theTradeDesk

4.4 (15)
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Campaign and data management platform

About theTradeDesk

The Trade Desk is a campaign and data management platform that helps advertisers handle operations related to audience mapping, cross-device targeting, video advertising, and more on a centralized platform. The data management platform (DMP) allows team members to conduct lookalike modeling, data element reporting, and audience segmentation based on multiple categories, such as basic, intermediate, and advanced.

The Trade Desk's mobile advertising tool enables staff members to track customer journeys and analyze ad performance across several devices, including desktops, mobile, and connected TVs. The native advertisement module lets employees create, test, track, and optimize creatives with details, such as logo, copy, image, and URL. It also allows advertisers to create and target viewability across skippable, non-skippable, muted, or un-muted video messages.

The Trade Desk offers an API, which allows businesses to integrate the platform with several third-party solutions. With the planner module, employees can identify high-value audiences based on custom parameters, such as goals, dates, budget, and geographical locations.


Images

theTradeDesk Software - The Trade Desk pacing view
theTradeDesk Software - The Trade Desk campaign details
theTradeDesk Software - The Trade Desk live campaigns
theTradeDesk Software - The Trade Desk dashboard
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theTradeDesk Software - The Trade Desk pacing view
theTradeDesk Software - The Trade Desk campaign details
theTradeDesk Software - The Trade Desk live campaigns
theTradeDesk Software - The Trade Desk dashboard

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Reviews

Overall rating

4.4 /5
(15)
Value for Money
3.8/5
Features
4.3/5
Ease of Use
3.9/5
Customer Support
4.3/5

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Showing 5 reviews of 15
Umang
Umang
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501–1,000 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Make way for your advertising expert

Reviewed on 2023/02/18

Pros

TTD has brought in the revolution for ad programmatic in terms knowing which ad campaigns has to be run, so that we could get proper understanding of what people like and dislike about the product and it's quality.

Cons

UI/UX plays a crucial role in understanding the platform that has to be used in order to create proper insights. So, in this sector I could see a bit of improvement.

Kaden
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great DSP

Reviewed on 2022/07/01

Pros

Tradedesk has a robust number of data segments and options to tie in your own data segments as well. It is one of the most wide ranging DSPs that I have found so far. Customer Support is helpful and timely in responses as well.

Cons

Reports can be slow to load and run, the platform also struggles in my opinion to let you visualize campaign performance quickly.

Verified Reviewer
Overall rating
  • Used for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Not the best value for the costing

Reviewed on 2018/03/24

Pros

Trade desk is one of the more well know DSP in the industry. They offer the full spectrum of features including video, display, retargeting, audience, etc. I used the platform extensively when I was at a larger agency since we did high volume (for media spend).

Cons

When I transitioned to a smaller company the Trade Desk wasn't an option since there was a high cost of entry which you needed to commit to monthly. The monthly min was a "use it or lose it". There are a few companies that have build their business on their technology geared to smaller companies (they change a monthly fee plus ad spend), but it wasn't Trade Desk customer support who told me about this - they had told me to go to a managed provider who still had a large monthly min you had to commit to.

Carie
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Bulk Edit Campaigns

Reviewed on 2022/09/29

Overall I love TTD. The automated pacing frees up time to optimize! I think the changes I...

Overall I love TTD. The automated pacing frees up time to optimize! I think the changes I suggested would only make this platform even better.

Pros

Automated pacing is wonderful! Frees up time for optimizing.

Cons

Bulk edit options limited for campaigns. I have several clients that run several campaigns and they change flight dates. It would be nice for that to be a bulk edit feature.

I hate that you can't make more then 1 bulk edit in ad groups at a time, If you make a bulk edit for ad groups you make 1 then it unmarks all of your ad groups and you have to remark and go back into the bulk edit menu. It would be great if we could bulk edit, bulk edits lol.

Verified Reviewer
Overall rating
  • Industry: Internet
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Countless useful features and amazing customer service

Reviewed on 2019/02/14

TheTradeDesk makes it possible for us to eliminate waste within programmatic buying, enabling us to...

TheTradeDesk makes it possible for us to eliminate waste within programmatic buying, enabling us to spend our RTB budgets smartly and efficiently. Detailed targeting and analytics on audiences allows us to maximize our ROI. TTD's excellent customer supports us whenever needed.

Pros

The biggest differentiator of TTD is their customer service. Any question you may have is answered promptly and detailed. Other than that, TTD offers multiple valuable features, like audience analysis and forecasting. Reporting is especially good as well and helps us to analyze former and plan for future strategies and campaigns.

Cons

The usability of forecasting could improve significantly. Settings are not always saved, which makes forecasting - although a very valuable feature - hard to navigate. Fixing this challenge would allow for the user experience for forecasting and overall improve significantly.

Showing 5 reviews of 15 Read all reviews

theTradeDesk FAQs

Below are some frequently asked questions for theTradeDesk.

theTradeDesk offers the following pricing plans:

  • Free Trial: Not Available

Please contact The Trade Desk directly for pricing details.

theTradeDesk has the following typical customers:

2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

theTradeDesk supports the following languages:

English

theTradeDesk supports the following devices:

We do not have any information about what integrations theTradeDesk has

theTradeDesk offers the following support options:

Email/Help Desk, FAQs/Forum, Phone Support, Chat

Related categories

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