---
description: Learn how Observe.AI can help your business. GetApp provides users in South Africa with the most detailed information on software tools, prices and features.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Observe.AI Reviews, Prices & Ratings | GetApp South Africa 2026
---

Breadcrumb: [Home](/) > [Call Centre Software](/directory/275/call-center/software) > [Observe.AI](/software/2037303/observe-ai)

# Observe.AI

Canonical: https://www.getapp.za.com/software/2037303/observe-ai

> Observe.AI is a cloud-based AI platform for enterprise contact centers that unifies Voice AI agents, real-time agent assistance.
> 
> Verdict: Rated **4.3/5** by 3 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Observe.AI

\* Analyzes all customer interactions across voice and chat channels using AI-powered conversation intelligence, replacing manual spot-check sampling with comprehensive QA coverage.
\* Automates interaction scoring with configurable scorecards, reducing the time QA teams spend on manual evaluation and standardizing assessment criteria across agents and teams.
\* Delivers real-time agent guidance during live calls, surfacing relevant information and next-best-action prompts to support faster resolution and consistent customer experiences.
\* Enables targeted performance coaching by linking post-call analytics directly to supervisor workflows, allowing training assignments based on measured skill gaps rather than observation alone.
\* Monitors interactions for compliance risk using topic detection and sentiment analysis, generating alerts when predefined thresholds or regulatory triggers are identified.
\* Provides business intelligence dashboards that aggregate performance data across teams, queues, and time periods, giving contact center leaders operational visibility at scale.
\* Supports integration with CRM, workforce management, and telephony platforms, allowing the platform to operate within existing contact center technology stacks without requiring infrastructure replacement.
\* Offers role-based access controls and configurable alert settings, enabling organizations to align the platform with specific QA programs, compliance frameworks, and team structures.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 3 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 4.0/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 3.7/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Observe.AI
- **Founded**: 2017

## Commercial Context

- **Pricing model**: Per Feature
- **Pricing Details**: Please contact Observe.AI for pricing details.
- **Target Audience**: 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: Danish, Dutch, English, French, Hindi, Italian, Norwegian, Portuguese, Spanish, Swedish
- **Available Countries**: United States

## Features

- API
- Access Controls/Permissions
- Audio Capture
- Automatic Transcription
- Call Center Management
- Call Monitoring
- Call Recording
- Call Reporting
- Call Tracking
- Compliance Management
- Customer Experience Management
- Feedback Management
- Monitoring
- Natural Language Processing
- Performance Metrics
- Quality Assurance
- Real-Time Data
- Real-Time Monitoring
- Reporting/Analytics
- Search/Filter

## Integrations (29 total)

- 8x8 Contact Center
- Amazon Connect
- Asana
- BambooHR
- Box
- ChatGPT
- Confluence
- Customer.io
- Five9
- GENESYS
- HubSpot CRM Integration for Jira
- HubSpot Marketing Hub
- Jira
- KingAsterisk Contact Center Software
- Marketo-Based Systems for Growth-Driven Marketing & Sales Teams

... and 14 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)

## Category

- [Call Centre Software](https://www.getapp.za.com/directory/275/call-center/software)

## Related Categories

- [Call Centre Software](https://www.getapp.za.com/directory/275/call-center/software)
- [Speech Analytics Software](https://www.getapp.za.com/directory/2043/speech-analytics/software)
- [Contact Center Quality Assurance Software](https://www.getapp.za.com/directory/3834/contact-center-quality-assurance/software)
- [AI Agents for Customer Support](https://www.getapp.za.com/directory/5025/ai-agents-for-customer-support/software)
- [Virtual Assistant Tools](https://www.getapp.za.com/directory/3844/virtual-assistant/software)

## Alternatives

1. [Talkdesk](https://www.getapp.za.com/software/100659/talkdesk) — 4.5/5 (734 reviews)
2. [CallMiner Eureka](https://www.getapp.za.com/software/2036991/eureka) — 4.6/5 (5 reviews)
3. [Genesys Cloud CX](https://www.getapp.za.com/software/104597/genesys-cloud) — 4.3/5 (269 reviews)
4. [JustCall](https://www.getapp.za.com/software/2047760/justcall) — 4.1/5 (225 reviews)
5. [MaxContact](https://www.getapp.za.com/software/2039855/maxcontact) — 4.7/5 (33 reviews)

## Reviews

### "It's That Good" — 5.0/5

> **Verified Reviewer** | *14 February 2021* | Telecommunications | Recommendation rating: 10.0/10
> 
> **Pros**: The speech analytics and capturing moments is truly game-changing. It's incredibly easy to set up and start using. The speech analytics is very accurate. If you use it correctly, this will pay for its self easily. Now that they have QM to grade agent calls it's even better. There reporting and analysis around call grading is also great for a newly released feature.
> 
> **Cons**: Reporting leaves a lot to be desired. There are really only single value charts and they don't display any comparisons. This makes it difficult to see trends with your calls. They also only support English and Spanish at this time.
> 
> Overall this is a great product and they are headed in the right direction. They still need to improve reporting and language support but they do a great job and making sure when they do release new products and features they do the right way.

-----

### "Great Product" — 4.0/5

> **Verified Reviewer** | *23 February 2021* | Computer Software | Recommendation rating: 7.0/10
> 
> **Pros**: I like how automated it is. I will score my calls with pre-defined moments and attributes I am looking for.
> 
> **Cons**: It is more pricey than other tools, and support is sometimes lacking.
> 
> Overall it is user-friendly, and integrates seamlessly.

-----

### "Observe AI Needs More Work" — 4.0/5

> **Renae** | *28 October 2021* | Telecommunications | Recommendation rating: 6.0/10
> 
> **Pros**: I like that its easy to find a call in it and provide coaching to an agent. I like that there are different ways to search for information within the application and also how its easy to follow along with the audio recording in the same application versus having to pull it from elsewhere.
> 
> **Cons**: I dont like that the speech portion doesnt match the audio being said at all. I feel this needs to be improved as well as the moments terminology, i wish it was more user friendly and easier to understand on how it applies to a call.
> 
> Im not fond of it but i feel with improvements on the main issues listed above it can be useful.

## Links

- [View on GetApp](https://www.getapp.za.com/software/2037303/observe-ai)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/emerging-technology-software/a/observe-ai/> |
| en-AE | <https://www.getapp.ae/software/2037303/observe-ai> |
| en-AU | <https://www.getapp.com.au/software/2037303/observe-ai> |
| en-CA | <https://www.getapp.ca/software/2037303/observe-ai> |
| en-GB | <https://www.getapp.co.uk/software/2037303/observe-ai> |
| en-IE | <https://www.getapp.ie/software/2037303/observe-ai> |
| en-NZ | <https://www.getapp.co.nz/software/2037303/observe-ai> |
| en-SG | <https://www.getapp.sg/software/2037303/observe-ai> |
| en-ZA | <https://www.getapp.za.com/software/2037303/observe-ai> |
| fr | <https://www.getapp.fr/software/2037303/observe-ai> |
| fr-BE | <https://fr.getapp.be/software/2037303/observe-ai> |
| fr-CA | <https://fr.getapp.ca/software/2037303/observe-ai> |

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