ion Platform

4.4 (105)
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Premium interactive content experiences

About ion Platform

Ion, by Rock Content, is a content experience platform that empowers marketers to engage, target, and convert higher quality leads using a code-free, data-driven solution. Ion helps brands launch quizzes, ROI calculators, interactive infographics, and other interactive formats in just a few hours.

The application’s creative studio module allows designers to build custom content and page layouts, apply animations or transitions, and control screen sizes within a drag-and-drop interface without using any code. Businesses can manage custom brand guidelines on a style sheet and creators can prepare or re-brand logos, background colors, button styles, fonts, and more. Marketers can use ion interactive’s targeting options to segment customer groups and customize content based on location, interests, device, time of day, past behavior, and more.

The platform enables marketing teams to determine content effectiveness using built-in A/B testing, control traffic allocation, and generate performance reports. Ion interactive also offers integration with various third-party applications such as Marketo, LinkedIn, Twitter, MailChimp, SugarCRM, Facebook, and more.

PRIMARY USE CASES:
* Demand Generation
* Sales Enablement
* Account-Based Marketing
* Brand Awareness

CONTENT FORMATS:
* Assessments
* Calculators
* Interactive White Papers
* Landing Pages & Microsites
* Lookbooks & Tours
* Interactive eBooks
* Interactive Infographics
* Solution Finders
* Resource Libraries
* Configurators
* Quizzes
* Fully Responsive Quick Start Templates


Key benefits of ion Platform

• Increases brand awareness by encouraging users to actively engage with the content.
• Segment how a single experience would look like for almost anything: Industry, Job title, company size, possibilities are endless.
• Significantly improve lead generation and customer acquisition. Armed with relevant insights, sales teams can accelerate the sales cycle and have more informed conversations.
• Data collection and integration capabilities. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
• Use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch your own branded content experience.


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ion Platform Software - Ion interactive analytics
ion Platform Software - Ion Quick Start templates
ion Platform Software - ion interactive creative studio
ion Platform Software - Client example: solution finder.
ion Platform Software - Client example: assessment.
ion Platform Software - Client example
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ion Platform video
ion Platform Software - Ion interactive analytics
ion Platform Software - Ion Quick Start templates
ion Platform Software - ion interactive creative studio
ion Platform Software - Client example: solution finder.
ion Platform Software - Client example: assessment.
ion Platform Software - Client example

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Reviews

Overall rating

4.4 /5
(105)
Value for Money
4.3/5
Features
4.4/5
Ease of Use
3.9/5
Customer Support
4.7/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 105
Michelle
Michelle
Overall rating
  • Industry: Media Production
  • Company size: 10,000+ Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

It's an OK tool

Reviewed on 2016/02/18

I started using ION in the beginning of January. I perhaps need a little more training on the tool...

I started using ION in the beginning of January. I perhaps need a little more training on the tool but find it difficult in creating landing pages. ION is extremely case sensitive. Copying & pasting complicates things from what I've learned. I think with a little more training, I will find the tool to be a little more helpful.

Pros

ION creates great landing pages.

Cons

Not user-friendly. Perhaps with a little more training, the tool will become easier to use.

Response from Rock Content

Thanks you for leaving this review on ion and your experience with learning the platform. Like everything new there is a learning curve and we understand that training is key. We've put in place a few resource to help you like our support site and training content specific to your company.

Here is a link to our support site - http://support.liveball.com/hc/en-us

That said, we do want to ensure that you're comfortable with the tools ion has to offer. So please feel free to reach out to your account manager at anytime and we can get you setup with an ion trainer for one-on-one sessions.

Thank you again!

Eric
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Workhorse of a tool... Great for what I use it for!

Reviewed on 2016/01/20

I am a jack of all trades for the various teams at the agency I work at. I work in the digital side...

I am a jack of all trades for the various teams at the agency I work at. I work in the digital side of a DRTV ad agency, we have roughly 160 employees I believe.

Currently I help out the creative web dev team, services and account managers. I usually help the C/WD team and the account managers when I am in Ion and using it.

I am the mule that all the teams use to be honest. I use Ion to help Josh (our creative director) with designs, revisions, setting creatives live, changing/monitoring tests, things like that. For the account managers I use Ion to pull test data, traffic source data, in-page data (who clicked what) and as an overall barometer to tell the AMs how pages are doing.

For everything I do, I know know it isn't the level that Josh and Mike use it, it works perfectly!

Pros

I like to think of myself as a pretty literate web and computer user. But with that said, there are various online tools and services we use for agency day to day tasks, that are horrible to work in and not easy to use/figure out.

I think this is where Ion really shines. Josh has shown me a bunch of things to do within Ion, once you learn it once, you know it. Ion is easy that way. But it is also easy in the sense that he told me to go into the Sandbox and play around. I got lost in Ion for a couple hours and learned a hell of a lot. Things I know now, that Josh will say "I'll show you in a minute..." by the time he gets to my desk, it is done.

Ion is that intuitive, it's easy as hell to use. But I do know that I am only scratching the surface. There are porbably things Josh or someone from Ion could teach me and I could use Ion even more.

Cons

My only real con is the reporting and reports that Ion spits out. We are kind of spoiled by some of the reports we get from our own tracking system ROIA and other services where it is a dump of ALL data and we pick a choose. But there are also some prebuilt reports, built by us or the admins, that have selective fields. I would love to be able to build more selective reports for Ion.

What I do now is export all respondents and then use tags, sources, PubID and other URL variables to get what I want out of the data.

Response from Rock Content

Amazing review!

We love your involvement in the tools and it sounds like you are an awesome ion super user. We love this <3 :-)

We've share your feedback on analytics and will definitely consider this when looking at platform improvements.

Thank you!

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

ion Landing Pages

Reviewed on 2016/03/17

I find ion to be a bit confusing at first. After you get to know the interface and where all the...

I find ion to be a bit confusing at first. After you get to know the interface and where all the options it is actually pretty easy to use, other than the drag and drop feature. There are a lot of options for laying out the pages. I have mainly used this software for building landing pages for the company that I work for. It is a digital marketing company.

Pros

Lots of features for page layout, color, background images and responsiveness across different medias.

Cons

The drag and drop is glitchy. I do not enjoy how if I want to drag a new row or text block into the page it takes back to the top of the page then it is very difficult to scroll back down to where you want to be.

Response from Rock Content

Thank you for your candid review of ion interactive. We always appreciate the honesty and will absolutely share this with our team for future improvements to the experience.

If you're interested in learning more about ion, always feel free to reach out to your account manager or check out our free learning resources here: support.liveball.com

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The best! Outstanding content experiences in minutes

Reviewed on 2022/10/04

Pros

This is the industry standard for interactive and sales enablement content. A must have weapon for advanced demand gen marketers that need to capture first party, declared data.

Cons

The user interface is a little tricky in the early days, due to the advanced customization possibilities that it offers, but once you get it, you love it.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Webpage Creator and Manager

Reviewed on 2016/08/03

We use ion interactive for specific clients' webpages, landing pages, mobile pages, and emails. It...

We use ion interactive for specific clients' webpages, landing pages, mobile pages, and emails. It is currently only used in the performance content department, which is responsible for creating content for our clients. We are able to put our designs and creations together and onto ion interactive, and have the client help add links, clickTags, TFNs, Promo IDs, etc. This allows for the project to be created, tested, and pushed live very quickly rather than many back-and-forth communications that would be present in basic workplaces.

Pros

- Organizing campaigns, portfolios, and creatives.
- Flexible editing within the creative studio.
- Testing and pushing creatives live while giving thorough analytics and reports.

Cons

- The layout and design of its main interface looks a little bit dated.
- Using frameworks seem difficult to edit and configure to function properly with Ion's creative studio capabilities.
- Missing the ability to gather emails for a database.

Showing 5 reviews of 105 Read all reviews

ion Platform FAQs

Below are some frequently asked questions for ion Platform.

ion Platform offers the following pricing plans:

  • Starting from: US$12,000.00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Ion interactive is available across 4 pricing tiers: [Basic, Pro, Expert and Enterprise]. Please contact Rock Content for more details.

ion Platform has the following typical customers:

2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

ion Platform supports the following languages:

English

ion Platform supports the following devices:

ion Platform integrates with the following applications:

Act-On, Box, Brightcove, Instagram, Joomla, LinkedIn for Business, Mailchimp, Marketo Engage, Meta for Business, Net-Results, Oracle Eloqua Marketing Automation, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud, SugarCRM, Talisma CRM, Twitter/X, Uberflip, Vimeo

ion Platform offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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