ZoomInfo

Lead generation and buyer intent data for B2B organizations

About ZoomInfo

ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to inform sales and marketing teams. The solution is designed to help teams identify and prioritize prospect companies that signal intent via various channels. Intent insights are provided for online research activities, organizational changes, funding announcements, company mergers, technology adoptions, and more. ZoomInfo can integrate with Salesforce, Marketo, HubSpot, SugarCRM, and others.

Using intent data technology plus an in-house team of dedicated researchers, ZoomInfo keeps teams informed on critical prospect activity. Teams can set up automated alerts for specified organizations and new opportunities. The WebSights tool captures and reveals website and landing page visitors. Additionally, ZoomInfo's workflows feature allows teams to set rule-based triggers in order to save time. This feature ensures that customer activities are instantly followed by automated tasks within ZoomInfo and any applicable integrated systems. ZoomInfo also offers an InboxAI tool that integrates with email systems and collects data from communications with prospects/customers to provide additional insights.

Devices

Business size

S M L

Markets

United States

Supported Languages

English

Images

ZoomInfo - company list
ZoomInfo - company scoops
ZoomInfo - company details
ZoomInfo - company org chart
ZoomInfo - rules and triggers
View 6 more
ZoomInfo video
ZoomInfo screenshot: ZoomInfo - company list ZoomInfo screenshot: ZoomInfo - company scoops ZoomInfo screenshot: ZoomInfo - company details ZoomInfo screenshot: ZoomInfo - company org chart ZoomInfo screenshot: ZoomInfo - rules and triggers

Features

Total features of ZoomInfo: 36

  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics
  • Automatic Notifications
  • Behavior Tracking
  • Business Analysis
  • CRM Integration
  • Contact Database
  • Contact Management
  • Customer Accounts
  • Customer Activity Reporting
  • Customer Database
  • Customer Segmentation
  • Data Import/Export
  • Data Visualization
  • Email Integration
  • Email Tracking
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multiple Data Sources
  • Pipeline Management
  • Predictive Analytics
  • Prioritizing
  • Prospecting Tools
  • Real Time Analytics
  • Real Time Data
  • Real Time Notifications
  • Real Time Updates
  • Rules-Based Workflow
  • Trend Analysis
  • Visitor Tracking

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Reviews

Overall rating

4,4 /5
(113)
Value for Money
4/5
Features
4,3/5
Ease of Use
4,5/5
Customer Support
4/5

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Showing 5 reviews of 113
Max S.
Overall rating
  • Industry: Telecommunications
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Zoominfo the Holy Grail For Sales

Reviewed on 2021/02/12

My experience with Zoominfo has been amazing, I was able to find out when people are looking for...

My experience with Zoominfo has been amazing, I was able to find out when people are looking for our services and reach out to them to close some bussiness.

Pros

What is not a pro of this tool! it has everything!! I'm able to find all my contacts for a business and everything I need to know about them. Helping my closing right when talking to new clients.

Cons

There are no cons with this platform, this tool is amazing for sales teams to get more new clients, and able to see what they are looking to buy.

Ben O.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Zoominfo Review

Reviewed on 2020/04/20

Zoominfo has been an incredible resource. I have implemented at 3 different sales departments and...

Zoominfo has been an incredible resource. I have implemented at 3 different sales departments and will continue to require it as part of my sales tool set. I was surprised to find that in outing previous contact databases for Zoominfo, the company was paying about the same, if not more, for databases of half the size and little-to-no direct contact info.

There are some startups with a fraction of the database that may be a better price-fit for individual users, but I think you're doing it wrong, if you're using:

- Insideview or Dun&Bradstreet (not even comparable for direct contact info, for around the same price)
- Rainking (great tool for companies targeting IT Departments, has similar detail in contact info, but not as extensive of database)

Pros

The accuracy of the data. Zoominfo has more direct dials, including cell phone numbers and desk extensions, than any contact database on the market.

Zoominfo also provides emails for just about all of the contacts in it's database and does a good job of verifying/updating these contacts/emails regularly.

Cons

Zoominfo has very detailed data across all firmographics, but their employee count for small businesses (between 5-15 employees) is often inaccurate. For instance, in populating a list of companies with 10 or more employees, a lot of those 10-person companies may only have one or two... Not a big deal, in considering their accuracy for companies with over 20 employees and all the other pros.

It use to be a 'steal', but the pricing has continued to increase since Discoverorg purchased it. Still a very reasonable price for it's value, but it is becoming frustrating as the costs continue to increase significantly. They have a minimum, which amounts to ~$5,000/yr, which makes it inaccessible to individual users.

Florence B.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good for your outbound SDRs

Reviewed on 2021/01/21

Good experience, CSM and AE always helpful. Will likely continue using Zoominfo in the future.

Good experience, CSM and AE always helpful. Will likely continue using Zoominfo in the future.

Pros

Easy to build lists and export across to Salesforce. In North America, the contact quality has turned out to be pretty good. Websights has also been interesting to gain insights on non converting companies on our website.

Cons

Sometimes the UX around searches vs lists is a bit tricky when you compare it to other modern prospecting products. This workflow could be a bit more seamless, and I'd love better connectivity to platforms like Slack to enable our SDRs to receive notifications a bit more proactively.

Julian L.
Overall rating
  • Industry: Events Services
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Easily the worst company I've ever done business with

Reviewed on 2020/09/10

TL;DR — This company does not care one iota about customer service. They do not care about you or...

TL;DR — This company does not care one iota about customer service. They do not care about you or your business. They don't care about maintaining a good relationship in the pit of a pandemic. And even when times are fine, they don't care about giving you what they said they'd give you.

Here’s the experience
* I spent three months telling the sales rep exactly what I needed.
* Each time I explained it, she said something like, “Our plans just changed since last we spoke, but yes our current offer can meet your needs.” Confusing as all get-out every time she explained it.
* Finally decided to try it, because since they’ve bought out their competitors they’re the only one we could use.
* After two days we realized something was very wrong.
* They basically said, “Oh you need another plan for that.” Note: we did exactly what we said we’d do.
* Kicked it up to sales person’s manager: After 5 mins of listening, “Shoot, we’ve got you on the wrong plan.” Did they change our plan and admit their mistake? Nope... 363 days with the wrong plan and nothing we could do about it but give them more money and hope it would be different.
* We improvised with what we had as best we could, lost a lot of time, didn’t yield what we needed.
* Nine months later I get a surprising call from their collections agency telling me I have to pay a bill. These guys never called me, never sent an “in this together” email. In April, the pit of the pandemic, they just shot me over to collections. Wow.

Pros

The data quality is good and has improved over the past few years. This has been accomplished through numerous acquisitions of competitors, and either they were always a terrible company or the disarray from M&A has cast them into such chaos that all they can do is sell whatever they can get people to agree to buying, and operate a platform.

Whatever benefit they provide is so overwhelmingly overshadowed by their apathy and lethargy as a firm that I'm repeatedly reminded of interactions with corrupt functionary bureaucrats in failed states every time I deal with them. This may sound like hyperbole, but I assure you that it is not. I specialize in emerging markets and the only time I've ever seen behavior like I have at this company is in the most forgotten and ungoverned parts of the world — the places where if you don't like what they're serving, or if they didn't do what they promised, you can just go shove it or pay them more and hope that you finally get what you need... eventually.

Cons

We were sold the wrong benefits despite roughly three months of discussing our needs with the sales rep, and the company did absolutely nothing to amend this despite the sales manager's first impression on reviewing the problem being, "Oh shoot, we've got you on the completely wrong plan." So I'm not sure because it only sometimes met our needs and the company never revised our plan and blithely ignored our requests for them to do so.

Response from ZoomInfo

Hi Julian,

I am very sorry to hear about the negative experience you had with us. This is absolutely in no way how we conduct ourselves with our customers. As always, we appreciate your feedback and are continuously looking to improve. If you could please email me at [email protected] I would love to chat more with you in hopes I can help resolve any issues you are currently having and figure out a way with you to avoid any miscommunication in the future.

Thank you,
Colbie Blaisdell, ZoomInfo Customer Marketing

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great data, easy to use and train teams to use, valuable tool for sales/marketing

Reviewed on 2019/05/09

I have been a user for over 6 years and I love the tool. Their customer support is always...

I have been a user for over 6 years and I love the tool. Their customer support is always responsive - although I have rarely ever needed them because the software is very intuitive and always is working just as expected. In my experience, the sales teams work with your budget on renewals - always are flexible and make adjustments to their packaging/pricing to fit your needs.

Pros

The quality of data is top notch. I have used many different sources of marketing data - even worked for 2 of the big players - and the data at ZoomInfo is among the top in quality for B2B. Their software is extremely easy to use, even with the recent update a couple years ago. I have trained many BDRs and SDRs on how to use the tool for prospecting. I have implemented this solution at new companies I have joined and it is always received as a high-value software that continuously is renewed year over year.

Cons

There's not many cons about this software. This is being really nit-picky but... I have used the tool as a marketer to build/target and export lists. Although ZoomInfo integrates with some CRM tools, I found I still needed to export the data into excel, add any custom fields (such as Lead Owner, Lead Status, etc), then upload it into the CRM. So it is a bit time consuming. If ZoomInfo can find a way to allow you to add custom fields to the data before instantly integrating into CRMs, that would save a lot of time.

Showing 5 reviews of 113 Read all reviews

ZoomInfo FAQs

Below are some frequently asked questions for ZoomInfo.

ZoomInfo offers the following pricing plans:

  • Free Trial: Available

Please contact ZoomInfo directly for pricing details.

ZoomInfo offers the following features:

  • CRM Integration
  • Contact Database
  • Customer Segmentation
  • Data Import/Export
  • Data Integration
  • Lead Capture
  • Lead Scoring
  • Prospecting Tools

ZoomInfo has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

ZoomInfo supports the following languages:

English

ZoomInfo supports the following devices:

Android, iPhone, iPad

ZoomInfo integrates with the following applications:

Bullhorn, Marketo Engage, Microsoft Dynamics 365 Business Central, Oracle Eloqua, Pipedrive, SalesLoft, Salesforce Sales Cloud, Squirro, SugarCRM, Zoho CRM

ZoomInfo offers the following support options:

Phone Support, Online Support, FAQs

Related categories

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