AWeber

Pros

Since I work with clients in order to achieve some Digital Marketing results AWeber has been some of the tools I have used the most. I like that it has some pretty form designs and that it has integration with a lot of themes and plugins for optin forms. I also like that AWeber has ease of use.

Cons

I use to regret about AWeber for its lack of automation features, but since this is not a limitation any more, I think AWeber is a great email & automation marketing tool.

Pros

Aweber has stood the test of time. It is easy to get set up and get going. I like that it is stable, and it is always encouraging to me when I see that very successful people whose emails I let into my inbox are using Aweber.

Their customer service was very helpful to me when I was getting my account set up and had questions on a few things.

Cons

I do not care for their boring confirmation messages, and the fact that if I want something that is different, I have to get approval from them before I can use it.

I also saw a huge flaw when I participated in a promotional event with several others who also use Aweber. Apparently, when somone signs up for several email lists that are all hosted on Aweber, in a short space of time, Aweber sees that behavior as "spammy" and automatically unsubscribes that person from all the lists he/she subscribed to.

Their argument is that it protects Aweber customers and it protects their system overall. The problem is that it is unsubscribing people who actually want to receive these emails and if you are delivering a product by email, or even giiving information by email on how the new subscriber can receive that product, then the subscriber will never get that email.

When I contacted Aweber about this twice, the support staff was very blasé about this. One support staff member was good enough to remove the block and resubscribe the persons who had been removed so they subscriber could get the emails. Another refused to do so, and said that the subscriber would have to contact them to remove the block. How many people are actually going to take this extra step to receive emails???

Pros

AWeber was my first email marketing system and I was happy with it for several years. It's fairly easy to use despite having a rather clunky and old-fashioned interface. Email deliverability is reasonably good and the support team responds quickly. It's also staffed with people and not bots.

Cons

Sadly, Aweber completely destroyed an email campaign and lost me money. I had set up a sequence of emails and twice been on to support so they could confirm it was done correctly. When the time came, the emails went out in the wrong order, annoying customers I'd spent years building up and making our company look very unprofessional. Despite personal phone calls and apologies, Aweber seemed to lose interest and have yet to explain what happened.

Pros

Aweber provides great email templates with superb integration with other top tier programs. It even offers email marketing training and split testing functionality.

Cons

The only con I can think of is that the price increases dramatically as your list size increases. However it still remains very competitive with other autorepsonders.

Pros

This software has everything that I could imagine I will need for my email campaigns. Also, there handling of potential spam mail is excellent. When you do the campaign using this software, likely, you would not have problems with your emails being characterized as spam.

Cons

To be affordable, you need to have a large number of subscribers and mail campaigns. It is not for small users or companies that have sporadic email campaigns.