Datorama

About Datorama
Datorama by Salesforce is an artificial intelligence (AI) enabled software designed to help businesses across retail, finance, publishing, and other industries unify and manage marketing data. It enables managers to monitor key performance indicators (KPIs), track return on investments (ROIs), and store documents in a centralized repository.
Using Datorama’s built-in data integration engine, marketers and media professionals can gain insight into various cross-channel marketing activities and implement data modeling operations. The application allows users to automate various data-related operations like cleansing, model mapping, file analysis, and update scheduling using machine learning technology. Features of Datorama include data analysis, embedded analytics, an interactive dashboard, data visualization, notifications, and more.
Datorama offers APIs, which allows marketing teams to connect the system with various applications for web analytics, customer relationship management (CRM), email management, and more. It also helps marketing agencies allocate campaign budgets, collect client details, and generate custom reports via a unified platform.
Images



Not sure about Datorama?
Compare with a popular alternative
Starting Price
Pricing Options
Features
Integrations
Ease of Use
Value for Money
Customer Service
Alternatives
Adobe Analytics

TapClicks

Tableau

NinjaCat

Reviews
Already have Datorama?
Software buyers need your help! Product reviews help the rest of us make great decisions.

- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Best data visualization and dashboard product in the market
Reviewed on 2021/11/11
Exceptional product that our clients love.
Exceptional product that our clients love.
Pros
The data import, data visualization, and reporting dashboard tools are the most important features for our business. Datorama is a complex system and the setup takes time.
Cons
The complexity and time it takes to set up, but this is expected for data visualization and reporting tools.
- Industry: Information Services
- Company size: 1,001–5,000 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Highly recommend for digital analytics needs
Reviewed on 2021/01/13
My overall experience has been very positive when I factor in product reliability, suite of...
My overall experience has been very positive when I factor in product reliability, suite of capabilities, customization of data design, and ability to integrate with other marketing programs.
Pros
The ability to build visually stunning dashboards, and the ability to customize the look and feel of reporting built within the tool. The data often is quick to sync in real time data between external system and is very reliable for pulling in third party data inside of the solution.
Cons
Troubleshooting errors that occur with API integration with some third party tools can be difficult to find the exact right answer and may take time to find the right answer through support or product documentation.
Alternatives Considered
Adobe AnalyticsReasons for Switching to Datorama
The full suite of capabilities and the ability to easily integrate with our existing technology stack is something that made Datorama stand out.- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Monthly for 6-12 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 1.0 /10
Duped by Datorama: An advertising agency’s experience with the Salesforce platform
Reviewed on 2022/03/31
At the end of the day, we concluded that Salesforce/Datorama is not a fit for small- to medium-sized...
At the end of the day, we concluded that Salesforce/Datorama is not a fit for small- to medium-sized advertising agencies. It cannot manage the various media data streams and provide the one source of truth that we had sought. So, buyer beware. Per another disenchanted customer, “It’s called Salesforce, not Helpforce for a reason.”
Based on the handful of sales calls we’ve received from Salesforce since officially quitting the platform, it seems that they don’t respect the platform’s own CRM tools. Just last week, a sales rep reached out to alert us that our “Datorama row capacity has hit 98%.” Still selling, not solving.
Pros
As a small- to mid-sized, full-service advertising agency, we consume enormous amounts of data daily—monitoring, optimizing, analyzing, aggregating and measuring to maximize our clients’ investments. While increased data means increased insights, it also consumes a great deal of manpower.
So when a Datorama sales team promised the platform would capture, organize and manage myriad media streams of data, we were sold. This meant our teams at Brogan & Partners would have more time to analyze and optimize media performance. (This is the essence of the Datorama sales pitch.)
Cons
Eight months, 80+ internal and external meetings, hundreds of manhours and tens of thousands of dollars later and the platform couldn’t generate a single, accurate report. We’re not talking meaningful or quality insights either. We’re talking about basic reports—i.e. impressions by media source. Meanwhile, we received a constant drip of warnings that our storage limit was nearing capacity. “Danger! You need more rows!” We soon learned that this was Salesforce speak for “more money, please.”
We reached out to the sales team and our implementer partner in earnest throughout the ordeal. We repeatedly asked for sample templates to expedite the taxonomy process. Surely there must be many agencies like us in the Salesforce universe that we could model against? (No dice.) We provided assorted dashboards and Tableau generated reports. When they went missing, we sent them again and again. We cajoled and cheerlead our vendors to be patient. We offered to surrender internal processes to accommodate the platform. Apart from the rare guest appearance from our account manager at the implementation agency and apathetic email response from the Salesforce sales team, nothing moved us forward.
- Industry: Retail
- Company size: 11–50 Employees
- Used Daily for 2+ years
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
An amazing tool, with a Price.
Reviewed on 2022/05/19
Pros
Datorama seems to be the super car of BI.
Working fast like it, slik, designed and easy.
Cons
Have a cost of a super car.
You pay per raws, which cn be an issue wheniees grow.
The payment tiers are very high.
Alternatives Considered
TableauReasons for Switching to Datorama
Just better.
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Premium Self-Service Marketing Analytics
Reviewed on 2019/03/10
Overall, my experience has been amazing with every step of the Datorama onboarding process and...
Overall, my experience has been amazing with every step of the Datorama onboarding process and going forward after the initial set-up. The customer success team is very knowledgable about the product and the many use-cases that our firm was requesting. Their support team has also been very receptive to product features that I recommend while helping find solutions to hurdles that I experience.
Pros
When considering the hundreds of dashboarding tools available on the market, Datorama stood out to me because it's a database/data manipulation/data visualization tool all in one. It's taken the pain out of organizing many systems to constantly monitor all marketing data (i.e. from platforms such as Facebook Ads, Google DoubleClick and Seach Ads 360).
Cons
The price point. If you're lucky enough to work for a firm or advertiser that can afford this tool, you'll be in analytics heaven. It's clear that it's a premium price point for a premium marketing analytics tool.
Datorama FAQs
Below are some frequently asked questions for Datorama.Q. What type of pricing plans does Datorama offer?
Datorama offers the following pricing plans:
- Starting from: US$3,000.00/month
- Pricing model: Subscription
- Free Trial: Not Available
Datorama is available across 3 pricing tiers, details of which are outlined below – Starter – $3000/organization/month (billed annually) Growth – $10000/organization/month (billed annually) Plus – Please contact Salesforce directly for pricing information.
Q. Who are the typical users of Datorama?
Datorama has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Datorama support?
Datorama supports the following languages:
English
Q. Does Datorama support mobile devices?
Datorama supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does Datorama integrate with?
Datorama integrates with the following applications:
Google Ads Creator, Google Analytics 360, Instagram, LinkedIn for Business, Mailchimp, Marketo Engage, Meta for Business, Salesforce Platform, Tableau, Twitter/X
Q. What level of support does Datorama offer?
Datorama offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
Related categories
See all software categories found for Datorama.