Serpstat

About Serpstat
Serpstat is a go-to search marketing software that helps businesses track, organize, and analyze website performance data across various search engines. The platform's keyword research functionality enables enterprises to gather and compare trending keywords based on various performance indicators, such as search volume, cost-per-click (CPC), competition level, and more.
Serpstat allows marketing professionals to create personalized content for websites using longtail keywords, receive content suggestions based on audience queries, and analyze estimated traffic for specific web pages. Features include keyword quality control, domain and URL analysis, competitor comparison, keyword clustering, missing keywords management, API access, and more. Using the built-in site audit feature, teams can verify links and meta tags, duplicate content, and rectify broken links, images, and descriptions.
Our AI-driven insights help you work smarter, not harder. These tools will help you generate captivating titles, craft meta descriptions that hook your audience, and create content briefs for copywriters.
Key benefits of Serpstat
Serpstat lets users track domain position changes, investigate traffic drops and visibility changes, and discover a domain's most popular and trending pages. Users can access a related keyword database, Facebook shares, and estimated traffic volume for competitors' pages. Other tools include on-site audits, backlink analysis, reports, AI for content marketing, dashboards, and email alerts.
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Reviews
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- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Solid all in one SEO tool - the best for organic keyword research
Reviewed on 2023/05/17
We find impactful keywords that are easy to rank.
We find impactful keywords that are easy to rank.
Pros
It is a tool that covers all aspects of SEO, including keyword analysis, competitor analysis, and backlink analysis. The best for our purposes are keyword research and competitive analysis. We also like the site audit, which allows us to quickly identify issues on the site.
Cons
I don't dislike anything about the tool.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Owner using SerpStat
Reviewed on 2024/03/28
Pros
Simple to use, friendly support staff. Always replied for my quirkiest at the exact day
Cons
I’d like to find more competitors for my keywords. Nowadays I have to check top my competitors at the google search.
- Used for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Difficult to use. Unclear UI. Still useful as a tool.
Reviewed on 2018/06/14
Pros
There's so much to this tool that it can find nearly any sort of seo or PPC related data for you on almost any given domain.
Cons
There's so much to this tool, and most of it is poorly documented and/or not clearly explained for a non-technical user that it makes 80-90% of the functionality inaccessible. The only way to really get value out of it is to experiment, test and play with all the features over time until you find what combination of search functions gives you the information you'll find useful.

- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
User since 2017 and one of my best pick of SEO Tools
Reviewed on 2019/01/17
I was looking for a All-in-One SEO tool for a small business. And serpstat helped me to grow my...
I was looking for a All-in-One SEO tool for a small business. And serpstat helped me to grow my business and helped me to do the right decisions on my websites!
Pros
I love the clean interface. Since the first day the user interface with designed very clear and i had no problem to find everything with the first click.
In detail i used a lot the backlink tool for research. Its really great to find good backlinks. I guess the database is a little smaller than ahrefs is but its definitely as good or even better than SEMRush is.
The Rank Tracker works great and will give you a good overview of your most important keywords.
Very helpful is the Site Audit, which will give you a good overview of what to optimize onpage next.
All in all a really great tool for a small amount of money!
Cons
From time to time the rank tracker was buggy BUT a short mail or chat with the support team and you will get support immediately. This is really great service!

- Industry: Oil & Energy
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Will help the average business achieve 80% of their content marketing goals
Reviewed on 2019/01/25
As a digital marketing agency, we like to cross-reference data from different sources to get a full...
As a digital marketing agency, we like to cross-reference data from different sources to get a full picture. Serpstat is one of 3 main tools we use regularly to research competitor keywords and back links.
Pros
Serpstat has a broad range of high-quality data solutions in one package. I've noticed that over the years, SEO software seems to be in an arms race, where different companies take the lead for a while, then others overtake. For each metric, it's possibel that you can find an alternative that is more accurate, but if you only choose one software provider, Serpstat give incredible value. If an average business was to use Serpstat, and work through everything, they'll get the 80/20 in desired results.
Cons
Originally, the volume of links found was inferior to other competitors, and keyword results were only a partial match, in comparison to Google Analytics. Serpstat were a fair way behind the top 2 or 3 providers. I'm pleased to say that they've really caught up in the last 6 months. In some areas the gap is closed, and in others the gap is closing fast.
Serpstat FAQs
Below are some frequently asked questions for Serpstat.Q. What type of pricing plans does Serpstat offer?
Serpstat offers the following pricing plans:
- Starting from: US$59.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Serpstat is available across monthly and annual subscriptions, details of which are outlined below- Lite - $69/month or $55/month (billed annually) Standard - $149/month or $119/month (billed annually) Advanced - $299/month or $239/month (billed annually) Enterprise - $499/month or $399/month (billed annually) Custom - Details available on chat-request.
Q. Who are the typical users of Serpstat?
Serpstat has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Serpstat support?
Serpstat supports the following languages:
English, Russian, Spanish, Ukrainian
Q. Does Serpstat support mobile devices?
Serpstat supports the following devices:
Q. What other apps does Serpstat integrate with?
Serpstat integrates with the following applications:
ChatGPT, Datorama, Google Analytics 360, Google Cloud BigQuery, Google Data Studio, Google Search Console, Google Sheets, Google Trends, Looker, Netpeak Spider, Reportz
Q. What level of support does Serpstat offer?
Serpstat offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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