TrueClicks

About TrueClicks
TrueClicks is a cloud-based marketing software, which helps organizations create, launch, and manage pay per click (PPC) marketing campaigns on a unified portal. Designed for Google Ads, the platform lets marketers track campaigns, view activities, and configure account preferences to optimize advertisements’ impact and engagement with the target audience.
TrueClicks automatically monitors campaigns and budgets and notifies the account managers about various issues like account down, inactive parameters, conversion tracking errors, empty ad groups, incorrect targeting, and broken landing pages via email. It offers a host of features such as multiple user accounts, automated recommendations, user-defined attributes, data import, gamification, and more. Administrators can also organize teams and categorize accounts by opportunities, spending, issues, customer, or labels.
TrueClicks’ auditing functionality allows managers to identify prospects and gain insights into metrics related to campaigns’ performance, conversion rate, quality score, and more. It also supports integration with various third-party applications including Google Data Studio, Tableau, Power BI, and Microsoft Excel.
Pricing starting from:
US$0.00/month
- Free Version
- Free Trial
- Subscription
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Supported Languages
English
Pricing starting from:
US$0.00/month
- Free Version
- Free Trial
- Subscription
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Features
Total features of TrueClicks: 31
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Reviews
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- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Trueclicks gave a huge boost on campaigning quality
Reviewed on 2024/03/18
Pros
Implementing Trueclicks across all of our clients gave us the needed insights & transparency to ensure top-level campaigning quality
The gamification element drives people to work even harder and reaching perfect scores.
Cons
That it didn't exist when I was doing an operational job
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A Game Changer for Agencies
Reviewed on 2024/03/08
Overall, I cannot imagine how my team could function without the help of TrueClicks! From the very...
Overall, I cannot imagine how my team could function without the help of TrueClicks! From the very beginning, the sales team was very informative and not too pushy about us signing up. We wanted to explore a few options and they encouraged that. Of course, we came running back to TrueClicks! We have been working on the platform for a little over a year and the TrueClicks team is great about checking in, and even better they are releasing updates constantly. Seriously, just when I think they can't make this platform any better, a new update comes out and improves everything!
Pros
Our team's absolute favorite feature of TrueClicks are the Efficiency & Pacing Targets. These enable us to keep an eye on the 144 Google Ads Accounts we manage at a high level and identify any red flags instantly on the platform and through email notifications. As a manager, I used to stress about my team's client accounts overspending but TrueClicks has completely eliminated that stress! The organization by team member is also unmatched and has improved our workflow ten-fold! One more thing we love about TrueClicks is the customer service! We sent an email about a change on the platform and we got a response within 24 hours that their internal team was on top of it, and the change was reversed hours later. Truly the best customer service we have of any platform. Lastly the learning materials are very clear and updated often. I can confidently say, using TrueClicks has made my digital team better at their jobs and improved results for our clients.
Cons
I wish we could see more Google Ads metrics directly in the platform, however the new Efficiency & Pacing targets solve a lot of this issue. I know other platforms allowed more changes directly in the platform to Google Ads and a majority of the changes in TrueClicks need to be made in Google Ads.
Reasons for Switching to TrueClicks
We chose TrueClicks because our major concerns were answered with the platform. Our biggest want was budget pacing monitoring after we had a few instances of accounts over spending. This checked that box and so many more. On top of that, TrueClicks was in budget. It was mid range compared to the other platforms we looked at but worth every penny!- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
TrueClicks to start your day in PPC
Reviewed on 2024/12/05
Very pleased with TrueClicks on an overall basis. Use it everyday and makes my start of the day...
Very pleased with TrueClicks on an overall basis. Use it everyday and makes my start of the day much easier than manually checking my accounts, one by one.
Pros
The budget-tracker is an absolute must. Every morning I can track all my accounts under 'My accounts'-section, which are a lot, very easily on how they are spending. Also the quality checks provide substantial insights on how my accounts are performing and direct actions are taken easily either within TrueClicks itself or a suggestion is made, which can be used to make the proper changes in the account.
Cons
When you set up a budget tracker, so a tracker based on cost, I have had numerous times where my monthly budgets didn't line up correctly with what I have provided. When setting up a cost-tracker for an account, I would advice a more clear text-box where you can fill out the budget per month. Now it's a budget per line, is a budget per month, where mistakes are easily made. A more clearer textbox with months + budget would help.
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 6.0 /10
Trueclicks
Reviewed on 2024/03/08
Pros
Trueclicks makes it so easy to get an overview of an account and then audit it!
Cons
While most of Trueclicks features is great and I really like it, I do miss some more advanced features that other products offer. Hopefully that will come in the future!
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
The budget pacing feature is awesome!
Reviewed on 2024/12/03
Our team is very, very pleased with TrueClicks, we are all using it for budget pacing monitoring.
Our team is very, very pleased with TrueClicks, we are all using it for budget pacing monitoring.
Pros
Most of all, I like the budget pacing feature the most, it helps me keep track of individual campaign spends, especially when the client has a set budget for a campaign or a set of campaigns.
Cons
When using the budget pacing feature and setting the budget start date to today, sometimes target daily spend doesn't show, and I have to manually calculate it. I also do not like that the target daily spend is rounded up to a whole number, which makes it hard to manage smaller budgets for clients, where even .50$ daily matter.
TrueClicks FAQs
Below are some frequently asked questions for TrueClicks.Q. What type of pricing plans does TrueClicks offer?
TrueClicks offers the following pricing plans:
- Starting from: US$0.00/month View Pricing Plans
- Pricing model: Free Version, Subscription
- Free Trial: Available
TrueClicks pricing starts at $99/mo which gives room to $25,000 linked spend/mo, unlimited accounts, and unlimited users.
Q. Who are the typical users of TrueClicks?
TrueClicks has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does TrueClicks support?
TrueClicks supports the following languages:
English
Q. Does TrueClicks support mobile devices?
TrueClicks supports the following devices:
Q. What other apps does TrueClicks integrate with?
TrueClicks integrates with the following applications:
Google Data Studio, Microsoft Excel, Microsoft Power BI, Tableau
Q. What level of support does TrueClicks offer?
TrueClicks offers the following support options:
Email/Help Desk, Knowledge Base, Phone Support, Chat
Related categories
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