About Serpstat

Serpstat is a search engine optimization (SEO) software, which helps businesses track, organize, and analyze data related to the performance of websites across various search engines. The platform’s keyword research functionality enables enterprises to gather and compare trending keywords based on various performance indicators like search volume, cost-per-click (CPC), competition level, and more.

Serpstat allows marketing professionals to create personalized content for websites using longtail and latent keywords, receive content suggestions based on audience queries, and analyze estimated traffic for specific web pages. Features include keyword quality control, domain and URL analysis, competitor comparison, keyword clustering, missing keywords management, API access, and more. Using the built-in site audit feature, teams can verify links and meta tags, duplicate content, and rectify broken links, images, and descriptions.

Serpstat’s advertising analysis functionality lets administrators analyze competitors’ advertising strategies and budgets, sort keywords by domain and performance, and customize campaigns based on customer geographies. Marketing managers can also monitor metrics related to projects, keywords, and advertisements via graphs, analytics, and white-label reports.

Pricing starting from:

US$69,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Serpstat

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Afghanistan, Albania, Algeria, American Samoa, Andorra and 224 others

Supported Languages

English, Russian, Ukrainian

Pricing starting from:

US$69,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Serpstat

Images

Serpstat Software - Serpstat rank distribution
Serpstat Software - Serpstat domain comparison
Serpstat Software - Serpstat historical data
Serpstat Software - Serpstat positions
Serpstat Software - Serpstat overview
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Serpstat video
Serpstat Software - Serpstat rank distribution
Serpstat Software - Serpstat domain comparison
Serpstat Software - Serpstat historical data
Serpstat Software - Serpstat positions
Serpstat Software - Serpstat overview

Features

Total features of Serpstat: 39

  • API
  • Activity Dashboard
  • Advertising Management
  • Alerts/Notifications
  • Audit Management
  • Backlink Monitoring
  • Campaign Analytics
  • Campaign Management
  • Competitive Analysis
  • Customizable Branding
  • Customizable Reports
  • Dashboard
  • Data Visualization
  • For PPC Campaigns
  • Google Analytics Integration
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Mobile Keywords
  • Monitoring
  • Multi-Campaign
  • Multi-Language
  • Multi-Location
  • Performance Management
  • Performance Metrics
  • ROI Tracking
  • Reporting & Statistics
  • SEO Management
  • Scheduled/Automated Reports
  • Social Media Integration
  • Third Party Integrations
  • Trend Analysis
  • User Management
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics

Alternatives

Ahrefs

4,7
#1 Alternative to Serpstat
Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

SpyFu

4,5
#2 Alternative to Serpstat
SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Sitechecker.pro

4,5
#3 Alternative to Serpstat
Sitechecker is designed to help businesses improve their website's SEO. It will send users email alerts when something...

STAT

4,8
#4 Alternative to Serpstat
STAT is a powerful SERP analytics tool that gives you visibility into your performance in the search engines. With...

Reviews

Overall rating

4,7 /5
(156)
Value for Money
4,7/5
Features
4,5/5
Ease of Use
4,4/5
Customer Support
4,6/5

Already have Serpstat?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 156
Alex
Overall rating
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

This is, bar none, the BEST cloud based SEO platform out there...

Reviewed on 2017/11/07

It has revolutionized our SEO game, and helps us make daily decisions on what kind of content to...

It has revolutionized our SEO game, and helps us make daily decisions on what kind of content to write, publish and try to optimize around, as well as helping us spy on our competitors in SEO and PPC (in a way that SEMRush or even SpyFu never could).
The software has exceeded my expectations in just about every area. Even the use of their API is downright cheap (we plug it into NetPeak, and it costs a bit less then other providers APIs). You do need to know a bit about SEO/PPC fundamentals to get the most out of it, but even for newcomers, it's incredibly intuitive

Pros

This software is like using SEMRush, but... on crack. I can't begin to list all of the little (but clever) enhancements that this software provides just included into its reports and SEO/PPC tools. Their support is chat based and excellent as well.

Berke
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 10 000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

SEO Analyzing with Serpstat

Reviewed on 2022/10/04

Over few months of using Serpstat, I deeply recommend Serpstat to use for marketing and SEO. It is...

Over few months of using Serpstat, I deeply recommend Serpstat to use for marketing and SEO. It is important to have organic metrics day to day and Serpstat can give you them. You can track keyword of your website to understand and report your clients.

Pros

Serpstat is helpful tool for marketing and SEO, you can drive your plan with it's dashboard and it is really helpful for marketing strategy. You can define your competitors and analyze their organic traffic. Backlink monitoring can help you to understand if your backlink has been completed properly or not.

Cons

Serpstat is helpful tool for marketing analytics but there are other alternatives that you can use that spend less money. You can decide and check alternatives prices.

Verified Reviewer
Overall rating
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Difficult to use. Unclear UI. Still useful as a tool.

Reviewed on 2018/06/14

Pros

There's so much to this tool that it can find nearly any sort of seo or PPC related data for you on almost any given domain.

Cons

There's so much to this tool, and most of it is poorly documented and/or not clearly explained for a non-technical user that it makes 80-90% of the functionality inaccessible. The only way to really get value out of it is to experiment, test and play with all the features over time until you find what combination of search functions gives you the information you'll find useful.

Mert
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51-200 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

SEO Analysis with Serpstat

Reviewed on 2022/08/13

I used Serpstat for our customers website, to cover SEO health and mistakes. You can use dashboards...

I used Serpstat for our customers website, to cover SEO health and mistakes. You can use dashboards to present your customers about SEO health and it's performance.

Pros

Data visualization is really powerful feature for Serpstat that you can use those data in the presentation. Serpstat gives you valuable information about your website health. It is important to have these kind of informations to cover all the mistakes that your website has.

Cons

Serpstat is not expensive, it is useful when you compared with other platforms but they are able to present more features for SEO to cover complete SEO mistakes and points.

Jason
Overall rating
  • Industry: Oil & Energy
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Will help the average business achieve 80% of their content marketing goals

Reviewed on 2019/01/25

As a digital marketing agency, we like to cross-reference data from different sources to get a full...

As a digital marketing agency, we like to cross-reference data from different sources to get a full picture. Serpstat is one of 3 main tools we use regularly to research competitor keywords and back links.

Pros

Serpstat has a broad range of high-quality data solutions in one package. I've noticed that over the years, SEO software seems to be in an arms race, where different companies take the lead for a while, then others overtake. For each metric, it's possibel that you can find an alternative that is more accurate, but if you only choose one software provider, Serpstat give incredible value. If an average business was to use Serpstat, and work through everything, they'll get the 80/20 in desired results.

Cons

Originally, the volume of links found was inferior to other competitors, and keyword results were only a partial match, in comparison to Google Analytics. Serpstat were a fair way behind the top 2 or 3 providers. I'm pleased to say that they've really caught up in the last 6 months. In some areas the gap is closed, and in others the gap is closing fast.

Showing 5 reviews of 156 Read all reviews

Serpstat FAQs

Below are some frequently asked questions for Serpstat.

Serpstat offers the following pricing plans:

  • Starting from: US$69,00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Serpstat is available across monthly and annual subscriptions, details of which are outlined below- Lite - $69/month or $55/month (billed annually) Standard - $149/month or $119/month (billed annually) Advanced - $299/month or $239/month (billed annually) Enterprise - $499/month or $399/month (billed annually) Custom - Details available on chat-request.

Serpstat has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000

Serpstat supports the following languages:

English, Russian, Ukrainian

Serpstat supports the following devices:

Serpstat integrates with the following applications:

Analytica, Google Data Studio, Google Trends, Netpeak Checker, Netpeak Spider

Serpstat offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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