it relays on visual structures to plan your feed.
It doesn't overcomplicate things which is very handy.
Customer service is also really good.

Cons

All the analytics part of it is really helpful. However, I think it would improve if it could give more details about the overall engagement of our profile. This means it would be great if we could have graphics that sum up all the reactions ( reactions for our stories, posts and clicks on our link all together).
One thing I would also improve is to allow the option of uploading more than one still per post. At the moment every time we want to post a few pictures together we need to do it through out phone.
I'd also add predictive text when it comes to tag or mention any of our contacts (at the moment you have to enter the full name of everyone, an it takes way longer than doing it though Instagram, specially when you need to tag a lot of people).
I'd also like to have the option for adding text to our stories. At the moment Lates lets you crop or apply filters to your stories but it doesn't let you add text or gifs as you would do directly on Instagram.

Angela B.
Overall rating
  • Industry: Retail
  • Company size: Self Employed
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I Save Time with Later

Reviewed on 2021/01/21

This review is based on the free version of Later, although I am highly considering upgrading to a...

This review is based on the free version of Later, although I am highly considering upgrading to a paid plan because I like the program so much and I will likely use it to schedule videos.

Later has freed up my marketing time by posting to multiple social media sites, all from one program. The free plan gives many options, including posting to four social sites, storing an unlimited number of photos in the medial file, saved captions to use later, and calendar and photo planning.

The paid versions offer the ability to add more social sets - great for those with multiple Instagram accounts. The paid versions also offer video (videos on social sites are huge now) and story scheduling, more in-depth Instagram analytics, and special suggestions for when to post.

Pros

Later saves me so much time. I love that I can add photos directly from my mobile device for Later use on other devices. The calendar view gives me a nice portrait of what I have scheduled, and the preview shot lets me see how things will look on my Instagram account once it goes out. There is even a Saved Captions ability available, so I don't have to copy and paste.

The program integrates wonderfully with all the social sites, and I feel confident that posts go out when I need them to. Since the posts contain pictures, the app can edit the picture for each site's correct dimensions.

Cons

Later (all versions) only links to Instagram, Twitter, Facebook, and Pinterest. There are more social sites than those in marketing, and having the option to pick some of them would be nice. The free plan only offers 30 posts/month for your four social sites. That's not too bad if you only post once in a while to all, or frequently to one, but it adds up quickly.

The analytics are limited in the free version and only really offer an extended review when you purchase the middle tier of the three paid options. Since I was most interested in my Instagram and Facebook analytics, I can those from Facebook's Business Manager for free.

Darren W.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Amazing analytics for social media

Reviewed on 2020/09/30

I've been using Later for nearly 3 years and it's been a great platform to use. Customer support is...

I've been using Later for nearly 3 years and it's been a great platform to use. Customer support is good too. Prices are increasing in 2021 (I guess everything is going up in price) so will have to take a look around to see if it's still the best to use. The only platform missing for me is LinkedIn.

Pros

Analytics for Instagram have been extremely useful with hugely detailed pictorial charts covering demographics, optimum posting times, best hashtag use.
I also like the drag and drop feature of uploading new images and videos.

Cons

If you forget a channel or select too many, mid-point of writing a post, then you have to start over, which is a tad annoying.

Showing 5 reviews of 249 Read all reviews

Later FAQs

Below are some frequently asked questions for Later.

Later offers the following pricing plans:

  • Starting from: US$9,00/month
  • Pricing model: Free, Subscription
  • Free Trial: Not Available

Later offers a free plan, which includes 30 posts per month per profile, 1 social profile per platform, including Instagram, Twitter, Facebook, and Pinterest, and 1 User. Business plans start at $9 per month for small businesses, and scale with business size: Plus: $9/month (or $7.50/month when billed annually) for 1 social profile, 1 user, and 100 posts per month per social platform. Premium: $19/month (or $16/month when billed annually) for up to 2 social profiles, 2 users, and 250 posts per month per social platform. Starter: $29/month (or $24/month when billed annually) for up to 3 social profiles, 3 users, and unlimited posts across all social platforms. Brand: $49/month (or $41/month when billed annually) for up to 5 social profiles, 5 users, and unlimited posts across all social platforms.

We do not have any information about Later features

Later has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

We do not have any information about what languages Later supports

Later supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Later integrates with the following applications:

Facebook, Instagram, Twitter

Later offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Related categories

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