Conscia

Customer data platform and master data management software

About Conscia

Conscia is a customer data platform designed to help businesses collect client data from multiple channels, apply segments to customer profiles, and share journey stages with other marketing applications in their ecosystem. It lets marketers standardize campaign tags for improving cross-channel campaign performance reporting and analysis.

Key features of Conscia include campaign management, customer segmentation, predictive modeling, data matching, behavioral analytics, contextual targeting, account based marketing, and data analysis. The built-in personalization engine uses artificial intelligence (AI) technology, which enables teams to provide real-time content and product recommendation through triggers based on context and customer profile attributes.

Conscia allows marketing professionals to collect signals from applications, emails, text messages, social media channels, and anywhere on the web, which comprises various types of data including gender, location, contact information, device, privacy setting, downloads, views, clicks, and more.

Conscia helps managers synchronize and export data to existing business intelligence (BI) tools such as PowerBI, Tableau, and Domo. Using customizable dashboards, leaders can view reports on internal and external campaign performance and content produced via the personalization engine.

Key benefits of Conscia

- Customer data from any source
- Content from any CMS repository
- Headless personalization engine
- Real-time customer segmentation
- Machine learning and content enrichment
- ISO 27001 certified

Devices

Business size

S M L

Markets

United States, Canada

Supported Languages

English

Images

Conscia categorization
Conscia customer profile
Conscia location analytics
Conscia product recommendation
View 5 more
Conscia screenshot: Conscia categorization Conscia screenshot: Conscia customer profile Conscia screenshot: Conscia location analytics Conscia screenshot: Conscia product recommendation

Features

Total features of Conscia: 21

  • A/B Testing
  • API
  • Activity Dashboard
  • Analytics
  • Behavior Tracking
  • Campaign Analysis
  • Campaign Management
  • Campaign Segmentation
  • Customer Activity Reporting
  • Customer Profiling
  • Customer Segmentation
  • Customizable Templates
  • Data Migration
  • Document Management
  • Full Text Search
  • Real Time Analytics
  • Real Time Reporting
  • SEO Management
  • Sentiment Analysis
  • Third Party Integration
  • Workflow Management

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Reviews

Overall rating

4,5 /5
(4)
Value for Money
4,5/5
Features
4,3/5
Ease of Use
4,8/5
Customer Support
4,7/5

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Showing 5 reviews of 4
Verified Reviewer
Overall rating
  • Industry: Publishing
  • Company size: 201-500 Employees
  • Used Other for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

A real CDP

Reviewed on 2021/01/11

Pros

I have been evaluating CDPs with personalization for a client. As I delved into the world of CDPs and personalization engines, I have been surprised by how many vendors who claim to have capability in this space have very narrow offerings. Conscia was an exception. The Conscia CDP has excellent customer data unification capability; strong calculated and computed scores and the ability to activate customer data across channels. Plus, you can edit profiles in the CDP so it can act as your CRM (if needed). You can pipe in content and prepare (enrich) the content for personalization which obviates the need to recreate content in your personalization engine. Plus, you can reuse the same content across numerous campaigns. (such a time saver)! The open architecture makes integration a dream. I think my favorite feature is the campaign modeling where you can map to complex meta data into the campaign tracking.

Cons

During my evaluation I did not uncover anything problematic.

Jed C.
Overall rating
  • Industry: Financial Services
  • Company size: 10 000+ Employees
  • Used Other for 6-12 months
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Review of Conscia based on review and testing undertaken for TD Bank

Reviewed on 2020/08/13

The overall experience of working with Conscia was extremely positive and by the time I left this...

The overall experience of working with Conscia was extremely positive and by the time I left this role in Digital at TD, we had proven that Conscia could meet our business requirements for automating metadata creation, automatically appending metadata to content items, provide an easy to use User Interface for managing metadata, including mass application to existing content items. We had also proven the text analytics functionality be a "compare and contrast" exercise against other tools. Working with the Conscia team was a great experience, they are extremely helpful and responsive.

Pros

As the business lead for evaluating Conscia for multiple use cases within the Digital Group at TD Bank, what I most liked about Conscia was its ability to solve multiple problems for my team: Using text analytics and ML to automate the creation of metadata for Intranet pages, providing a very intuitive and easy to use interface for web teams to manage and enhance their metadata. We also conducted successful tests using Conscia to analyze the content of large and complex PDF documents, generating topic metadata, and breaking the documents up into smaller easier to digest sections.

Cons

Based on my evaluation and use of Conscia, there was nothing missing in the context of my use cases in terms of functionality.

Jacquelina M.
Overall rating
  • Industry: Retail
  • Company size: 501-1 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Conscia - A great platform that is agile and easy to use

Reviewed on 2021/01/04

Great team to work with. Great customer service. Always addressing questions/concerns and finding a...

Great team to work with. Great customer service. Always addressing questions/concerns and finding a resolution.

Pros

This software makes product categorization and data management easy and seamless. It is a software with many different functionalities; an all-in-one platform. From product categorization to products boosts and redirects, this tool makes day to day work an easy and clear step by step process. The software offers custom reports and has a unique dynamic assignment feature to fit the needs of our Business.

Cons

Product boosting could be improved; having a visual tool that can drag and drop the items on a result page. Also having more flexibility when customizing the left navigation on result pages, being able to drill down further to sub categories or customizing a quick link feature on the left nav.

Aziz R.
Overall rating
  • Industry: Entertainment
  • Company size: 10 000+ Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

End-to-End Content Solution

Reviewed on 2020/08/06

It was an enjoyable experience. They went above and beyond to understand our business needs and...

It was an enjoyable experience. They went above and beyond to understand our business needs and make sure the solutions they offered made sense for us from both a technical perspective, but also from a business user standpoint.

Pros

I liked the flexibility that Conscia provides when it comes to integrating any piece of their software into an existing ecosystem of tools. Their Integration Server was exception at extracting and transforming our data into the format and structure we needed. We also found the Enrichment Studio and Search Manager to be highly intuitive and flexible at meeting our specific business needs.

Cons

I found some of their help documentation to be limiting, but the Success team did provide additional custom documentation to us later on in our implementation that was helpful.

Conscia FAQs

Below are some frequently asked questions for Conscia.

Conscia offers the following pricing plans:

  • Pricing model: Subscription
  • Free Trial: Not Available

Contact Conscia directly for pricing information

Conscia offers the following features:

  • A/B Testing
  • Analytics
  • Campaign Management
  • Campaign Segmentation
  • Customer Segmentation
  • Customizable Templates
  • Dashboard
  • Data Analysis
  • Data Integration
  • Data Migration
  • Data Security
  • Document Indexing
  • Document Management
  • Full Text Search
  • Predictive Modeling
  • SEO Management
  • Sentiment Analysis
  • Text Analysis
  • Workflow Management

Conscia has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

Conscia supports the following languages:

English

We do not have any information about what devices Conscia supports

Conscia integrates with the following applications:

Domo, Microsoft Power BI, Tableau

Conscia offers the following support options:

Phone Support, Online Support, Knowledge Base

Related categories

See all software categories found for Conscia.