Capillary CDP

About Capillary CDP

The Capillary Customer Data Management platform (CDP) gives you a 360 degree view of the customer by unifying first, second and third-party data. Powered by AI, you can unlock the power of your data enabling focused targeting, relevant personalization and other dynamically real-time engagement.
Through critical insights, Capillary CDP helps you decipher real-dynamic interactions, solve identity resolution, and apply machine learning to create relevant interactions for decision making. It enables marketers to create a smarter purpose for their marketing strategies, and deliver messages and offers across any channel.
To begin with, CDP integrates data points from transactions made in the offline store, the ecommerce platform and social media. The platform pieces all these data points into the most usable form, thoroughly verifying for duplicates. The platform then maintains the database and automatically aggregates this data in real-time, therefore creating the 360 degree marketers’ view.
Capillary’s centralized customer data infrastructure highly prioritizes data security, with data walls lined up for every single data set. At an age where data privacy has become paramount, our consent-first driven data sharing capabilities allow users to forward data based on consent attributes set by the marketer.
The platform leverages AI-based algorithms to segment customers based on attributes like purchase behaviour, demographics, transaction value, and so on. This segmentation is highly crucial for brands to apply endless variations and innovate personalized customer engagement strategies.
Brands can also empower their staff with a robust database that is instantly accessible anytime, anywhere. Since CDP stacks all these data sets into a centralized location, they can be easily accessed by multiple teams across the business.
Capillary CDP also enables omnichannel engagement by offering content for a specific segment or a user. With this feature, you can then seamlessly hyper-personalize content for websites, mobile, social media, email marketing, etc. Over a period of time, the system’s machine learning capabilities automatically suggest the best channels for communication.
Ultimately, Capillary CDP is a scalable and agile solution for brands to enrich their customer profiles with over 50 prebuilt intelligent attributes, helping them gain customer behavior insights using several behavioral and propensity filters.