TrueClicks

4.5 (49)
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PPC marketing campaign management software for Google Ads

About TrueClicks

TrueClicks is a cloud-based marketing software, which helps organizations create, launch, and manage pay per click (PPC) marketing campaigns on a unified portal. Designed for Google Ads, the platform lets marketers track campaigns, view activities, and configure account preferences to optimize advertisements’ impact and engagement with the target audience.

TrueClicks automatically monitors campaigns and budgets and notifies the account managers about various issues like account down, inactive parameters, conversion tracking errors, empty ad groups, incorrect targeting, and broken landing pages via email. It offers a host of features such as multiple user accounts, automated recommendations, user-defined attributes, data import, gamification, and more. Administrators can also organize teams and categorize accounts by opportunities, spending, issues, customer, or labels.

TrueClicks’ auditing functionality allows managers to identify prospects and gain insights into metrics related to campaigns’ performance, conversion rate, quality score, and more. It also supports integration with various third-party applications including Google Data Studio, Tableau, Power BI, and Microsoft Excel.

Pricing starting from:

US$0.00/month

  • Free Version
  • Free Trial
  • Subscription

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Andorra, Australia, Austria, Belgium, Canada and 51 others

Supported Languages

English

Pricing starting from:

US$0.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

TrueClicks Software - TrueClicks accounts dashboard
TrueClicks Software - TrueClicks categories
TrueClicks Software - TrueClicks automated recommendation and search results
TrueClicks Software - TrueClicks task management
TrueClicks Software - TrueClicks custom view
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TrueClicks video
TrueClicks Software - TrueClicks accounts dashboard
TrueClicks Software - TrueClicks categories
TrueClicks Software - TrueClicks automated recommendation and search results
TrueClicks Software - TrueClicks task management
TrueClicks Software - TrueClicks custom view

Features

Total features of TrueClicks: 31

  • A/B Testing
  • API
  • Account Alerts
  • Activity Dashboard
  • Activity Tracking
  • Advertising Management
  • Alerts/Notifications
  • Bid Management
  • Budget Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Channel Management
  • Conversion Tracking
  • Customizable Reports
  • Data Import/Export
  • For PPC Campaigns
  • Keyword Tracking
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Marketing
  • Performance Management
  • Performance Metrics
  • ROI Tracking
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reporting & Statistics
  • Third-Party Integrations
  • Trend Analysis

Alternatives

Optmyzr

4.6
#1 Alternative to TrueClicks
Don't waste your time on repetitive tasks in Google Ads. Our PPC automation tools are built to save you time! Our tools...

Opteo

4.9
#2 Alternative to TrueClicks
Opteo is a Google Ads management tool for freelancers & Digital Agencies which makes improvement suggestions backed by...

Adzooma

4
#3 Alternative to TrueClicks
By leveraging machine learning and data science, the Adzooma platform pinpoints what drives online business success to...

Adalysis

4.6
#4 Alternative to TrueClicks
Adalysis makes managing your Google Ads & Microsoft Ads accounts easy and profitable. It's easy enough to use for...

Reviews

Overall rating

4.5 /5
(49)
Value for Money
4.4/5
Features
4.3/5
Ease of Use
4.6/5
Customer Support
4.7/5

Already have TrueClicks?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 49
Carsten
Carsten
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Trueclicks gave a huge boost on campaigning quality

Reviewed on 2024/03/18

Pros

Implementing Trueclicks across all of our clients gave us the needed insights & transparency to ensure top-level campaigning quality
The gamification element drives people to work even harder and reaching perfect scores.

Cons

That it didn't exist when I was doing an operational job

Melissa
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

A Game Changer for Agencies

Reviewed on 2024/03/08

Overall, I cannot imagine how my team could function without the help of TrueClicks! From the very...

Overall, I cannot imagine how my team could function without the help of TrueClicks! From the very beginning, the sales team was very informative and not too pushy about us signing up. We wanted to explore a few options and they encouraged that. Of course, we came running back to TrueClicks! We have been working on the platform for a little over a year and the TrueClicks team is great about checking in, and even better they are releasing updates constantly. Seriously, just when I think they can't make this platform any better, a new update comes out and improves everything!

Pros

Our team's absolute favorite feature of TrueClicks are the Efficiency & Pacing Targets. These enable us to keep an eye on the 144 Google Ads Accounts we manage at a high level and identify any red flags instantly on the platform and through email notifications. As a manager, I used to stress about my team's client accounts overspending but TrueClicks has completely eliminated that stress! The organization by team member is also unmatched and has improved our workflow ten-fold! One more thing we love about TrueClicks is the customer service! We sent an email about a change on the platform and we got a response within 24 hours that their internal team was on top of it, and the change was reversed hours later. Truly the best customer service we have of any platform. Lastly the learning materials are very clear and updated often. I can confidently say, using TrueClicks has made my digital team better at their jobs and improved results for our clients.

Cons

I wish we could see more Google Ads metrics directly in the platform, however the new Efficiency & Pacing targets solve a lot of this issue. I know other platforms allowed more changes directly in the platform to Google Ads and a majority of the changes in TrueClicks need to be made in Google Ads.

Alternatives Considered

Optmyzr, Opteo, Adzooma and Adalysis

Reasons for Switching to TrueClicks

We chose TrueClicks because our major concerns were answered with the platform. Our biggest want was budget pacing monitoring after we had a few instances of accounts over spending. This checked that box and so many more. On top of that, TrueClicks was in budget. It was mid range compared to the other platforms we looked at but worth every penny!
Allard
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

TrueClicks to start your day in PPC

Reviewed on 2024/12/05

Very pleased with TrueClicks on an overall basis. Use it everyday and makes my start of the day...

Very pleased with TrueClicks on an overall basis. Use it everyday and makes my start of the day much easier than manually checking my accounts, one by one.

Pros

The budget-tracker is an absolute must. Every morning I can track all my accounts under 'My accounts'-section, which are a lot, very easily on how they are spending. Also the quality checks provide substantial insights on how my accounts are performing and direct actions are taken easily either within TrueClicks itself or a suggestion is made, which can be used to make the proper changes in the account.

Cons

When you set up a budget tracker, so a tracker based on cost, I have had numerous times where my monthly budgets didn't line up correctly with what I have provided. When setting up a cost-tracker for an account, I would advice a more clear text-box where you can fill out the budget per month. Now it's a budget per line, is a budget per month, where mistakes are easily made. A more clearer textbox with months + budget would help.

pontus
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Trueclicks

Reviewed on 2024/03/08

Pros

Trueclicks makes it so easy to get an overview of an account and then audit it!

Cons

While most of Trueclicks features is great and I really like it, I do miss some more advanced features that other products offer. Hopefully that will come in the future!

Kristiāns
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The budget pacing feature is awesome!

Reviewed on 2024/12/03

Our team is very, very pleased with TrueClicks, we are all using it for budget pacing monitoring.

Our team is very, very pleased with TrueClicks, we are all using it for budget pacing monitoring.

Pros

Most of all, I like the budget pacing feature the most, it helps me keep track of individual campaign spends, especially when the client has a set budget for a campaign or a set of campaigns.

Cons

When using the budget pacing feature and setting the budget start date to today, sometimes target daily spend doesn't show, and I have to manually calculate it. I also do not like that the target daily spend is rounded up to a whole number, which makes it hard to manage smaller budgets for clients, where even .50$ daily matter.

Showing 5 reviews of 49 Read all reviews

TrueClicks FAQs

Below are some frequently asked questions for TrueClicks.

TrueClicks offers the following pricing plans:

TrueClicks pricing starts at $99/mo which gives room to $25,000 linked spend/mo, unlimited accounts, and unlimited users.

TrueClicks has the following typical customers:

2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

TrueClicks supports the following languages:

English

TrueClicks supports the following devices:

TrueClicks integrates with the following applications:

Google Data Studio, Microsoft Excel, Microsoft Power BI, Tableau

TrueClicks offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for TrueClicks.