MarketMuse

About MarketMuse
MarketMuse is a content planning and optimization tool that helps content creators and marketers to optimize their content using AI (artificial intelligence), trend data, SEO strategies, and predictions. The software helps users to research, plan, and create optimized content in order to improve organic search ranking and reach more readers. MarketMuse offers tools for content strategy, research, creation, optimization, and analysis, all from one platform.
MarketMuse assigns personalized difficulty scores to content in order to indicate advantages or disadvantages over competitors in terms of ranking for a specific topic or keyword. The platform then uses machine learning and AI to provide writers with suggestions and content briefs to help enhance SEO. The machine learning algorithm compares published content to a corpus of data on any specific topic to predict the optimal text content, length, keywords, and more. MarketMuse also offers a natural language generation (NLG) engine to analyze text and reconstruct the content into a piece of optimized long-form content.
Key benefits of MarketMuse
- Get a quantitative measure of content quality and alignment to the user intent of any topic so you can publish confidently.
- Use the color-coded grid to analyze the competitive landscape for any topic to see who’s got the best content. Then, identify their gaps and beat them.
- Spend less time doing manual topic research and more time creating content that provides value for your audience.
- Save hours of research and draft-writing by jump-starting your content creation with AI-generated First Drafts.
- Start your day productively with a dashboard that tells you what to focus on first.
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Reviews
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- Industry: Civil Engineering
- Company size: 201–500 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
For Ranking in Top search engine, Must needed tools for Content Optimization
Reviewed on 2021/10/15
I was waiting for some good deal for MaketMuse, after some time I got it from Appsumo, Firstly I...
I was waiting for some good deal for MaketMuse, after some time I got it from Appsumo, Firstly I was a little bit lost, but Customer support provides good resource, in some time I can easily get benefit from this application. I easily improve my content by analyzing ranked articles for specific keywords, identifying weak points of my article, and work on that area is the most important feature for me. MarketMuse helps me to save a large time of research time for specific keywords.
Pros
Good customer support, After purchasing I need to take some training to understand the basic work procedures, they technically help me.
Content optimization in MarketMuse is top-notch, I can identify easily strengths points and weak points of ranked articles, by based on that I can optimize my content, In the long run, it helps to rank.
As a result my content become more user frendly and audience loved it.
Cons
I was wondering they should include the google docs plugin, it definitely increases our productivity. For large organizations MarketMuse is perfect, for small entrepreneurs like us it's very difficult for us o purchase in this price range, they would think about it also.
Response from MarketMuse
Thank you so much for such a positive review! We're glad that support has been helpful and that you've seen a positive impact on your content. Thank you for mentioning Google Docs - this will be fed back internally. Thanks again -- we appreciate the feedback!
- Industry: Internet
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Excellent for opimizing blog content
Reviewed on 2022/05/15
Despite MarketMuse not being the most user-friendly, it simply gets results. I use it because it...
Despite MarketMuse not being the most user-friendly, it simply gets results. I use it because it helps me to get my content to rank higher, and that's the most important thing.
Pros
I like that MarketMuse is effective. I use it on a regular basis to optimize blog content, both new posts and updating older posts. It's been very effective at helping me to achieve higher rankings, especially when updating existing content. It does take a little bit of extra time, but it's worth the effort.
Cons
I find the usability to be very bad. I've been using MarketMuse for over a year and I still don't really understand how some things are supposed to work. I also use Frase and Frase is far more user-friendly.
Reasons for Switching to MarketMuse
I chose MarketMuse because of pricing, but I still use Frase as well.- Industry: Program Development
- Company size: 501–1,000 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
MarketMuse is a must have for content marketers!
Reviewed on 2024/12/30
Very pleasant and easy to use. The userface is very intuitive and we see SEO improvements in all...
Very pleasant and easy to use. The userface is very intuitive and we see SEO improvements in all the pieces we publish on our site using MarketMuse.
Pros
The target score, average score, and content score are very helpful.
Cons
Sometimes the keyword suggestions were unrelated to the content topic.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 4.0 /10
An tool to organize the Content Writing
Reviewed on 2021/10/16
On overall, an Individual has to take an decision based on the risk Involved. I won't recommend it...
On overall, an Individual has to take an decision based on the risk Involved. I won't recommend it to others.
Pros
MarketMuse is good to organize the content writing. The tool has different options to analyze, research and organize the content.
Cons
From the Point of Trust Worthiness, It is absolute zero stars. The [SENSITIVE CONTENT] does stand by his words. He often changes the pricing plan, sudden increase in cost adding limitation to what wee paid for and more.
Response from MarketMuse
Thank you so much for taking the time to leave a review. It's great to hear that you saw value in the platform for organizing and researching your content. Your feedback on pricing is completely understandable we recently made a change across all subscription for a few reasons, which can be jarring. Hopefully we can work together to find a solution so you can still benefit from the value of the platform.

- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Not for Me
Reviewed on 2021/08/11
Very frustrating! All the 3 trial periods were as bad as the other.
Very frustrating! All the 3 trial periods were as bad as the other.
Pros
I was hoping to become best friends with MarketMuse, but the free trial was a complete waste. The UX and UI is very odd, well, not for an average laptop size anyway. The brand colours are very nice. Beyond this I couldn't see past the problems!
Cons
Hmm lets see, I wasted 3 trials, so its the left panel which has an ad that won't go away! If it were to ever go away, I'd be able to get started on optimising the content.
I wasted 7+ days just trying to figure out how to copy/paste from word to the area which hardly ever opened. There were few more annoying problems which they said are not there in paid version, but why would i spend money on a software which has a glitchy trial !
MarketMuse FAQs
Below are some frequently asked questions for MarketMuse.Q. What type of pricing plans does MarketMuse offer?
MarketMuse offers the following pricing plans:
- Starting from: US$79.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
MarketMuse is available for free. Pricing starts at $79/month and grows with you based on your needs.
Q. Who are the typical users of MarketMuse?
MarketMuse has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does MarketMuse support?
MarketMuse supports the following languages:
English
Q. Does MarketMuse support mobile devices?
MarketMuse supports the following devices:
Q. What other apps does MarketMuse integrate with?
We do not have any information about what integrations MarketMuse has
Q. What level of support does MarketMuse offer?
MarketMuse offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, Chat
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