Userlist

About Userlist
Userlist is a cloud-based customer engagement platform that enables enterprises to onboard clients and streamline communication by sending behavior-based notifications to a targeted group via emails or text messages. Features include embedded templates, reusable snippets, worksheets, repeatable campaigns, open and click tracking.
The software helps administrators manage multiple user profiles on the dashboard, view their activity timelines, and filter them based on their properties and events. Businesses can create full-text campaigns to contact users, create message content using the WYSIWYG editor, and add customer data using liquid tags. With its broadcast functionality, marketers can announce newsletters, announcements, and policy updates to the entire user list or specific groups.
Userlist offers API-based integration, which allows users to transfer data as JSON and perform server-side and client-side tracking. Marketing teams can create customer segments, track user counts and percentages, and trigger automated campaigns when users join or leave segments. Team members can also share article links and promote products through in-app messages.
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- Industry: Online Media
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Flexible marketing automation for software startups
Reviewed on 2020/09/28
Pros
Userlist is a great tool that allows you to build compelling email sequences to nurture and engage your customers and trial users without getting too bogged down in the nitty gritty of marketing automation.
When using competing tools I had a tendency to overthink my behaviour based emails, but Userlist's slick and simple design allows me to focus on what matters - creating emails that really engage users on my site.
Yet the apparently simplicity is deceptive - under the hood there's plenty of power and flexibility to get clever with your sequences when you want to, while keeping things simple and intuitive for your everyday campaigns
Cons
I'd like a little more details in the reporting over time
Response from Userlist
Thanks so much for this great review, Jonny. We're thrilled to have you as a customer
- Industry: Computer Software
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A great tool for sending automated messages to your customers based on their usage.
Reviewed on 2020/11/12
Pros
UserList is such a great tool to build automatic email sequences based on customer's behaviour. Integrating into our systems was super easy and they have a great API to send customer data like custom events and such. We also use it to send email newsletter broadcasts to all our customers
Before we used Intercom but we weren't happy with that at all and way too expensive. After implementing UserList the software was paying for itself already after a couple of days. Conversions went up and expansion revenue kicked in.
UserList is very easy to use and looks wonderful. The messages that my customers are seeing look great as well.
Cons
Nothing I can think of right now. UserList has all the features we need right now. It is also cheaper than the alternatives.
Response from Userlist
Thank you so much for this great feedback, Michael. It's been a pleasure to have you as a customer over the years!
- Industry: Sports
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Great Product, Great Team
Reviewed on 2020/09/22
We've had a very good experience with Userlist. Because their marketing website did such a good job...
We've had a very good experience with Userlist. Because their marketing website did such a good job laying out what was possible with the tool, we've been able to accomplish everything we set out to do. And we're excited to expand our use in the future.
Pros
- Easy to use
- Well-designed interface
- Excellent documentation and helpful guides
- Personal customer support
- All the features you need without the fluff/complexity of most software
Cons
No real cons that I can think of. This category of software always involves a decent amount of work to get things up and running, but they made that process easy for us.
Reasons for Switching to Userlist
- Better design - Personal customer support - Focused feature setResponse from Userlist
Thank you so much for trusting your customer messaging with us, Aaron. It's a pleasure to have you as a customer at Userlist!
Warmest regards, Jane & Benedikt.

- Industry: Computer Software
- Company size: Self Employed
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The only and best emailing platform built for SaaS founders
Reviewed on 2020/09/22
Pros
Userlist was trivially easy to integrate in my Rails app, made setting up all the onboarding emails I knew I should've been doing all along a breeze, and makes it fun to test new ideas without needing to redeploy my entire application. It's amazing!
Cons
I think there's an opportunity for Userlist to be going through their users campaigns and offering consulting to improve results.
Switched From
Amazon SESReasons for Switching to Userlist
Userlist is built for SaaS apps.Response from Userlist
Thank you so much for the review and the feedback, Christian. It's been amazing to have you as a customer.
Warmest regards, Jane & Benedikt.
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
One of the Most Important Aspects of Setting up a SaaS Business SOLVED
Reviewed on 2020/09/22
If I build another SaaS, Userlist will be one of the few no-brainers that I will use again. I'd...
If I build another SaaS, Userlist will be one of the few no-brainers that I will use again. I'd also be crazy not to mention the customer service aspect: one of the [SENSITIVE CONTENT HIDDEN] spent several hours with me (across several weeks!) debugging my own email server's deliverability issues. Outstanding customer service A+++
Pros
The core value proposition is customer messaging via email. In this aspect, Userlist knocks it out of the park. After months of knowing I needed to set up an onboarding email sequence, I finally took the plunge and signed up for Userlist. Within 2 hours I had everything set up technically... *and* I had implemented a complete onboarding email sequence according to industry best practices (which they guide you in writing).
What had been on my mind for a long time was implemented so quickly, and just as everyone said it would, an onboarding sequence had a tremendous impact on user activation / retention (+20%).
Since then, I've implemented several additional email sequences to capture even more value from the tool.
Cons
There is no mobile application - so all interactions are through their desktop web application.
Response from Userlist
Thanks so much for this detailed review, Daniel. We're so glad to have you as a customer!
Userlist FAQs
Below are some frequently asked questions for Userlist.Q. What type of pricing plans does Userlist offer?
Userlist offers the following pricing plans:
- Starting from: US$99.00/month
- Pricing model: Subscription
- Free Trial: Available
Userlist offers a 14-day free trial for new users, after which the pricing starts at $99/month for up to 5,000 users.
Q. Who are the typical users of Userlist?
Userlist has the following typical customers:
2–10, 11–50, 51–200, 201–500
Q. What languages does Userlist support?
Userlist supports the following languages:
English
Q. Does Userlist support mobile devices?
Userlist supports the following devices:
Q. What other apps does Userlist integrate with?
Userlist integrates with the following applications:
Segment
Q. What level of support does Userlist offer?
Userlist offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support
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