About Serpstat

Serpstat is a search engine optimization (SEO) software, which helps businesses track, organize, and analyze data related to the performance of websites across various search engines. The platform’s keyword research functionality enables enterprises to gather and compare trending keywords based on various performance indicators like search volume, cost-per-click (CPC), competition level, and more.

Serpstat allows marketing professionals to create personalized content for websites using longtail and latent keywords, receive content suggestions based on audience queries, and analyze estimated traffic for specific web pages. Features include keyword quality control, domain and URL analysis, competitor comparison, keyword clustering, missing keywords management, API access, and more. Using the built-in site audit feature, teams can verify links and meta tags, duplicate content, and rectify broken links, images, and descriptions.

Serpstat’s advertising analysis functionality lets administrators analyze competitors’ advertising strategies and budgets, sort keywords by domain and performance, and customize campaigns based on customer geographies. Marketing managers can also monitor metrics related to projects, keywords, and advertisements via graphs, analytics, and white-label reports.

Pricing starting from:

US$69,00/month

  • Free Trial
  • Free Version
  • Subscription

Devices

Business size

S M L

Pricing starting from:

US$69,00/month

  • Free Trial
  • Free Version
  • Subscription

Images

Serpstat rank distribution
Serpstat domain comparison
Serpstat historical data
Serpstat positions
Serpstat overview
View 6 more
Serpstat video
Serpstat screenshot: Serpstat rank distribution Serpstat screenshot: Serpstat domain comparison Serpstat screenshot: Serpstat historical data Serpstat screenshot: Serpstat positions Serpstat screenshot: Serpstat overview

Features

Total features of Serpstat: 41

  • API
  • Activity Dashboard
  • Advertising Management
  • Analytics/ROI Tracking
  • Audit Management
  • Backlink Monitoring
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Competency Management
  • Competitive Analysis
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Engagement Analytics
  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Mobile Keywords
  • Multi-Campaign
  • Multiple Projects
  • Profitability Analysis
  • Progress Tracking
  • Project Management
  • Project Tracking
  • Real Time Analytics
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Status Tracking
  • Summary Reports
  • Third Party Integrations
  • Trend Analysis
  • Visual Analytics
  • Website Analytics

Alternatives

Semrush

4,7
#1 Alternative to Serpstat
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Marketing 360

4,7
#2 Alternative to Serpstat
Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the...

AgencyAnalytics

4,9
#3 Alternative to Serpstat
AgencyAnalytics is an all-in-one SEO, PPC and social analytics dashboard and reporting solution for marketing agencies

HubSpot Marketing Hub

4,5
#4 Alternative to Serpstat
HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing...

Reviews

Overall rating

4,7 /5
(124)
Value for Money
4,7/5
Features
4,5/5
Ease of Use
4,4/5
Customer Support
4,6/5

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Showing 5 reviews of 124
Kim H.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

Great All-round SEO Tool

Reviewed on 2019/03/22

This is the first tool I open when I am considering a new website or niche. I will have it find me...

This is the first tool I open when I am considering a new website or niche. I will have it find me a lot of keywords in the niche and in this tool, it is easy to see both organic and paid competition. You can also see how much you can

Pros

I like having everything in one tool, it makes it a lot easier than having to browse through a myriad of tools to do research.

It does a pretty good job of giving me an idea of value of a keyword vs. how much work it will take me to rank it.

I have found many low hanging fruits by trawling through the long tails.

This is a great tool to spy on your competitors. You can see which keywords they are bidding on in Adwords. These keywords are the golden ones that makes them money. So I will try to grab the rankings for these.

Cons

I would like the credits to be monthly allotments instead of daily allotments. I usually do a lot of research at the time, but not so often. So for me, monthly would make sure I never hit my limits.

Sometimes I have to click around to find the exact views I want.

Some sites are not crawled and shows zero information.

Paul C.
Overall rating
  • Industry: Consumer Goods
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Extensive SEO Tool for Digital Marketers Without The High Price Tag

Reviewed on 2019/08/31

We use the Key Word research function continuously with all or content creation and find this tool...

We use the Key Word research function continuously with all or content creation and find this tool very accurate. The Site audit tool is critical to us maintaining a well optimized site and is used regularly. Competitor analysis is another tool we find very useful as there is a wealth of information you can gather from these reports. It still however takes some time to produce and interpret these reports due to the user interface being somewhat clunky.

Pros

Serpstat provides a very wide range of SEO tools every website owner needs. High quality Keyword Research, Site Tracking, Competitor Analysis and Site Audit are tools we use on a regular basis. Their site audit tool alone has helped us improve our on page SEO tremendously. The price of these tools compared to their competitors makes Serpstat a real winner.

Cons

The user interface is not the best or easiest to get used to. It could do with an overhaul to make it more user friendly, particularly for new users.

Armand P.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Other for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

The rarely used tool in my SEO toolbox

Reviewed on 2019/12/09

Serpstat has been a useful tool for creating client reports.

Serpstat has been a useful tool for creating client reports.

Pros

I like that the reports include a lot of definitions regarding the items in the report. This has made it useful to share the report with people that I work with that don't know SEO terminology.

Cons

There are several items that don't work correctly for reporting. Some of the usage tutorials are outdated. To note, it appears the developers are continually making adjustments, so by the time you read this, those items may have been fixed.

Henrik W.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

User since 2017 and one of my best pick of SEO Tools

Reviewed on 2019/01/17

I was looking for a All-in-One SEO tool for a small business. And serpstat helped me to grow my...

I was looking for a All-in-One SEO tool for a small business. And serpstat helped me to grow my business and helped me to do the right decisions on my websites!

Pros

I love the clean interface. Since the first day the user interface with designed very clear and i had no problem to find everything with the first click.
In detail i used a lot the backlink tool for research. Its really great to find good backlinks. I guess the database is a little smaller than ahrefs is but its definitely as good or even better than SEMRush is.
The Rank Tracker works great and will give you a good overview of your most important keywords.
Very helpful is the Site Audit, which will give you a good overview of what to optimize onpage next.
All in all a really great tool for a small amount of money!

Cons

From time to time the rank tracker was buggy BUT a short mail or chat with the support team and you will get support immediately. This is really great service!

Jason L.
Overall rating
  • Industry: Oil & Energy
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Will help the average business achieve 80% of their content marketing goals

Reviewed on 2019/01/25

As a digital marketing agency, we like to cross-reference data from different sources to get a full...

As a digital marketing agency, we like to cross-reference data from different sources to get a full picture. Serpstat is one of 3 main tools we use regularly to research competitor keywords and back links.

Pros

Serpstat has a broad range of high-quality data solutions in one package. I've noticed that over the years, SEO software seems to be in an arms race, where different companies take the lead for a while, then others overtake. For each metric, it's possibel that you can find an alternative that is more accurate, but if you only choose one software provider, Serpstat give incredible value. If an average business was to use Serpstat, and work through everything, they'll get the 80/20 in desired results.

Cons

Originally, the volume of links found was inferior to other competitors, and keyword results were only a partial match, in comparison to Google Analytics. Serpstat were a fair way behind the top 2 or 3 providers. I'm pleased to say that they've really caught up in the last 6 months. In some areas the gap is closed, and in others the gap is closing fast.

Showing 5 reviews of 124 Read all reviews

Serpstat FAQs

Below are some frequently asked questions for Serpstat.

Serpstat offers the following pricing plans:

  • Starting from: US$69,00/month
  • Pricing model: Free, Subscription
  • Free Trial: Available

Serpstat is available across monthly and annual subscriptions, details of which are outlined below- Lite - $69/month or $55/month (billed annually) Standard - $149/month or $119/month (billed annually) Advanced - $299/month or $239/month (billed annually) Enterprise - $499/month or $399/month (billed annually) Custom - Details available on request.

We do not have any information about Serpstat features

Serpstat has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

We do not have any information about what languages Serpstat supports

Serpstat supports the following devices:

We do not have any information about what integrations Serpstat has

Serpstat offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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